CORPORATE BACKGROUNDER

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1 CORPORATE BACKGROUNDER CORPORATE BACKGROUNDER NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, locationbased services, and government and business solutions. The company has built one of the most robust and accurate geographic databases in the world. Virtually every major automobile manufacturer currently offering a navigation system in North America and Europe uses NAVTEQ maps in one or more of their models. NAVTEQ is a leading supplier of map data to the top Internet portals. In 2008, our database powered more map-enabled devices than any other solution in North America and Europe. On average, we estimate there are more than 100 million consumer touch points everyday. NAVTEQ leadership has been achieved through the integrity of the build processes that deliver a map database of unique quality to one worldwide specification. NAVTEQ History From early on, the company has focused on creating fully navigable digital map databases which have been fundamental to growth in vehicle navigation, online mapping and location-enabled portable devices including personal navigation devices (PNDs), PDAs and mobile phones. NAVTEQ was a pioneer, investing in the development of a navigable map database well in advance of systems that could actually utilize them. While the company was founded in 1985, the first commercial navigation applications appeared in 1994 and 1996 in Europe and North America, respectively. NAVTEQ s vision to revolutionize the way people use maps has become a reality. NAVTEQ maps are used to deliver millions of routes everyday. Today NAVTEQ is headquartered in Chicago, Illinois, USA, with approximately 4,000 employees worldwide. With regional headquarters located in Veldhoven, Netherlands and Gateway East, Singapore, a major production facility in Fargo, North Dakota, USA, and support centers in Seoul, South Korea, Mexico City, Mexico, and in Yokohama, Japan, NAVTEQ is located in 196 offices in 43 countries.

2 NAVTEQ Map Database NAVTEQ maps span 74 countries and territories on six continents. Concentrated heavily in North America and Europe, the NAVTEQ map database continues its expansion into numerous markets around the world. Whether in Europe, North America, South America, Africa, Asia or Australia, NAVTEQ delivers data to the same database specification utilizing the same technology at a consistently high level of quality and support. Enabling delivery of door-to-door directions throughout Europe and North America, NAVTEQ data is a widely recognized and trusted name in the digital mapping industry. From turn restrictions to relative road crossing heights, every road segment captured in the NAVTEQ database has more than 260 data attributes, such as access restrictions, one-way streets and speed categories to help optimize navigation. Additionally, the NAVTEQ database includes Points of Interest (POIs) in approximately 50 categories globally including restaurants, gas stations, hotels and banks, making it easier to locate and route to desired destinations. NAVTEQ Map Quality NAVTEQ has more than 1,000 geographic analysts strategically located around the world. NAVTEQ geographic analysts actually drive the roads, verifying and updating information in the NAVTEQ database. This in-depth human factor delivers data consistent with real world conditions and results in a multi-faceted and comprehensive product. To date, there are approximately fifteen million miles (over 25 million kilometers) of roadway represented in the NAVTEQ database. Proprietary Collection Technology NAVTEQ s advanced, proprietary GWS software is customized for the creation of one of the world's highest quality navigable map databases. NAVTEQ s data gathering technology is integrated with a GPS component, enabling real-time, on-the-spot collection and verification of attributes and data. With advanced peripheral integration such as video capture technology, high tech tablets and tablet pens, gyros and other sensors, this equipment assists the field team in collecting and verifying the critical information which contributes to the accuracy and detail of the NAVTEQ maps. NAVTEQ is committed to providing a reliable, high quality map database product to all users. This pursuit of continual quality improvement touches all aspects of NAVTEQ offerings, including the database, additional map products and supporting services. Quality initiatives are infused throughout the organization and are exemplified in NAVTEQ s supplier management program, comprehensive quality validation systems and innovative new real world testing methodologies. NAVTEQ is ISO 9001: 2000 certified for all main operating locations, and ISO/TS certified for worldwide Distribution Services, marking the recognition of NAVTEQ s global standardized processes and consistent database specification. As an industry leader, NAVTEQ's global certifications demonstrate the company s strategic commitment to seeking and achieving external, industry recognized certification for driving quality excellence.

3 NAVTEQ Dynamic Data NAVTEQ understands the value of linking the highest quality location content to its map data in order to enable a robust navigation experience. Dynamic, real-time information such as traffic, wirelessly delivers details about the surrounding environment to optimize routing for efficient travel. NAVTEQ Traffic NAVTEQ Traffic is a unique traffic data gathering, aggregation and quality assurance solution that links up-to-the-minute traffic information to map data. NAVTEQ Traffic is enabled for wireless delivery via satellite radio, Radio Data System (RDS), Hybrid Digital (HD) and Internet directly to navigation applications. The solution provides real-time flow, congestion, incident and road condition information directly to the navigation application allowing the user to make informed routing and rerouting decisions. Advanced Driver Assistance Systems NAVTEQ collects attributes that support the emerging Advanced Driver Assistance Systems (ADAS). These attributes are collected to the high standard of accuracy and precision necessary to address the stringent needs of sensor integration in emerging active safety systems in vehicles, and are likely to enable extended ADAS applications such as curve warning, speed limit advisory as well as enhancing sensor-based adaptive cruise control, lane departure warning, blind spot detection, headlight aiming, crash mitigation, and fuel economy. NAVTEQ has conducted extensive research, development and deployment in ADAS with our automotive company and system supplier customers throughout the world. NAVTEQ on Board NAVTEQ s world-leading map data can be found onboard most in-dash navigation systems in Europe and North America. It's also the driving force behind a new generation of important navigation services, including: Internet websites, Enterprise/Fleet/GIS solutions and Location-Based Services (LBS). In-Dash Vehicle Navigation NAVTEQ digital map data is the leader in the North American and European in-dash vehicle navigation industry. Our precise, reliable digital map data is on board the majority of in-dash navigation-equipped vehicles sold in Europe and North America. Built to a single global standard, NAVTEQ digital map data is routinely updated and contains rich road attributes, such as lane configurations and Points of Interest (POIs), to support ideal turn-by-turn route guidance. Working with top automotive and equipment manufacturers around the world, NAVTEQ technology continues to drive the industry forward by encouraging the development and introduction of new solutions and relationships. Internet, Mobile, & Portable Solutions The introduction and adoption of innovative solutions that are location-enabled for Portable Navigation Devices (PND s), mobile phones and Internet portals continue to grow rapidly. NAVTEQ is working with the leading service providers, application developers and solution providers to bring new, highly innovative location-directed solutions to market, and also enhance the utility and value of existing services by integrating dynamic location. In addition to working closely with the leading companies who are actively pursuing wireless location, NAVTEQ is proactively driving the integration of location and wireless location forward through its innovative program, The NAVTEQ LBS Challenge. The LBS Challenge brings together key players in the LBS (Location Based Services) value chain to stimulate the supply of a broad range of creative solutions accessible through wireless handsets. To date, a number of former contestants have gone on to secure venture funding and six former LBS Challenge contestants have commercially launched wireless applications which are now available through major wireless carriers.

4 Fleet and Enterprise Applications NAVTEQ maps are the driving force behind best-in-class GIS applications in the enterprise, fleet management, and government spaces. NAVTEQ data powers GIS applications across multiple industries, and is relied upon by the leading providers of fleet management and mobile enterprise solutions. NAVTEQ s customers rely on NAVTEQ data to enable them to build solutions that boost efficiencies, control costs and improve customer service for their end users. Government Applications Federal, state, county, and local government agencies, as well as international organizations, use NAVTEQ digital map data to help them effectively manage their daily operations. Government agencies use NAVTEQ s digital map database in multiple applications from plowing snow to mitigating city traffic, providing traveler information, assisting 911 planning and supporting security initiatives. NAVTEQ Officers Judson C. Green, President and Chief Executive Officer John K. MacLeod, Executive Vice President NAVTEQ Connected Services David B. Mullen, Executive Vice President and Chief Financial Officer Amreesh Modi, Senior Vice President and Chief Technology Officer Clifford I. Fox, Senior Vice President NAVTEQ Map Lawrence M. Kaplan, Executive Vice President and General Counsel Jeffrey L. Mize, Executive Vice President NAVTEQ Sales Richard E. Shuman, Senior Vice President Asia Pacific Sales Denise M. Doyle, Senior Vice President Business Affairs Mary D. Hardwick, Vice President Quality Christine C. Moore, Senior Vice President Human Resources Kelly Smith, Senior Vice President Corporate Marketing For more information, please visit

5 Companies Using NAVTEQ Maps Automotive Companies BMW: BMW, Mini, Rolls Royce DaimlerChrysler: Chrysler, Dodge, Jeep, Maybach, Mercedes Fiat: Alfa Romeo, Fiat, Ferrari, Lancia, Maserati Ford: Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Volvo GM: Buick, Cadillac, Chevrolet, Corvette, GMC, Hummer, Pontiac, Opel, Saab, Vauxhall Honda: Acura, Honda Mazda Mitsubishi Nissan: Infiniti, Nissan Porsche PSA: Citroën, Peugeot Renault Toyota: Lexus, Toyota VAG: Audi, Bentley, Volkswagen Internet, Mobile & Portable Solutions Providers 3Soft AAA ALK Technologies Altruion AOL/Mapquest Appello Ask.com ATX Europe Autodesk Benefon Cobra decarte Dell Delphi Falk Garmin International gate 5 Hekosoft Hewlett-Packard HSTC ITIS LG Electronics Lowrance Electronics MapSolute Maporama Map & Guide Microsoft Medion MondialCom Motorola Nav4all Navigon Nokia Philips PTV Rand McNally Route 66 Sanyo Sony TechniSat Telenav Telmap Thales/Magellan TomTom Verison Wireless Webraska Yahoo! Government Agencies ARMY Commonwealth of MASS GIS Department of State Illinois Department of Transportation National Geospatial and Intelligence Agency Office of the Secretary of Defense (OSD) Westchester County Automotive Aftermarket System Suppliers Becker Bosch/Blaupunkt Clarion Grundig Hertz Never Lost Horizon Navigation JVC Kenwood LG Navigation Solutions Panasonic Siemens VDO Sony V-Command Automotive OEM System Suppliers Aisin AW Bosch Delphi Denso HACO (Hyundai Autonet) Harman Becker Kenwood Magneti Marelli Melco Pioneer Siemens-VDO Visteon Xanavi Zenrin Off-Board Telematics Suppliers ATX OnStar Fleet and Enterprise Providers 121 Systems AA Blom ADCI CACI Catalist ClickSoftware Cybit Descartes Systems Group DRIVERTECH ELDA espatial ESRI Experian GEOCOMtms GeoConcept GeoSpatial Technologies GeoStrategies GIS Solutions Intergraph Korem Mapflow Map & Guide Mapmechanics Maptuit Megatel Minorplanet Optrak Oracle Ortec Paragon Primus Geographics Proxix PTV Qualcomm Rand McNally RouteSmart Technologies SERCO SideWinder StreetMap Telogis TNT Trackm8 Trimble Mobile Solutions Traffic Master Transvision UPS Logistics ViaMetro