The SOS guide to sponsored beard-growth

Transcription

1 orangutans-sos.org/ape-ril Go Wild this Ape-ril Grow a Beard: Release the Ape in You! The SOS guide to sponsored beard-growth Bill Bailey comedian

2 The SOS guide to sponsored beard-growth A big hairy thank you for supporting the Sumatran Orangutan Society By taking part in Ape-ril, you will be helping SOS create a brighter future for orangutans and their jungle home. Look up Great Apes and you ll find it s a family our family! We share 96.4% of our DNA with orangutans, but we have pushed them to the edge of extinction. By supporting SOS, you can help save them. Deforestation is the greatest threat facing orangutans. Tearing down jungle for farmlands and roads destroys all manner of natural balances and is one of the biggest drivers of climate change. Orangutans need the forests to survive and so do we! About Ape-ril Show your solidarity with our Great Ape cousins by doing something all male apes can do grow a beard! To take part, simply ask your friends, family, and colleagues to sponsor you to grow a beard throughout the month of April (Ape-ril). By raising awareness, and vital funds, we can make a real and lasting impact on the survival of orangutans and the conservation of their rainforest home. And that s got to be worth a bit of an itchy chin. Register and create an online fundraising page at orangutans-sos.org/ape-ril and ask everyone you know to sponsor you to change your face for the whole of Ape-ril. 2

3 ABOUT SOS SOS has an incredible record of designing, funding and delivering frontline conservation projects in Sumatra which really work, including community conservation and training, orangutan rescue and forest restoration. The funds raised during Ape-ril will help us continue and grow our projects and campaigns to improve orangutans and their forests chances of survival. 3

4 Where do I start? REASONS TO TAKE PART Discover what you really look like as a human ape! Who knows, you might like your new look No shaving for a whole month think of the time you ll save! You can be part of the solution to orangutan survival. Receive a brilliant t-shirt if you raise over 150! WHAT IF I ALREADY HAVE A BEARD? Take a look at our handy Beard Guide for some inspiration, stop trimming (you ve got a good head start!) or perhaps your friends and colleagues would be interested in what you look like without it start from scratch! NEVER BEEN BEARDED BEFORE? Why not round up a team of Beardy Buddies to offer each other support if things get a bit itchy, and swap grooming tips. WOMEN AND CHILDREN TOO If you can t or don t want to grow your own beard, don t worry, you can still take part in Ape-ril. You can spend a day, a week, or even the whole month wearing a false beard! HAIRY HALL OF FAME Take a look at our gallery via and send us pictures of your magnificent bearded self to info@orangutans-sos.org - we ll post them online for you. 4

5 WIN PRIZES! If you raise more than 150, we will send you a rather brilliant Ape-ril t-shirt. Our limited edition Ape-ril t-shirts are designed by Mr Bingo and Dave Brown, and are printed on 100% organic cotton by Howies. Available from shop.orangutans-sos.org We ll also give a t-shirt to each member of the Biggest Wild Population that s the largest team of Beardy Buddies, with each team member raising at least 100. Register your team by setting up your fundraising page at orangutans-sos.org/ape-ril by 1st April. 5

6 Some Inspiration for your Beard! We ve created this nifty style guide to inspire you: The Full Orangutan The Sun Bear The Rhino The Hornbill The Tiger The Elephant 6

7 Collecting sponsorship There are a couple of easy ways to collect sponsorship: 1. Create an online fundraising page orangutans-sos.org/ape-ril this will do the hard work for you, as your sponsors donate online and the funds are sent straight to SOS, along with all the details we need to claim Gift Aid on donations - that s an extra 25% at no extra cost to you or your supporters! OR 2. Print out a sponsorship form (at the end of this guide) and ask your donors to fill in their details Fundraising online As well as being a quick and easy way to raise sponsorship, sponsors tend to give more generously online - up to 30% more than off-line donations. To get started, just visit orangutans-sos.org/ape-ril to register and set up your own online sponsorship page in a few easy steps. How to make the most of your sponsorship page: TELL PEOPLE WHY YOU RE FUNDRAISING People will be much more likely to donate if you tell a story - what you are doing, why you are doing it, why you re supporting SOS, and how much you aim to raise - both on your fundraising page and in any s you send out. ASK YOUR CLOSEST FRIENDS AND FAMILY TO DONATE FIRST Having a couple of donations on your page will encourage others to sponsor you too. TREAT YOUR SPONSORSHIP PAGE LIKE A BLOG Keep it updated with progress reports and photos. Be creative! YOU CAN LET PEOPLE KNOW WHEN YOU HAVE UPDATED YOUR PAGE If they have already sponsored you, they ll enjoy seeing how you re getting on, and it s a reminder for those who haven t sponsored you yet to make a donation. IF YOUR SPONSORS ARE IN THE UK, ASK THEM TO TICK THE GIFT AID BOX WHEN THEY MAKE THEIR DONATION. This increases the value of their gift by 25% - at no extra cost to them! This can make a really big difference to the amount of funds we raise. KEEP FUNDRAISING AFTER APE-RIL IS OVER Why not send round a photo so people can see how different you look with your new beard a good chance for a final appeal for donations! 7

8 Spread the word! Don t be shy - send an with a link to your page to everyone in your address book, and to your social networks through Facebook, Twitter, LinkedIn etc. The more people you tell, the more money you re likely to raise. Tell your story! People will want to know what you re doing, and why. See below for some sample s, tweets and facebook updates. The end of the month is a particularly good time to do this, as it is usually pay day! Add a link to your fundraising page to your signature. Then every time you send an , you ll be raising awareness about your fundraising and about Ape-ril. Ask again remind your friends to donate if they don t get round to it after the first request. Use photos on your fundraising page and social networks to keep everyone updated with your evolution throughout the month. Some companies offer a matched giving scheme where they match any amounts you raise for charity ask your employer. Send an at the end of Ape-ril to thank your sponsors and tell them how much you raised and whether you re planning to keep your beard! Sample s, tweets and facebook updates TWEETS: I m getting in touch with my wild side in Ape-ril. Show orangutans & my beard some love: sponsor me at <link to your sponsorship page> What has my chin got to do with orangutan conservation? Find out at <link to your sponsorship page> #Ape-ril I m getting in touch with my wild side to save orangutans this #Ape-ril! Join in at orangutans-sos.org/ape-ril All apes can grow beards. I m showing solidarity with orangutans this #Ape-ril <link to your sponsorship page> We share 96.4% of our DNA with orangutans. What s an itchy chin between cousins? Please sponsor my beard for #Ape-ril <link to your sponsorship page> 8

9 FACEBOOK UPDATES: When you ve registered and set up your sponsorship page: I m getting in touch with my wild side and releasing my inner ape Show orangutans and my beard some love this Ape-ril: please sponsor me at <link to your sponsorship page> WEEK 1 We share 96.4% of our DNA with orangutans. What s an itchy chin between cousins? Please sponsor my beard for Ape-ril <link to your sponsorship page> WEEK 2 Week 2 of Ape-ril, and I m starting to look like a Man of the Forest! Please sponsor me and help orangutans at <link to your sponsorship page> WEEK 3 Week 3 of Ape-ril, and I ve raised <amount>! Thank you to everyone who has sponsored me already, please help me reach <target> and help save orangutans. <link to your sponsorship page> WEEK 4 All apes can grow beards. I m showing solidarity with orangutans this #Ape-ril <link to your sponsorship page> LAST COUPLE OF DAYS: I m starting to rather like my beard I think I might keep it! Please help me reach my Ape-ril fundraising target and help orangutans at <link to your sponsorship page> OR Only a few more days till I can shave there s still time to sponsor my beard for Ape-ril and help orangutans <link to your sponsorship page> 9

10 remember to personalise! FIRST Did you know that we share 96.4% of our DNA with orangutans? Sumatran orangutans are one of our closest relatives in the animal kingdom, but they are in big trouble due to the massive rate of deforestation - there are just 6,600 left in the wild. I want to do something to help, so I ve signed up to grow a beard for Ape-ril, in solidarity with our red-headed ape relatives! Growing a beard is something that all apes can do, and what s a bit of an itchy chin between cousins? It would be great if you would consider sponsoring me and sharing my page: <link to your sponsorship page>. Just 22 could buy veterinary supplies to safely evacuate an orangutan in danger. If you d like to join in, you can register at orangutans-sos.org/ape-ril. Women and children can take part too by wearing a fake beard for a day, a week, or even the whole month of Ape-ril! All the funds raised will go to the Sumatran Orangutan Society, who are working to protect orangutans, their forests and their future. Thank you. FOLLOW-UP (TO THOSE WHO FORGOT TO DONATE FIRST TIME ROUND!) As you know, I m taking part in Ape-ril for the Sumatran Orangutan Society growing a beard to show my support for orangutans and raising funds to help the charity s conservation projects and campaigns. The beard is coming along very nicely, and I feel like a real Man of the Forest already! Check out the photos attached! (Don t forget to attach a photo of your hairy-self) There s still time to show the orangutans, and my beard, some love. Please help me reach my target of <target> : <link to your sponsorship page> Thank you! 10

11 THANK YOU TO YOUR FABULOUS SUPPORTERS A massive thanks for supporting my beard growth and orangutans of Sumatra through your donation. This really will make a difference to the work SOS can do to improve orangutans and their forests chances of survival. You ve also helped me to resist the urge to pick up the razor..! Check out my latest photo and check in again at the end of the month for the full beard. Thanks again, I really appreciate it!

12 How your fundraising will help It s always helpful to explain why you are supporting SOS, so your sponsors will realise just what a difference their donation could make. There are less than 6600 orangutans left in the wild in Sumatra Sumatran orangutans are critically endangered, and could be the first Great Ape to go extinct unless we act now to save their rainforest home. They share the forests with Sumatran tigers, elephants and rhinos all of which are also critically endangered. Almost half of Sumatra s forests disappeared in just 22 years. As well as providing crucial habitat for wildlife, Sumatra s tropical rainforests are also critical in the global fight against climate change, and provide a livelihood for millions of people. Palm oil is an ingredient found in up to half of products on supermarket shelves, including chocolate, bread, biscuits and shampoo. The destruction of forests to make way for oil palm plantations is one of the biggest threats to orangutans. SOS works for a brighter future for orangutans. We do this by: Supporting frontline conservation projects which empower local people to become guardians of the rainforests. Restoring damaged orangutan habitat through tree planting. Campaigning on issues threatening the survival of orangutans in the wild. Raising awareness about the importance of protecting orangutans and their rainforest home. By taking part in Ape-ril, you will be helping us protect orangutans, their forests and their future. 12

13 What to do with your sponsorship You can send us your funds in one of the following ways: ONLINE via your fundraising page. Your sponsorship will be sent to us automatically you don t need to do anything other than thank your donors! BY POST: If you have collected your sponsorship offline, then you should pay all the money you ve raised into one bank account, and then write a cheque for the total amount, payable to Sumatran Orangutan Society. Send your cheque, together with a completed paying-in form (at the end of this guide), and all sponsorship forms to: Sumatran Orangutan Society, The Old Music Hall, Cowley Road, Oxford OX4 1JE, UK Gift aid it! If your sponsors are UK tax payers, remember to encourage them to tick the Gift Aid box on your sponsorship form, and you ll earn SOS an extra 25p for every 1 they donate, at no extra cost to them (we claim this back from the government). Make sure they have read the Gift Aid declaration, and complete the sponsorship form in full, including their postcode. Contact us: Sumatran Orangutan Society The Old Music Hall Cowley Road Oxford OX4 1JE United Kingdom Tel: info@orangutans-sos.org SOS is a registered charity in England and Wales No orangutans-sos.org/ape-ril Photography: Bill Bailey and Tony Law - Andy Hollingworth Archive Orangutans - Suzi Eszterhas, Kabir Bakiezh Design: domecreative.com

14 Sponsor Form Sumatran Orangutan Society The Old Music Hall Cowley Road Oxford OX4 1JE, UK Tel: Please tick the box so we can Gift Aid your donation. Make your donation worth even more. For every 1 you donate, we can claim back 25p from HMRC. Make sure we can read your full name, home address and postcode. This supports our tax claim and will not be used to contact you. Please note that to qualify for Gift Aid, the amount you pay in income tax or capital gains tax must at least equal the amount we will claim in the tax year. Name: Contact: Name Home Address - NOT YOUR WORK ADDRESS (this is essential for Gift Aid) Postcode Amount Gift Aid Paid 14 SOS is a registered charity in England and Wales No CONTINUED OVERLEAF

15 Name Home Address - NOT YOUR WORK ADDRESS (this is essential for Gift Aid) Postcode Amount Gift Aid Paid 15 TOTAL SOS is a registered charity in England and Wales No

16 Paying in form Thank you for helping us to protect orangutans, their forests and their future. Send this form, with your cheque payable to Sumatran Orangutan Society, to: Sumatran Orangutan Society, The Old Music Hall, Cowley Road, Oxford OX4 1JE, UK (Please do not send cash through the post) Title First name Surname Address Postcode Phone number Please tick this box and fill in your address below if you would like to receive updates from SOS including e-newsletters on how your support is helping. address: Amount paying in: Signed Date Alternatively you can pay in via the website: orangutans-sos.org/ape-ril Convert every 1 you give into 1.25 at no extra cost to you. Just fill in your details above, and tick the Gift Aid box if you re a UK tax-payer. Please tick here if you would like SOS to reclaim the tax you have paid on any donations you have made in the previous four years (and all donations since 1st April 2008) and any future donations you make. The tax reclaimed will be used to help fund the whole of SOS s work. In order for SOS to reclaim the tax you have paid on your donations, you must have paid income or capital gains tax (in the UK) equal to the tax that will be claimed. Please notify us if you are no longer eligible to gift aid your donations. This is my own money This is money I have raised Thank you! Please get in touch if you have any queries: Telephone or info@orangutans-sos.org SOS is a registered charity in England and Wales No Sumatran Orangutan Society The Old Music Hall / Cowley Road / Oxford OX4 1JE, UK Tel: / / info@orangutans-sos.org

17 Materials needed: Scissors Card or paper String 1. Cut out the beard. 2. Punch holes where indicated by circles on the sides. 3. Insert string through the holes and tie around your head. 4. Take a photo and send it to us at info@orangutans-sos.org and we ll post it on our Hairy Hall of Fame.

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