INTRODUCING APACHE UNOMI

Transcription

1 INTRODUCING APACHE UNOMI ELIE AUVRAY, CEO Co-Founder SERGE HUBER, CTO Co-Founder 1

2 ONE WEBSITE 66 EXTERNAL TRACKERS 2

3 PRIVACY & DATA CONTROL ISSUES What data is collected? How is the data used? Is opt-in or opt-out available? Where is the data sent? How is the sent data used? Customers DATA PRIVACY 3

4 LACK OF STANDARDS & OPEN SOURCE SOLUTIONS No standard for profiles, tracking or personalization Each set of tools is different and incompatible Requires each vendor to build connectors Each integration requires custom work No major open source players Security is difficult to assess No consistent use of big data technologies, although the problems are often the same (getting to know your users better) 4

5 NOT ONLY AN ENTERPRISE EXPECTATION EXPECTATIONS REALITY BI? REPORT ID SALES MA CRM SUPPORT ANALYTICS 5

6 BUT A KEY ENTERPRISE CONCERN Gene Phifer VP Distinguished Analyst 6

7 BUT A KEY ENTERPRISE CONCERN Enterprise Digital Transformation = Consistent Customer Journey Management At All Touchpoints 7

8 REALLY A CHOICE? Enterprise WEM tools DATA PRIVACY? Customers 8

9 AND YES, TRUST MATTERS 9

10 VISION BEHIND A TWO YEARS PROJECT It is time for Digital Marketing tools to be more transparent and thus, ethical. 10

11 The Jahia Way: Open, Ethical thus sustainable Enterprise Customers DATA PRIVACY 11

12 THE SOLUTION INCUBATING INTRODUCING APACHE UNOMI OASIS CONTEXT SERVER REFERENCE IMPLEMENTATION 12

13 The Jahia Way: Open, Ethical thus sustainable The Context Server Standard DATA PRIVACY Apache Data Aggregation and management engine The Reference Implementation UNOMI Two trusted, solid and recognized communities 13

14 The Jahia Way: Open, Ethical thus sustainable vital standardization project Laurent Liscia, CEO of OASIS 14

15 A CLEAN & OPEN ARCHITECTURE RESTFUL API REPORT Events + Tracking Engine ID MA + ID directory CRM + Apache FRONT-END BACK-END BI UNOMI CORE CXS Segmentation Engine SALES ANALYTICS DATA 15

16 CONTEXT SERVER SPECIFICATION PRODUCED AT OASIS USE CASES DOMAIN MODEL STILL ON-GOING, JOIN NOW TO MAKE IT EASIER TO FIT WITH YOUR SOLLUTIONS REST API 16

17 UNOMI OVERALL ARCHITECTURE Under Apache License Apache APACHE KARAF APACHE CXF REST API OSGI SERVICES PERSISTENCE SPI (SERVICE PROVIDER INTERFACE) PERSISTENCE IMPLEMENTATION (ELASTICSEARCH, ) 17

18 COMMERCIAL APPLICATIONS First (known) application: Build your own! It s the beauty of the Apache License! 18

19 ANOTHER WAY TO LOOK AT IT A FRONT-END FOR USER CENTRIC BIG DATA TECHNOLOGIES. With data privacy from the ground up 19

20 LEARN MORE APACHECON EU SESSION Friday, October 2 11:20-12:10 Apache Unomi in-depth: Introducing an Open Source Standard and Implementation to Deliver Transparent Data Privacy 20

21 INTRODUCING APACHE UNOMI ELIE AUVRAY, CEO Co-Founder SERGE HUBER, CTO Co-Founder 21