Triumph launches ultimate riding gear with climate regulating Outlast technology

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1 Heidenheim, October 2012 Triumph launches ultimate riding gear with climate regulating Outlast technology Riding without losing concentration We don t just make motorcycles, we ride them too. We re proud of the bikes we build, the materials we use and the people who turn our dreams into reality. This epos of the house Triumph does not apply for bikes only, but also for the clothing collection. Here Triumph presents for Autumn/Winter 2012 ultimate riding gear using the climate regulating Outlast technology for the first time. Not too hot, not too cold, just right adventurers wearing Triumph riding gear can now take advantage of Outlast phase change materials (PCM) in their jacket, gloves and socks and experience better comfort whatever the weather. We decided to use Outlast Adaptive Comfort products as this is the latest in fabric performance technology and to aid the regulation of the body temperature whilst riding, explains Leiah Lamplough, Clothing Development and Buyer at Triumph Motorcycles Limited, Hinckley/United Kingdom. If the body temperature gets too cold or too hot whilst riding means that the rider can lose concentration so it is essential that the rider maintains a comfortable constant temperature. Outlast technology provides these essential benefits. Little known fact: Triumph designs its own motorcycle clothing. We don t badge other people s stuff with Triumph logos we couldn t sleep at night. Only by controlling the design and spec ourselves just like we do with the bikes can we be sure to get the performance that modern motorcycle clothing must have. Leiah Lamplough continues: It is important that our products provide good value for money and use the latest functional technologies. Although the look and design of the product is important the function of the product is equally essential to enhance the rider experience. We are excited about using Outlast phase change materials as it is a great product.

2 - 2 - Triumph listens to their customers: We got interesting feedback from a rider from Triumph who travelled from the United Kingdom to Austria and back in June 2012 wearing and testing the new jacket with the heat management Outlast technology, explains Leiah Lamplough. I can say that on a 2282 mile intense tour around some of the nicest roads in Europe where biblical rain and 30 C temperatures were encountered the Triumph trousers and jacket equipped with Outlast liner performed perfectly, says test rider Joseph Brooks from Warwickshire. Great protection combined with fantastic body heat regulation, a winning combination of space age technology style and practicality. And he adds: In bike gear tests you normally see long term tests which can give you a good idea of the durability of clothing. To be honest though not many people these days make bike gear that is going to fall apart. What people need to know is if the kit is going to be good for specific use. Is it going to be comfortable? Is it going to leak? Am I going to be sweating my nuts off one minutes and freezing the next once I get up to reasonable speeds? I have tested the Triumph gear in changing conditions and I must say that it kept me dry and gave superb regulation of temperature and great comfort. Adventure and British Heritage Adventure and British Heritage are the key themes for the new Autumn/Winter 2012 collection. High end fabric technologies (as Outlast fabrics) and sleek design provide the ultimate riding gear for the adventurer whatever the weather. In contrast, the heritage category is highlighted by cool racer style jackets that really deliver a wow factor in terms of styling. In both areas, all of the Triumph products pass the most stringent of quality tests in order to provide the best performance, protection and riding experience. Outlast technology Outlast technology was originally developed for NASA to protect astronauts from temperature fluctuations in space. Outlast technology utilizes phase change materials (PCM) that absorb, store and release heat for optimal thermal comfort. Outlast technology is comparable to ice in a drink; as it changes from solid to liquid, it absorbs heat and cools the drink, keeping that drink at the desired temperature for a longer period of time. Outlast phase change materials work in the same way, but are microencapsulated to be permanently enclosed and protected in a polymer shell. We call microencapsulated phase change materials Thermocules. This encapsulation process makes the Thermocules exceptionally durable. These Thermocules have the capacity to absorb, store and release excess heat. This gives any product containing Outlast technology the ability to continually regulate skin s microclimate. As the skin gets hot, the heat is absorbed, and as it cools, that heat is released. Outlast technology is not wicking technology, which manages moisture by reacting to your sweat and pulling it away from the skin. Outlast technology will proactively manage heat while controlling the production of moisture before it begins. That s the Outlast difference. The benefits of Outlast Adaptive Comfort products at a glance: Absorbs excess body heat Manages moisture Reduces overheating Reduces chilling Reduces perspiration Continuously adapts to thermal changes Outlast Outlast Technologies LLC, a privately held U.S. corporation, is the worldwide leader in phase change materials and applications. Outlast technology is the heat management technology originally developed for NASA that enables any textile to absorb, store and release heat. Outlast technology pro-actively responds to changes in skin temperature to manage heat and reduce moisture for everyday comfort.

3 - 3 - For over 20 years, Outlast has been committed to the development of new fibers, fabrics and coatings incorporating phase change materials, expanding the use of Outlast technology across more than 200 brands and a multitude of products in apparel, footwear, bedding, packaging and labels, and accessories. For more information, please visit Triumph First established in 1902 and now based in Hinckley, Leicestershire, Triumph Motorcycles is currently the fastest growing motorcycle brand in the world. For over a decade Triumph has produced iconic bikes which perfectly blend design, character, charisma and performance. Producing around 50,000 bikes per year, Triumph is the largest British automotive manufacturer in the country. At the heart of Triumph s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance. The innovation and engineering passion that gave birth to the iconic Bonneville of the 60 s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 liter Rocket III, the unmistakable Speed Triple and the powerful Daytona 675. Triumph currently employs around twelve hundred personnel worldwide and has offices in the UK, America, France, Germany, Italy, Japan, Sweden and Benelux, plus a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand. For more information, please visit words Attachments: Picture Triumph riding gear, Triumph test riders, Outlast artworks Outlast, Adaptive Comfort, Thermocules and...not too hot...not too cold...just right are trademarks of Outlast Technologies LLC. May be quoted freely. Please send us a copy of any published articles. Barbara Fendt Marketing & PR Outlast Europe GmbH In den Seewiesen 26/1 D Heidenheim. Germany Phone: Fax: Mail: barbara.fendt@outlast-europe.com URL: Leiah Lamplough Clothing Development and Buyer Triumph Motorcycles Limited Normandy Way, Hinckley Leicestershire LE10 3BZ. United Kingdom Phone: +44 (0) Mail: Leiah.Lamplough@triumph.co.uk URL:

4 4- Picture 1a+b The climate regulating Outlast technology was originally developed for NASA to protect astronauts from temperature fluctuations in space. Today it is used in Triumph riding gear and brings comfort to motorcyclists helping them to balance temperature swings. Photo: Triumph Picture 2 The ultimate Triumph riding gear uses climate control Outlast materials to provide best thermal comfort. Photo: Triumph

5 5- Picture 3 Test riders in Austria on the Großglockner High Alpine Road: The Triumph jacket with Outlast technology performed admirably. Picture 4 Outlast materials make the comfort difference. Photo: Outlast Technologies LLC Picture 5 How Outlast technology works Photo: Outlast Technologies LLC