Get FIT Aalborg Jan

Transcription

1 Get FIT Aalborg Jan Hans-Henrik Sørensen, Director Digital Design, Partner

2 We are Designit Born 1991 in Aarhus, Denmark Today 200+ Designits Europe s largest strategic design consultancy 8 offices across Europe strategic-creative zoo 20+ nationalities multi-cultural Average age 33

3 Designit offices Aarhus Barcelona Copenhagen Gothenburg London Madrid Munich Oslo Shanghai

4 Services Product Design Digital Design Brand & Communication Instructional Design Design Research Service Innovation

5 We help you understand your customers, discover new opportunities and transform them into meaningful products and services

6 Cases (finance apps)

7 Finance - Mobile Banking Bankboks JB s bankmiljø Tegnebog Personlig mobilbank Bank User

8 Finance - Tablet BankingFinance - Tablet Banking

9 Telecommunication - Mi Vodafone Self-service/self-management Vodafone account monitoring - billing information - account balance - store locator - promotional sales - special offers

10 So, what do these apps have in common? Supportive they add user value to existing offerings Self-service they engage users in new, meaningful roles Time-saving they save users time or staff time Anytimeness, anywhereness they turn dead time into do time Core functionality they deliver bite-size services for mobile use Increase interaction volume they increase user interaction and dialogue Information experience they are visually delightful Context aware they know where you are and what you ll do next Instruction free they re download and do and delivering instant value

11 Evolution - converging platforms web+mobile

12 Once upon a time, a phone was a phone and daddy was a young man with blond, curly hair...

13 1973, a decade later, the start of the mobile service revolution...

14 From web 0.2: Focusing on the SYSTEM

15 To user-centric services and interactions Flickr: Doevle

16 Integrated (invisible) online experiences VW Bulli, Geneva 2011

17 Strange users New behaviours and unexpressed needs

18 2012, mobile me, tireless service snacking, anywhere, anytime, in any opportune moment or place

19 Prepare...

20 Interaction volume Moving to a more continuous customer dialogue and more natural customer relationship Filling the empty space with small meaningful interactions/ conversations Event Event Interaction volume peak Big monumental conversations

21 Learnings, ideas and good advice

22 Understand users first! Don t invent great apps for needs that don t exist

23 Case Store fingre...

24 Case Store fingre...

25 Grundfos montør Bank i bus

26 Grundfos montør Bank i bus

27 Great apps are context aware How might user recognition deliver better user value?

28 Foursquare Deutsch bahn cykel Nike+

29 Foursquare Deutsch bahn cykel Nike+

30 Minimize perception of technology Focus on the service delivery rather than technology

31 Shazam... Music discovery app Find and buy your song

32 Shazam Vivino NFC

33 Less crap in the app Don t jam in everything! Remember, it s the mobile context

34 It's very easy to be different, but very difficult to be better

35 ...but this is what the user needs

36 Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

37 Simplicity rules (functionality + UI)

38 Your choice Prolong the past Or make change?

39 Thank you Hans-Henrik Sørensen, Director Digital Design, Sparekassen Østjylland

40 DESCRIPTION WRITTEN FOR A SEPCIFIC PLATFORM. INSTALLED ON THE PHONE. PROS: USER INTERFACE IS HIGHLY RESPONSIVE. ACCESS NATIVE DEVICE FEATURES. APPSTORE CONS: CAN BE EXPENSIVE. ONLY AVAILABLE FOR ONE PLATFORM. DESCRIPTION DESCRIPTION DESCRIPTION WRITTEN USING WEB TECHNOLOGIES. ACCESSED THROUGH A BROWSER. PROS: AVAILABLE FOR ALL PLATFORMS WITH A MODERN BROWSER. CONS: USER INTERFACE CAN BE SLUGGISH NO (OR LITTLE) ACCESS TO NATIVE DEVICE FEATURES. NO APPSTORE WRITTEN USING WEB TECHNOLOGIES. WRAPPED IN A NATIVE APP. INSTALLED ON THE PHONE. PROS: COST SAVINGS. AVAILABLE FOR MULTIPLE PLATFORMS. ACCESS SOME NATIVE DEVICE FEATURES. APPSTORE CONS: USER INTERFACE CAN BE SLUGGISH A WEBSITE WITH DEVICE INDEPENDENT DESIGN THAT ADAPTS TO FIT DIFFERENT DEVICES AND SCREEN SIZES. PROS: FUTURE FRIENDLY. THE SITE WILL WORK IN YET TO BE RELEASED DEVICES. ONE WEB. SAME CONTENT FOR ALL DEVICES. CONS: NOT REALLY AN APP, BUT A WEBSITE.

41 Our experience, so far... We experience the same trend on a European level All our clients are expanding their businesses by going mobile Looking back, extremely fast B2C adoption from 2008 Now, followed by fast BtB adoption in was the must have an app gimmicky era 2011, a matured, pragmatic approach business value driven

42 Finance - Mobile Banking Designing new services Convenience Branding