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1 media business school leading innovation in training Scan here to access the MBS website

2 Andrés Vicente Gómez President In 1967 Gómez set up his own production company, and has produced almost 100 titles since then. Prizes won at Venice, Berlin, Montreal and San Sebastián and the Oscar which Gómez won for Fernando Trueba s Belle Epoque, has sealed his international status. Gómez was further honoured in 1998 by the Cannes Film Festival as one of the world s 5 most important film producers. Gómez is the man behind the success of production companies Iberoamericana Films Producciones, Rocabruno and Lolafilms. Working most prolifically under Lolafilms, the company has its own in-house distribution arm, Lolafilms Distribución, which is responsible for acquired as well as their own-produced films. In addition to his extensive production activities, Andrés Vicente Gómez is President of the Media Business School, one of the European Union s centres of excellence in training and development under the MEDIA Plus Programme, as well as being a founding member of the distinguished Paris-based think tank Le Club des Producteurs Européens. He is a member of the European Film Academy and a member of the Academy of Motion Picture Arts and Sciences. On , he acted as President of the International Federation of Film Producers Associations (FIAPF). Andrés is in possession of different honors including France s Cavalier de les Arts. I m proud to lead one of the most prestigious training institutions in the film industry. Our partnership with Universidad Francisco de Vitoria highlights our commitment to continue delivering high quality training in accordance with the demands of our participants. Andrés Vicente Gómez President

3 mega plus: Provides with Skills and expertise to work in the industry at management level; Prepares to maximize the opportunities of content production and exploitation across the digital landscape Prepares to develop an international dimension for course projects business plans Helps building of an International professional network in the audiovisual sector; Provides Market access for projects through attendance to key co-production markets (Berlinale, Cinemart and Crossroads); Rates a 90% post master job placement m&id: Provides tools got producing a successful marketing bad distribution plan Outputs include students producing a real distribution strategy for their project. In depth insights into audience behavior across platforms Strategies cover international sales, distribution, marketing and the traditional value chain Direct distribution, online distribution and new buisiness models also covered Tutors and lecturers are all leading figures in their areas Exclusive market intelligence will be available for students Post course support from tutors and course director supplied Benefits mpbs: Join a growing network of cutting edge professionals Explore the open field of new interactive strategies Expand your abilities as a transmedia producer, marketeer or distributor Challenge the traditional analog ways of doing things Learn how to enrich and diversify your digital skills Open up to a new world of alternative approaches in the storytelling industry Embrace the fast changing audience behavioral patterns asbp: Prepares media executives to develop a business plan for sustained growth. Provides an overview of opportunities in the digital media market by examining industry trends. Presents case studies and strategies implemented by successful European media entrepreneurs. Defines sources of financing (venture capital, hedge funds, strategic partners, etc) and the key success factors for attracting investors. Provides rare access to leading financial advisors for advice on creating and pitching business plans. Supports the development of business plans with marketing and financial tutorials.

4 mega plus european master in audiovisual management 1 m&id marketing & international distribution 4 mpbs multi platform business school 7 asbp audiovisual strategic business planning 10

5 european master in audiovisual management supporting a new generation to thrive and succeed 1

6 mega plus is a nine month, project-based master s programme that provides specialised training in audiovisual company management and content production. It s geared to young producers, recent film school or university graduates who wish to accelerate their careers, and to film executives who want to update their skills to face the radical changes that are taking place in the audiovisual business. mega plus, led by producer TV-Exec Pere Roca, is designed to prepare the next generation of industry entrepreneurs and executives to enter the sector with the skills and knowhow required to operate in a digital, on demand economy. With a 90% job placement rate, mega plus has become a renowned reference both for young professionals and for European audiovisual companies seeking new business talent. Course Content Project Development (creative development, transmedia storytelling, collaboration process and identifying target audience); Project Strategies and Business Planning; Project Financing; Project Analysis, Packaging and Positioning; Physical Production (Film & TV); Distribution (crossplatform); Marketing (traditional and digital); International Markets, Sales & Acquisitions; Legal & Business Affairs; Company Management and Business Administration; Developing Crossmedia Financing, Production and Distribution Strategies; the New Television Industry; Presentation and Communication Skills; and Leadership and Management Skills. What alumni say Attending this course might have been the best decision of my professional life. None of the courses I took before were as useful and directly relevant as the courses in mega plus. I now employ 15 people and raise yearly about 25 millions to invest in European film. Since leaving mega plus I participated in the financing of about 60 films, and line produced 35 of them. We use business plans based on the template I learned in mega plus every day to market our films to investors. Genevieve Lemal, Producer/ CEO SCOPE Pictures (Belgium) Nearly 8 years ago, mega changed my life I cannot be more grateful and recommend enough this course to anyone who wants to build a career in the international film arena. Sofia Neves, Head of Sales WestEnd Films (Portugal) Impact Participants will have completed a company or project business plan which includes a sustainable business model, maximised revenue and marketing opportunities, and optimised intellectual property (IP) value across formats and platforms. Participants will have established a strong foundation to their cross-sector international professional network. Course Structure RESIDENTIAL TRAINING ONLINE TUTORIALS & INTERNSHIPS FINAL EVALUATION WEEK (MEGA Few) The course is made up of plenary sessions, group tutorials and individual meetings with experts. The programme is composed of: 14 week intensive residential training 6 months internship period in an entertainment company & online training period Final Evaluation Week (MEGA Few) 2

7 Target Group Geared to young producers, recent film school/ university graduates and executives with an excellent track record. Open to participants from around the world. Application Requirements Application form Curriculum Vitae Course project (company or film / TV project) A passport sized photo High proficiency in English Dates and Venue Residential training period: 2nd Jun - 4th Sep 2014 Ronda, Málaga (Spain) Internship period I & Online Consultation: Sep - Dec 2014 (Entertainment Companies) MEGA Final Evaluation Week: 24th - 28th Nov 2014 Universidad Francisco de Vitoria, Madrid (Spain) Internship period II (Entertainment Companies): Jan - Mar 2015 Application deadline: 7th April 2014 Course Fee * (includes ground transport. Accommodation will be only covered during Final Evaluation Week) *Basic fee for nationals of MEDIA Programme participating countries (All EU members, Croatia, Iceland, Liechtenstein, Norway and Switzerland). More info. Contact Ana Laguna, course coordinator: T C skype: megaplus.mbs 3

8 marketing & international distribution optimising the visibility and exploitation of films across platforms and markets 4

9 m&id is a project-based programme geared to experienced film industry professionals wishing to develop smart, engaging and innovative digital driven marketing and international distribution strategies for feature films. m&id is designed to embrace the opportunities that digital media offer to optimise the visibility and exploitation of projects across markets. m&id is led by Peter Buckingham, former head of distribution at UK Film Council and BFI, and designed with and delivered by leading European and US professionals from both the independent and studio distribution sector. The programme enables participants to significantly expand their international professional network. m&id provides participants with detailed insight into the latest marketing trends, distribution and international sales strategies, audiences and consumer behaviour, new and niche markets, new business models and market and festival strategies. Course Content New distribution - multi-platform release strategies; developing marketing and distribution plans; understanding marketing principles; devising festival and markets strategies; publicity and promotions; digital exhibition; innovation in digital media; new business models and new markets, and a case study of a recent film demonstrating an innovative marketing strategy. What participants say This was a great course where I both increased skills, knowhow and expanded my network. Marianne Hjerpseth, Commissioner National 5 Promotion, The Norwegian Film Institute (Norway) An excellent course which I highly recommend to colleagues and business associates. Jack Oliver, Programme Executive BBC (UK) The course has helped me greatly to re-evaluate and plan our releases in a more organised and detailed strategy. Kahloon Loke, Director, Peccadillo Pictures (UK) Impact Participants will have developed an international marketing, distribution and sales strategy that clearly identifies the project s audience and markets; embraces and optimises the opportunities that digital media brings across the value chain; and offers an attractive investment opportunity. Participants will be able to make informed choices about how to position their project in the marketplace and about the real distribution potential of their projects, as well as understand the tools, skills and collaborators they need in order to devise and execute compelling marketing campaigns that maximise cross media platforms. They will have also extended significantly their international professional network. Course Structure RESIDENTIAL TRAINING ONLINE CONSULTATION MARKET PRESENTATIONS m&id is structured as: 6 day residential training period online consultation market/investor forum project presentations*

10 Target Group Entertainment sector entrepreneurs, producers and company executives, with at least 5 years experience in production, marketing, distribution, sales and acquisitions. Open to participants from around the world. Application Requirements Application form Curriculum Vitae Course project A passport sized photo High proficiency in English Dates and Venue Residential training period: 23rd - 28th June 2014 Ronda, Málaga (Spain) The course includes online consultation. Application deadline: 30th May 2014 Course Fee (includes ground transport, accommodation, subsistence and free or discounted accreditations to attend a number of MBS partner festivals) * for projects selected by the collaborating markets or investor presentations. More info. Contact Laura Almellones, course coordinator: T C skype. mid-mbs 6

11 developing crossmedia business opportunities that engage audiences 7

12 mpbs is a project-based, tutorial and consultation driven course, which focuses on the business aspects of creating cross-platform content. mpbs is designed for participants to develop their skills in creating crossmedia strategies and building sustainable business models for projects with transmedia potential. mpbs is led by Michel Reilhac, former Head of Acquisitions at Arte France and Executive Director of Arte France Cinema. mpbs offers content producers and executives ways of maximising their projects intellectual property (IP) value by developing cross media financing, production, marketing and international distribution strategies, with an emphasis on how to appeal and engage audiences and brands and maximise a project s commercial value. Participants will also significantly extend their cross-sector professional network, promoting international collaborations. Course Content Developing crossmedia strategies; maximising projects IP value; opportunities for creating new types of content; audience/user behaviour; crossmedia financing strategies; concept marketing and project positioning; marketing and distribution strategies (remodeling efficiency, community based strategies); investors and brands; identifying and maximising new revenue streams; new business models and markets for crossmedia content; deal terms and negotiation techniques; structuring transmedia projects within digital release windows; insight into the different production methodologies; telling crossmedia stories; strategies on using the 2nd and 3rd screen; planning and executing participative television programmes; social media and audience 8 interaction; latest trends and development in console; online and mobile games; value chain of games sector; increasing value of proprietary web content; platform convergence; content and strategic use of mobile content; mobile and internet business models; new revenues and financing partners; content for the internet spin-off or original; social media and user involvement; on-demand distribution. What participants say I was very happy with the course, it was very insightful and delivered on a high level. Uros Gorican, Content Director Creative Director Planet 9 / Saatchi & Saatchi, (Slovenia) Even beyond expectations. Noel Qualter, Cineman Films (UK) Impact Participants will have prepared a market/investor ready crossmedia proposition that maximises the IP value in the project across formats and the value chain, offering investors an attractive investment opportunity. Course Structure RESIDENTIAL TRAINING ONLINE CONSULTATION MARKET PRESENTATIONS mpbs is structured as: 5 day residential training period online consultation market/investor forum project presentations*

13 Target Group mpbs is geared toward producers, company executives and creators of audiovisual content (film, television, Internet, games and mobile) with a proven track record. Open to participants from around the world. Application Requirements Application form Curriculum Vitae Course project (film, TV, transmedia, doc, animation, series, other) A passport sized photo High proficiency in English Dates and Venue Residential training period: 14th - 18th July 2014 Ronda, Málaga (Spain) The course includes online consultation. Application deadline: 20th June 2014 Course Fee ** Additional team member: 800 ** (includes ground transport, accommodation, subsistence and free or discounted accreditations to attend a number of MBS partner festivals) Places for UK participants are supported by the Creative Skillset Film Skills Fund as part of A Bigger Future 2. * for projects selected by the collaborating markets or investor presentations. ** Basic fee for nationals of MEDIA Programme participating countries (All EU members, Croatia, Iceland, Liechtenstein, Norway and Switzerland). More info. Contact Laura Almellones, course coordinator: T C skype. mpbs.mbs 9

14 audiovisual strategic business planning building strong, competitive audiovisual companies that have value 10

15 asbp is geared to audiovisual sector entrepreneurs and senior management wishing to develop company strategies and investor ready business plans that are innovative, competitive, and have value. asbp is a company project-based, consultation led initiative offering strategic consultation and business planning support that addresses the challenges and opportunities of a digital driven audiovisual sector operating in an on-demand economy. asbp is led by Erica Motley, Head of International Acquisitions for K5 International. asbp focuses on maximising revenues and optimising IP value to build and grow sustainable, competitive businesses that have value, promoting the creation of a better entrepreneurial model that goes beyond planning individual projects, stimulating production on scale. asbp provides access to sector investors and enables participants to significantly expand their cross-sector professional network. asbp is designed to support audiovisual sector growth, expansion and competitiveness, and is designed and delivered in association with partners Deloitte and Innova. Course Content The programme focuses on key areas: Strategic and Business Planning; Company Growth and Expansion; New Markets; Changes in Audience and Consumer Behaviour; Future Distribution Models; Financial Planning; Assessing Competition; Benchmarking; Formulating Investor Offers including the on Investment Analysis; and Leadership, Communication and Presentation Skills. Impact Participants should complete the course with an investor ready business plan that offers investors an attractive investment opportunity, and with the presentation skills required to communicate effectively to the market. Course Structure RESIDENTIAL TRAINING ONLINE TUTORIALS INVESTOR FORUM asbp is structured as: 3-day residential training period online consultation presentations to investors* The course is made up of plenary sessions, group tutorials and individual meetings with experts, and kicks off with a 3-day residential period, and concluding with presentations investors. Target Group asbp is geared to European entrepreneurs and senior management executives, operating across the audiovisual sector, including production, distribution, sales, exhibition, television channels, platforms, brands and digital technologies; financial sector professionals; public and private investors sector investors; lawyers and bankers. Open to participants from around the world. 11

16 Application Requirements Application form Curriculum Vitae Course project (company outline or proposition) A passport sized photo High proficiency in English Dates and Venue Residential training period: 30th Sep - 2nd Oct 2014 Ronda, Málaga (Spain) The course includes online consultation. Application deadline: 5th Sep 2014 Course Fee ** Additional team member: ** (includes ground transport, accommodation and subsistence) * for projects selected for the investor meetings. ** Basic fee for nationals of MEDIA Programme participating countries (All EU members, Croatia, Iceland, Liechtenstein, Norway and Switzerland). More info. Contact Laura Almellones, course coordinator: T C skype. asbp-mbs 12

17 Pere Roca mega plus Course Director Soon after graduating in Language and Literature from the Universitat Autonoma of Barcelona, Pere Roca entered the field of audiovisual management and production, beginning with fiction and commercials. He served a ten-year spell as Executive Producer at IMATCO, an independent Spanish production company; this involved him in feature films, TV series, documentaries and TV specials. Also, in coproductions and co-development with Cameras Continentals, FR3, Gerhard Schmidt, TR Maroc, Channel4, Seventh Art, TVE, TVC, and so on. For four years he was a freelance producer for Zentropa, FR3 and Canal 9 Spain among other companies. Pere Roca has been co-operating with the Media Business School since its inception in 1991 when he directed the Feasibility Study for PILOTS (Programme for the International Launch of Television Series) and from he was Managing Director of PILOTS. From 1996 to 1999 he was Deputy Programming Director of TVC (Catalan Television) and Coordinator of the Production Department at ESCAC (the Catalan School of Cinema and Audiovisual Studies). Lecturer and Expert at several European training initiatives, he worked as a Consultant of the Intermediary Organization of the Media Training Program. Since 1999 until 2003, Pere Roca was Head of Development of Filmax, a major Spanish Production and Distribution Company and between 2004 and 2007 he directed the Centre for Audiovisual Development (CDA), a public service institution, which functioned as a development body for those Spanish companies that did not have in house Development Department. Between May 2088 and December 2010, Pere was the Director of the Cultural Channel of TVE. Since February 2011 he works as a free lance Executive Producer his major client being Focus Audiovisual one of the leading companies in the field of Cultural and Entertainment Industries in Spain. Also, since January 2013 he is Director of MEGA of MBS. Peter Buckingham m&id Course Director Peter is a partner in SampoMedia, an organisation dedicated to finding new thinking and new methods for artists and filmmakers to reach an audience effectively. Peter has had more than 30 years in the film business starting as a 35mm projectionist. Since then he has worked almost every possible role in cinema and film distribution. He is committed to helping independent film reaching its audience the central theme of all his work in the industry. For the last few years he was Head of Distribution & Exhibition at the UK Film Council and subsequently the British Film Institute. There he worked on increasing the breadth and diversity of film audiences across the UK, as well as encouraging audience appreciation of UK films. Peter helped pioneer the development of a number of ground breaking innovation initiatives to achieve this goal. These include the P&A Fund (prints & advertising), the world s first 2k Digital Screen Network providing over 200 cinemas with digital projection technology the highly successful website Findanyfilm.com and the foundation of Schools Film Club now showing films in over 7,000 schools across the UK.

18 All the many projects that Peter manages produce business and market intelligence about how audiences respond to particular films and audience behaviour which has been shared with the industry to help the development of film and cinema businesses. Via SampoMedia Peter is currently obsessing about film audiences, digital and new business models. As part of that SampoMedia is working with industry bodies, film makers, training bodies, government agencies various organisations such as the BFI, Screen Agency Wales, Film London, UNIC, Cinema First, EDCF various exhibitors and distributors and of course the MBS here in Ronda. He is also on a number of boards and advisory boards as well as lecturing at many universities and film schools. Peter is a well-known industry figure who was previously Deputy Chief Executive of FilmFour Limited and named Video Distributor of the Year in Prior to FilmFour, he was MD of Chris Blackwell s Oasis Cinemas, building up a specialised cinema chain. He has also worked as Director of Film Distribution for Richard Branson s Virgin Vision. Michel Reilhac mpbs Course Director Michel Reilhac is an independent transmedia storyteller, writing, directing and developping his own projects, exploring hybrid forms of narration. He is currently in pre-production for his project «Ultratrailer», using 6 different narrative blocks and platforms. He lives in Paris and Berlin. He is also Head of Studies for the newly formed Venice Biennale College, and Director of the Multi Platform Master Studies at the Media Business School ( Ronda residency). He teaches, holds workshops and does presentations on transmedia storytelling on a regular basis at many international events ( Cannes International Film Festival, Sunny Side of the Doc, The Pixel Lab, Dixit, FEMIS,...). In 2012 he has been elected Man of the Year in film by the french trade magazine «Le Film Français» for his work at Arte ( french/german public broadcaster): For over 10 years, from May 2002 until november 2012, Michel Reilhac was Head of Film Acquisitions at Arte France and executive director of Arte France Cinema, co-producing around 28 independant feature films from all over the world every year. His past experience includes being a contemporary dancer while graduating from an MBA in France and the USA ; producing international tours for major dance companies ; directing the National Contemporary Dance Center in Angers, France ; managing the National Theater of Chaillot in Paris ; designing and directing the Forum des Images, a film archive in Paris... He has also designed several innovative events and shows based on his original concepts : Les Arts Etonnants as first experience based exhibition in Paris, the Modern Ballroom for participative choreography, Dark/ Noir as very first events involving blind people as creative trainers and guides in complete darkness,... In the dark, the very first restaurants in complete darkness He has directed a number of documentaries for television. His first feature, based on archive footage from the silent days of cinema is called «The Good Old Naughty Days» and premiered at the Cannes Festival in Since 2008 he has become a flag bearer of the exploration of hybrid forms in storytelling, otherwise labelled «transmedia», offering an immersive, participatory, interactive experience to the audience/ participants.

19 Erica Motley asbp Course Director As an international media consultant, Erica acquires, packages, and finances content for distribution clients: Sonar Entertainment, K5 International, TriBeCa Enterprises, and Edelman. She is currently developing a slate of projects with Justin Lin (FAST AND FURIOUS), Jason Blum (PARANORMAL ACTIVITY), Tim Kring (HEROES), and Mark Verheiden (BATTLESTAR GALACTICA). Erica packaged Paul Walker's South African driving movie VEHICLE 19 and acquired Mira Nair's Venice-opening feature THE RELUCTANT FUNDAMENTALIST; Oscar-nominated doc CUTIE AND THE BOXER; and PULSE Film's SHUT UP AND PLAY THE HITS, LCD Soundsystem s last concert film. After two years on Wall Street and a Harvard MBA, Erica held senior TV and Film Acquisitions positions at HBO, Fox, BMG, Shine and UIP. She is also a Financing and Branded Content expert for the Media Business School.

20 The Media Business School is one of Europe s leading professional training organisations, specialising in the business of the audiovisual sector. Founded in 1991 with the support of the EU s Media Programme, Media Mundus and the Spanish Ministry of Education, Culture and Sport (ICAA), the MBS is a non-profit organisation, which over the past 21 years has built a strong brand for delivering excellence, ensuring that are constantly evolving and able to respond to the opportunities and challenges initiatives of the digital age. All MBS initiatives are designed with and delivered by leading audiovisual industry professionals from across the international landscape, many of whom have collaborated with the MBS since it was founded. MBS initiatives are designed to deliver the highest calibre of training, driving forward the careers and projects of those who participate, helping build sustainable businesses that are able to identify opportunities and compete in the international.

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