Metrics for Business Intelligence Marketing Intelligence

Transcription

1 Metrics for Business Intelligence Marketing Intelligence

2 Metrics for Business Intelligence Marketing Intelligence The approach The power of interconnectivity Using analyses (and quantitative and qualitative models) to predict and evaluate the impact of marketing actions increases the reliability of results and significantly reduces uncertainty. Strong models must try to incorporate the many facets affecting customer behaviour and the marketing mix: Where Who When Each customer s background and historical Strategy information Their RFM (Recency, Frequency and Monetary) signature What How Their segment Their province / region / city Why Their language The offer

3 I4C Solution Dimension Benefits of I4C TM Target (Who) Campaign performance analysis comparing behavioural differences across different segments Socio-demographic segmentation of consumers Identification of the best individiuals to target Offer (What) Analysis of each of the offer s components: content, message, visuals, colors Detailed offer analysis, in terms of costs and impact Determination of the best offers for each segment Geographical location (Where) Analysis of your data and your marketing activities by Dissemination Area (DA) Performance reporting (using ROI) for your campaigns by targeted region Identification of growth opportunities (distribtion channel, new markets to target )

4 I4C Solution Dimension Benefits of I4C TM Communications Channel (How) Identification of the most appropriate communication channel(s) for the selected target(s) Analysis of the impact of using different media combinations Definition of the best messaging concept for your communication Expectations (Why) Identification of your targets needs and preferences in order to best adapt your campaigns messaging Analysis of each segment s expectations Determination of the best offers for each segment Timing (When) Determining the best moment of the year to launch your campaigns Analysis of the impact of the time factor on your customers behaviour Application of the RFM model - Recency of last purchase - Frequency of purchase - Amount of purchase

5 I4C : a simple and intelligent solution Customer Data Who Marketing activity data Campaign characteristics I4C TM Where What Strategy When How Revenus and results Why

6 M4BI: Metrics for Business Intelligence Why choose the I4C solution? Intelligent Able to organize, consolidate and interconnect data often believed to be unmatchable Uses self-adjusting predictive models to maximize the ROI of your campaigns Simple Able to show, in real time, how each dimension impacts returns from your marketing activities using one simple indicator: ROI Able to produce pertinent results by using dynamic, multi-dimensional models Dynamic Able to incorporate a multitude of market, consumer and campaign dimension data Builds and maintains a dynamic corporate memory of all your marketing initiatives And so much more Completely customizable solution Modular Web-based Rapid

7 I4C : solutions that evolve with your needs I4C adapts well to your current and future needs Level of Marketing maturity Optimization Your company today Reinforcement Transformation Integrated Marketing Intelligence Time of integration Metrics for Business Intelligence

8 I4C : solutions that adapt to your readiness Optimization For organizations who are not ready to implement marketing intelligence or change their current marketing process Optimize their current system s performance through a thorough datamining of existing corporate data and provide recommendations on how to best structure and fortify their system. Reinforcement For organizations looking to better understand their current (and potential) customers Optimize the current system and enhance it through the inclusion of additional data (demographic, geographic, segmentation ) to improve targeting activities and advanced analysis by segment. Transformation For organizations for whom marketing intelligence is a priority today Benefit from a complete solution providing targeting, segmentation, advanced analytics, comparative analysis, benchmarking and testing for short-, medium- and long-term benefits.

9 I4C : simple and intelligent Optimize Reinforce Transform Data Optimize the analysis of currently-available data Implement and integrate new data and segmentation Implement marketing intelligence and integrate analytic and predictive models Marketing decisions Analysis and mining of existing data used for decision-making for each element in your campaign s marketing mix Analysis and mining of existing (and third-party) data used for decision-making for each element in your campaign s marketing mix and for each target in your campaign Strategic and tactical marketing planning Consulting services Consulting, internal marketing maturity audit, Hosted Services

10 I4C : simple and intelligent Optimize Reinforce Transform Data Optimize the analysis of I4C Reporting currently-available data Implement and integrate new I4C Targeting data and segmentation Implement I4C marketing Analytics intelligence and integrate analytic & Analytics and predictive plus models Marketing decisions Analysis and mining of existing data used for decision-making for each I4C Reporting element in your campaign s marketing mix Analysis and mining of existing (and third-party) data used for decision-making for each element I4C Targeting in your campaign s marketing mix and for each target in your campaign I4C Analytics & Analytics plus Strategic and tactical marketing planning Consulting services Consulting, internal marketing maturity audit, Hosted Services

11 I4C : solutions that evolve with your needs I4C adapts well to your current and future needs Level of Marketing maturity I4C Reporting Optimization Your company today I4C Targeting Reinforcement Transformation I4C Analytics & Analytics plus Integrated Marketing Intelligence Time of integration Metrics for Business Intelligence

12 The intelligence of the I4C solution Manage your media Manage your timing Manage your targets Manage your reports

13 Contact us For more Information` Visit our website at Notre-Dame, Suite 210 Lachine, QC H8S 2C