Spa Wellness Solution

Transcription

1 Spa Wellness Solution 5 Keys to successful wellness programs and services within the spa Dr. Trevor Cates Naturopathic Physician The Spa Dr.

2 For a copy of this presentation text the word spa to 38470

3 Today we ll cover Why wellness is a popular trend. 5 Keys that make wellness in spas successful. 7 Steps to your own spa wellness system. How to create your unique angle on wellness.

4 Why is a Spa the perfect place for Wellness?

5 Which is a better place for healing?

6 Who are the healers?

7 What s Wellness worth? According to SRI-GSWS research studies The global wellness economy is estimated at a value of $3.4 trillion (2013) = 3 times bigger than the global pharmaceutical industry

8 Includes Spa Industry: $94 billion Wellness Tourism: $494 billion Beauty & Anti-Aging: $1,026 billion Preventive & Personalized Medicine $433 billion CAM: $187 billion Fitness & Mind-Body: $446 billion Healthy Eating, Nutrition & Weight Loss: $574 billion Thermal/Mineral Springs $50 billion Workplace Wellness: $41 billion Wellness Lifestyle Real Estate $100 billion (SRI-GSWS research studies)

9 Will the trend continue? Increased rates of chronic diseases such as diabetes, heart disease, and certain types of cancer Poor eating and lifestyle habits Stress overload The current disease-care model is not working

10 The baby boomer phenomenon By 2030, when the first boomers reach 84, more than 20 percent of America s population will be over 65 Baby boomers don t like the idea of aging (wrinkles, pain, disease ) Wellness is their answer.

11 What does Wellness really mean? Is it about Fitness? Nutrition? Stress management? Massages? Facials?

12 It s really about the results Free of disease Live to our fullest potential More energetic, happier, and fitter Lifelong healthy habits Age well while living longer

13 Are you ready to help? You have an opportunity to make a difference Give back to the world Keep people coming back in and engaged Be more successful

14 5 Keys to successful wellness programs and services within the spa 1. Environment 2. Education 3. Community 4. Support 5. Results

15 1. Environment What is the environment of the Spa? Design affects our body, mind and spirit. Does your spa environment create a place for healing?

16 2. Education Show the pain, the problem and then provide the solution via education. Lectures, events, forums, webinars Articles, blogs, newsletters Who is the information coming from? From an expert or trusted source?

17 3. Community Brings people together Creates comfort and trust Fosters accountability Live: classes, meetings, and events Online: social media, forums, and hangouts

18 4. Support Support the comfort, knowledge, and community with Services Programs Products

19 5. Results How do clients look and feel? Are they getting the desired results? More energy Glowing, clear skin Less stressed Fitter / Less Fat Clear mind and focus

20 7 Step Spa Wellness System 1. Discover your avatar. 2. Create your unique wellness offer. 3. Develop programs, services and products. 4. Build the wellness dream team. 5. Provide the environment, education and community. 6. Spread the word. 7. Re-evaluate for optimal results.

21 Create your unique wellness offer What makes your spa unique? The outcome = successful programs that attract more customers and get results

22 Discovering your uniqueness Where are you located? Are you in a culturally unique area? Are there natural resources in your area not found elsewhere?

23 Discovering your uniqueness Do you have a specific demographic? Is your community interested in specific topics? Does your community steer clear of certain topics?

24 Discovering your uniqueness Do you have specialists/experts that make you unique? Are you already known for something or what do you want to be known for? Do you have a restaurant with healthy meal options? Do you have a fitness facility and offer special fitness classes?

25 Don t know the answer? Find out about your team members and their uniqueness. Look at your community. Survey your list. Ask them what they want! Write blogs and social media posts. What do people like and comment on the most?

26 Leads you to a focus Anti-aging Weight loss Youthful Skin Motivational Stress reduction Cleanses & Detoxes Post-surgical care Athletic enhancement Pain management Relationship building Corporate wellness Wellness Events Wellness Tourism Life transition support Green/Eco-Friendly Sleep solutions Functional fitness Nature retreats Organic, natural skin care Naturopathic care Drip Nutrition Acupuncture Aromatherapy/Scents Thermal/Mineral Springs Mindfulness/Reflection Hormone balance Or something else

27 Create an Optin

28 Create Programs The Clear Skin Solution program

29 Create Events

30 Create Products

31 7 Step Spa Wellness System 1. Discover your avatar. 2. Create your unique wellness offer. 3. Develop programs, services and products. 4. Build the wellness dream team. 5. Provide the environment, education and community. 6. Spread the word. 7. Re-evaluate for optimal results.

32 For a copy of this presentation text the word spa to 38470