Campaign Management Exercise

Transcription

1 Campaign Management Exercise Time: 45 minutes In this exercise, you learn how to create a CPA Campaign by doing the following: 1. Login to LinkTrust 6.0 by opening your Internet browser to 2. In the Username field, enter Linktrust. (This field is case sensitive.) 3. In the Password field, enter Welcome01. (This field is case sensitive.) 4. Select Sign In. 5. From the top menu, select Campaigns. 6. From the left menu, select Create Campaign. 7. Of the available Campaign Tracking Methods, make sure CPA/CPL is marked. 8. In the Campaign Name field, enter your name as the campaign name. 9. From the Category drop-down field, select a category. 10. From the Merchant drop-down field, select Training Merchant as the merchant for this offer. 11. In the Revenue per Transaction field, enter the In the Advertised Affiliate Payout field, enter the Select Create Campaign. 14. Under Basic Information, make sure the Status field shows 1 - Testing. 15. In the Start Date field, select the field to enable the calendar; then select today s date. 16. In the End Date field, select the field to enable the calendar; then select the date one week from today. 17. In the Landing Page URL Field, enter Select Update. 19. Set your filters by doing the following:

2 a. From the left menu, under Campaign Details, select Filters. b. Under Geo-Targeting, select your country from the Unauthorized Countries field. c. Next to the Unauthorized Countries field, select the green arrow to authorize your country. d. Select Update. 20. Publish to the Affiliate Center by doing the following: a. From the left menu, under Publish to Affiliate Center, select Settings. b. Under Offer Information, make sure your name appears in the Title field. c. In the Description field, enter This is a training campaign. d. In the Special Instructions field, enter Do not use this campaign for live traffic. e. In the Logo Image URL field, add a logo for this offer in the Affiliate Center by entering f. Under Campaigns, in the From Lines field, enter the following: LinkTrust User Group LinkTrust Training g. In the Subject Lines field, enter the following: Become a LinkTrust Guru Learn LinkTrust Today! Get LinkTrust Certified h. Under Suppression, make sure File Suppression List is marked. i. In the File Suppression List field, enter j. Select Update.

3 21. Secure your confirmation page by enabling PixVantage. Do the following: a. From the left menu, under Publish to Affiliate Center, select PixVantage. b. Under PixVantage Pixelation, make sure Enable this option in the Affiliate Center is marked. c. Select Update. 22. Add a text creative by doing the following: a. From the left menu, under Publish to Affiliate Center, select Creatives. b. Select New Creative. c. In the Name field, enter Text. d. In the Type drop-down field, select Text. e. Select Tokens. f. Under Tracking URL, select and copy the [=TrackingURL=]. g. Close the Creative Tokens window. h. In the Content field, paste [=TrackingURL=]. i. Select Update. j. After your changes are successfully saved, close the Add/Modify Creatives window. 23. Add a Simple Banner creative by doing the following: a. Select New Creative. b. In the Name field, enter Simple Banner. c. In the Type drop-down field, select Simple Banner. d. In the Banner Size field next to the Type field, select 468X60 (Full Banner). e. In the Image URL field, enter 468x60-banner.jpg f. Verify that the image is functioning by selecting Preview.

4 g. After verifying the Simple Banner creative, close the Preview window. h. On the Add/Modify Creatives window, select Update. i. After your changes are successfully saved, close the Add/Modify Creatives window. 24. Add a HTML creative by doing the following: a. Select New Creative. b. In the Name field, enter HTML. c. In the Type drop-down field, select HTML. d. Under Content, select Source. e. Open the HTML_Creative.txt file containing the HTML code from the following website: f. Select the HTML code; then copy and paste the code into the Content field in the Add/Modify Creatives window. g. Allow the HTML creative to read the HTML code as if in a browser by selecting Source again. h. Add an impression pixel by marking Track Impressions. i. Replace all your redirect links by marking Replace all HREF links with my Tracking token. j. Now that you have replaced all your redirect links, you must replace the unsubscribe link with the original unsubscribe URL by doing the following: i. Select Source. ii. Open the HTML_Creative.txt containing the HTML code again. iii. In the HTML code, find the last tracking URL at the bottom. iv. Copy and paste the last tracking URL back into the HTML code in the Content field in the Add/Modify Creatives window. v. Select Source.

5 k. Select Update. l. After your changes are successfully saved, close the Add/Modify Creatives window. 25. Now that your campaign in complete, change the campaign status to Public Live by doing the following: a. From the left menu, under Campaign Details, select Settings. b. In the Campaign Settings window, in the Status drop-down field, select 2 - Public Live. c. Select Update.