3/28/2013. ŠKODA Simply Clever Marketing Christoph Hohmann March Agenda. About ŠKODA. Simply Clever Marketing
|
|
- Mae Oliver
- 7 years ago
- Views:
Transcription
1 ŠKODA Simply Clever Marketing Christoph Hohmann March 2013 Agenda About ŠKODA Simply Clever Marketing The role of the International Marketing Team 2 1
2 ŠKODAAUTO -The 4 th oldest car manufacturer with over 110 years of tradition Václav Laurin and Václav Klement found Laurin & Klement bikes Laurin & Klement produce their first car, the Voiturette L&K Typ A Škoda Plzeň buys Laurin & Klement and registers ŠKODA AUTO Joint venture with Volkswagen AG only Favorit in the offer at that time ŠKODA entered the SUV market with the all new Yeti New logo and new CI/CD released New product offensive with a new model every 6 months: Citigo, Rapid, Octavia 3 Importance of ŠKODA for the Czech Republic ŠKODA AUTO is the largest industrial company of the Czech Republic ŠKODA AUTO is an important sponsor of sporting and cultural events ŠKODA AUTO employs over full-time employees Turnover: 10,4 Billion EURin 2012 (+1,7%) ŠKODA AUTO is an example for a successful transformation from a local manufacturer to a global player ŠKODA AUTO is an attractive employer for young graduates with challenging international assignments and career opportunities 4 2
3 2013 production sites in CZ Vrchlabí Roomster, Praktik Kvasiny Superb, Yeti, DQ200 automatic gearbox Mladá Boleslav Octavia, Rapid Fabia Pilsen Prague 75 Km 135 Km Ostrava Brno Germany Austria 5 ŠKODA main plant Mladá Boleslav 6 3
4 3/28/2013 Production of ŠKODA vehicles worldwide Citigo Fabia Rapid Mladá Boleslav Czech Republic Roomster Octavia Yeti Superb Vrchlabí Kvasiny Slovakia Bratislava Kaluga Russia Nizhny Novgorod Pune India Aurangabad Shanghai China cars built in ŠKODA in world markets ŠKODA sales , in thousands Min. 1.5 mn. cars
5 ŠKODA AUTO sales to final customers: 2011/2012 By regions, in thousands -1% % % Russia % % West Europe Central/Eastern Europe +13% China India The world Deliveries to Customers in VW Group Actual Results 2012 in thousands VOLKSWAGEN AKTIENGESELLSCHAFT Sales vs ,3% +12,7% +11,7% +6,8% +4,1% -8,3% 10 5
6 ŠKODA is one of the many brands of VW group 11 Overview Actual ŠKODA model line-up ŠKODA CITIGO ŠKODA FABIA ŠKODA FABIA COMBI ŠKODA ROOMSTER* ŠKODA RAPID ŠKODA YETI ŠKODA SUPERB ŠKODA SUPERB COMBI * Also available as ŠKODA Praktik 12 6
7 and the new OCTAVIA 13 Agenda About ŠKODA Simply Clever Marketing The role of the International Marketing Team 14 7
8 ŠKODA logos& brand values Logoon car Brand values From 01/12 Logo in communication From 03/11 15 ŠKODA brand and communication essence ŠKODA s tone of voice in advertising FRESH Understanding our customers, we will always put them first. BOLD THOUGHTFUL CLEAR Because ŠKODA goes further to understand the wants, needs, dreams and lives of its drivers and their passengers, it communicates in a: fresh(surprising, smart, youthful) and clear(straightforward, accessible, comprehensible) and / or bold(confident, daring, cheeky) way. 16 8
9 Implementation of Simply Clever in marketing Simply Clever in products in processes in sales & marketing Simply Clever Marketing Communication (TV, radio..) Online Marketing (e.g. Social media, apps..) Motorshows Events & Sponsoring (Hockey, Tour de France..) Who are our customers? Where can we reach the customers? How do the customers see ŠKODA? What can we learn from the customers? 17 Big changes in communication behavior and media consumption of target groups Before: Classical media types are sufficient to reach the whole family Today: Each member of the family consumes different media at different times and places TV Radio Print Outdoor Vast number of different media channels 18 9
10 What does it mean for ŠKODA? Understanding our customers, we will always put them first. Highly diversified media consumptionmakes it necessary to integrate and at the same time target communicationthroughout all relevant channels: TV, print ads, outdoor advertising, digital/social media, dialogue communication Integrated communication can be obtained much more efficiently and effectively if all disciplines are united under one roof: ŠKODA HQ, media agency, ATL agency, dialogue agency, digital agency 19 Simply Clever communication as the answer to the change Tasks: Examples: 1. Identification of a specific communication environment for each target group 2. Usage of digital media and digitalization of classic media 3. Usage of new communication channels and individual solutions for each customer 20 10
11 Agenda About ŠKODA Simply Clever Marketing The role of the International Marketing Team 21 Strategic goals of the internationalized marketing function at ŠKODA HQ 1 To establish an internationally consistent brand perception while achieving a new quality in our communication. 2 To support importers in their communicationactivities and to establish best practice sharing and synergies. 3 To reach qualitative and quantitative goals of Simply Grow strategy as related to brand communication
12 Team Marketing International Christoph Hohmann Sunny Holanová (Special projects) Marketing Consulting Media CRM Jean-Luc Barbier (Coordinator WE) Libor Šedivák (Media coordinator) Jakub Kováčik (CRM coordinator) Tomasz Piasny (Coordinator CEE) Mike Köppe (Media specialist) Anna Březinová (CRM coordinator) Pavel Jirák (CRM coordinator) Viktor Navrátil (ext. CRM coordinator) Jozsef Keszler (Coordinator SE) Jaroslav Sodomka (Media specialist) Anna Popelková (CRM specialist) tbd (CRM specialist) tbd Tarun Jha (Coordinator Non-European markets) Andrea Pfeiferová (CRM specialist) 9 Nationalities 23 Tasks of the Marketing International teams Marketing Consultants Media CRM Ensuring consistent ŠKODA brand image and communication worldwide Enabling, coaching and policing our Marketing Directors in over 100 countries Identifying and sharing marketing best practices across markets Steering media strategy and planning worldwide Monitoring and controlling media investments of over 230 mn. EUR Developing and rolling-out media guidelines and standards Advising countries on how to optimize the efficiency and effectiveness of their media spent Synchronizing all CRM relevant activities across HQ departments Providing CRM guidelines and toolboxes to all ŠKODA markets Supporting roll-out of infrastructure and systems 24 12
13 Agency landscape Status quo 2011 ŠKODA Auto HQ Marketing function Importers' Input Leagas Delaney MediaCom Importers' Input Importer s Advertising Agency Importer s Advertising Agency Importer s Advertising Agency Importer s Advertising Agency Importer s Media Agency Importer s Media Agency Importer s Media Agency Importer s Media Agency No specialized Online/Digital agency and no specialized CRM agency on HQ Level No pressure valve for peak times in the creative/production process No clear guidelines for importers agencies (e.g. scope-of-work, local fees, local production of creative assets) 25 ŠKODA Hot House All partners under one roof ŠKODA - Hot House Marketing Team Importer s input ATL 2 Advisory Board 1 Online CRM Media Importer s input Leagas Delaney Sinner Schrader DraftFCB MediaCom Local Leagas office Importer s Advertising agency Importer s Advertising agency Importer s Advertising agency Local MediaCom office Local MediaCom office Local MediaCom office Other local media agency Improved processes: Intensive involvement of importers in the campaign development process Higher efficiency: Centralization of the development and production of (TV) campaigns; local agencies to focus only on local adaptation of central campaigns and local tactical campaigns (with prior sign-off by HQ); local agency contracts to be revised accordingly Higher effectiveness: No need to re-invent the wheel in the markets. Savings (production costs, agency fees) to be invested in media Better results: Consistently high quality of communication throughout all channels and markets 1 Under the lead of Leagas Delaney 2 we are fallon as 2nd agency during peak times 26 13
14 Common objective of MRTs and working groups: Real involvement of importers Operative MRT KNOWLEDGE Working group 6 times per year Marketing Directors from G10 biggest markets Rotating guests Rotating locations EXCHANGE EXPERIENCE High frequency operational workshops/telcos Collaborative approach Joint decision-making Target: Usage of the extended resource pool (e.g. working groups) Buy-in of importers and consequently commitment Best Practice exchange between markets Regular face-to-face media checks (with G10 markets) Real market penetration of central strategies and guidelines MRT = Marketing Round Table 27 Training and enabling Marketing Managers from smaller markets via Marketing Orientation Day Goals: Enhance level of professionalism and marketing competency Build communication platform between (smaller) importers and HQ Increase overall understanding of strategic brand goals Explain and integrate the international communication strategy Create jointly a national communication plan Control media spending and media mix, show optimization potentials Coach on CI/CD guidelines and police CI/CD compliance Explain central CRM strategy and assess CRM capabilities in the markets Show how to combine marketing and PR to increase communication impact Identify open issues/concerns in the markets Share best practices / push for synergies Target Group Marketing Directors from smaller non-mediacom / non-mrt markets Newly appointed Marketing Directors from larger markets Fully-integrated, cross-functional marketing initiation program 28 14
15 Hot House and practical implementation - Example: Octavia target group and launch campaigns 29 Target group definition and description Customer Insight: Socio-Demographic Description A Day in the Life of Using expert data sources and market expertise of importers and agencies NCBS Basic Description + Sigma NCBS - New Car Buyer Study Sigma Study about social Milieus TGI Target Group media usage analysis Defining the target groups based on real data (NCBS, Sigma) Enriched and Extended Description + Enriching this definition with additional data sources TGI Concrete and Detailed Description Creating a real persona 30 15
16 Ole in pictures Source: TGI 31 Typical Brands that Ole prefers/buys 32 Source: TGI 16
17 Realities of marketing Every ŠKODA customer is not Ole Different countries, cultures and peoples respond differently to the same campaign 33 Leveraging Paid, Owned & Earned Media Paid Owned Earned Print, Televison, Radio, Magazines, Cinema, Outdoor, Banners, Direct mail, SEM/Paid Search, in-store media Brochure, retail stores, company website, Microsite, community, Facebook Fanpage, Mobile apps etc. Word of mouth, Facebook, Twitter, Digg, Youtube, Flickr, blogs, forums 34 Strangers Customers Fans 17
18 2 creative routes 3 stages of engagement We believe both Amazing Everywhere and Discover Octavia are very strong creative routes which will allow us to speak to the target audience through 360 communication We propose there are three stages of engagement which are activated by paid, earned and owned media Discover Validate (decide) Experience 35 Campaign 1: Amazing moments 36 18
19 Campaign 2: Discover 37 Thank You. 19
Agenda. About ŠKODA. Simply Clever Marketing. The role of the International Marketing Team
Agenda About ŠKODA Simply Clever Marketing The role of the International Marketing Team 1 ŠKODA Next steps for a growing brand, PMI, C. Hohmann, 2012 Strategic goals of the internationalized marketing
More informationŠKODA AUTO Group Deliveries to customers year-on-year
Key Figures 2014 ŠKODA AUTO Group Deliveries to customers year-on-year 2014 1,037,226 2013 920,750 ŠKODA AUTO Group Sales revenues year-on-year (EUR million) 2014 11,758 2013 10,324 ŠKODA AUTO Group Operating
More informationKey Financial Figures 2013
Key Financial Figures 2013 ŠKODA AUTO Group Deliveries to customers year-on-year 2013 920,750 2012 939,202 ŠKODA AUTO Group Sales revenues year-on-year (CZK million) 2013 2012 268,500 262,649 ŠKODA AUTO
More informationProf. Dr. h.c. WINFRIED VAHLAND CHAIRMAN OF THE BOARD
Prof. Dr. h.c. WINFRIED VAHLAND CHAIRMAN OF THE BOARD Geneva Motorshow 2013 2 Prof. Dr. h. c. Winfried Vahland, Chairman of the Board of Management ŠKODA AUTO, Annual Press Conference March 20, 2013 New
More informationFuture of Automotive Industry in Europe ŠKODA AUTO & Impact of EU Legislation. Michal Kadera External Affairs Director 23 April 2013
Future of Automotive Industry in Europe ŠKODA AUTO & Impact of EU Legislation Michal Kadera External Affairs Director 23 April 2013 History of ŠKODA AUTO Milestones 1895 Foundation of Laurin & Klement
More informationŠKODA & Eastern Europe Capital Market Day 2013 Prof. Dr. h.c. Winfried Vahland
ŠKODA & Eastern Europe Capital Market Day 2013 Prof. Dr. h.c. Winfried Vahland CEO of ŠKODA AUTO a.s. 7 June 2013 Disclaimer This presentation contains forward-looking statements and information on the
More informationEastern European Field Trip Part II. Prague/Kvasiny, 11 July 2006
Eastern European Field Trip Part II Prague/Kvasiny, 11 July 2006 ŠKODA AUTO a.s. JAN TAUCHMANN, Works Director, Kvasiny Plant The Kvasiny Plant within the Volkswagen Group Production Network Kvasiny, 11
More informationŠKODA Annual Report. ŠKODA AUTO a.s.
2012 ŠKODA Annual Report ŠKODA AUTO a.s. Contents 4 Foreword Management Report 8 ŠKODA AUTO Group Profile 9 Corporate Governance 9 Report of the Supervisory Board 10 ŠKODA AUTO bodies 12 Declaration of
More informationPRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM
PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM 01 02 03 04 05 06 WHY IT MATTERS GETTING STARTED STRATEGY CONCEPT PLAN TYPICAL INVESTMENT AND TIMEFRAME 01. WHY IT MATTERS When you re revamping a marketing
More informationDay Marketer. Presented by: Kara Holder
Cloud Marketing On A Sunny Day: How To Evolve Into A Modern Day Marketer Presented by: Kara Holder OVERWHELMED WITH ALL THE NEW METHODS TO MARKET YOUR BUSINESS ONLINE? 2 What is Revenew and who is Kara
More informationConvention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:
Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE
More informationSociété Générale Roadshow Hans Dieter Pötsch, Member of the Board of Management Volkswagen Aktiengesellschaft. Paris, 2 June 2008
Société Générale Roadshow Hans Dieter Pötsch, Member of the Board of Management Volkswagen Aktiengesellschaft Paris, 2 June 2008 Agenda Operating Performance Emerging Markets Profitable Growth 2 Our roadmap
More informationDigital Marketing VS Internet Marketing: A Detailed Study
Digital Marketing VS Internet Marketing: A Detailed Study 1 ATSHAYA S, 2 SRISTY RUNGTA 1,2 Student- Management Studies Christ University, Bengaluru, Karnataka, India Abstract: The article talk about digital
More informationGfK 2016 Tech Trends 2016
1 Contents 1 2 3 Evolving behavior today s connected consumers Driving you forward 10 tech trends for 2016 Growth from knowledge turning research into smart business decisions 2 Evolving behavior today
More informationES Results June 2012
ES Results June 2012 Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Main Findings The Media Evolution Internet everywhere by any means Media multi tasking means more active
More informationDMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East
DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction
More informationSKODA - SWOT ANALYSIS IN ACTION. 1: Introduction
SKODA - SWOT ANALYSIS IN ACTION 1: Introduction In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle. Their business became Skoda in 1925.
More informationAdvertising Strategy Advertising, Design & Creative Aspects of Marketing Communications
Advertising, Design & Creative Aspects of Marketing Communications Chris Price- International Director, MJD Consultancy If you don t do any advertising/marketing promotions (with good creative) something
More informationHow to Make Lead Generation & Database Management Work in CEE
How to Make Lead Generation & Database Management Work in CEE Your Direct Line to Customers in Central & Eastern Europe Contact Information: Andreas Sattlberger Ljubljana, 29. Nov 2007 Karadzicova 8/A,
More informationŠKODA Annual Report. ŠKODA AUTO a.s.
2013 ŠKODA Annual Report ŠKODA AUTO a.s. Contents 4 Foreword Management Report 8 ŠKODA AUTO Group Profile 9 Corporate Governance 9 Report of the Supervisory Board 10 ŠKODA AUTO bodies 12 Declaration of
More informationCARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING
DIGITAL FACTS AUTOMOBILES CARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING ONE IN EVERY TEN INTERNET USERS VISITS AUTO MANUFACTURER SITES NINE OUT OF TEN USERS
More informationUNDERSTAND HOW B2B IT AUDIENCES CONSUME information. Insight. a guide for the B2B technology marketer. Tel: +44 (0) 2034 4053188 www.pulsecomms.
Insight Balancing your content distribution strategy across paid, earned and owned channels Insight UNDERSTAND HOW B2B IT AUDIENCES CONSUME information a guide for the B2B technology marketer 1 Tel: +44
More informationSocial Influence Marketing The Opportunity for the Road Industry
Social Influence Marketing The Opportunity for the Road Industry Siobhan McKelvey Marketing Manager Nynas Bitumen IRF Lisbon Congress 26 th May 2010 Social Influence Marketing (SIM) What is SIM?
More informationŠkoda Auto. Škoda Auto. Private subsidiary of Volkswagen Group. 1895 as Laurin & Klement. Václav Laurin and Václav Klement
Škoda Auto Škoda Auto Type Founded Founder(s) Private subsidiary of Volkswagen Group 1895 as Laurin & Klement Václav Laurin and Václav Klement Headquarters Mladá Boleslav, Czech Republic Area served Global
More informationAUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX
AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX Table of contents 03 Key insights 04 Automotive digital ad spending is seasonal and increases into the end of the year 05 Product and search ad 06 Display ad
More informationContent Creation for Content Marketing. Chris Bagnall EMEA Managing Director DWA
Content Creation for Content Marketing Chris Bagnall EMEA Managing Director DWA 1 Content marketing is the creation and distribution of educational and/or compelling content in multiple formats to attract
More informationBrought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.
1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience
More informationDigital Engagement Strategies
Digital Engagement Strategies You obtain trustful insights and interact only with Senior Consultants We bring more value because you interact only with senior account managers & senior consultants. You
More informationCOMBINING DIFFERENT CHANNELS TO REACH YOUR CUSTOMERS
Integrated Marketing Community COMBINING DIFFERENT CHANNELS TO REACH YOUR CUSTOMERS Norman Quesnel Amica Mutual Insurance Co We will be starting at the top of the hour. You will not hear anything until
More informationAlison Fennah, VP Research & Marketing IAB Europe. IAB Hungary Research Day - Budapest 15 th June @IABEurope
Alison Fennah, VP Research & Marketing IAB IAB Hungary Research Day - Budapest 15 th June @IAB Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Main Findings The Media Evolution
More informationŠKODA Annual Report. ŠKODA AUTO a.s.
ŠKODA Annual Report 2014 ŠKODA AUTO a.s. Contents 4 Foreword Management Report 8 ŠKODA AUTO company profile 9 Corporate Governance 9 Report of the Supervisory Board 10 ŠKODA AUTO bodies 12 Declaration
More informationSOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE
MEDIA PACK WELCOME TO SOCIAL CHAIN Social chain offers something that no other agency in Europe can offer; we have the ability to make a maximum of 66 million people see a certain message at once. This
More informationThe Starkey Hearing Alliance Do what. you do best. better
The Starkey Hearing Alliance Do what you do best better One call gets you everything you need to grow your practice Starkey hearing alliance Your success is our goal Starkey Hearing Alliance members have
More informationCHOOSE THE RIGHT ONE!
The social intelligence company CHOOSE THE RIGHT ONE! GROUPING SOCIAL MEDIA MONITORING TOOLS Whitepaper The social intelligence company BRIEF Monitoring social media! Do I need this? How do I get started?
More informationCDK Digital Marketing Websites
CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget
More informationRawson Internet Marketing
Introduction: Connect Connecting with the right prospects is the first step to sales and marketing automation success. Let s cover how to identify your ideal buyer and connect with leads that come to your
More informationTelevision Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS
Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Executive Summary Turner partnered with 4C to better understand and quantify
More informationThe Influence of Media Channel on the Booking Behavior of Hotel Guests
1 Table of Content Background of presenter Importance of Topic Situation in the Industry Theoretical Background Data analysis and Formulation of Marketing-CRM Model 2 Introduction TS&C founded in 2005,
More informationThe Smart Shopper Snapshot. September 2015
The Smart Shopper Snapshot September 2015 About the Consumer Barometer Introduction The Consumer Barometer is a free tool that delivers consumer insights to support planning and decision-making in a fast
More informationUnderstanding women s habits Women s forum - October 13 to 15, 2011
Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State
More informationINSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives
INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people
More informationYour Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved
Your Guide to Successful Digital B2B Marketing www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Introduction How does a business create sustainable and successful B2B marketing in a world
More informationMARUTI SUZUKI TOPS NM INCITE INDIA S SOCIAL MEDIA BRAND EQUITY RANKING Q2 2012
News Release CONTACT: TariniMathurKaul; AravindNair Tarini.Mathurkaul@nielsen.com ; Aravind.Nair@nielsen.com +91 11 66029029; +91 9654400458 ; +91 22 66678148 ;+91 9819520022 Immediate Release MARUTI SUZUKI
More informationHow To Communicate With The Municipality Of Meaford
Corporate Communications Strategy March 2011 TABLE OF CONTENTS TOPIC PAGE # Objective 3 Background 3 Target Groups 3 Core Components 3 1. Internal Communications 4 2. External Communications 5 3. Social
More informationDylan McCaugherty 03/29/11. Background Research
Progressive Auto Insurance: Flo s Superstore Ad Campaign A. Situation Analysis Background Research Joseph Lewis and Jack Green founded Progressive Auto Insurance in 1937 ("Progressive history," 2011).
More informationActivating a Social Media Strategy within an Organization
A three-page excerpt from our 12-page Best Practice Guidebook: Activating a Social Media Strategy within an Organization * This is a pseudonym for the profiled company. 1 Best Practice Guidebook Activating
More informationDigital TV switchover: Social media
Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationVOLKSWAGEN AG Deutsche Bank German Corporate Conference. Oliver Larkin Senior Investor Relations Manager, Volkswagen AG. Tokyo, September 2005
VOLKSWAGEN AG Deutsche Bank German Corporate Conference Oliver Larkin Senior Investor Relations Manager, Volkswagen AG Tokyo, September 2005 Agenda H1 2005 Strategy and Targets 2008 2 H1 2005: Volkswagen
More informationTraditional Advertising, Please Meet the Digital World
Traditional Advertising, Please Meet the Digital World How Traditional Advertising is Aligning with Digital, Not Fighting Against It Traditional Advertising, Please Meet the Digital World How Traditional
More informationCrafting an Integrated Content Marketing Strategy
Crafting an Integrated Content Marketing Strategy Pace Perspectives By: Kevin Briody Senior Vice President, Content Marketing Objectives Content Optimization Platform Engagement Pace 2013 paceco.com Greensboro,
More informationB2B Social Media: Lead Generation and ROI for Brands
B2B Social Media: Lead Generation and ROI for Brands February 13, 2012 Hashtag: #SMWNY Follow @teamaffect Sandra Fathi President, Affect Katie Creaser Account Director, Affect sfathi@affect.com @sandrafathi
More informationagency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756
agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media
More informationSMARTER. BOLDER. FASTER.
WHY BECOME A CENTURY 21 AGENT? REWARDS. YOU ARE A PEOPLE PERSON. YOU CAN MAKE THINGS HAPPEN. IT S LIKE THAT STORY ABOUT THE ENGINE THAT COULD. AND YOU CAN. SMARTER. BOLDER. FASTER. WE SEE THE EARTH AS
More informationSponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
More informationCONTENT MARKETING SPOTLIGHT REPORT. Sponsored by
CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile
More informationFood & Coffee Offers New Ideas to Drive Non Fuel Income
RPS Energy is part of RPS Group, a FTSE 250 company with a turnover of $700m. RPS Energy is one of the world s leading suppliers of independent commercial advisory services, project management support,
More informationLeveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media
Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction
More informationBest practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
More information4/15/2014 4/16/2014. Sponsor Packages. in Leipzig, Germany. by iambassador and. By invitation only.
by iambassador and reiseblogger kollektiv FROM 4/15/2014 TO 4/16/2014 in Leipzig, Germany By invitation only. Top online travel influencers from around the world. Key travel industry decision-makers. Sponsor
More informationIntegrating Automotive and Financial Services
Integrating Automotive and Financial Services Frank Witter, CEO Volkswagen Financial Services AG Frank Fiedler, CFO Volkswagen Financial Services AG Ehra-Lessien, 11 March 2009 Agenda Financial Services
More informationAutomotive Industry s
Whitepaper Accelerating the Automotive Industry s Adoption of Mobile Intelligence SAN FRANCISCO LONDON BANGALORE SINGAPORE TOKYO SYDNEY 2014-2015 Near Pte. Ltd. All rights reserved. CONTENTS Page 2 Page
More informationAdvertising and Marketing Overview Part 1. Learning Objectives. Business has only two functions - marketing and innovation. Milan Kundera 2/20/15
Advertising and Marketing Overview Part 1 Paul A Kiewiet MAS+ Learning Objectives Pt 1 focuses on Overview Pt.2 on Promotional Products role The 4 P s + 1 Marketing Advertising Branding Differences between
More informationTop 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
More informationonline marketing redefined
online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising
More informationBalancing your content distribution strategy across paid, earned and owned channels. Insight. a guide for the B2B technology marketer
Insight Balancing your content distribution strategy across paid, earned and owned channels a guide for the B2B technology marketer 1 Tel: +44 (0) 2074 286017 www.pulsecomms.com C ontent marketing has
More informationContent Marketing Association 2015 MEDIA INFORMATION
Content Marketing Association 2015 MEDIA INFORMATION OVERVIEW OF OPPORTUNITIES The content marketing industry is growing and evolving faster than ever, and it s vital that members and clients are kept
More informationPlanning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling
Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.
More informationIAB Australia Mobile Landscape Study
IAB Australia Mobile Landscape Study 2014 Mobile advertising industry snapshot World leaders in brand & comms measurement More than 400 brand and communication experts worldwide Numerous industry awards,
More informationSIMPLY CLEVER. Cars for Life
SIMPLY CLEVER Cars for Life ŠkodaAuto Annual Report 2009 We perceive the world around us as inspiring and motivating. We put into our cars proven mechanisms, forms and structures, and effectively achieving
More informationppliconic About us Content Writing
About us Mobile App Advertising We have access to hundred of web and mobile advertising channels where we can get your marketing messages directly to the audience your app best serves. We offer a blended
More informationMarketing the U.S. to the World. Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015
Marketing the U.S. to the World Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015 Industry Defining Moments March 2010 Signing the Travel Promotion Act into Law January 2012 National
More informationTHE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH
THE POWER OF INFLUENCE INTRODUCTION Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are more likely to base purchasing decisions
More informationExecutive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom
2 Executive Summary The annual global Digital Influence Index takes a look not only at what consumers are doing online but also whom they re interacting with, the transactions they re completing, the technologies
More informationSOCIAL MEDIA STRATEGIC PLANNING FOR BUSINESS AN APPROVED COURSE OF THE NATIONAL INSTITUTE FOR SOCIAL MEDIA
SOCIAL MEDIA STRATEGIC PLANNING FOR BUSINESS Presented By Eric Mills, President National Institute for Social Media Join the Conversation facebook.com/socialinstitute twitter.com/nismpulse nismonline.org/blog
More informationBEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.
2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or
More informationSmart Policing Initiative Website and Social Media
Smart Policing Initiative Website and Social Media Vivian Chu, CNA Research Specialist Iris Gonzalez, CNA Project Manager February 8, 2012 This project was supported by Grant No. 2009-DG-BX-K021 awarded
More informationAnalyzing the Impact of Social Media From Twitter to Facebook
Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,
More informationTABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35
TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total
More informationCustomer Experience Management
Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction
More informationAnetwork Digital Media Agency
Media Kit Who we are Anetwork is a Digital Media Agency redefining the way marketing works, by having a single minded focus on results. With more than ٢ billion impressions, we are also the largest CPC
More informationThe State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save
The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save February 2016 KEY FINDINGS This study of 10,843 consumers uncovered four key findings around how shoppers use coupons for
More informationLIFTdigital Milwaukee, WI (414) 272-0557
We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.
More informationSIMPLY CLEVER MORE ROOM...
SIMPLY CLEVER MORE ROOM... ŠkodaAuto ANNUAL REPORT 2006 ...FOR REVIEW Even in the dynamic life of an automotive manufacturer there are moments of genuflection, moments in which to stop and size up the
More informationMelbourne City Marketing Strategy 2013-16
Melbourne City Marketing Strategy 2013-16 not an ordinary CITY Unlike many other cities that can be admired for their natural beauty or grand monuments, it is Melbourne s fine grain experiences and stories
More informationThe State of the Internet
The State of the Internet 2 nd Quarter 2012 #SOI12 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media 5.
More informationInfluence of Social Media on the Indian Automotive Consumers: Primary Study in National Capital Region
IOSR Journal of Business and Management (IOSR-JBM) e-issn: 2278-487X, p-issn: 2319-7668. Volume 17, Issue 8.Ver. IV (Aug. 2015), PP 01-05 www.iosrjournals.org Influence of Social Media on the Indian Automotive
More informationProposed Committee Action No Action Required Information Only. Background Information. Integrated Marketing Budget Year-End Summary
AGENDA ITEM: VI B Florida Polytechnic University Board of Trustees Strategic Planning Committee June 2, 2014 Subject: Integrated Marketing Year-End Review Proposed Committee Action No Action Required Information
More informationTOP 50 SPIRITS OF 2014 Standouts from the Spirit Realm BY KARA NEWMAN
TOP 50 SPIRITS OF 2014 Standouts from the Spirit Realm BY KARA NEWMAN PHOTO CREDIT Out of the hundreds of spirits reviewed for this year s Spirit Buying Guides, this list represents 50 of the best picks.
More informationPostgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension
Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of
More informationtargetdisplaytm PLAYBOOK
targetdisplaytm PLAYBOOK Score a Touchdown with Targeted Display Draft Your All-STAr Team Metaphorically, your team of players represents your arsenal of online display marketing tactics. Digital marketers
More informationDG MediaMind Mobile Benchmarks
DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile
More informationSizmek Mobile Benchmarks
Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion
More informationDigital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1
Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Agenda Introduction What is Digital Marketing? Definition discussion Major channels Recent trends and growth Digital
More informationHigh-Impact Pre-Show Planning & Marketing
Present High-Impact Pre-Show Planning & Marketing How to Set, Plan & Achieve Goals and Attract Enough of the Right Buyers to Your PennWell Event Exhibit Custom Participant Learning Objectives: By the end
More informationThe evolution of the Internet & the importance of measurement
The evolution of the Internet & the importance of measurement The speed of change Internet usage and penetration across EMEA 2 The speed of change Broadband quality for almost everyone Source: ISPA, private
More informationTexas System of Care Social Marketing Plan
Attachment B Texas System of Care Social Marketing Plan Overview Texas made an early commitment to the system of care approach and has made steady progress over the past 15 years. In the communities where
More informationSocial Media Marketing - From Bowling to Pinball
Social Media Marketing - From Bowling to Pinball By Svend Hollensen, Associate Professor, University of Southern Denmark and Anthony Raman, MCInst.M., RPM In the physical marketplace different communication
More informationUnderstanding the Path to Purchase
Understanding the Path to Purchase Lisa Allan Research Director SPA Future Thinking Introduction Understanding the purchase decision process within the automotive sector is increasingly complex. In less
More information