JUDGES CHOICE BEST IN SHOW

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1 JUDGES CHOICE Prudential Droga5 Chapter Two BEST IN SHOW MULTICULTURAL Prudential In-House LGBT Windsor Decision Infographic CORPORATE IMAGE Prudential Droga5 Ribbons and Dominoes BUSINESS to BUSINESS State Street Global Advisors The Gate SSGA TV Campaign CONSUMER RETAIL Ameriprise Financial R/GA 3-Minute Confident Retirement Check DIGITAL MEDIA Prudential Droga5 Dominoes Behind the Scenes RETURN ON INVESTMENT Citi Cards CJ Affiliate by Conversant Traveling to Better Results with Affiliate Marketing SILVER Citi Cards Razorfish Citi Double Cash Holistic Search Marketing BRONZE Capital One In-House, Trafficbuyer Digital Spark Pay December Push 1

2 CORPORATE IMAGE ANNUAL REPORTS SINGLE BRONZE Goldman Sachs Sequel Studio Clients. Collaboration. Capital. Ideas. Growth. BRONZE Prudential In-House 2012 Community Resources Annual Report APPS CAMPAIGN Prudential In-House Solutions Brand Engagement Campaign SILVER Lord Abbett & Co. In-House, Ensemble "Perspectives" BRAND CONTENT CAMPAIGN Prudential In-House, Droga5 Chapter Two SILVER HSBC Premier Team One The New Yorker Personal Economy BRONZE Capital One Spark BI Studios Business Insider Fast Track Q&A COLLATERAL SINGLE Merrill Lynch Wealth Management Time Inc. Content Solutions The End of Old SILVER Merrill Lynch Wealth Management Time Inc. Content Solutions Special Family Issue BRONZE Prudential In-House Diversity Calendar - Dream Weavers DISPLAY/RICH MEDIA SINGLE BRONZE Lincoln Financial Group Business Insider Business Insider Avalanche Unit DISPLAY/RICH MEDIA CAMPAIGN BRONZE RMB Capital Greenhouse Partners Number One, Not One of Many 2

3 EVENT MARKETING CAMPAIGN TD Bank Tierney Mobile Forest SILVER TD Bank Tierney Art for Trees BRONZE Putnam Investments In-House Day of Game MULTIMEDIA CAMPAIGN Lincoln Financial Group Gyro "Give Thanks" Merrill Lynch Wealth Management In-House A Transforming World SILVER Merrill Lynch Wealth Management In-House Merrill Lynch Clear BRONZE AIG Partners and Simons AIG and The All Blacks OUT OF HOME SINGLE SILVER Citi Publicis Kaplan Thaler Citi Field "Mets" Digital Billboard BRONZE Barclays Ogilvy NY, ESI Design 5 Million Young Futures OUT OF HOME CAMPAIGN TD Bank Tierney Art for Trees SILVER TD Bank Tierney Mobile Forest BRONZE Citi Publicis Kaplan Thaler Citi Field "Mets" PRINT SINGLE SILVER Lincoln Financial Group Gyro Give Thanks Photo Contest Winner PRINT CAMPAIGN SILVER Lincoln Financial Group Gyro Give Thanks BRONZE Citi Publicis Kaplan Thaler San Francisco Progress Makers PUBLIC RELATIONS CAMPAIGN Barclays In-House, Ogilvy NY The Barclays Birdies for the Brave SILVER Prudential Weber Shandwick 2014 Special Olympics USA Games BRONZE Ameriprise Financial In-House, RF Binder Financial Advice to Americans Across Generations 3

4 SOCIAL MEDIA: ADVERTISING SINGLE MassMutual Financial Group Mullen Holiday Best Gift of All SILVER MassMutual Financial Group Mullen BET Awards SOCIAL MEDIA: ADVERTISING CAMPAIGN MassMutual Financial Group Mullen Love is a Gift SILVER Ameriprise Financial Services In-House Corporate Facebook Page Content BRONZE Lincoln Financial Group Gyro "Give Thanks" SOCIAL MEDIA: CUSTOM COMMUNITY SINGLE Goldman Sachs KBS 10KSB Twitter Handle SOCIAL MEDIA: ORGANIC COMMUNITY SINGLE Prudential In-House Bring Your Challenges Facebook Page SOCIAL MEDIA: ORGANIC COMMUNITY CAMPAIGN Prudential In-House Memorial Day Veterans "Wall of Honor" & Memorial Book TABLET SINGLE SILVER Lincoln Financial Group Foundry9 Chief Life Officer Tablet Takeover TELEVISION SINGLE SILVER Franklin Templeton Investments Ntropic "Around the Clock" BRONZE Goldman Sachs RocketWorks Inc Progress Is Everyone's Business- Solazyme TELEVISION CAMPAIGN Prudential Droga5 Ribbons and Dominoes 4

5 WEB SITES Merrill Lynch In-House Merrill Lynch Clear Website SILVER Lincoln Financial Group Foundry9 Give Thanks Microsite and Digital Slider BRONZE Lincoln Financial Group Foundry9 Chief Life Officer Microsite BRONZE Merrill Lynch Wealth Management In-House A Transforming World Website WEB VIDEO SINGLE SILVER Prudential Droga5 Carol Lewis Chapter Two BRONZE Prudential Droga5 Francesca Azzara Chapter Two Prudential Droga5 Dominoes Behind the Scenes WEB VIDEO CAMPAIGN Goldman Sachs RocketWorks Inc Progress Is Everyone's Business- Solazyme, MRC Global, Levi s Stadium BUSINESS to BUSINESS ANNUAL REPORTS SINGLE DTCC ChappellRoberts Redefining Challenges. Connecting Ideas. Delivering Results. SILVER Aberdeen Asset In-House 2014 Aberdeen Social Responsibility Report Management BRONZE OCC In-House Looking Back Moving Forward, 40 Years Annual Report APPS SINGLE BMO Capital Markets In-House BMO Capital Markets Augmented Reality Ad SILVER BMO Capital Markets In-House Global Metals & Mining Conference App BRONZE U.S. Trust Time Inc. Digital Content Solutions Capital Acumen Issue #28 5

6 BRAND CONTENT SINGLE OppenheimerFunds MRM//McCann, Havas Media SILVER OppenheimerFunds MRM//McCann, Havas Media BRONZE OppenheimerFunds InvestingChannel / Havas Media Think Advisor Institutional Investor InvestingChannel Think Advisor Video Series Institutional Investor E-Book OppenheimerFunds InvestingChannel OppSpot BRAND CONTENT CAMPAIGN Bank of Brand Union Hain Celestial Digital Content Starcom Digital Media America Merrill Lynch SILVER AIG Partners+simons Global Property Bloomberg, The Wall SILVER BRONZE COLLATERAL SINGLE J.P. Morgan Asset Management Pershing, a BNY Mellon company In-House Advisor Native Engagement Secrets Behind Success: Benjamin F. Edwards & Co. Street Journal BARRON'S InvestmentNews Allianz US In-House LoveFamilyMoney Study Overview Booklet SILVER Eaton Vance HNW IVT: Taxes/Eaton Vance Tax Calendar BRONZE Aberdeen Asset Kino Ten Golden Rules for Equity Investing Management BRONZE Ameriprise Financial The Lacek Group and Uffindell The Ameriprise Difference - Pitchbook COLLATERAL CAMPAIGN Allianz US In-House LoveFamilyMoney Study SILVER The Capital Group In House The Long View BRONZE Lincoln Financial Group In House FMOL Health System 20 Something Campaign 6

7 DIRECT MAIL SINGLE Aberdeen Asset Management In-House SILVER John Hancock Personal Financial Services 2014 FIFA World Cup 2015 "Roland" Calendar BRONZE BMO Capital Markets In-House Superhero Mailer DIRECT MAIL CAMPAIGN Macquarie In-House Whiteboard SILVER MetLife DMW Direct 2014 PEANUTS Calendar & Quarterly Mailings BRONZE TD Ameritrade Institutional gyro LLC Service Campaign DISPLAY/RICH MEDIA SINGLE Prudential In-House Pension Risk Transfer Roller Coaster SILVER CFA Institute Doremus, Reuters Cube Ad Unit on Reuters.com BRONZE National Public Finance Guarantee DeSantis Breindel For Stronger Bonds, Add National" DISPLAY/RICH MEDIA CAMPAIGN SILVER Bank of America Merrill Lynch Chicago Board Options Exchange Starcom MediaVest Group Stein IAS SIBOS Global Scale Delivered Locally VXST Launch Campaign BRONZE Hiscox Doremus Encourage Courage SINGLE UBS Wealth Management Americas In-House SILVER Macquarie In-House Freeport LNG Equity Plan Advisory Services Invitation 7

8 EVENT MARKETING CAMPAIGN SILVER The Royce Funds In-House Charlie Dreifus and Royce Special Equity Multi-Cap Communications BRONZE Allianz Global Investors In-House Dialed In to Retirement MULTIMEDIA CAMPAIGN SILVER Options Industry Council State Street Global Advisors Leo Burnett Business The Gate Options Industry Education Program SSGA Integrated Campaign BRONZE Hiscox Doremus Encourage Courage OUT OF HOME SINGLE Barclays Ogilvy NY, ESI Design GoPro IPO Announcement SILVER SEI Investments Comapny Carpenter Group BRONZE OppenheimerFunds MRM//McCann, Havas Media Evolve Now Boring is the New Exciting OUT OF HOME CAMPAIGN SEI Investments Comapny Carpenter Group SILVER Macquarie Adler Branding & Marketing Services Evolve Now Whiteboard BRONZE Goldman Sachs DeSantis Breindel Community TeamWorks 2014 PRINT SINGLE Bank of America Merrill Lynch Brand Union CashPro pro_business State Street Global Advisors The Gate Vending Machine SILVER State Street Global Advisors The Gate Smartphone BRONZE State Street Global Advisors The Gate Tie 8

9 PRINT CAMPAIGN Hiscox Doremus Encourage Courage SILVER Prudential In-House ILI BAR Campaign BRONZE State Street Global Advisors The Gate SSGA Print Campaign PUBLIC RELATIONS CAMPAIGN Allianz US In-House LoveFamilyMoney Study SILVER Bloomberg L.P. Cognito, Corbis Bloomberg on HBO's "The Newsroom" SOCIAL MEDIA: ADVERTISING SINGLE SILVER FTSE Group kbs+ Indexing from Every Angle SOCIAL MEDIA: ADVERTISING CAMPAIGN Bank of America Merrill Lynch Starcom MediaVest Group, Burson-Marsteller SIBOS Global Scale Delivered Locally SILVER Capital One Bank In-House Spark Pay Startups BRONZE Capital One Bank In-House Business Savings Account Double Your Interest SOCIAL MEDIA: CUSTOM COMMUNITY CAMPAIGN Prudential In-House LGBT Windsor Decision Infographic SOCIAL MEDIA: ORGANIC COMMUNITY CAMPAIGN SILVER Allianz Global Investors In-House Practice Management 9

10 TABLET SINGLE State Street Global Advisors State Street Global Advisors The Gate The Gate Vending Machine Newspaper SILVER Direxion Investments InvestingChannel InvestingChannel ilay BRONZE Macquarie Wayve, Financial Times Whiteboard TABLET CAMPAIGN SILVER Macquarie Adler Branding & Marketing Services Whiteboard TELEVISION SINGLE State Street Global Advisors The Gate Carpenter SILVER Sector SPDR ETFs DNA Creative Sector SPDR TV - Financial BRONZE Bank of America Merrill Lynch Brand Union Trader Instinct TELEVISION CAMPAIGN BRONZE Aberdeen Asset Management State Street Global Advisors In-House The Gate Scottish Open: The Unsung Heroes SSGA TV Campaign SILVER Sector SPDR ETFs DNA Creative Sector SPDR TV WEB SITES Hiscox Doremus Encourage Courage SILVER FTSE Group kbs+ Indexing From Every Angle SILVER NASDAQ The Gate Nasdaq Marketing Microsite BRONZE Goldman Sachs Asset Management R/GA Alternative Investment Allocation Tool 10

11 WEB VIDEO SINGLE SILVER Pershing, a BNY Mellon company In-House Pershing's 75th Anniversary Video BRONZE Hiscox Doremus Encourage Courage WEB VIDEO CAMPAIGN SILVER Goldman Sachs Private Investor Products Group Pershing, a BNY Mellon company R/GA In-House Structured Investments Educational Training Series Secrets Behind Success: Benjamin F. Edwards & Co. BRONZE Ameriprise Financial MorseKode The PracticeTech Platform Video and Sell Sheet CONSUMER RETAIL ANNUAL REPORTS SILVER OppenheimerFunds Flight 9 Creative and Anne Sheehan Design Oppenheimer Rochester Annual Overview 2013 APPS SINGLE Nuveen Investments Upshot Income Institute: Demystifying Closed-End Funds SILVER Goldman Sachs R/GA ipad App BRAND CONTENT SINGLE Nadex InvestingChannel InvestingChannel Binary Options Course Pack 11

12 BRAND CONTENT CAMPAIGN Citi Publicis Kaplan Thaler BRONZE Charles Schwab Universal McCann SILVER OppenheimerFunds In-House, Havas Media The Wall Street Journal, Yahoo!, Nativo, The New York Times Culinary Beats Q4'14 Schwab Content Syndication Campaign Boring is the New Exciting COLLATERAL SINGLE Bank of America Enterprise Creative Merrill Edge Prospect Brochure Solutions SILVER Ameriprise Financial In-House, Uffindell Affluent Client Brochure BRONZE Legg Mason Global Asset In-House Harmonizing Values and Returns Brochure Management BRONZE Sterling National Bank Baseline Group NY Business Banking Brochure and Specialty Lending Inserts COLLATERAL CAMPAIGN Nuveen Investments In-House The Case for Equities: Is Your Portfolio Out of Balance? SILVER Blackstone In-House Financial Advisor Education: An Alternative Curriculum DIRECT MAIL SINGLE UBS Financial Services In-House Best Card in Your Wallet SILVER The Capital Group In-House American Funds Investor Magazine DIRECT MAIL CAMPAIGN UBS Wealth Management Americas In-House SILVER John Hancock Personal Financial Services Best Card in Your Wallet John Hancock Financial Center Postcard Campaign DISPLAY/RICH MEDIA SINGLE SILVER OppenheimerFunds MRM//McCann, Havas Media Boring is the New Exciting 12

13 DISPLAY/RICH MEDIA CAMPAIGN Citi Publicis Kaplan Thaler Winter Olympics SILVER E*TRADE R/GA The Smart Percent BRONZE Synchrony Bank In-House National Average Campaign SINGLE UBS Wealth Management In-House Gandhi and Images in Nonviolence SILVER UBS Wealth Management In-House UBS Wealth Advice Center "New Way to Reach Us" CAMPAIGN SILVER Ameriprise Financial In-house 3-Minute Confident Retirement check s BRONZE TIAA-CREF In-House Creative Services Woman2Woman: Women's Development Program EVENT MARKETING CAMPAIGN Citi Publicis Kaplan Thaler Citi + Apple Pay Activation SILVER Legg Mason Judith Barker Art Studio 529 Student Debt Crisis Conference Event BRONZE Citi Publicis Kaplan Thaler Citi Bike Miami BRONZE Citi Publicis Kaplan Thaler Closer To Pro MULTIMEDIA CAMPAIGN Citi Publicis Kaplan Thaler Double Cash Card SILVER Invesco PowerShares Fear Not Agency BRONZE Ameriprise Financial R/GA Media Group Real Questions, Real Answers OUT OF HOME SINGLE Bank of America Enterprise Creative Solutions SILVER Citi Publicis Kaplan Thaler San Francisco Train Wrap 13

14 OUT OF HOME CAMPAIGN Citi Publicis Kaplan Thaler Miami Aventura Mall SILVER Invesco PowerShares Fear Not Agency BRONZE Citi Publicis Kaplan Thaler Los Angeles Grove Mall BRONZE Citi Publicis Kaplan Thaler Citi Bike Miami PRINT SINGLE Nuveen Investments Edelman "Demand a New Perspective" SILVER Synchrony Bank In-House Big Plus BRONZE Synchrony Bank In-House Snowflake PRINT CAMPAIGN SILVER Synchrony Bank In-House Diamond Customer Brochure BRONZE Franklin Templeton Investments Kurt Lighthouse and David Stolberg Income for What's Next PUBLIC RELATIONS CAMPAIGN Citi Publicis Kaplan Thaler Double Cash Card SILVER Bernstein Private Wealth In-House What Goes Up Must at Least Slow Management Down SOCIAL MEDIA: ADVERTISING SINGLE MasterCard R/GA #PricelessSurprises SILVER Prudential In-House Halloween Facebook Video Post SOCIAL MEDIA: ADVERTISING CAMPAIGN Options Industry Council Leo Burnett Business Options Industry Education Program SILVER TIAA-CREF In-House Creative Services Social Media Campaign for Gen Y, Q BRONZE Citi Publicis Kaplan Thaler Always On / Well Played 14

15 SOCIAL MEDIA: CUSTOM COMMUNITY SINGLE MasterCard R/GA #OneMoreDay SILVER Prudential In-House National Retirement Planning Week Twitter Infographic Series SILVER Prudential In-House Father's Day Custom Facebook Illustrations SOCIAL MEDIA: CUSTOM COMMUNITY CAMPAIGN SILVER Citi Publicis Kaplan Thaler Closer To Pro SILVER MasterCard R/GA Stand Up to Cancer BRONZE E*TRADE SS+K TYPE E* Retirement SOCIAL MEDIA: ORGANIC COMMUNITY CAMPAIGN Citi Publicis Kaplan Thaler ThankYou Response Posts SILVER Citi Publicis Kaplan Thaler Instagram TABLET SINGLE Goldman Sachs R/GA ipad App TABLET CAMPAIGN Prudential In-House Annuities Consumer Tablet Experiences SILVER Invesco PowerShares Fear Not Agency TELEVISION SINGLE TD Ameritrade Havas WW New York Fortune Teller SILVER TD Ameritrade Havas WW New York Headband BRONZE TD Ameritrade Havas WW New York Celebration TELEVISION CAMPAIGN TD Ameritrade Havas WW New York You Got This SILVER Ameriprise Financial R/GA Media Group Real Questions, Real Answers BRONZE Invesco PowerShares Fear Not Agency 2014 PowerShares Campaign 15

16 WEB SITES Ameriprise Financial R/GA 3-Minute Confident Retirement Check SILVER Citi Publicis Kaplan Thaler Closer To Pro SILVER Citi Publicis Kaplan Thaler Double Cash BRONZE Prudential In-House IncomeCertainty.com WEB VIDEO SINGLE Prudential In-House Low Ranger SILVER HighTower JCPR HighTower: Society of the FEW BRONZE Citi Publicis Kaplan Thaler Mobile Banking WEB VIDEO CAMPAIGN Franklin Templeton Investments In-House Home Country Bias Behavioral Finance Video / Time to Take Stock Campaign SILVER UBS Wealth In-House UBS Investor Watch Video Campaign Management Americas BRONZE Synchrony Bank Jack Morton National Average Campaign 16