Tech-do-Gooder Guide: Create Your First Facebook Page

Transcription

1 Tech-do-Gooder Guide: Create Your First Facebook Page

2 Create Your First Facebook Page: Worksheet Describe the purpose of your new Facebook Page: List three possible names for your Facebook Page (keep it short!): Select your Page Type and Category: Refer to the Facebook Page Types & Categories reference sheet included in this guide. Page Type: Category:* *If you select Cause or Community as your Page Type, you don t need to pick a category If you select Local Business or Place as your Page Type, complete the following: Street Address: City/State: Zip Code: Phone: Select or create a Profile Picture for your new Page. The selected image will appear as a thumbnail anytime you post on your Page or elsewhere on Facebook acting as your Page, so it should clearly represent your Page (a logo, headshot, mascot, etc., will work best). Image should be square or suitable for cropping to a square size (if you can t crop the image or don t know how, Facebook will do this automatically upon upload). Minimum dimensions = 180 pixels wide x 180 pixels tall; bigger is okay. File type = PNG or JPG Make sure the image is on your computer so you can upload it to Facebook.

3 Create Your First Facebook Page: Worksheet, page 2 Select or create a Cover Photo for your new Page. This image will serve as the banner across the top of your new Facebook Page. Keep in mind that your Profile Picture will overlap part of your Cover Photo. cover image Profile Picture Image cannot be deceptive, misleading, or infringe on anyone else s copyright. Dimensions = 851 pixels wide x 315 pixels tall; bigger is okay but your image will be cropped (and possibly distorted) upon upload File type = PNG or JPG Make sure the image is on your computer so you can upload it to Facebook. Gather any additional information you have about the cause, organization, business, or other content your Page will represent or share. This information can be included in the About section of your Page. Fields will vary based upon the Page Type and Category you select. A selection of these optional fields is provided here: Year born, founded, started, opened, created, or launched: Mission: Description: Awards: Products: Website:

4 Create Your First Facebook Page: Worksheet, page 3 List five existing Pages on Facebook that you would like to link to from your new Page (e.g., partner organizations, clients, professional associations, Pages providing content related to your Page and/or its purpose, etc.) List at least ten Facebook friends who may be interested in your new Page: List at least five other Pages or Groups on Facebook whose members may be interested in your new Page: Congratulations you re ready to create your new Page!

5 Tech-do-Gooder Guide: Create Your First Facebook Page Step 1: Do the Worksheet! If you skipped ahead, stop right now go back and do the worksheet. Step 2: Login to Facebook* Open your internet browser and navigate to *If you don t already have a Facebook account, you ll have to create one (it s free) before you can get started. Step 3: Create your Page Navigate to: You ll see a selection, similar to screen shot below, of six Page Types to choose from. Select the Page Type you identified on your worksheet by clicking on it:

6 Tech-do-Gooder Guide: Create Your First Facebook Page, page 2 Step 3, continued After clicking on your selected Page Type, the box you clicked on will reveal additional fields (shown below). Refer to your worksheet and enter the requested information. You must then click the box, I agree to Facebook Pages Terms and Get Started. Note: Facebook currently allows you to change your Page Type and Category an unlimited number of times. You may also change your Page name an unlimited number of times until you reach 200 likes. After that, you may only change your name once and the change must be submitted to and approved by Facebook. After clicking Get Started a box will appear similar to that pictured to the right > Refer to your worksheet and add your Page Description (and website, if applicable). You may see additional questions as pictured here. Answer these questions and then click the Save Info button.

7 Tech-do-Gooder Guide: Create Your First Facebook Page, page 3 Step 4: Upload your Profile Picture and Like Your Page Next, you ll be prompted to upload the Profile Picture for your Page. Click on Upload From Computer to select the file you selected when you completed your worksheet. After uploading your Profile Picture, you may be prompted to select your Facebook Web Address. If so, do this NOW do NOT click skip. The shorter the name the better as this will become a unique web address you can use to direct people to your Facebook Page. Choose wisely, as you may only be able to change this name once (if at all). Finally, you may be prompted to Like your Page. Click the Like button.

8 Tech-do-Gooder Guide: Create Your First Facebook Page, page 4 You should now see the Admin Panel for your Page. Click the Hide button. Step 5: Upload a Cover Photo for your Page Click on the Add a Cover button to upload the Cover Photo for your Page The Profile Picture you uploaded will appear here A drop down menu appears. Click on Upload Photo and navigate to the file you selected for your Cover Photo when you completed your worksheet. Once the photo uploads successfully, be sure to click the Save Changes button

9 Tech-do-Gooder Guide: Create Your First Facebook Page, page 5 Step 6: Complete your Page Description Click on the Update Page Info button that appears just below your Page Cover Photo. Alternatively, you may also click on the Edit Page button that appears above your Page Cover Photo and then select Update Page Info from the drop down menu that appears. You are now viewing your Page s Admin Panel and can add additional information about your Page. Refer to your worksheet for your notes regarding information you d like to share about your Page. Add this information by typing it in the appropriate field. Be sure to click on the Save Changes button near the bottom of your screen when you are done.

10 Tech-do-Gooder Guide: Create Your First Facebook Page, page 6 Step 7: Create a few Page Posts Before you invite others to interact with your new Page, you should create your first few posts to help visitors to your Page understand what kind of information you intend to share. The list below provides instructions for various ways to share information on your Page try one of each to get started. Create your posts here 1. Text: simply type a message in the box and click on the Post button. 2. Photo: this feature will upload a photo already on your computer. Type a message about the photo in the box, then click on Photo/Video >> Upload Photo/Video >> Choose File from your computer >> click Post 3. Link: share a link to a website, blog post, or other content anywhere on the internet by copying and pasting the link into your post message. Be sure to include the full URL (e.g., and Facebook will usually include a thumbnail image and description pulled from the linked website. 4. Tag: You can link to another Facebook Page in a post by simply typing symbol immediately followed by the Page name. As you type the name, a list of possible matches will appear in a drop down menu. Click on the Page you want to tag. 5. Question: Create a poll by clicking on Offer, Event +, selecting Question, then type your question, add poll options, and click Post. Note: You can combine multiple types of content into a single post (e.g., you might post a photo and include a text description as well as a link or tag to direct viewers to the image source and/or related information).

11 Tech-do-Gooder Guide: Create Your First Facebook Page, page 7 Step 8: Like Five Other Pages as your Page Refer to the list of Pages you identified on your worksheet. One by one, visit each page and click on the downward pointing triangle just below the Page s cover photo (see example below). Select Like As Your Page from the drop down menu that appears. You may see this message box appear > Select your Page from the drop down menu and click the Save button. Repeat these steps for other Pages you d like to Like and link to as your Page. Step 9: Acquire Your First 25 Page Likes Facebook make it easy to invite friends to like your Page via your Page s Admin Panel. These prompts are easily missed or ignored, however, and can t be re sent. The methods listed below are more effective at grabbing attention and encouraging your friends to take action. Use one or more of these methods to invite the friends you identified on your worksheet to like your Page. The more personalized and targeted your effort, the better. 1. Post to your Personal Facebook Profile. > Think of this as a general announcement to all of your Facebook friends. Craft a simple message announcing your new Page and inviting your friends to visit and like it. 2. Post to your friends profiles. Craft a short but personalized message to friends whom you believe will want to know about and connect with your new page. Post it on each of their walls with a link to your Page. 3. Send individual messages to friends. Instead of posting the message and link on your friend s wall, send it as a private Facebook message. WARNING: Send a personalized message to each friend on your list; do NOT send one mass message to everyone. NOTE: Use these same methods to announce your new Page on other Pages and in Facebook Groups.

12 Tech-do-Gooder Guide: Create Your First Facebook Page, page 8 Step 10: Claim a unique Facebook Web Address for your Page If you weren t given the option to select your Facebook Web Address for your Page back in Step 4, you can do so after you reach 25 Page Likes. Use this link to claim the web address for your Page: Remember, choose wisely as you may only change this once. Use this section for your personal Facebook Profile > Use this section to set the web address for any Pages you have set up. > Congratulations you ve created your Facebook Page! Get posting and remember to have fun and interact with your Page visitors.

13 Tech-do-Gooder Guide: Facebook Page Types & Categories Facebook provides the option of six Page types: 1. Local Business or Place; 2. Company, Organization or Institution; 3. Brand or Product; 4. Artist, Band or Public Figure; 5. Entertainment; 6. Cause or Community. If your Page will represent a location where you d like visitors to check in via Facebook, you should select Local Business or Place. Otherwise, pick another Page type and category that best fits the purpose of your Page. Local Business or Place Airport Arts/Entertainment/Night Life Attractions/Things To Do Automotive Bank/Financial Services Bar Bookstore Business Services Church/Religious Organization Club Community/Government Concert Venue Doctor Education Event Planning/Event Services Food/Grocery Health/Medical/Pharmacy Home Improvement Hospital/Clinic Hotel Landmark Lawyer Library Local Business Movie Theater Museum/Art Gallery Outdoor Gear/Sporting Goods Pet Services Professional Services Public Places Real Estate Restaurant/Café School Shopping/Retail Spas/Beauty/Personal Care Sports Venue Sports/Recreation/Activities Tours/Sightseeing Transportation University Company, Organization or Institution Aerospace/Defense Automobiles and Parts Bank/Financial Institution Biotechnology Cause Chemicals Church/Religious Organization Community Organization Company Computers/Technology Consulting/Business Services Education Energy/Utility Engineering/Construction Farming/Agriculture Food/Beverages Government Organization Health/Beauty Health/Medical/Pharmaceuticals Industrials Insurance Company Internet/Software Legal/Law Media/News/Publishing Mining/Materials Non Governmental Organization Non Profit Organization Organization Political Organization Political Party Retail & Consumer Merchandise School Small Business Telecommunication Transport/Freight Travel/Leisure University

14 Tech-do-Gooder Guide: Facebook Page Types & Categories Categories by Page Type, continued... Brand or Product App Page Appliances Baby Goods/Kids Goods Bags/Luggage Board Game Building Materials Camera/Photo Cars Clothing Commercial Equipment Computers Drugs Electronics Food/Beverages Furniture Games/Toys Health/Beauty Home Décor Household Supplies Jewelry/Watches Kitchen/Cooking Office Supplies Outdoor Gear/Sporting Goods Patio/Garden Pet Supplies Phone/Tablet Product/Service Software Tools/Equipment Video Game Vitamins/Supplements Website Wine/Spirits Artist, Band or Public Figure Actor/Director Artist Athlete Author Business Person Chef Coach Comedian Entertainment Album Amateur Sports Team Book Book Series Book Store Concert Tour Concert Venue Fictional Character Library Magazine Cause or Community Dancer Entertainer Fictional Character Government Official Journalist Monarch Movie Character Musician/Band Movie Movie Character Movie Theater Music Award Music Chart Music Video Professional Sports Team Radio Station Record Label School Sports Team News Personality Pet Politician Producer Public Figure Teacher Writer Song Sports League Sports Venue Studio TV Channel TV Network TV Show TV/Movie Award No categories to select. Simply type the name of your Cause or Community as your Page name.