Web Analytics with Splunk at the European Patent Office

Transcription

1 Web Analytics with Splunk at the Vesna Hassler, Sub-office Vienna Last Update: Aug 2014

2 Disclaimer During the course of this presentation, we may make forward-looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward-looking statements made in the this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward-looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only, and shall not be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release. 2

3 Agenda About us Why Web Analytics The initial use case The extension to Web Analytics Examples Best practices Conclusions Contact 3

4 European Patent Organization 38 member states 2 extension states Belgium Germany France Luxembourg Netherlands Switzerland United Kingdom Sweden Italy Austria Liechtenstein Greece Spain Denmark Monaco Portugal Ireland Finland Cyprus Turkey Bulgaria Czech Republic Estonia Slovakia Slovenia Hungary Romania Poland Iceland Lithuania Latvia Malta Croatia Norway Former Yugoslav Rep. Macedonia San Marino Albania Serbia European patent applications and patents can also be extended at the applicant's request to Bosnia-Herzegovina and Montenegro. 4

5 Our Five Locations in Europe The Hague Berlin Munich Headquarters Brussels Liaison office with the EU Vienna 5

6 Why We Need Web Analytics Espacenet Over 88 million patent documents, easily searchable, free access Patent Translate Automatic translation between English and 31 other languages, including Chinese, Japanese, Korean and Russian 6

7 Web Analytics Users Technical Users Load balancing Service quality Service Accounting Online service use Fair use policy Marketing Promotions Campaigns Media and PR News, press Social networks Legal Department RegulationsCase law Training and Events Courses Public events External users National Patent Offices 7

8 The Initial Use Case: Operational Security Server Workstation Laptop Operational Security Central Log Repository (CLR) 8

9 Extension to Web Analytics Espacenet Translation Gateway European Patent Register Open Patent Services Web Analytics Central Log Repository (CLR) 9

10 Before Splunk: Expensive DW Processes Espacenet Web Log Transfer WA ETL Metadata Data Warehouse Report Tool GUI (Browser) Plugins Reports Alerts Business Users 10

11 With No DW Processes Needed Espacenet Forwarder Indexer Search Head Customizations Server Central Log Repository WA Report tool (browser) Connectors (Datawatch) Reports Alerts Business Users 11

12 Advantages For the Users Technical Users Real time monitoring Easier ad-hoc analysis Service Accounting Faster report creation Real time monitoring Marketing Faster interactive reports Easier ad-hoc analysis Media and PR Faster report modification Legal Department Faster report creation Training and Events Real time monitoring 12

13 Example: Espacenet Visitors From the US 13

14 Example: Espacenet Visitors From North America The WIPO treaty and several related international agreements are premised on the notion that the protection of intellectual property rights is essential to maintaining economic growth (Wikipedia) 14

15 Example: Translation Requests, Language Pairs 2011 Agreement with Google to collaborate on machine translations of patents 15

16 Example: Online Form, European Inventor Award 16

17 Best Practices Summarizing for long transactions Data models with acceleration Saved searches to csv files Speed Accuracy Availability 17

18 Conclusions Splunk offers a great platform for Web analytics with large logs Data models with acceleration worked best for us The business users interest in web analytics increased More and more colleagues want access to Splunk...a problem J Learning to do it on your own is recommendable Not yet easy to find good & available consultants in Europe Our helpers: SPP/Austria, SMT/The Netherlands The know-how and experience from our security unit was crucial 18

19 Got it? (a quiz question ;-) Our Web logs are a huge data chunk, no server managed to get them shrunk. After that grief, what a relief when we started crunching them with...! 19

20 Contact Visit Follow us on twitter.com/epoorg Disclaimer: Any statements or opinions attributable to the author do not necessarily reflect the views of the EPO, which cannot guarantee their accuracy and reliability. 20