Introduction of Capabilities

Transcription

1 Introduction of Capabilities Pharmaceutical Marketing Research and Strategic Consulting Services 1 Information to Insight

2 Junicon is positioned to be your worldwide healthcare marketing research and consulting partner. Junicon International Juniper Consulting Group, Inc. San Francisco, USA Junicon Europe S.L. Frankfurt, Germany Barcelona, Spain Junicon K.K. Tokyo, Japan Record of success since 1992 Internal capabilities in 7 languages Extensive network beyond our own physical locations 2 Information to Insight

3 Junicon enables clients to identify and maximize opportunities. Portfolio and Franchise Strategy New Business Feasibility & Development Pre-Launch & Re-Launch Strategy Ongoing Support Market research Strategy development Ongoing support 3 Information to Insight

4 Junicon s programs are customized to meet the needs of the client at every stage. In-Depth Competitive Analysis Product Concept & Features Development & Testing Market Opportunity, Forecasting & Segmentation Channel Analysis & Partner Identification Pricing and Positioning Analysis L&A Opportunity Identification Unmet Needs Discovery Customized Program Design Advertisement, Naming & Collaterals Testing Market Adoption Forecasting Competitive Overview Customer & Employee SWOT Analysis Satisfaction Analysis Corporate Image / Brand Equity Measurement Unmet Needs Discovery & Prioritization Market Size / Market Share Tracking 4 Information to Insight

5 We specialize in primary research with all stakeholders in healthcare markets. Decision Makers Researchers/thought leaders General surgeons Orthopedic surgeons Cardiovascular and Vascular surgeons Interventional Cardiologists Nephrologists Radiologists Anesthesiologists OR Managers ER Managers ICU Managers RNs all departments and specialties Purchasing managers Hospital management Lab Managers & Technicians Ophthalmologists and optometrists Dentists Patients Regulatory officials Government and private payers Institutions and Departments Hospitals all departments/units Surgical centers Nursing homes Home healthcare environments GPOs / Purchasing Networks Professional associations Government departments Methodologies Face-to-face interviews Telephone interviews Focus groups Product concept testing clinics Web-based interviews 5 Information to Insight

6 Beyond primary market research, Junicon utilizes a wide range of information sources. A broad range of sources Junicon proprietary market research Syndicated market analysis Equity analysis Third party market research Client stakeholders and experts Trade press Competitor communications A broad tool kit of compelling analytical frameworks Financial analysis Customer needs Conjoint analysis of attributes Disruptive innovation Decision analysis Industry mapping Analogous case studies 6 Information to Insight

7 Junicon has a broad skill set to support your specific tactical and strategic needs. Junicon s core market research capabilities can support your specific and immediate needs Junicon has substantial expertise in broad business analytics The Junicon team consists of experienced professionals familiar with navigating organizational dynamics and producing output that builds consensus with compelling insight 7 Information to Insight

8 We strive for mutually beneficial relationships with our clients. We believe our clients should be more than components of our balance sheet We seek long term relationships; our preferred model is as trusted counselor to our partners Your problems become our problems work is not satisfying unless it brings successful results 8 Information to Insight

9 Junicon proudly delivers premium and principled client services. Direct relationship with one or more Junicon principals, focused on the long term Management team works collaboratively to deliver maximum client value Premium and principled client services 5% annual profit & 1,000+ volunteer hours to improve opportunities for children around the world Junicon believes in making a reasonable profit as long as benefits to the client significantly outweigh our costs to deliver 9 Information to Insight

10 Your project team at Junicon will collaborate to deliver maximum value to your organization worldwide. Rob Claar Principal Jeff Cocagne Principal Stephan Eichholz Principal Rob graduated from Yale University in 1987, after which he joined a Japanese consulting firm in Tokyo. While there, Rob completed research projects for various ministries of the government of Japan, as well as private sector research and consulting assignments in healthcare and high tech industries. In 1992 Rob founded Junicon K.K. in Tokyo, and in 1997, Junicon US in California. Rob currently lives in Japan and is fluent in English and Japanese. Jeff earned an MBA from the University of Arizona, and a Bachelor of Science degree in Finance from the University of Illinois. Since 1994, Jeff has accumulated a broad range of healthcare marketing research and consulting experience in diverse markets including medical equipment and devices, pharmaceuticals and biotechnology. Jeff is a founder of Junicon and the practice head of Junicon US. Stephan has been active in European healthcare marketing research and consulting since Prior to joining Junicon, Stephan studied Economics, Political Science and Languages at Mainz University in Germany. He is fluent in German, English, Spanish and French and has extensive on-site project experience throughout Europe and the Americas. Stephan is a founder of Junicon and the practice head of Junicon Europe. 10 Information to Insight

11 Please visit us at or contact our regional offices directly. Juniper Consulting Group, Inc Allanmere Drive San Ramon, CA USA Tel: +1 (925) Fax: +1 (925) Jeff Cocagne: Junicon K.K. Azabu East Court Higashi Azabu Minato-ku, Tokyo JAPAN Tel: +81 (3) Fax: +81 (3) Rob Claar: Junicon Europe Germany Wittelsbacher Allee Frankfurt/M GERMANY Tel: +49 (69) Fax: +49 (69) Stephan Eichholz: Junicon Europe S.L. Calle Collserola ª Barcelona SPAIN Tel: +34 (93) Fax: +34 (93) Flor Hidalgo: fhidalgo@junicon.net 11 Information to Insight