Gen Y Facebook, LinkedIn and Twitter Social Media Message Options

Transcription

1 TIAA-CREF Institutional Services Gen Y Facebook, LinkedIn and Twitter Social Media Message Options Social media is an effective way to reach your Gen Y employees. We ve provided posts for Facebook, LinkedIn and Twitter that link back to insightful videos and blogs on TIAA-CREF s Starting Your Financial Life. The following messages include copy, visuals and links that can be distributed immediately and reposted at your convenience. Note that the copy and visuals for Facebook and LinkedIn are the same but there are different links for each post. Contact your Relationship Manager or Communications Consultant if you need further assistance regarding the approved social media content that will help your employees learn more about planning for their current and future financial goals. Facebook The administrator of your Facebook page may distribute the below content. To post the below Facebook content, follow these steps: 1. Copy and paste the below corresponding copy and link in the What have you been up to field under Share at the top of the Timeline. 2. Facebook will auto-populate a thumbnail for videos. 3. For the last two posts, Learn how to avoid and Not all #debt click choose a file to upload and select the corresponding image from the zip file. 4. Click Post. TIAA-CREF Individual & Institutional Services, LLC and Teachers Personal Investors Services, Inc., members FINRA, distribute securities products. Annuity contracts and certificates are issued by Teachers Insurance and Annuity Association (TIAA) and College Retirement Equities Fund (CREF), New York, NY Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA-CREF), 730 Third Avenue, New York, NY

2 Even if you re just #startingout, you can work toward a 5-figure #savings with these tips. bit.ly/wku1hz Video Thumbnail Ever wonder what exactly a #financialadvisor does, how they get paid or whether you need one right now? bit.ly/zamu5e Video Thumbnail If #nightsout and #fancycoffee aren t in your budget, a few roommates and a used car might help. Learn how. bit.ly/1u6rnat Video Thumbnail

3 What s the secret to building up your #savings? Find out and watch how your #nestegg can grow. bit.ly/1ud1k9u Video Thumbnail Learn how to help avoid the top 10 mistakes Millennials make with their money. bit.ly/1pwkuei Use image Facebook_Top_10_Mistakes_ Article.jpg and upload this file when posting to Facebook Not all #debt is bad debt. Do you know how to tell the difference? bit.ly/1cxoohr Use image Facebook_good_debt_bad_de bt_article.jpg and upload this file when posting to Facebook

4 Did you think your first paycheck would be bigger? Watch and learn what all those deductions are for. bit.ly/1rpqugw What s the difference between saving and investing? Learn why both are important for your future. bit.ly/1o64d5c LinkedIn The administrator of your LinkedIn Company Page may distribute the below content. To post the below LinkedIn content, follow these steps: 1. Copy and paste the below corresponding copy and links in the Share an update box on the Company Page Home tab. 2. If you are sharing an update that links to a video, LinkedIn will auto-populate a thumbnail from the video. 3. If you are sharing an update with a photo, click the paper clip icon to attach a photo. 4. Enter a URL within the update box to share a link. 5. Click the Share button just below the update box. Share with All Followers is preselected. Note: When you include a URL in your update, you ll usually see a preview with a thumbnail image, article title, and some text. If an image is not available, the preview area will have a No image found message. You can also upload a custom image file from your computer.

5 To upload your custom image: 1. Enter an update with a URL. 2. When the preview image appears, click the upload image icon (looks like a square with a plus sign) in the upper right of the image thumbnail. 3. Select the image file you want to upload. The file type should be JPG, GIF, or PNG, and max size of 100MB. Your uploaded image will be automatically resized to fit the 180 x 110 pixel thumbnail space. 4. Click Share. Even if you re just starting out, you can work toward a 5-figure savings with these tips. bit.ly/1unorkc l Ever wonder what exactly a financial advisor does, how they get paid or whether you need one right now? bit.ly/1qtpp3o l If nights out and fancy coffee aren t in your budget, a few roommates and a used car might help. Learn how. bit.ly/1u6syaj

6 What s the secret to building up your savings? Find out how and watch your nest egg grow. bit.ly/1rdmymw Learn how to help avoid the top 10 mistakes Millennials make with their money. bit.ly/1vwgcz7 Use image LinkedIn_Top_10_Mistakes_Ar ticle.jpg when uploading the file to LinkedIn Not all debt is bad debt. Do you know how to tell the difference? bit.ly/1rdn6sj Use image LinkedIn_good_debt_bad_debt _Article.jpg when uploading the file to LinkedIn Did you think your first paycheck would be bigger? Watch and learn what all those deductions are for. bit.ly/1pwnn8h

7 What s the difference between saving and investing? Learn why both are important for your future. bit.ly/1nakcsa

8 Twitter The administrator of your Twitter handle may post the below content. To post the below Twitter content, follow these steps: 1. Click Compose New Tweet and copy and paste the below corresponding copy and link. 2. If you are posting a tweet that links to a video, Twitter will auto-populate a thumbnail from the video. 3. If you are posting a tweet that has a photo, click Add photo and upload the corresponding jpeg. 4. Click Tweet. What s the difference between #saving and #investing? Learn why both are important for your future. bit.ly/1uyz7wq Go from struggling to pay rent to working toward a 5-figure #savings. See how others did it. bit.ly/wkzkgs

9 Surprised by how much is withdrawn from each of your #paychecks? Watch this video to see where it all goes. bit.ly/1aebfzl Are you leaving free money on the table by not participating in your employer s #401k or #403b? bit.ly/1vwh72o Student debt? Ur not alone. Avg amount in 2012 = almost $30k. See how your peers paid it off. bit.ly/1lesju8 How hard is your money working? This video explains the difference between #saving and #investing and why both matter. bit.ly/1vwhj1b