Czech. Greece. Ukraine. Portugal. Denmark. Finland. Ireland. Romania Czech. Slovenia. Greece.

Transcription

1 GDP 2011 nominal GDP (in billions of ) Germany France UK Italy Russia Spain Netherla Turkey Switzerl Sweden Poland Belgium 402 Norway 365 Austria 3 23 Denmark 251 Greece 237 Finland 206 Portugal 184 Ireland 169 Czech 168 Romania 14 1 Ukraine 124 Hungary 1011 Slovakia 74 Luxemb 48 Croatia Belarus Bulgaria Slovenia Serbia Lithuana Latvia Cyprus Estonia BiH Macedonia Kosovo Monten GDP per Capita (in ) Luxemb Norway Switzerl Netherla Austria Sweden Denmark Ireland Finland Germany Belgium UK France Spain Italy Cyprus Slovenia Greece Czech Slovakia Portugal Estonia Poland Hungary Lithuana Croatia Russia Latvia Belarus Turkey Bulgaria Romania Monten Serbia Macedonia BiH Ukraine Kosovo Source: CIA World Fact Book, all data relates to 2011 exchange rates subject to change (1$ = 0,7606 )

2 Media Market Austria One country nine federal states High media costs compared to European average Unique radiolandscape: strong public radio station -> Ö3, good performance/coverage High Billboard density A strong daily newspaper: Kronen Zeitung (high net reach) National Public Ö3, FM 4 National Dailies 16 Regional Public Ö2 Regional Dailies 15 National Private KroneHit Weeklies 207 Regional Private ca. 40 stations Monthlies 60 Trade Press National Public ORF 1, ORF 2, ORF III Billboards National Private A+, A 2, PRO 7, SAT 1, Kabel 1, City lights: Puls 4, Sixx, Cafe Puls, RTL, RTL 2, S-RTL, VOX, Servus, Viva, Gotv, Nick, Comedy Central

3 Media Market Germany is lead-medium Highest ad spends in, biggest increase of ad spends in Online Paid dailies are loosing ca. 4% of its sold circulation the consequence for them is to invest more and more on the expansion of their Online Portals. Biggest print title: BILD with approximately 2,9 Mio. sold samples 355 stations National Dailies stations Consumer & Trade Press Online 1086O Online - Offers spaces

4 Media Market Switzerland One country 3markets 3 Languages 3cultures - reveals a real Media Jungle Extremely high Media costs don t forgive mistakes and request very effective planning and execution High cable share national radio advertising campaigns in public channels (only sponsoring) Highest density of newspapers and magazines globally titles only in print Swiss media landscape is extremely varied and complex Excellent opportunities of segmentation and selective address of the desired target groups Online German 39 German 290 National Dailies 110 French 15 French 77 Regional Press 309 Italian 5 Italian 23 Sunday Press 17 Magazines Cinema Trade Press 994 German 23 German 39 French 9 French 15 ca sites Italian 3 Italian 5

5 Media Market Czech Republic One country 14 regions High media costs compared to European average Unique radiolandscape: strong public radio station -> Český rozhlas, good performance/coverage High Billboard density A strong daily newspaper: serious: MF Dnes, Deník ČR, boulevard: Blesk National Public Český rozhlas 1-6 National Dailies 9 National Private Impuls, Frekvence 1, Evropa 2 Regional Dailies 71 Regional Private ca. 59 stations Weeklies 70 Monthlies 112 Trade Press National Public ČT1, ČT2, ČT4, ČT24 Billboards National Private Nova, Prima, Prima COOL, Nova City lights: Cinema, Prima Love, Nova Sport, Barrandov, Óčko, M, HBO, Universal, Cinemax, MGM, AXN, Film Box, CS Film, Kino

6 Media Market Slovakia One country 8 regions Strong position of Radio Expres 6 stations FTA on DVB T High Billboard density A strong daily newspaper: Novy Cas read by 25% of population National Public 6 analogue and plus 3 digital only Dailies 9 National Private "Expres" ist the leader in front of "Fun" Weeklies 44 Regional Private ca. 22 stations Monthlies 84 National Public Jednotka and Dvojka Billboards National Private Markiza, Doma, JOJ, Plus, TA 3 City lights: Bigboards 1.200

7 Media Market Hungary 7 regions 19 counties Average cost of media differs by channels Strong television coverage and impact Hungary is the 3rd in A (Average Time Viewed) in Europe with 4 hours and 40+ minutes a day High billboard density Low cost radio-campaigns All electronic cpublic media scentralised National Public MR1,MR2, MR3 Dailies national 10 National Private Neo FM, Class FM Dailies regional 21 Regional Private ca. 35 local stations with wider resp. Weeklies smaller stations with less coverage Magazines ca. 42 Trade, Locals ca National Public M1,M2, Duna Billboards National Private RTL Klub, 2 City lights: Cables ca. 60 (best performing ones are Viasat ca. 50% in Budapest, various ambient media or non-classic 3, RTL Klub, 2, M1) tools are vailable, digital signage is growing

8 Media Market Slovenia One country Untransparent price lists huge discounts (not displayed in official price lists) offered by media Diverse radiolandscape: More than 70 radio stations High Billboard density - market controlled by strongest provider Europlakat More than 50% of net advertisong budgets spent on National Public Val 202, 1.program, Radio Slovenia, Dailies national 6 international, Tretji program Ars Dailies regional 4 National Private Radio 1, Radio center, Radio Aktual, Weeklies 23 Radio Ognjišče Magazines 4 Regional Private ca. 37 stations Trade, Locals 7 National Public SLO 1, SLO2 Billboards National Private POP, KANAL A, 3 City lights: 2.000

9 Media Market Croatia One country 21 counties is most dominate medium A strong daily newspaper: 24 sata (high net reach) Internet market in constant growing the most dominate internet sites are Net.hr; Index.hr; T portal, 24 sata,... National Public HR1, HR2 Dailies national 4 National Private Otvoreni radio, Narodni radio Dailies regional 9 Regional Private ca 165 Weeklies 38 Others 32 National Public HRT 1, HRT 2 Billboards National Private Nova, Doma, RTL, RTL 2 City lights: Bigboards

10 Media Market BiH One country two entities and one district is the most important and most developed media, with viewing of an average of 336 min/day 11 stations included in monitoring system Spill over from Croatia, Serbia and Montenegro Radio listening amount to an average of 166,8 min/day No national daily No research (measurement problem) for outdoor National Public BH Radio 1 Dailies national 0 Regional 145 stations Dailies regional 10 Weeklies 22 Monthlies 38 National Public BH 1, F, RTRS Billboards Regional 39 City lights: 2.000

11 Media Market Serbia Television is the most important and the most developed medium Magazines are fast developing and of an average and high quality Numerous radio stations, estimated number over 1000 Outdoor- 1 network covering whole market Other media: Internet, Bus branding, Cinema, Ambient media National 6 (Radio Beograd, Radio S, Radio Billboards Index, Radio Fokus, Roadstar radio, City lights: Radio B 92) Bigboards 67 Regional 49 (A-Media network) Others Total stations (estimated) cost-effiecient but no regular research; Local stations in smaller towns are as significant as national ones National RTS, PINK, PRVA, AVALA, Dailies 15 KOŠAVA, HAPPY, B92 Magazines 150+ Regional ca. 80 Spill over of leading titles to ex Yugoslav

12 Media Market Montenegro Media Market in Montenegro could be considered undeveloped: mostly due to lack of the permanent research and official monitoring of the all media Ipsos is the only research providing data for. The media market in Montenegro is centric it is the most important and most cost effective media. Domestic dailies and foreign magazines both with good quality! (mainly Croatia and Serbia) Outdoor market with high clutter although demand is increasing slightly, no research data! Radio is the least monitored Media in Montenegro (last survey in Nov. 2008!) Internet is still on low level, no research but has potential and supposed to develop within next 1-2 y. National Public 2 Dailies Vijesti, Dan, Pobjeda Regional ca. 50 Magazines Ljepota jp i zdravlje, j, Montenegro Family, Caffe Montenegro, Inflight Mag. Montenegro Airlines, Monitor NtinlPbli National Public RTCG 1, RTCG 2 Total National Private Pink M, IN, Vijesti, Atlas Cinema 1 Multiplexx Ster Cinema in Podgorica

13 Media Market Macedonia measurement with ARIANNA (sample of ind.) and print with Mediapuls /CATIon international level. Still no measurement for Radio besides Mediapuls, Online and Outdoor so far only experimentally. National Public M 1, M 2, MR Dailies National 12+ National Private A1, Sitel, Kanal 5, Alsat M, Telma Magazines 20+ Narional Sat 14 Regional 10 Local 47 Billboards Backlights City lights in urban areas

14 Media Market Kosovo Television holds a dominant position and the biggest investment share 2010 again (share of 90%) Outdoor is second most important medium in terms of demand The importance of Internet advertising is rising rapidly (target: youth & business related individuals) Print notes a declining Nti National lpbli Public 2 Dailies national 8 National Private 2 Dailies content quality is very questionable a large number of regional and local stations, cheapest media but tends to be effective for certain clients/products Monthlies as some of the dailies are politically and generally characterized by decent quality of print 6+ National Regional RTK, K, R 21, popular cable, KlanKosova Festina, Liria, Prizren, Besa, Most, Mir Billboards Backlights City lights: In general good Quality!

15 Media Market Poland One country 16 voivodships Low cost of compared to other media and European average High consumption Low Broadband Internet access National Public PR1, PR2, PR3, PR4 Dailies national 10 National Private RMF FM, ZET Dailies regional 49 Regional Public 17 stations Weeklies 186 Regional Private ca. 150 stations Monthlies 81 National Public P1, P2, P Info Billboards (5,04 x2,38) National lprivate POLSAT, N, 4, PULS City lights (1,20 x 1,80)

16 Media Market Romania National Public 1 Dailies 180 National Private 10 Magazines 150 Regional/Local ca. 107 National Public R1,R2,R3,R Cultural, R Billboards Int. City lights National Private 60 stations: Pro, Antena1, Prima, Others more than outdoor exposure ProCinema, Acasa, KanalD, B1, Realitatea, Antena3, Euforia Local Private ca. 40 stations

17 Media Market Bulgaria High media costs compared to other Balkan countries on average (Romania, Greece, Turkey) Unique landscape: 2 strong Groups BMG (b s) & MTG (nova s) OOH - Saturation in big cities, development in small cities Print with decreasing budgets due to crisis, but increased -budgets much c National Public BNR - Horizont & Hristo Botev Programs, Newspaper Group Bulgaria (Trud, 24 hours, 168 hours) New Bulgarian Media Group (Monitor, Telegraph, Politika, National Private Darik, Radio1, BG Radio, City, Star, FM, Vesselina, N-Joy, Z-rock Zasada, Meridian Match, Borba) Economedia (Capital, Dnevnik, Sofia Echo, Bacchus) Regional Private More than 50 stations Sanoma Bliasak (Cosmopolitan, Bliasak, Story, NG, Elle) Atica Media (Playboy, Maxim, Grazia, OK, Casaviva) Yellow /Gossip editions (Weekend, Shock, Show) are very popular - high circulation and readership National Public BNT/BNT1 (BNT1 incl. 4 regional Billboards (4 x 3 m) National Private BMG: b, b Comedy, b Action, City lights b Cinema, RING Bg, MTG: nova, kino nova, Diema family, Diema2, nova