TOURISM IN THE LANDSCAPE

Transcription

1 A PRACTICAL PLANNING AND DESTINATION PERSPECTIVE Gothenburg November 2010 TOURISM IN THE LANDSCAPE

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3 TOURIST STATISTICS: tourism market Tuscany (2009) nights spent Italian residents: Non residents: (DE > NL > USA > UK > FR) tourism visits Tourists per km2: ~ 475 tourist visits / km 2 61% of tourists concentrated in Florence and along the destinations on the coast

4 TOURISM STATISTICS: tourism industry : Tuscany (2009) Tourism enterprises (accommodation and non-acc.) collective tourism accommodation establishments hotels and similar establishments other collective accommodation establishments > 5% of GDP

5 Tourist flow by resource 18,000,000 16,000,000 presenze 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 Art/business Arte e affari Mountain Montagna See Balneare SPA Termale Countryside/hills Campagna / collina Via Altro Francigena interesse 2,000, Tuscany Total

6 NECSTouR s model Social Dialogue + Measurement of phenomena Competitivity Competitivity Sustainability Programming the Future 6

7 Working themes SOCIAL AND ENVIRONMENTAL RESPONSIBILITY ACTIVE CONSERVATION OF HERITAGE AND IDENTITY TRANSPORT AND TOURISM DESEASONALISATION QUALITY OF LIFE OF RESIDENTS SOCIAL TOURISM

8 Project title Sustainable & competitive Tuscany for tourism, towards an integrated network of local tourism observatories The project involves 50 municipalities

9 Objectives 1. To implement the EU Agenda on sustainable & competitive tourism (COM 621/2007) 2. To create the regional network of tourist competitive destinations 3. Test NECSTouR s model, namely its 10 topics, in order to plan and monitor local policies and action on tourist destinations An operative instrument: Local Tourism Observatory

10 Organisational resources Tuscany Regional Govt, Dept for Tourism Policy + Regional statistics service + Regional institute for economic programming + IT service City councils (Destinations) Universities and research institutes Province councils Stakeholders ( private and public )

11 Deadlines and costs Planned project completion: end 2011 Overall cost borne by the Regional Government s budget: 2,5 million

12 Activities (steps) Expected results 1. Setting up a partnership 2. Setting up a steering committee 3. Carrying out a SWOT analysis (centred around NECSTouR s 10 topics) 4. Setting up a permanent technical committee.. 1. Memorandum of understanding with stakeholders and with university 2. Committee of representatives and agreed working rules 3. A paper and its evaluation by the partnership and city council 4. Technical/operational leaders for each of NECSTouR s topics,.

13 Activities (steps) Expected results. 6. Agreeing procedure for interaction between local Observatory and Regional Tourism Observatory 7. Setting up indicators for sustainability and competitiveness 8. Observatory networking 9. Presenting project results 6. Document on content and procedure, local prepared and approved by Province and Region 7. Document with indicators on each of NECSTouR topics, approved by Province and Region 8. Testing request with technical annexes 9. Final report and presentation event

14 ICT service :

15 INDICATORS : Inclusive Management Practices Presence of a destination management organisation that involving public and private stakeholders in decision making processes for tourism development and promotion Existence of sustainable tourism strategy/ action plan for the destination (with agreed monitoring and evaluation arrangement) Does your visitor information contain details about state of environment, public transport, labelled accommodation, protected areas, etc.

16 INDICATORS: Protecting and enhancing local cultural identity and assets Number of cultural SITES and heritage monuments Percentage of residents who believe that tourism is: Damaging /Helps maintain the distinctiveness and local identity, culture and heritage of the Destination Percentage of residents who believe that tourism is: Damaging, Helps maintain, Helps improve the quality of life of local residents in the destination

17 INDICATORS : Landscape and biodiversity protection Percentage of local enterprises committed to actions to support local biodiversity and Landscape protection, conservation and management Percentage of visitors and residents complaining about litter and other environmental pollutions in the destination

18 Criticalities Complexity of relations between project partners (regional steering, local authorities universities stakeholders) Attitude towards partnership Attitude towards sustainability Continuation of Observatory activities after project end Best practice dissemination

19 Benefits (1) Strengthened attitude and capacity on partnership, sustainability, innovation An operational network of relations (Region, local authorities, universities stakeholders) in the field of tourism

20 Benefits (2) Improved performance of tourism destination as regarding: Active conservation of cultural heritage Active conservation of environmental heritage Active conservation of destination identity Results to be measurable by indicators

21 Conclusions Implement the EU COM 352/2010 A new political framework for tourism in Europe.develop, on the basis of NECSTouR.. a system of indicators for the sustainable management of destinations...create a true EUROPE Brand..

22 European Landscape Convention Landscape planning" means strong forward looking action to enhance, restore or create landscapes.

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