F i r s t C a l l O R E I L L Y A U T O P A R T S

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1 F i r s t C a l l O R E I L L Y A U T O P A R T S A t Y o u r S e r v i c e c o m m i t m e n t S u p p l i e s s u p p o r t t r a i n i n g

2 T h e b e g i n n i n g o f a l e g a c y A Commitment Of Excellence To The Professional Installer For over 50 years, O Reilly Auto Parts has been a leader in the automotive aftermarket in hard part availability, low prices and award winning customer service. In addition to being your First Call for automotive parts and accessories, O Reilly Auto Parts is also a leading supplier of specialty parts and equipment for the collision repair, fleet and heavy-duty, construction and agricultural markets. Moreover, our nationally recognized tool and equipment brands lead the industry for exceptional quality and value. O Reilly Auto Parts started as a single-store, family operated parts supply house in The original 1-member team committed themselves to offering the best customer service in town with a special focus on the wholesale market. Their dedication to the professional installer helped set the blueprint for how we would grow to be one of the largest automotive aftermarket suppliers in the United States. O Reilly Store Counter Now with 50 great years in the automotive industry under our belt, our philosophy hasn t changed. Our dedication to you, the Professional Installer, has never been stronger. We ve adapted to your changing needs and continue to deliver an unbeatable combination of unmatched parts availability, customer support programs and the lowest prices on the best hard part brands in the business. Chub O Reilly, May 1945 Today, we have nearly 1700 stores in 26 states, with 15 strategically placed distribution centers to provide you with the best service in the automotive aftermarket. 1 Original O Reilly Team Members With 50 great years in the automotive industry, our philosophy has not changed and our commitment to the Professional Installer has never been stronger. O Reilly Store Counter Team Member Filling Orders Technical Assistance

3 R E A L W O R L D T R A I N I N G Training Is An Investment In Your Future We are committed to offering the latest repair and diagnostic procedures as well as the shop management training needed to make your business more profitable. O Reilly Auto Parts recognizes the need for professional training programs. The technical training we offer through our Real World Training program contains current information critical to the success of technicians, service writers, shop managers and shop owners. Automotive technology changes almost daily. We are committed to offering the latest repair and diagnostic procedures as well as the shop management training needed to make your business more profitable. We won t waste your time with a sales pitch or an instructor who has less experience than you do. All of our instructors have multiple ASE certifications and years of experience as technicians and shop owners. We offer a number of classes on the following topics: Air Conditioning Diagnostic and Driveability Undercar Hybrid Vehicle Technology Vehicle and Manufacturer specific: Chrysler, Ford, GM, Honda, Acura, Toyota, Lexus Service Writer and Shop Management See your O Reilly representative for complete class information. Individual instructor information available on request. Customized training also available. O Reilly Clinic Hotline Call for clinic schedule in your market

4 TRACTOR-TRAILER.NET Authorized Dealer Take a Test Drive Today! We want to be your First Call for Fleet and Heavy-Duty parts, tools and equipment. We have one of the nation s largest nationally branded inventories of Fleet and Ag parts, from filters to complete diesel engine overhaul kits. With hundreds of stores specializing in heavy-duty parts and accessories, you can count on prompt delivery to keep you on schedule. We provide a knowledgeable, certified sales force dedicated to servicing the heavy-duty repair market. Coverage available for: Off-Highway and Construction Agricultural Equipment Medium-Duty and Heavy-Duty Diesel Repair Class 4 through 8 Tractors Trailers and Reefers CUSTOM BUILT HYDRAULIC HOSE AVAILABLE AT OVER 600 LOCATIONS s p e c i a l m a r k e t s We re Not Just Auto Parts We are a full-line automotive, custom, fleet and industrial paint supplier and our huge inventory of auto body supplies, tools, & collision repair equipment is second to none. You will find that O Reilly stocks industry leading products such as M, Evercoat, DuPont Hot Hues, Hutchins, Nason, SATA and many other quality lines. With locations in your area, trained professionals, and service that will not be beat, O Reilly Auto Color can be your First Call for all your auto body needs. With 50 years of experience in the paint, body and equipment business, you can count on O Reilly Auto Color for all your automotive refinishing and body shop needs.

5 s h o p m a n a g e m e n t s o f t w a r e Intregrated Approach To Repair Shop Productivity And Administration Shop management software that combines easy online parts ordering, labor estimating guides and automotive repair information. O Reilly Auto Parts is proud to have partnered with Mitchell1 to provide the industry s best repair shop managing software. Mitchell1 has been in the shop management software business since 1995 and their experience shows in the strength of OnDemand5 Manager and ManagerPlus. The hub of Mitchell1 s software products, On- Demand5 Manager and ManagerPlus provide an integrated approach to repair shop productivity and administration. This provides our customers with what they demand from a great shop management program-an increase in profits! O Reilly Auto Parts and Mitchell1 are on the leading edge of combining electronic parts lookup and ordering into superior management products. Some of the features include: Profits Quickly see a detailed breakdown of where the shop is making money and where it may be losing it. Make sure the job meets your profit requirements before giving the customer an estimate. Estimate, Repair Order & Invoice The Manager Repair Order Screen provides access to scheduled services, parts and labor information. Service Intervals Select from a complete list of mileage intervals, starting at 2,500 and up to 120,000 miles (including all manufacturer s recommended intervals). Another click transfers the checklist right into a repair estimate. Order Parts Electronically Speed up your estimating process by getting parts, prices and availability instantly!

6 C e r t i f i e d A u t o R Take Your Business The Certified Auto Repair program has been specifically designed to he competitive environment. Becoming a Certified Auto Repair member give one of the largest groups of top quality repair centers across the country. ers coming back - from a nationwide warranty to a discounted rental car designed to help profitability, including discounted shop insurance, electro information on the country s fastest growing service center program, or s Take advantage today of the Certified Auto Repair Program! All you need is at least one ASE Certified technician to apply... we ll even help with the training. When you take a close look at the Certified Auto Repair Program, we think you ll agree: We are committed to you, the independent service dealer. Standard Features of the Certified Auto Repair Program Nationwide Warranty Most repairs performed by Certified Auto Repair Centers are warranted nationwide.* If there is a covered repair failure and the customer is more than 25 miles from the original service center, the vehicle can be taken to another repair facility and repaired under warranty, with no charge to the customer or the repair shop! Technical & Online Business Management Training Certified Auto Repair members receive discounts on all Real World Training Clinics. These clinics are presented by some of the best instructors in the U.S! Also available are free online training programs designed for business owners and service writers. Shop Management Systems Earnbacks Qualify for earnback funds, based on electronic purchases, to assist with the costs associated with business management systems. FirstCall Online Parts lookup and convenient ordering at the touch of a button. Parts PayOff Program Purchase qualifying parts from participating vendors and earn fantastic rewards. *Nationwide Warranty coverages and services are limited. Not all failures are covered. See your sales representative for details. Customer Service Index Card Program A great tool to help measure customer satisfaction levels. Once the cards are filled out, they are sent to a neutral mailbox. The repair facility will be notified of the customer s opinion on service and repair. Discounted Rental Car Program Certified Auto Repair Centers can offer a discounted car rental rate to their customers. Discounted Shop Insurance Programs available for building, contents, liability, health, life, disability, retirement, and worker s compensation coverage. ASA/TIAA Reimbursement Certified Auto Repair members receive a $50.00 annual reimbursement for fees paid to a service association. ASE Certification Reimbursement Members receive $50.00 annual reimbursement when their technicians pass ASE Certification testing. Signage Program Earnbacks Provides support to qualifying Certified Auto Repair Centers that update their signage and building facility.

7 e p a i r P r o g r a m To The Next Level lp shop owners like yourself grow and market your business in today s s your repair center increased customer recognition by being a part of It also allows you to offer those extra services that keep your customprogram and more. Plus, the C.A.R. program includes a host of features nic purchase earnbacks and training discounts. Read on for more ee your sales representative for details! International Auto Technician s Network Reimbursement Certified Auto Repair members receive a $20.00 annual reimbursement for IATN Network memberships. ProGram Newsletter Quarterly newsletter to help technicians with a variety of repair tips. BWD Vehicle Service Professionals Rewards Program The VSP program is available free to Certified Auto Repair members. This program includes additional training discounts and access to high quality technical repair information. O Reilly Website Listing Certified Auto Repair Centers can choose to be listed on the O Reilly Auto Parts website. Customers will be directed to Certified Auto Repair Centers based on zip code search. Computer & Equipment Leasing Programs Aquire equipment immediately, without large cash outlays for deposits or down payments. With extended terms and easy purchase options, leasing provides a new source of credit for equipment essential to your shop s productivity. Optional Features of the Certified Auto Repair Program Credit Card Program Customer can receive 90 days same-as-cash terms on repairs and services done in your shop. Identifix Technical hotline is for that hard-to-repair vehicle. Simply pay for the service as you use it. Charged on a per-call basis. AIM Marketing Advertising and marketing assistance available. Helps you get the most from your advertising dollars. Direct Mail Program Direct mail customers with postcards and about service reminders, specials and promotions. New Resident Marketing For a minimal fee we ll send a mailing to any new residents in the markets you choose to target. Telephone On-Hold Messaging Advertise your business and services when placing customers on hold.

8 c a t a l o g s a n d F l y e r s Designed With The Professional In Mind In our monthly and quarterly issued sale flyers, you ll find wholesale savings on parts, tools, equipment and supplies. Features include new product introductions, fantastic trips and package giveaways only offered to the professional and great promotional purchase incentives designed with you in mind. Our sale flyers are custom tailored to your business needs. Installer Savings Dedicated to the repair shop professional. Focuses on popular tools, hard parts and supplies. Fleet and Heavy-Duty Designed with the fleet repair shop in mind. Packed full off-highway, medium and heavy-duty products and maintenance items. Paint and Body Special pricing on tapes, masking papers, abrasives, fillers and more. Highlights the latest body and paint shop tools and equipment. Program Technical and product information for the professional installer. ToolBox New product features and competitive pricing on the nation s most trusted names in tools and equipment. In our catalogs, you will find information about market specific products, tools, equipment and accessories. Our catalogs, service guides, and quick reference materials are intended to be your source for typical and unusual professional products. A/C and Cooling System Guide Specifically designed to provide the professional installer with air conditioning and cooling system products, tools, chemicals and equipment. Tire & Wheel Service Guide Provides everything from wheel weights to tire changing equipment. Our easy to use catalogs and flyers feature the tools, equipment and supplies you need to increase productivity and decrease down time. Fleet & Heavy-Duty Quick Reference Guide Over 60 pages of heavy-duty and fleet dedicated items including air brakes, suspension items, hydraulics and more. Refinisher s Guide If its PB&E related, it s in here! Over 170 pages of body repair and paint refinishing items. Tools & Equipment Catalog From A/C equipment to wrenches, over 00 pages of tools and equipment. Battery Quick Reference A complete line of maintenance-free and AGM batteries, accessories, chargers, testers, and wire and cable products.

9 F i r s t c a l l o n l i n e Quick and Easy Parts Ordering FirstCall Online is designed to provide the professional installer with quick and easy online parts ordering. We ve added a host of new enhancements designed to make online parts ordering even easier. With the addition of multiple search options, pictures and OE information, FirstCall Online might be the biggest timesaving tool you use all day! here s how it works... Log on to Some of the features include: Look up parts on our easy to use catalog system Place your parts order New Power Box Option We will deliver parts to your door Use the VIN code to decipher vehicle year, make and model. It s that easy! New Image Database Over 70% of our huge online catalog now has reference pictures. New Hidden Cost Feature Allows FirstCall Online users to hide their part cost on the screen. p a r t s p a y o f f p r o g r a m The Most Rewarding End Tab Program Around The Parts PayOff end tab program is our way of saying Thank You for buying and installing the brands you know and trust. When enrolled, you become a member of the easiest and most rewarding end tab program around! Simply collect end tabs from our qualifying parts and redeem them at any time. It s free, it s fun and best of all - your Parts PayOff funds go directly into a pre-paid Visa gift card! Visa gift cards are accepted at over 6 million locations, allowing you the freedom of spending your Parts PayOff funds how you want - trips, gifts, gas, event tickets, you name it! PARTS PAYOFF ORLY(6759) here s how it works... After qualifying parts are installed, tear off the end tabs and toss them into the collection bag Fill up the collection bag, along with a completed tally sheet, and send it to your nearby O Reilly Auto Parts location Each end tab has a dollar value attached to it so when you are ready to spend your money just make the call

10 F i r s t c a l l c o m m i t m e n t Competitive Advantages For The Professional Through our FirstCall Program, many services are available to our Professional Installer customers to further strengthen our relationship. Our customer support programs keep you up-to-date with new developments and changes in automotive technology. Our delivery service allows you access to parts on demand. Our unmatched parts availability assures you can get hardto-find parts and our knowledgeable parts professionals are an excellent resource. All of our professional parts people receive ongoing training to provide this level of service and many achieve ASE certification. First call Features... A full line of the highest quality auto parts Tool and shop equipment supplier Electronic parts ordering capabilities Professional parts people Dedicated Installer Sales Specialist and/or Territory Sales Manager Certified Auto Repair Membership 2% charge account discount when remitted by the 10th each month Parts Payoff End Tab Rewards Program The FirstCall Program delivers an unbeatable combination of services to our Professional Installers. Mitchell1 Shop Management System plus earnback FirstCall Online - online parts ordering with earnbacks Overnight delivery from our distribution centers Extended hours of service Technical and business management training Unidentified delivery truck service from our store to your door On-demand daily returns pick-up Latest in-store computer technology Monthly specials and promotions for the professional only

11 C o m m i t m e n t t o q u a l i t y For over 50 years O Reilly Auto Parts has been a recognized leader in the automotive industry. We stock over 200,000 parts from the best names in the business - all available with same day or overnight delivery. Our commitment to offering competitive pricing doesn t stop with automotive parts. We also offer the nation s most comprehensive coverage of fleet and heavy-duty parts, premium auto body refinishing materials and professional quality tools and equipment. Whether you specialize in general auto repair, collision repair or fleet maintenance, we want to be your First Call for all of your repair needs. At Your Service Cut for Business card to fit into this space.

12 Over 50 Years of Commitment to the Professional Installer INS 94 w w w. o r e i l l y a u t o. c o m / i n s t a l l e r