SBB/Telemach in Co-operation with Turner (CNN) New Regional Newschannel= Adria News Sarl (N1)
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1 1 SBB/Telemach in Co-operation with Turner (CNN) New Regional Newschannel= Adria News Sarl (N1)
2 MID EUROPA - LONG TERM PARTNERSHIP OF SBB/TELEMACH GROUP THEREFORE INVESTOR IN ADRIANEWS - REPRESENTED BY STEFAN TZVETKOF
3 Mid Europa Partners Leading Private Equity Firm in Central and Eastern Europe " 3.2 billion of capital commitments " Our latest fund, Mid Europa Fund III LP is the largest Central European buyout fund with 1.5 billion of commitments " Successfully investing in Central and Eastern Europe since 1999 " Superior local knowledge and extensive relationships " Regional presence " Offices in Budapest, London and Warsaw " Pro-active and value-driven strategy " Implemented in partnership with management teams and other shareholders " 32 investments in 16 countries " Broad sector and country-specific knowledge " Market leadership continuously recognized by the private equity industry 2010 CEE/Russia Private Equity Fund Gold Award 2010 "Build Up" Silver Award for Lux Med 2010, 2008 & 2007 CEE Private Equity Firm of the Year 2010, 2009 & 2007 Best Private Equity House in CEE 2010 Best Private Equity Deal Aster exit 2009 Bond Deal of the Year Invitel 2010, 2009, 2008, 2006 & 2005 CEE Private Equity Firm of the Year 3
4 SBB/TELEMACH GROUP OVERVIEW - FOUNDER AND PARTNER IN ADRIANEWS - REPRESENTED BY DRAGAN ŠOLAK (CHAIRMAN OF THE BOARD, UNITED GROUP)
5 SBB/Telemach Group Overview Mid Europa in partnership with management has helped to built the leading PayTV platform in SEE Country: Serbia + five SEE countries Group investment history Industry: PayTV Mid Europa Entry: 2007 ü 6 countries Slovenia Croatia ü 20m inhabitants B&H Serbia ü 1.6m RGUs served (RGU: REGIONAL USERS) Montenegro Macedonia Country: Slovenia, Bosnia & Herzegovina ( B&H ) Industry: Mid Europa Entry: PayTV 2009 (Slovenia), 2010 (B&H) SBB, largest cable platform in Serbia, acquired Telemach, largest cable platform in Slovenia, acquired Total TV DTH service launched in B&H 3 cable operators acquired in B&H and merged under the Telemach umbrella SBB and Telemach merged to create the leading regional PayTV platform 5
6 SBB/Telemach Group Overview Leading triple-play service provider in the region " Unique and scaled regional platform: 1.6 million RGUs (REGIONAL HOMES) across the region " Leader in Pay-TV and broadband with growing presence in telephony: strong / sustainable content advantage, superior network and liberalisation of telephony " Pioneer in product innovation: first to offer next generation services such as VOD, catch-up TV, Web TV and real broadband Positioning as of December 2012 Others (1) Serbia Slovenia Bosnia and Herzegovina Montenegro Macedonia Croatia Homes passed 770k 243k 149k Pay-TV / video Cable DTH No.1 ü ü No.1 ü ü No.1 ü ü Various ü Internet Footprint No.1 (56% share) No.1 (52% share) No.1 (62% share) Overall No.2 (16% share) No.2 (18% share) No.4 (2) (No.1 challenger) Telephony No.2 No.2 No.4 (2) Total RGUs 883k 380k 231k 84k Source: Company data, Solon; RGU data as of 31 December 2012 Note: Latest available market shares estimated as of (1) Macedonia, Croatia, Montenegro, Pink International. (2) Three incumbents in BH. 6
7 CONTENT BUSINESS
8 Content Business The Group has been actively developing a regional portfolio of broadcasting assets Sports Channels Kids Channels Movies and General Entertainment Channels " Group s flagship asset " 10 different channels including 2 premium and HD version of all channels " Access to world s most attractive leagues and events on an exclusive basis " Wide distribution to 111 different cable and satellite platforms across the Ex-Yu region " Distributed to 33 C&S platforms in Serbia, Montenegro, Macedonia and Bosnia " #1 rated C&S channel in Serbia by SHR of audience, in top 7 overall including FTA channels " Focus on premium content appealing to school age children " Attractive movie channel with distribution to 30 C&S platforms in Serbia, Montenegro and Macedonia 8 " Golf Klub is an attractive niche channel, covering all major golf events worldwide including PGA Tour and Ryder Cup " F&H is currently focused on international fishing and hunting shows with ongoing rebranding initiative focused on inclusion of localized, own production content for which there is strong demand " Both benefit from wide distribution network through package deals with Sport Klub " Launched in 2012 by Ultra to appeal to pre-school age children, distributed to 20 C&S platforms in Serbia, Montenegro, Bosnia and Mazedonia " Launched in 2012 behind Ultra, focused on attractive international lifestyle formats (cooking, comedy and gaming, science) " Distributed in Serbia
9 Content Business Unique partnerships / strategic alliances / invited channels Fox Viasat Others 9
10 ADRIA NEWS SARL NEW REGIONAL 24H NEWS CHANNEL IN CO-OPERATION WITH TURNER (CNN) CHANNEL NAME:
11 Adria News Sarl Adria News Sarl Overview " To truly differentiate SBB/Telemach s distribution platform it requires not only continued strengthening of the PayTV channels portfolio but also direct access to production capacities and content " Having identified the Regional 24/7 News Channel as an important missing link in the PayTV channel portfolio, SBB/Telemach and Turner Broadcasting System Europe signed a Broadcast Affiliate Agreement in July 2013 " Broadcasting content consisting of the following CNN packages which N1 will enable to benefit from: " Live Breaking News Special Reports " International Newsources " Other CNN Programmes " Agreement with CNN is based on broadcasting exclusivity for the region (Bosnia and Herzegovina, Croatia, Serbia, Kosovo, Macedonia, Montenegro, Slovenia) " Advanced discussions with Luxembourg based news exchange company ENEX ( regarding cooperation on various levels 11
12 Adria News Sarl Adria News Sarl Luxembourg Registration " Luxembourg selected as place of establishment for the Regional 24/7 News Channel " Principle: freedom to choose place of establishment to provide services " Regulatory regime for broadcasting activities " Straightforward regulations thanks to implementation of the exact wording of the Directive on Audiovisual Media Services ( all the directive but only the directive ) " Luxembourg has the most appropriate regulatory regime after comparison between other contemplated jurisdictions (UK, Ireland and the Netherlands) " Well developed media companies based since a long time in Luxembourg (Astra, RTL Group, etc.) " No currency risk " Key advantages of Luxembourg registration " EU member state " Political stability " Stable media regulations " Legal regulatory environment " No currency risk " Application for a Luxembourgish Broadcasting licence on 10 th of September 12
13 Adria News Sarl Adria News Sarl Activities performed in Luxembourg " Management decision-making including board meetings " Final decision-making regarding programs " Program planning / controlling " Financial planning and decision-making " Accounting " Financial controlling " Program purchase / sale 13
14 Adria News Sarl Adria News Sarl Corporate Structure " Establishment of Luxembourg company finalised ( Adria News Sàrl ) " Ralf Manthey, experienced general manager with a long-lasting track record in media and broadcasting (also in Luxembourg) appointed as CEO of Adria News Sàrl " Local corporate governance (3 out of 4 Independent Directors to be Luxembourg residents) supported/advised by SBB/Telemach s management " Agreements in place with Nic Jakob, Paul Lorenz, Carlo Rock as independent Luxemburgish Directors " David Hulbert, experienced manager with a long-lasting track record in the media industry. 14
15 Ralf Manthey CEO of Adria News Sàrl " Experienced general manager with a long-lasting track record in media / broadcasting " Since 2005, Ralf is Head of Sport Klub and CEO of IKO Balkan responsible for establishment and management of channels in 9 CEE countries (Poland, Romania, Hungary, Croatia, Slovenia, Bosnia, Serbia, Montenegro and Macedonia) " Ralf hold multiple senior management positions with various media companies and TV channels across Europe " Member of the Managing Board drb Mediagroup (Berlin): New business and TV Format development " Program Director Viasat3 MTG (Budapest): leading channel launches, distribution and development " Member of the Managing Board das redaktionsboro/cemtex (Berlin/Budapest): first Hungarian company providing professional SNG services for news and sports events to commercial broadcaster " Manager MTG (London): Head of FreeTV, responsible for all free to air channels in Sweden, Denmark, Norway, Lithuania, Estonia and Latvia within the MTG group " Attaché à Ia direction TV CLT - predecessor company of RTL Group (Luxembourg): Head of own produced channels Klub RTL, launching RTL Klub (Hungary) and RTL 7 (Poland) " Editor in chief and head of programming at RTL Television (Luxembourg/Berlin): RTL Breakfast Television (RTL Frühstücksfernsehen) " He holds a diploma as industrial engineer from the Technical University Berlin 15
16 Adria News Sarl TECHNICAL SETUP EUTELSAT The most important satellite provider Central Eastern Europe CABLE HEADENDS DTH CABLENETWORKS IPTV PLAYOUT & UPLINK STUDIOS IN: - Belgrad - Zagreb - Sarajevo LUXEMBOURG HEADQUATERS (Decision makings) 16
17 News Channel Grid Time Monday Tuesday Wednesday Thursday Friday Saturday* Sunday* 06:00 NEWS CENTER 06:30 NEWS CENTER Travel Magazine 07:00 NEWS CENTER 07:30 NEWS CENTER Let's Talk 08:00 NEWS CENTER 08:30 NEWS CENTER Documentary 09:00 NEWS CENTER Showbiz Today 09:30 NEWS CENTER CNN "Quest" 10:00 CNN "Quest" "Face to Face" 10:30 Showbiz Today Europe Today 11:00 "Face to Face" 11:30 CNN Content localized Documentary 12:00 NEWS CENTER 12:30 Europe Today Let's Talk 13:00 NEWS CENTER 13:30 CNN Content localized Travel Magazine 14:00 NEWS CENTER 14:30 ShowBiz Today "Your Health, Your Family" 15:00 NEWS CENTER 15:30 CNN "Quest" Documentary 16:00 NEWS CENTER Showbiz Today 16:30 CNN Content localized Face to Face 17:00 NEWS CENTER 17:30 SPORTKLUB SPORTKLUB 18:00 NEWS CENTER 18:30 CNN "World Business Today" The Big Beat The Big Beat 19:00 NEWS CENTER 19:30 SPORTKLUB Documentary 20:00 NEWS CENTER Showbiz Today 20:30 21:00 "Let's Talk" "Let's Talk" 21:30 "Face to Face" "Face to Face" 22:00 NEWS CENTER 22:30 Europe Today Documentary 23:00 23:30 SPORTKLUB SPORTKLUB 00:00 NEWS CENTER 00:30 CNN "World Business Today" Travel Magazine 01:00 NEWS CENTER 01:30 SportKlub Let's Talk 02:00 NEWS CENTER Documentary 02:30 "Let's Talk" 03:00 Showbiz Today 03:30 "Face to Face" CNN "Quest" 04:00 NEWS CENTER "Face to Face" 04:30 Europe Today Europe Today 05:00 05:30 SportKlub Documentary Live Taped Taped or voiced over live Live or taped 17
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