Sector overview. Logistics Sweden. - The quality choice for centralized distribution in Northern Europe

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1 Sector overview Logistics Sweden - The quality choice for centralized distribution in Northern Europe

2 Contact Centers in Sweden - an introduction Sweden - top choice for centralized logistics As companies increasingly consolidate their operations to cover natural economic regions from central locations, centralized distribution for Northern Europe has become a priority. There are positive forecasts for economic growth and an increase of trade flows in this area. Chosen by Dell, Goodyear Dunlop, Honda, Philips, Toyota and many others, Sweden is uniquely positioned to serve countries in the area. Sweden is the largest domestic market in the Scandinavian region. Most multinationals find their largest customer base here, and it is also where regional purchasing decisions are often made. Fast-track system for rapid handling The large economy and diversified, international industry have helped build excellent infrastructure for distribution, communications and financial services. For instance, the fast-track system implemented by the Swedish Customs allows high-volume transporters cost-efficient and rapid customs handling. Sweden is one of the world s leading IT countries, and Swedish companies integrate highly advanced IT solutions into their logistics activities. Systems for radio frequency identification and traceability are today used in all industry sectors. Customer focus and language profficiency The Swedish business culture is characterized by the delegation of responsibility throughout company organizations. Couple this with excellent English language skills and the result is high productivity and professional management of customer relations. Companies in a wide range of industry sectors have already chosen Sweden to strengthen competitive advantage through centralized logistics. Cost savings and improved customer service levels are among the gains that await you should you decide to make Sweden your logicistics hub. Why Sweden? 24-hour service to major destinations in Northern Europe The largest domestic market in Scandinavia A wide selection of multi-modal logistics hubs Sophisticated third-party logistics providers Strong growth for distance selling Cutting-edge IT solutions Efficient customs handling Finland Key facts Norway Sweden Population 9.4 million GDP growth 4.6 percent Inflation, Consumer price index 1.4 percent GDP per capita SEK 334,200 Currency: Swedish krona (SEK) SEK 100 = Netherlands Denmark Germany Poland Estonia Latvia Lithuania Russia Source: Statistics Sweden,

3 Among the world s best countries for logistics Establishing a position in Sweden means a triple market presence in Scandinavia, Northern Europe, and the European Union, home to some 450 million consumers. This, combined with being the largest market in Scandinavia makes Sweden the ideal location for centralized market operations in Northern Europe. With nine million of Scandinavia s 25 million consumers and the highest GDP, Sweden is by far the largest market. Sweden receives more than 50 percent of inbound foreign direct investment (FDI) into the region. Sweden is also the most common choice for regional headquarters. Two-thirds of the Fortune 100 companies that operate regional headquarters do so from a base in Sweden. Sophisticated conditions for doing business There are several reasons why Sweden is attractive to foreign business. For one, investors gain access to sophisticated products and technologies, skills, innovations, and first-rate infrastructure. Additional advantages include a qualified work force, extensive R&D facilities, an advanced test market, and demanding customers and suppliers providing the foundation for business operations of the highest caliber. The Swedish business climate and growth prospects earn high rankings in most internationally recognized studies and surveys. A competitive business platform Sweden offers high language skills, low employee turnover and high computer literacy, all contributing to a competitive business platform. The high quality of available staff, coupled with the high quality of life offered in Sweden, makes Sweden a global magnet as a location for regional head office and contact center operations. Salaries in Sweden for logistics relevant personnel are low by regional comparison and wage differentials are relatively narrow. Great location for global and regional head quarters Sweden 66.6% Denmark 27.9% Norway 4.0% Finland 1.5% Excellent logistics World wide ranking 1 Germany 2 Singapore 3 Sweden 4 The Netherlands 5 Luxembourg 6 Switzerland 7 Japan 8 United Kingdom 9 Belgium 10 Norway Centralized distribution centers for Northern Europe Examples Adidas, Germany Black & Decker, US Canon, Japan Dell, US Expert, Norge Goodyear, US Honda, Japan IBM, US Michelin, France Nike, US Source: Øresundsinstituttet, The Location of Nordic and Global Headquarters 2010 Source: Logistics performance index, 2010 Source: Invest Sweden,

4 High frequency, around the clock From Sweden, all major cities in Sweden, Denmark, Norway and Finland plus the coastal regions of Poland and Germany can be served in less than 12 hours. Estonia, Latvia, Lithuania and western Russia are served within 24 hours. By air, all major destinations in the region can be reached within two hours. Infrastructure investments have provided Sweden with an outstanding capacity to assure fast, frequent and timely deliveries. Road and rail capacity to and from Sweden is supported by several high frequency ferry connections and an extensive port network. Stockholm Arlanda airport is one of Europe s best air cargo airports, according to the Air Cargo Excellence survey, measuring performance, value, facilities and operations. Advanced distribution network Logistics providers and their customers in Sweden are running solutions that fully integrate the flow of information with money and goods, including suppliers, consumers, logistics providers and banks. The Swedish distribution network comprises a large number of freight-forwarding and full-service third-party logistics (3PL) providers. Driven by demands from diversified and multinational industries, Sweden s logistics sector has become one of the most capable in Europe. Early globalization of Swedish manufacturers put high requirements on efficient transport and communications systems. Eight in ten Swedes shop from home Swedish distance selling defied the recession of 2009 and grew by 12 percent, corresponding to sales of 2.65 billion euro. Clothing, home electronics, books, CDs and DVDs are the most favored items when Swedes shop from home. More than eight in ten Swedish consumers who shop from home use the internet as ordering method. Payment method and security are key concerns in modern distance selling. Ever more rapid delivery times have become an important factor for being competitive on an increasingly mature market with more and more players. An important component of Swedish e-commerce is shopping from abroad, USA, Great Britain and Germany being the largest markets. Cutting-edge IT and language skills Logistic providers and goods owners capitalize on stateof-the-art telecommunications, internet technology and widespread use of ICT and EDI to enable just-in-time delivery and seamless flow of materials and information along supply chains. For ten consecutive years, Sweden has been ranked the world s leading ICT country. Besides having a highly computer-literate work force, Sweden also have excellent langugage skills. Over 85 percent of Sweden s population speak English, substantially facilitating cross-border business and customer relations. Swedes also possess good command of other European languages, particularly German and French as well as the languages spoken in neighboring Norway, Finland, Denmark and the Baltic States. Efficient customs handling The Swedish Customs have introduced solutions to enable companies easier and more rapid customs handling. The Stairway concept allocates goods owners in five categories, depending on their compliance with Swedish Customs standards and procedures. From step three and up, companies "...Sweden has an outstanding capacity to assure fast, frequent and timely deliveries." are assured a non-interrupted flow of goods. Ikea, the home furnishings company, made a 50 percent saving in their customs administrations budget in its first full year of applying the Stairway concept. Advanced buyers Swedish industrial buyers such as AstraZeneca, Atlas Copco, Electrolux, Ericsson, SKF, Saab, Scania and Volvo promote advanced use of IT in logistics solutions. This has helped foster the creation of large suppliers of solutions and software for supply chain management, such as IBS, IFS, Intentia, IMI and WM-data. 4 4

5 The best logistic locations in Sweden Swedish distribution and logistics sites are utilized both by goods owners that want to consolidate Scandinavian distribution operations to one country or seek to expand in Northern Europe from one logistics hub. The map highlights Sweden s top logistics hubs, according to an analysis made by the industry magazine Intelligent Logistik All hubs are used for centralized distribution in Northern Europe. 1. Greater Göteborg 2. Norrköping/Linköping 3. Örebro/Hallsberg/Arboga 4. Jönköping/Nässjö/Vaggeryd 5. Greater Stockholm - North 6. Eskilstuna/Strängnäs 7. Västerås/Köping 8. Borås/Ulricehamn 9. Helsingborg region 10. Malmö region 11. Greater Stockholm - South 12. Skaraborg region 13. Halmstad 14. Gävle/Sandviken 15. Katrineholm 16. Nyköping/Oxelösund 17. Karlshamn/Karlskrona 18. Falun/Borlänge 19. Hässleholm/Kristianstad/Åhus 20. Värnamo/Gnosjö/Gislaved 21. Trollhättan/Vänersborg/Uddevalla 22. Växjö/Alvesta 23. Uppsala 24. Karlstad/Kristinehamn 25. Sundsvall region

6 Our services Let us help you conduct successful business in Sweden Invest Sweden is the government investment promotion agency of Sweden. We connect international companies and investors with the best business opportunities in Sweden. We do this by offering our clients one-stop comprehensive investment consultancy services and match-making support, free of charge and in full confidentiality. Your business facilitator Whether you are interested in getting access to new markets or technologies, setting up new operations, expanding your existing business, or finding companies for acquisition or partnership Invest Sweden will assist you in every step of the way. Our job is to see to that your business in Sweden becomes as successful as possible! Experienced staff Since 1996, our team has supported over 2,000 international companies doing business in Sweden. Our strength lies in the experienced business professionals working within the different industry sectors of the organization. We also work closely with Swedish embassies, other business promotion organizations around the world as well as local partners in Sweden, giving us a unique spectrum of contact entry points. Invest Sweden has been ranked as the World Leading Investment Promotion Agency (IPA) and the Top IPA Overall in IPA performance benchmarking studies executed by the World Bank. Our services through the entire investment process Information sharing - general and tailor-made information collection and analysis of business sectors, market intelligence, the Swedish economy and business climate, business costs, benchmarking, etc. Business and investment opportunity search and analysis we help you find the best opportunities according to your needs. "Of all the international investment promotion agencies that we met, Invest Sweden is by far the most professional and forthcoming" A Vishwanath, Tata Sons Ltd For more information about how we can help, contact Ann-Sofie Jonsson, Investment Advisor. ann-sofie.jonsson@investsweden.se or tel Establishment information - how to establish and run a business in Sweden including types of legal entities, taxes, rules and regulations. Location search - support in finding the best locations and premises in Sweden. Market visit - arranging visiting and meeting programs. Match-making support - help in finding potential business partners. Facilitating network access introduction to public and private service providers, authorities and institutions. 6 6

7 Invest Sweden is the official investment promotion agency of Sweden. We connect international companies with the best business opportunities in Sweden and offer one-stop comprehensive investment consultancy services, free of charge and in full confidentiality. Our services range from data colletion, opportunity search, entry planning, networking and establishment support everything to make your business successful in Sweden. Since the inception in 1996, our experts have supported over 2,000 international companies in doing business in Sweden. Invest Sweden has offices in China, India, Japan, North America and Brasil. We also work through Swedish embassies and consulates around the world, as well as with an extensive regional network in Sweden. HEAD QUARTER and offices in sweden STOCKHOLM World Trade Center Klarabergsviadukten 70 B6 Gothenburg Lindholmspiren 5 SE Göteborg, Sweden P O Box 90 Tel: SE Stockholm, Sweden Fax: Tel: info@investsweden.se Fax: info@investsweden.se international operations invest sweden offices china BraZil IndiA Japan NORTH AMERICA Eddie Chen Room 2102, South Building Hong Kong Plaza No.283 Huaihaizhong Road Shanghai P.R China Tel: Fax: china@investsweden.se Nils Grafström Rua Joaquim Floriano Cj BR São Paulo - SP Brasil Tel: Fax: brazil@investsweden.se Srikant Illuri Embassy of Sweden Nyaya Marg Chanakyapuri New Delhi India Tel: +91 (11) Fax: +91 (11) india@investsweden.se Hans G. Rhodiner Embassy of Sweden Roppongi Minato-ku, Tokyo Japan Tel: Fax: japan@investsweden.se Robert Yarbray 570 Lexington Avenue, 20th Floor New York, NY USA Tel: Fax: usa@investsweden.se Responsible publisher: Invest Sweden, Photos: istockphoto and Shutterstock. Finalized in November 2010.

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