Newbie Guide. Setup your Campaign on Bevomedia

Transcription

1 Newbie Guide Setup your Campaign on Bevomedia Create New Direct Link Campaign Create New Landing Page Campaign Landing Page Campaign <code> Postback tracking Campaign Creating New Offer rotator Creating New Landing Page rotator Add custom variables Stats Step Tracker Step Tracker (stats) Manually Upload SubIDs Adjust Media Buy Bid Prices *Note some images link into bevo, to see where they go make sure you are logged onto bevomedia on your default browser.

2 We will start off with a quick direct link campaign. First Go to Tracker -> Create New The first step in setting up your direct link campaign with Bevo is fairly simple. To create a new Tracking Campaign, follow this example: I am going to use pof as my traffic source, but you can add any traffic source to your bevo campaign and if you have multiple accounts within that traffic source. If you re running within multiple accounts on that traffic source (although some ad networks do not allow this). Step 1 - Direct link tracking campaign More info on The CPAOptimizer Fingerprint Tracking

3 Step 2 - Direct link tracking campaign Your campaign name is mostly used to track different affiliate networks you are running campaigns with. You can also enter what niche/vertical the campaign is in, but I always use it simply for the affiliate network I m running the campaign with, which is maxbounty. However, if you re split testing among multiple networks, you can add each network on your Campaign name and then create a separate link for each network so when you re running your campaign you can split test among them.

4 Step 3 - Direct link tracking campaign At this point you will need your CPA network affiliate URL. Example from Maxbounty Depending of the method you use to track with bevo. You will need to make sure you remove anything after the &s1= As bevomedia will auto populate this if you are using anything else besides fingerprint tracker. Here you will have two choices, create a offer rotator or insert one offer, which you can edit at anytime afterwards.

5 Example: Create new rotator (with CPA Optimizer yes from step 1)

6 Step 4 - Direct link tracking campaign In step 4 you have the option to Cloak your links SSL encrypted url exclude bot clicks add unlimited custom tracking variables

7 Step 5 Direct link tracking campaign Step 5 you will be able to grab your destination URL for your ads. With fingerprint you will get a conversion tracking, with it you will need to ask your AM from the CPA network to insert the conversion tracking code on the thankyou page / converting page of the offer.

8 From following the previous steps in Direct link campaign will just start at step 3 as the first and second step are uses the same way. So as for our Landing page campaign. Step 3 Landing Page tracking campaign Step 4 you have the option to Cloak your links SSL encrypted url exclude bot clicks add unlimited custom tracking variables

9 Step 5 Landing page tracking campaign

10 Landing page tracking campaign code 1. Destination URL for your ads, this URL will go to the ad networks. Example: 2. Codes for your Landing Page, from step 3 Landing page campaign. (code should be placed on your landing page before the </body> tag)

11 3. Redirect Code to Offer URL, will need to be linked out from your LP(see above image puppyoffer.php) needs to be placed on your server. This can be anything.php 4. Again with fingerprint you will get a conversion tracking, with it you will need to ask your AM from the CPA network to insert the conversion tracking code on the thankyou page / converting page of the offer. So, that should explain how exactly you can setup your affiliate Direct / Landing page campaign on Bevo. Bevomedia can be pretty beneficial when you are trying to analyze your data from your traffic and can definitely help you optimize your campaign. Go make some money!

12 A bit more In-Depth Let's say you're starting a campaign...you have 2 ad copies or 2 images to test. So you would have the following combinations of destination tracking url. Examples of Direct link campaigns ends. /advar/text1 /advar/text2 /advar/img1 /advar/img2 Examples of Landing page rotator ends with your ad var. bevo_o=text1 bevo_o=text2 bevo_o=img1 bevo_o=img2 You may also use the create similar campaign option, run though your campaign creation very quick & easily.

13 Postback tracking Using Postback URL tracking from step1, you will get the postback url in step 5. In order for CPA Network to know which SubID you generated the conversion on (which we are passing into the CPA Network link using the Affiliate URL instructions above) you will need to add the subid variable to your postback link after subid=. You can also pass the payout of the offer after amount= with commission. With those two variables in place your link will look something like this: Example postback url for maxbouty #RATE# #S1# &subid=#s1# Whenever you get a conversion the CPA Network will ping the postback URL and Bevomedia will show your conversion. Example from Maxbounty

14 Creating New Offer rotator. Here you will be able to plug in your affiliate links, make sure you end with subid= as Bevo will automate a bubid, this is important if your not using fingerprint tracking when creating a campaign with the select offer group you are creating.

15 Rotate unlimited affiliate links, Bevo will automatically evenly weight percentage of your offers URL s. but you can over ride this by changing the ratio. The great redirect features Bevomedia offers are geo targeting, dayparting and arget browser/os Geotarget: From Country Region city Daytarget: Day of the week from hour to hour Browser : select from Chrome, FireFox, MSIE, Opera, Safari OS: Android, blackberry, ios, Linux, Mac, Palm, Windows * Make sure you leave a link default as you will end up redirecting to a blank page.(example: selected in the red square above).

16 Creating New Landing Page rotator Just like the Offer rotator you will be able to plug in unlimited Landing pages to rotate and test. Add links to this landing page rotator group below. Set a ratio for how much each link should be displayed. The ratio will determine what percentage of the time a visitor will see that specific landing page. The percentage will update automatically as you change your ratio values so that it is easy to tell which landing pages will be shown the most.

17 * Make sure you leave one default as you will end up redirecting to a blank page. Now to create a Campaign with the LP & Offer rotator we ve just created. Go to Tracker Create New Make sure we select No for the CPA Optimizer as we customize our geo/dayparting and redirect browser/os from our Offer/LP rotator. Choose your method of tracking. Example fingerprint tracker and traffic from media buy- Other. Step 2. Will give our campaign & adgroup a name

18 Step 3. Here we will select the LP and link it to our offer rotator, we just created above. *Note you have the option to run more offers on your landing page.

19 Add custom variables Step 4. Choose you settings. (for networks that is not listed in the traffic sources you will need to add the subid variables in this step) Depending on the traffic network you will need to get the proper syntax from the networks so that its can then be reported in the statistics.

20 Step 5. The fun part. From image above

21 1. your tracking URL you will use to place in your media/other campaign. From the link we can test different ad variables. &bevo_o=test1 &bevo_o=test2 &bevo_o=test3 &bevo_o=img1 &bevo_o=img2 and so on 2. Your Landing page code. (make sure that you get visitor to click on the redirect code you have in the 3.) * Repeat from page 9 3. Redirect offer code (example go.php) * Repeat from page The conversion code. (Will need to contact our AM or the owner of the offer to paste this code on the thankyou/converting page) ** Always test your campaign to make sure your links and offers are working. Stats Checking Stats is very quick and easy. Depending on the traffic sources you have chosen. General Statistics: Here you will have break down to Cumulative, Campaigns, Ad Groups, Landing Pages, Referrers, Traffic Sources, Geoparting, Dayparting, Custom Variables(from step 4), Mobile, Niches, Bevo Labs and Visitor Spy PPC Tracker: Will breaks down the specific conversion statistics of your bidded keywords. Easily break down how much you are spending, and making, with each of your bidded keywords. PPV Tracker: Will breaks down the specific conversion statistics of your PPV keywords and URLs. Easily break down how much you are spending, and making, with each of your PPV keywords. Media Buy: View the detailed statistics of your Media Buys. Easily track which pages are getting your clicks, and conversions, giving you all the information you need to optimize. Be sure to have your tracking pixel or postback url placed to track your conversions. Tracker Step: Will show detailed breakdown of your steps within this report. Follow your site funnel

22 From our Example campaign. Media Buy Stats This is where you would see all the ad variables you placed. Example: &bevo_o=a1 &bevo_o=a2 Clicking on [info] will show you more detailed breakdown of your stats. Deleting Stats

23 Labeling your offer links. When seeing [No offer url] visitor didn t clickthrough.

24 Geoparting Stats

25 Step Tracker (Multiple Path Campaign) Steps have proven to be an effective monetization method for all types of traffic. With Bevomedia you have the ability to track your Steps to see exactly what pages yield the best click through rates, where your traffic is dropping off, and how well certain pages convert. Setting up a Steps Campaign is almost exactly the same as setting up a campaign with a Landing Page, but it s designed for a user to go through multiple landing pages before reaching an offer. You begin by first naming the campaign, assigning it to a unique group and a traffic source, then adding in your maximum cost per click. You then have the option to pass the tokens as you have in the previous two examples. You are also able to pass custom tokens through your tracking URL which allows you to call them on your landing page with some simple PHP. Creating a Step tracker campaign, you will start in create new. Under what is your campaign type you will have the choice to select it from the drop down. Here will use 7Search as our Example traffic source. Naming the campaign.

26 On Step 3 - Step1, we will choose our LP from the offer dropdown. Make sure the offer you choose is from your server. Then we can fill up the Additional steps on the other column.

27 Step 4. Setup if you want to cloak, SSL, exclude bot clicks or add any other subid See Bevomedia has already inputted our 7search tracking syntax(addition subid s). Keyword subid will not show up here as it s the default tracking. In Step 5 we get our tracking link & codes. 1. is the tracking link to be used on 7search as the destination url, which will be step3- step1. 2. Redirect code for step rotator screen1(ex: go.php). -From your offer page (Ex:offer page linking to go.php) 3. Redirect code for step rotator screen2(ex: go2.php). -From your screen1 (Example linking to go2.php) Conversion code, will be on the thankyoupage/converted page.

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29 Step Tracker (Stats)

30 Manually Upload SubIDs On this page, you can manually upload your converted SubIDs to track conversions. Copy and paste your subids that generated conversions into the field below. IMPORTANT: Do not upload all of your subids, be sure to only upload your CONVERTED subids, i.e. the subids that are converted into a sale or lead. Adjust Media Buy Bid Prices Use the following tool to adjust the bid prices of you media campaign. Your bid adjustments will be seen in your tracking reports.

31 Other training source 1h30min overview of Bevomedia platform. 8min quick overview, user submit. SubID info Bevo Apps store Help, Support and Blog Mentorship Program