1 Promote and Publicize FCCLA! Promote and Publicize FCCLA! is an individual or team event that recognizes participants who develop an FCCLA promotion and publicity campaign to raise educate the school, parents, and members of the community about the importance of FCCLA and Family and Consumer Sciences education. Participants must prepare an oral and portfolio. CAREER CLUSTER/CAREER PATHWAY Arts, A/V Technology, and Communications Journalism and Broadcasting Marketing Communications and Promotion Pathways EVENT CATEGORIES Junior: through grade 9 Senior: grades Occupational: grades See page 7 for more information on event categories. PROCEDURES & TIME REQUIREMENTS. Each entry will submit a portfolio (hardcopy or electronic) to the event room consultant at the designated participation time.. Participant(s) will have minutes to set up for the event. Other persons may not assist.. Room consultants and evaluators will have minutes to preview the portfolio before the begins.. The oral may be up to minutes in length. A one-minute warning will be given at 9 minutes. Participant(s) will be stopped at minutes.. If audio or audiovisual recordings are used, they are limited to a minute playing time during the. equipment, without audio, may be used during the entire. (continued next page) GENERAL INFORMATION Individual or Prepare Team Event Ahead of Individual or Team Portfolio, Oral Equipment Provided Table Electrical Access Not provided Participant Set Up / Prep Room Consultant & Evaluator Review minutes minutes prior to Maximum Oral -minute warning at 9 minutes; stopped at minutes Evaluation Interview Total Event minutes minutes PRESENTATION ELEMENTS ALLOWED Flip Props/ Audio Costumes Easel(s) File Folder Portfolio Skits Visuals Chart(s) Pointers Equipment -6 COMPETITIVE EVENTS GUIDE Family, Career and Community Leaders of America, Inc.
2 6. Following the, evaluators will have minutes to interview participant(s). 7. Participants will then be given minutes to complete the writing sample portion of the event. 8. Evaluators will have minutes to use the rubric to score and write comments for participants, review the writing sample, and meet with each other to discuss participants strengths and suggestions for improvement. ELIGIBILITY & GENERAL INFORMATION. Review Eligibility and General Rules for All Levels of Competition on page 77 prior to event planning and preparation.. A table will be provided. Participant(s) must bring all other necessary supplies and/or equipment. Wall space will not be available.. Access to an electrical outlet will not be provided. Participants are encouraged to bring fully charged devices such as laptops, tablets, etc., to use for audiovisual or electronic portfolio. -6 COMPETITIVE EVENTS GUIDE Family, Career and Community Leaders of America, Inc.
3 PROMOTE AND PUBLICIZE FCCLA! Specifications Hardcopy Portfolio The portfolio is a collection of materials used to document and illustrate the work of the project. Materials must be contained in the official FCCLA STAR Events binder obtained from the FCCLA national emblematic supplier. A decorative and/or informative cover may be included. All materials, including the content divider pages and tabs, must fit within the cover, be one-sided, and may not exceed 6 pages, as described below. Once a hardcopy portfolio has been turned in to evaluators, participants may not switch to an electronic portfolio. Electronic Portfolio An electronic portfolio may be either in PowerPoint, Prezi, or other electronic format that can be viewed by the evaluators and room consultants prior to the oral. The electronic portfolio and the hardware (method) to view it (i.e., equipment, files, projectors, screens, laptops) will be turned in to the room consultant at the designated participation time. Participants assume the responsibility of providing the technology used to show the evaluators the project. Once an electronic portfolio is turned in to the evaluators, participants may not switch to a hardcopy portfolio. Portfolio may not exceed 7 slides, as described below. -8 ½ x page or slide -8 ½ x page or slide -8 ½ x page or slides Project Identification Page Table of Contents FCCLA Planning Process Summary Page Online Project Summary Submission 7 Content Divider Pages or Sections Up to 8 ½ x pages or slides Research Promotion Plan Description Campaign Technology Used Plain paper or slide, with no graphics or decorations; must include participant s name(s), chapter name, school, city, state, FCCLA national region, event name, and project title. List the parts of the portfolio in the order in which the parts appear. Summarize how each step of the Planning Process was used to plan and implement the project; use of the Planning Process may also be described in the oral. Complete the online project summary form located on the STAR Events Resources page of the FCCLA national website and include proof of submission in the portfolio. Use up to 7 content divider/section pages or slides. Content divider/section pages may be tabbed, may contain a title, a section name, graphic elements, thematic decorations, and/or page numbers. They must not include any other content. Document background research and current data supporting project concern. Examples of research include chapter history, school/student trends, community knowledge of FCCLA or Family and Consumer Sciences, etc. Cite all resources appropriately. A planned, cohesive promotion and publicity campaign with published goals and objectives for marketing and public relations efforts. Specify current year plans and a timetable for implementation. Examples of promotion efforts include a new member packet, website, bulletins, online and paper brochures, letters to chapter members, school officials, and community members, handouts for FCCLA chapter events, and public relations aimed at other professional organizations. Ideally, the results should be measurable, such as an increase in membership, increase in awareness of FCCLA, or greater motivation of its target audience. Publicity about chapter events and individual chapter achievers that appears in appropriate promotional material, i.e. news articles. Use technology to develop promotional materials that raise awareness and educate the school, parents, and members of the community about the importance of FCCLA, chapter activities, and Family and Consumer Sciences education. Examples of technology include, but are not limited to: computer applications, audio or video production, multimedia, CDs, slides, and photography. Hard copies/pictures must be included in portfolio. (continued next page) -6 COMPETITIVE EVENTS GUIDE Family, Career and Community Leaders of America, Inc.
4 Promote and Publicize FCCLA! Specifications (continued) Up to pages or slides (continued) Public Awareness and Promotion Relationship to Family and Consumer Sciences Works Cited/Bibliography Appearance a successful promotion plan could include an appropriate increase in chapter membership, increase in chapter event participation, an increase in interest about FCCLA and what it is all about, an increase in support from the school and/or community, or development of partnerships with community Describe relationship of project content to Family and Consumer Sciences and/or related occupations. Use MLA or APA citation style to cite all references. Resources should be reliable and current. Portfolio must be neat, legible, and professional and use correct grammar and spelling. Oral The oral may be up to minutes in length and is delivered to evaluators. The should explain the specifics of the project. The may not be prerecorded. If audio or audiovisual equipment is used, it is limited to a minute playing time during the in addition to the speaking time. equipment, with no audio, may be used throughout the oral. Participants may use any combination of props, materials, supplies, and/or equipment to demonstrate how to carry out the project. Organization/Delivery Knowledge of Subject Matter Use of Portfolio and Visuals Voice Body Language/ Clothing Choice Grammar/Word Usage/ Pronunciation Responses to Evaluator s Questions Deliver oral in an organized, sequential manner; concisely and thoroughly summarize project. Show evidence of current data and knowledge of trends in technology and its application to Family and Consumer Sciences-related concerns. Use portfolio to describe all phases of the project. Use original, creative, and appealing visuals to enhance the. Speak clearly with appropriate pitch, tempo, and volume. Use appropriate body language including gestures, posture, mannerisms, eye contact, and appropriate handling of notes or note cards if used. Use proper grammar, word usage, and pronunciation. Provide clear and concise answers to evaluators questions regarding project. Questions are asked after the. Writing Sample The participant(s) will be given minutes to develop an outline of the assigned writing sample to demonstrate their knowledge of skills needed in the communications field. The same writing sample and corresponding information will be assigned to all participants within the same category and will be evaluated for the inclusion of correct parts and professionalism. Writing samples may include, but are not limited to media releases, public service announcements (PSA), media advisory, an in-school or community flyer, and preparing a photograph for publication. Resources The Guide to Promoting FCCLA (www.fcclainc.org) -6 COMPETITIVE EVENTS GUIDE Family, Career and Community Leaders of America, Inc.
5 STAR Events Point Summary Form PROMOTE AND PUBLICIZE FCCLA! Name of Participant Chapter State Team # Station # Category DIRECTIONS:. Make sure all information at top is correct. If a student named is not participating, cross their name(s) off. If a team does not show, please write No Show across the top and return with other forms. Do NOT change team or station numbers.. Before student, the room consultants must check participants portfolio using the criteria and standards listed below and fill in the boxes.. At the conclusion of, verify evaluator scores and fill in information below. Calculate the final score and ask for evaluators verification. Place this form in front of the completed rubrics and paper clip all items related to the together. Please do NOT staple.. At the end of competition in the room, double check all scores, names, and team numbers to ensure accuracy. Sort results by team order and turn in to the Lead or Assistant Lead Consultant.. Please check with the Lead or Assistant Lead Consultant if there are any questions regarding the evaluation process. ROOM CONSULTANT CHECK Registration Packet or points Orientation or points Hardcopy Portfolio point or Electronic Portfolio point Portfolio Pages points Punctuality point EVALUATORS SCORES Picked up by adviser or designated adult during scheduled time No Yes Did not attend/incomplete team attendance Binder is not the official FCCLA binder Electronic Portfolio not in viewable format to the evaluators Portfolio exceeds the page limit Participant was late for The individual or ALL participating team members attended Binder is the official FCCLA binder Electronic Portfolio in viewable format to the evaluators or more errors error no errors no more than 6 single-sided pages or 7 slides completed correctly, including: project ID page or slide table of contents page or slide Planning Process summary page or slides Project Summary Submission Proof Up to 7 content divider pages or slides Up to content pages or content slides Participant was on time for ROOM CONSULTANT TOTAL Evaluator Initials ( points possible) Evaluator Initials AVERAGE EVALUATOR SCORE Evaluator Initials (9 points possible) Total Score divided by number of evaluators FINAL SCORE = AVERAGE EVALUATOR SCORE (Average Evaluator Score plus Room Consultant Total) RATING ACHIEVED (circle one) Gold: 9- Silver: Bronze: VERIFICATION OF FINAL SCORE AND RATING (please initial) Points Evaluator Evaluator Evaluator Adult Room Consultant Event Lead Consultant -6 COMPETITIVE EVENTS GUIDE Family, Career and Community Leaders of America, Inc.
6 PROMOTE AND PUBLICIZE FCCLA! Rubric Name of Participant Chapter State Team # Station # Category PORTFOLIO FCCLA Planning Process Summary Page points Research - points Promotion Plan Description - points Campaign points Technology Used points Public Awareness and Promotion points Relationship to Family and Consumer Sciences and/or Related Occupations - points Works Cited/ Bibliography points Appearance points Planning Process summary not provided Not explained Not evident No evidence provided No technology used in project Evidence is missing Not included No resources listed Portfolio is illegible and unorganized Inadequate steps in the Planning Process are presented Some research done but incomplete information - The promotion plan has ideas for a few projects and events - very limited sample of the materials publicity campaign The portfolio shows limited information regarding public promotion Vaguely referred to All Planning Process steps are presented but not summarized Research is current but from unreliable sources - The promotion plan includes ideas for several projects and events - some of the materials campaign Technology used to develop project but not explained The portfolio adequately addresses the area of public awareness and promotion Explained, but done so poorly Resources are incomplete, not current, or not reliable for project Portfolio is neat, but may contain grammatical or spelling errors and is organized poorly All Planning Process steps are summarized -6 Promotion plan includes goals, objectives, and ideas for various projects and events throughout the year -6 most of the materials campaign Evidence that the Planning Process was utilized to plan project Research is current, appropriate for topic, from reliable sources Technology and techniques used to develop project are explained The portfolio extensively shows areas of public promotion Explained fully Reliable resources but incorrect style (see style sheet) Portfolio is neat, legible, and professional, with correct grammar and spelling 7-8 Promotion plan has goals, objectives, and ideas for various projects and events throughout the year. The plan includes detailed descriptions and is professional in grammar and organization 7-8 samples of all materials publicity campaign The portfolio shows areas of public promotion potential and the increase that occurred throughout the campaign Explained fully with evidence of some understanding of content area The Planning Process is used to plan the project. Each step is fully explained Research is current, documented correctly, and appropriate for topic 9- Promotion plan is very detailed, creative, rigorous, encompassed several media, and challenges participants to learn and make contact in and out of their classrooms and schools 9- There is an appropriate number of campaign materials and all are creative, innovative, professional and of high quality Technology used to develop project and materials were developed to document project The portfolio shows areas of public promotion potential and the increase that occurred throughout the campaign, and opportunities or ideas for improvement Explained fully with evidence of mastery of the content area Complete list of current and reliable resources, in MLA or APA style (see style sheet) Neat, legible, professional, correct grammar and spelling used with effective organization of information Points -6 COMPETITIVE EVENTS GUIDE Family, Career and Community Leaders of America, Inc.
7 Promote and Publicize FCCLA! Rubric (continued) ORAL PRESENTATION Organization/ Delivery points Knowledge of Subject Matter - points Use of Portfolio and Visuals during - points Voice pitch, tempo, volume - points Body Language/ Clothing Choice - points Grammar/Word Usage/ Pronunciation - points Responses to Evaluators Questions - points is not done or presented briefly and does not cover components of the project Little or no evidence of knowledge not used during Voice qualities not used effectively Uses inappropriate gestures, posture or mannerisms, avoids eye contact/inappropriate clothing Extensive (more than ) grammatical and pronunciation errors Did not answer evaluators questions WRITING SAMPLE OUTLINE Knowledge of Public Relations -6 points Professionalism - points Writing sample outline not done - covers some topic elements Minimal evidence of knowledge used to limit amount of speaking time Unable to answer some questions Writing sample outline not done - covers all topic elements but with minimal information Some evidence of knowledge used minimally during Voice quality is adequate Gestures, posture, mannerisms and eye contact is inconsistent/ clothing is appropriate Some (-) grammatical and pronunciation errors Responded to all questions but without ease or accuracy - Demonstrates an attempt at sample but not real knowledge -6 gives complete information but does not explain the project well Knowledge of subject matter is evident but not effectively used in incorporated throughout 7-8 covers information completely but does not flow well Knowledge of subject matter is evident and shared at times in the used effectively throughout Voice quality is good, but could improve Gestures, posture, mannerisms, eye contact, and clothing are appropriate Few (-) grammatical and pronunciation errors Responded adequately to all questions - Demonstrates some knowledge of required sample Sample is unorganized and has grammatical errors Gave appropriate responses to evaluators questions 9- covers all relevant information with a seamless and logical delivery Knowledge of subject matter is evident and incorporated throughout the moves seamlessly between oral, portfolio and visuals Voice quality is outstanding and pleasing Gestures, posture, mannerisms, eye contact, and clothing enhance has no grammatical or pronunciation errors Responses to questions were appropriate and given without hesitation -6 Demonstrates high level of knowledge and skills and knowledge of required sample parts Sample is organized, neat, and without grammatical errors Points Evaluator s Comments: TOTAL (9 points possible) Evaluator # Evaluator Initial Room Consultant Initial -6 COMPETITIVE EVENTS GUIDE Family, Career and Community Leaders of America, Inc. 6
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