Development and marketing of the tourism destination of Lake Balaton
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1 Development and marketing of the tourism destination of Lake Balaton Dr. Gábor Molnár, LBDCA Hungarian-Belarusian Tourism Working Group meeting June 5, 2013, Budapest, Hungary Environment - Lake Balaton is one of the most significant natural assets of Hungary - natural shallow lake size of the lake: 594 km 2 catchment area: 5775 km 2 maximal depth: 10.2 m average depth: 3.2 m the lake s length: 77 km the lake s width: 12 km (at the widest point) the length of the shore: 235 km average summer temperature: 20 C average ice-thickness: cm Lake Balaton 1
2 Economy Balaton region generates 1/5 (1/3 ) of tourism income of Hungary Bathing in Lake Balaton started in 19th century. The permanent population is about people Considering the families of weekend house owners it rises above people. In summer time with tourists and visitors, the population increases up to 1-2 million people. Programming well supported by plans PROGRAMS and FUNDS National Strategic Reference Framework (NSRF) of Hungary and corresponding operational programs and action plans Rural Development Program within Local Development Strategies and Action Groups Lake Balaton PROGRAMMING DOCUMENTS Lake Balaton Long-term Regional Development Concept (-2020) Balaton Regional Development Strategy Balaton (detailed) Development Program VISION SET IN THE STRATEGY The Lake Balaton region aims to become a model of naturalness with high standards of living in the Central-European Region. Building on the unique natural and cultural features of the lake and its surrounding landscape, the region offers exclusive and attractive living, recreational and working environment. AREA SPECIFIC REGULATIONS Act No. XXI (1996) on regional development and spatial planning /Lake Balaton Development Council/ Act No. CXII. (2000) on the Regional Development Plan of the Lake Balaton Recreational District and Rules of the Lake Balaton Regional Development Lake Balaton River Basin Management Plan according to WFD/ and related Government resolutions 2
3 Water Quality improved but still vulnerable Emerged in the early 80 s eutrophication accelerated mass blooms of blue-green algae devastation of fish populations Action Plan was set by the Government to reduce nutrients load Sewage system development Reduction of effluents limit of P Control of livestock breeding Dredging in most polluted areas Reconstruction of Kis-Balaton wetland A Balaton összes foszfor (TP) terhelésének alakulása (Forrás: Vituki, 2007) Légköri kiülepedés Egyéb közvetlen vízgyűjtő Városias terület bemosódása Közvetlen tisztított szennyvíz Vízfolyások TP, tonna/év Basins Keszthelyi Szigligeti Szemesi Siófoki Keszthelyi Szigligeti Szemesi Siófoki OECD classes 8 < µg/l 8-25 µg/l µg/l > 75 µg/l Év Water Quantity 2010 extremely wet year, while 2011/12 is extremely dry Annual precipitation totals from Source: EULAKES Maximum in 2010 Minimum in 2011/2012 3
4 Shore zone rehabilitation - control on man-made interventions - To restore/ keep good environmental quality To ensure free public access to the lake (min 30% of the shore area that belongs to the built up area of the settlement) Harbours/ shelters Angling stands Openings/ cuttings Constructed paths Regional Development Database (example) by settlements Type of development No Jel Hotels (4*, 5* new or upgrade) 7/40 Ports (sail boats, boats) 2/30 Beaches, spas, aqua parks 1/36 Theme park, complex objects 0/8 Wine tourism 0/5 Cycling, horserd., eco- tourism 4/44 Golf tourism 0/7 Cultural and Entertainment 5/14 Townscape revitalisation 7/114 Industrial and economic 1/7 Camp sites 1/13 Demonstration only Number in the specific town / total number in the region Started in May 2008 work in progress, regular update is needed 4
5 Planned Developments (example 2008) by type of developments: hotels (4*, 5*) and campsites Balatonalmádi Alsóörs Balatonkenes Aszófő Balatonfüred Badacsonytördemic Balatonakali Balatonszepezd Révfülöp Tihany Balatonföldvár Zamárdi Siófok Alsópáhok Keszthely Balatongyörök Gyenesdiás Badacsonytomaj Balatonszemes Balatonlelle Balatonberény Zalakaros Balatonmáriafürdő Balatonkeresztúr Fonyód Balatonfenyves Demonstration only Marcali Economic benefits - estimating the value of shore zone developments - Developer town Non-developer town Changes of property prices [HUF/m 2 ] in time of the main zones of the towns Vasút és part között Kelet estől északra Teljes Központ/ Nyugat es és a part között Kelet Központ / Nyugat Vasút és part között 71-estől északra 71-es és a part között Teljes 5
6 International Cooperation - EU funded projects - InTourAct Integrated Tourism Action Plan for SEE Excellene South-East Europe Program (Octoner 2012 September 2014) 11 partners from 7 countries (Italy, Bulgaria, Greece, Slovenia, Croatia, Bosnia-Herzegovina and Hungary) Lead partner: Province of Rimimi, Italy Goals: Identifying common principles and indicators for integrated and sustainable tourist development, supporting decision-,makers Developing common innovative tools, which aims to improve the accessibility of the SEE tourism region Increasing tourism supply, improving the visibility of alternative tourism destinations Raising awareness about integrated sustainable development Activities: Organization of Integrated and Sustainable Tourism Forum at international and local levels Preparation of a common platform for integrated and sustainable development Elaboration of Integrated and Sustainable Tourism Action Plans Application for the European Destinations of Excellence International Cooperation - EU funded projects - TOURAGE - Developing Senior Tourism in Remote Regions INTERREG IVC Program (January 2012 December 2014) 12 partners from 10 countries (Bulgaria, Finland, Greece, Ireland, Latvia, Poland, Romania, Slovakia, Spain and Hungary) Lead partner: Regional Council of North Karelia, Finland Objectives: To enhance regional economy by the means of senior tourism development and to support active and healthy ageing Activities Identification and exchange of good practices which help to take over the challenges connected to senior tourism ("silver tourism") Evaluation of the most important challenges of silver tourism Exchange experiences on senior tourism through successful seminars, working groups and study visits Development of joint methodologies and giving policy recommendations based on good practices exchanged during the project Find solution to turn population ageing also into asset and overcome structural change by new innovative means 6
7 Living Lakes - International Lake Partnership - Non-governmental, non-profit organisation, founded in 1998 Headquarters at Lake Constance, Germany Major goals: Promote sustainable development in lake regions Constant exchange of experience and information (8th LLC, Norwich, UK, 2003) Mutual support in carrying out concrete environmental campaigns Promote lake issues at a global level (UNEP/ILEC World Lake Vision) 102 members = 33 international partner lakes 13 candidates 55 national partners and 1 honorary member if you have any further questions, please contact us: Lake Balaton Development Coordination Agency H-8600 Siófok, Batthyány u. 1., Hungary bftkht@balatonregion.hu website: 7
Hungary-Lake Balaton Environment Project (@) Lake Balaton Program H-1357 Budapest, Pf. 2 Hungary
Public Disclosure Authorized Public Disclosure Authorized Public Disclosure Authorized Public Disclosure Authorized Project Name Region Sector Project ID Implementing Agency Country Contact Report No.
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