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1 of Sustainable Tourism Management - an overview - Dr. Head of Dept of Tourism Dublin Institute of Technology

2 Who are we?

3 Dublin Institute of of Technology 6 x Faculties Faculty of of Tourism and and Food Food Tourism Tourism Research Research Centre Centre School School of of Hospitality Hospitality Management Management and and Tourism Tourism School School of of Culinary Culinary Arts Arts and and Food Food Technology Technology School School of of Food Food Science Science and and Environmental Environmental Health Health Tourism Tourism Management Management 2 x x Degree Degree 1x 1x MSc MSc Prog Prog Hospitality Hospitality Management Management 2 x x Degree Degree 1 x x MSc MSc Prog Prog Event Event Management Management 1 x x Degree Degree Leisure Leisure Management Management 1 x x Degree Degree CPD CPD Professional Professional Part Part Time Time

4 Level of Sustainability Expertise Conferences Canada Turkey UK Ireland Chapters PhD PG Dip

5 Original Indicator Project Sustainable Tourism Development: Toward the Mitigation of Tourism Destination Impacts

6 Challenge The development of an environmentally integrated tourism destination management model Funding Irish Environmental Protection Agency under national scheme - 317,000 funding

7 How to Conceptualise Sustainability?

8

9 OR

10 Theme / Issue Triple Bottom Line Environmental Sustainability Socio-Cultural Sustainability Economic Sustainability Resource Management Issues Sustainable Practices Social Responsibility Community/Resident Impacts Tourism Businesses/ Destination Visitor Characteristics and Perceptions Dimensions of Sustainability Indicative subject Material Combined economic / environmental / socio-cultural impacts // Philosophical analysis / examination of sustainability Physical integrity (biodiversity / condition of wildlife) // Environmental Purity (water / air quality) // Status of protected habitats / protected buildings // Noise / visual impacts / landscapes // Global warming / CO 2 footprint Local folklore and historic sites // Importance and state of local culture (richness) // Tourism impact on local customs/communities Economic impact // Economic competitiveness / viability (leakages / sustainability) // Cost of living // Appropriate level of investment // Tourist spend // Quality / vibrancy of employment Carrying capacity / controlling intensity of usage // Resource (water) availability / supply / treatment // Landuse // Transport management / access transport / road congestion & pressure/transport policies // Efficiency of resource usage (water / energy / waste / recycling) // Management of ancillary visitor amenities and services // Maintenance of local distinctiveness / variety of experience Environmental management policies and use of best practices at tourism businesses // Adoption of sustainable practices // Sustainability awards and schemes // Eco-labelling Social equity (gender equity) // Disability access // Workers rights/immigration // Sex Tourism / exploitation of young people Local prosperity // Population trends // Community / resident attitudes / satisfaction // Local Access to/use of assets // Community benefits / wellbeing Tourism partnerships networks, marketing, cooperation // Appropriate scale of enterprise // Maintaining image / identity // Participation of business in service quality / excellence schemes Visitor profile / visitor payback // Visitor satisfaction / fulfilment // Tourist motivation to visit // Tourist expectation re-crowding // Level of repeat business // Tourist perception of local management // Tourist perception of local population // Tourist satisfaction with transport Community involvement / awareness / control // Integrating tourism into local / regional planning // Sustainable Management EDEN Workshop Assessment Clonakilty of administrative goals // Performance measurement // Clear and capable management of tourism / tourists // Monitoring and maintenance of regulations DIT-ACHIEV / performance Model / policies // Legislation Health & Safety Health // Diseases / epidemics etc // Tourist security // Local / public safety

11 Three Strand Approach (evolved from Carrying Capacity model) Strand 1: Quantifiable Dimensions Strand 2: Qualitative Perspectives Strand 3: Integration and refinement of data

12 Physical Dimensions Water supply* Land supply* Energy supply Transport* Parking facilities Visitor amenities* Accommodation Quantifiable Dimensions Ecological Dimensions Flora* Fauna* Water* Air* Landscape Geology Archaeology & History Culture * = Key dimensions of Carrying Capacity Web Economic Dimensions Cost of Living* Seasonality of tourism Employment patterns/labour* Participation rates by gender Landuse patterns Tourist spend* Swings in local economic prosperity Investment* Technology*

13 Candidate Indicators Strand 1 Dimensions Transport Data Acquired for Inventory PHYSICAL DIMENSIONS Description of availability and access (road, rail, air and water) Basic study conducted assessing public transport Planning restrictions applicable to local road Preliminary studies conducted in traffic congestion Preliminary investigation of car parking facilities and signage Potential use as Carrying Capacity Indicator Possible Additional Information to be Acquired (identified data gaps) Study of amenity routes e.g. cycle paths, walkways Counts of parking allocations Access to foreshore of lake

14 Strand 1 Dimensions Data Acquired for Inventory Potential use as Carrying Capacity Indicator Possible Additional Information to be Acquired (identified data gaps) ECOLOGICAL SYSTEMS Flora and Fauna (incl. Habitats) Qualitative descriptions of protected habitats and associated flora and fauna species (Site Synopses for Conservation Areas - NHAs, SACs & SPAs) Number, extent and status of protected habitats in the study area. Annual counts for wetland bird species (IWeBs Summary Data ) Fisheries status of key rivers in study area.? Length of degraded lake shoreline habitat Counts for summer bird species Number of endangered species Electrofishing (fish count) data for key rivers (2004) Census of returning adult salmon to Shannon Fishery ( )? Counts for sensitive mammal and flora species

15 Graphic Data

16 Qualitative Perspectives Access Community Tolerance Involvement Quality of Life Beneficiaries Tourist Behaviour Visitor Satisfaction Volume Behaviour Service Levels Hospitality Political Administration Goals Capabilities Priority Jurisdictions Policies

17 Qualitative Data Collection Community Tolerance 481 postal surveys collected in 2005 Visitor Satisfaction 423 face to face surveys conducted from March to November 2005 Political Administration 20 Strategic Conversations with key tourism stakeholders Focus groups with local tourism groups

18 Candidate Indicators Community Tolerance Visitor Satisfaction Political Administration Resident attitudes to issues Resident awareness and attitudes regarding tourism Resident attitude to quality of tourism and how it affects them Tourism impact on local customs Visitor profile Motivations to visit Expectations regarding crowding Level of repeat business Perceptions of local management Satisfaction with management Tourist spend Assessment of administrative goals (Environmental, economic, social and administrative) Clear and capable management of tourism Monitoring and maintenance of regulations

19 What to do with these Candidate Indicators?

20 Development of Indicator Model An integrated management approach towards the mitigation of tourism impacts

21 of Sustainable Tourism Indicators

22 Sustainable Tourism

23 Key Fields of Interest (6) H C I V E A

24 Dimensions (26)

25 Indicators (33)

26 Heritage Air Quality Archaeology and History Culture Flora & Fauna Landscape Noise Environment Participation in energy saving / use of renewable fuels // Overall air quality data for the study area // Specific Pollution / Emissions i.e. CO 2 - airlines / accommodation important Local folklore Local monuments & places of interests // Local History // Record of History and Archaeology Local (Irish) language // Local festivals // Local culture // Local customs // Local sports // Local placename Annual counts for wetland bird species (IWeBs Summary Data ) // Electrofishing (fish count) data for key rivers (2004) // Counts for summer bird species // Lakeshore habitat survey // Census of returning adult salmon to the Shannon Fishery ( ) // Qualitative descriptions of protected habitats and record of significant flora and fauna species. // Number, extent and status of protected habitats in the study area. // Fisheries status of key rivers in study area. // Length of damaged or degraded lake shoreline habitat // Number of endangered species occurring in study area // Counts for sensitive mammal and flora species 211 Indicators in Total Status and existence of protected habitats // Photographic record of key landscapes and protected views // General, qualitative appraisal of landscape character in the study area // List of protected views // Climate Change global issue, but local initiatives / actions could be important Assessment of ambient noise environment and noise pollution // Assessment of visitor / resident / agency perception of noise pollution Trophic Status of Lough Derg ( ) // Biological pollution status (Quality Rating) of key rivers in the study area (1971) // Physical and chemical water quality parameters Water of lakes and rivers in the study area (2001) // Hydrocarbon contamination from Quality pleasure boats // Number of recorded algal Kevin blooms Griffin // Groundwater quality parameters at official monitoring boreholes in DIT-ACHIEV the study area Model (2001) // Lake Shoreline Inspection Record (litter, appearance of water quality etc)

27 Assessable Parameters

28 Results / Outputs Establishment of a conceptual framework Development of model Dissemination of results

29 New Project Putting the into Practice

30 Thanks to

31 Goals Operationalise the of Sustainable Tourism Indicators, Testing model in a real situation Establishing model as national benchmark tool for the management of tourism in a sustainable manner. Develop toolkit for use of model

32 Project Methodology (A) Initial Trial of Model Competitive Selection Killarney Co. Kerry Project Launch Mid March 2009 Field-testing of model Developing Toolkit / Manual

33 Killarney

34 Project Methodology (B) Roll-out Methodology in 2 nd destination Smaller scale destination Different structures etc. Testing of universality of model Carlingford

35 Carlingford

36 Questions? Please feel free to contact me:

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