Europe Health Tourism. László Puczkó Founder

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1 Europe Health Tourism László Puczkó Founder

2 Health is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity WHO 1986

3 Global Health Tourism Service Grid Medical Dentistry Cosmetic Surgery Medical (Surgical) Hospitals & Clinics Speciality outpatient facilities Medical (noninvasive) Thalassotherapy, Nutrition & Detox Programmes Pampering Medical (diagnostic) Occupational Wellness Sport & Fitness Rehabilitation & Recuperation Therapeutic Recreation Beauty treatments Medical/ Structured Wellness Leisure & Recreation Health Motivated Travel MediSpas Club & Day Spas Thermal Treatment Centres/ Mineral Baths Longevity Centres Leisure centres Medical /Health Cities Hotels, Resorts, Cruises, & Hotel/ Resort/ Cruise Spas Health Village New Age Yoga & meditation Spiritual Holistic Destination Spas Ashrams & Retreats Meditation Centres Services Wellness Facilities

4 Northern Europe Landscape-based tourism (e.g. fjords, lakes, forests) Active outdoor recreation (e.g. Nordic walking) Healthy gastronomy based on fresh fish, berries, rye and oats Saunas Cold water treatments (e.g. Lake Wellness) Geothermal hydrotherapy Protestant simplicity Health & Tourism Southern Europe Curative Emphasis on treatments and therapies for the physical body Limited knowledge of lifestylebased wellness Mainly conventional medicines administered by doctors or through pharmacies Spas usually offer medical treatments supervised by practitioners 4

5 Western Europe Preventative Emphasis on mental as well as physical health Lifestyle-based approach to health and wellness Complementary and alternative (drug-free) treatments growing in popularity Spas tend to offer relaxation and beauty treatments Health & Tourism CEE Curative Emphasis on treatments and therapies for the physical body Limited knowledge of lifestylebased wellness Mainly conventional medicines administered by doctors or through pharmacies Spas usually offer medical treatments supervised by practitioners 5

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7 Body-Mind-Spirit 7

8 Fit living 8

9 Vitality 9

10 Well-being 10

11 Anti & Active Ageing 11

12 Quality of Life 12

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14 Primary Secondary Tertiary

15 Source: Euromonitor 2011

16 Source: Euromonitor 2011

17 Source: Euromonitor 2011

18 Global Facilities such as spas and wellness hotels Rituals such as saunas and massage Beauty treatments Surgical medical tourism Outdoor recreation, sports and fitness Spa cuisine Local Unique resources (e.g. Dead Sea, Blue Lagoon) Regional initiatives (e.g. Alpine Wellness, Nordic Wellbeing) Signature treatments using local traditions and ingredients (e.g. Dr Mayr detox) Authentic home of globalising practices (e.g. Thai massage, Ayurveda, yoga)

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22 Percentage of the population over 65 in Europe 22

23 23 demotivationalposters.org

24 Wellness Tourism Authentic, Location-based Experiences Medical Tourism Standardized, Generic Experiences Day Spas Hotel Spas Beauty Clinics Wellness Cruises Gyms, Fitness Centres Medical Spas Cosmetic Surgery Clinics Dental Clinics Hospitals /Clinics Ashrams Spiritual Retreats Eco-Spas Yoga Retreats Spa Resorts Lifestyle Retreats Thermal Baths Thalassotherapy Spas Ayurvedic Clinics TCM Centers Integrative Health Centers Source: GSS 2011

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26 Medical tourists do NOT want to travel

27 Evidence 27

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30 Tell a story!

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32 Do not forget!! There is so much more to healing that visiting hositals and clinics!

33 There is no pleasure worth foregoing just for an extra three years in the geriatric ward. (John Mortimer) 33

34 Anti-ageing Benefits Assets Hospitals/spas

35 Natural healing assets Fusion Eco & Adven ture Destinati on Spas & Living Local Wellbeing Concepts Spiritua lity Dreamscapes Hospital- 2-Hotel Conver sions Thalasso Longevity

36 Facilities Becoming Attractive Destination spas Spas based on natural (healing) resources Eco-spas & wellness facilities Wellness hotels Spa hotels Family spas & wellness facilities Retreats Longevity/anti- or active-ageing centres Adventure spas & wellness facilities Sport & fitness resorts/hotels Fusion facilities (e.g. hotel-to-hospital conversions) Spa Living Environments Dreamscapes/architectural masterpieces Wellness/spa cruises International Travellers

37 Therapies based on natural resources with proven benefits (e.g. thermal water, mud) No1 Service in Wellness and Spa Facilities International Wellness & Spa Tourism Monitor 2013

38 Domestic & Foreign Guests Lifestyle-oriented Programmes Active, Anti-ageing and Longevity programmes Services based on Local Resources Body-Mind-Spirit and Holistic Programmes

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41 Contact: Facebook/TheTourismObservatoryforHealthWellnessandSpa twitter/healwellnessspa 41