The Business of Me - June 2013

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "The Business of Me - June 2013"

Transcription

1 MAURICE BRETZFIELD INBOUND MARKETING INSIGHT 515 West 110th Street, 5C, New York City, NY (917) www. mauricebretzfield.com Inbound Marketing Course Syllabus for The Business of Me - June 2013 "Radical connectivity is altering the exercise of power faster than we can understand it." "The devices and connectivity so essential to modern life put unprecedented power in the hand of every individual - a radical redistribution of power that our traditional institutions don't and perhaps can't understand."...nicco Mele, "The End of Big - How The Internet Makes David the New Goliath" Inbound Marketing empowers each of us. Now we all have the power to be a producer, publisher, distributor or media company of any kind. (C) Copyright Maurice Bretzfield, Inbound Marketing Insight. All Rights Reserved Page 1

2 Introduction to The Course: Why Inbound Marketing? As a business owner or marketer, your main goals are clear. You want people to find you on the web, like what they see, and eventually become your customer. In business terms, you want people to become visitors, convert visitors to leads, and convert leads to deals. Inbound Marketing is the combination of techniques that allows you to do just that. Inbound Marketing is the intersection of prospect discovery, valuable content, social media, Search Engine Optimization (SEO), that offers individuals and organizations the ability to react more directly to their prospects and customers issues, desires, needs and wants. The world is becoming more collaborative and Inbound Marketing is marketing s response to this shift. Inbound Marketing is the way modern marketing will be approached by practitioners across most disciplines for many years to come. Instead of the old outbound marketing methods of targeting and buying ads, buying lists, and hoping to attract leads, Inbound Marketing focuses on creating quality content that earns the trust of your targets and pulls people toward you or an organization and its products or services. By aligning published content with a the interests of target customer s interests, Inbound traffic is naturally attracted. That traffic can then be more easily converted and closed because customers find the contextual content that is provided to them compellingly informative, educational, humorous, or of interest to them in some other way. The modern marketer needs to focus on drawing in targets and earning customers by providing real value. Great content, provided over time builds a trusting relationship with the user. Getting marketing messages to resonate with target customers in today s increasingly crowded marketplace is one of the greatest challenges facing marketers today. The internet and related technologies have revolutionized the face of today s marketing arena by creating consumers that are more empowered and markedly more informed and sophisticated than their predecessors. Once popular outbound marketing methods have lost their efficacy as more sophisticated inbound marketing efforts have taken over. We are no longer in the "Mad Men" era where companies could blast messages to millions and push their strategies onto consumers. Inbound Marketing isn't magic and there are no shortcuts. It's a data driven strategy that results in more leads, more customers, a lower cost of customer acquisition and a demonstrable Return On Investment (ROI) through the optimization and targeting of content including , Enewsletters, Blogs, Articles, Whitepapers, Videos, Podcasts, ebooks, Social Media Marketing and other forms of content that is optimized (SEOd) for a targeted audiences 1 Inbound Marketing is not a marketing tactic, a channel or a technology - it s a strategy. It is not enough to do Inbound Marketing. To see great results organizations must deeply commit to the model, optimize it continually, and pursue it relentlessly. The result is a vastly diminished cost of customer acquisition provable by measurable return on investment (ROI). Course Rationale: This course is designed to provide an in-depth understanding of Inbound Marketing, its components and methodologies. While the specific skills learned are critical to marketers, the broader skills of critical thinking, empirical reasoning, and interpersonal skills that are developed in this curriculum can be applied to any future career choice or pursuit. Course Purpose: The purpose of this course is to prepare you to use Inbound Marketing whether for promoting a business of your own or applying these skills to the marketing needs of commercial or not-for-profit organizations. 1. In contrast, buying attention, spamming, cold-calling, direct paper mail, radio, TV and billboard advertisements, flyers, spam, telemarketing and other forms of traditional advertising are considered "outbound marketing". (C) Copyright Maurice Bretzfield, Inbound Marketing Insight. All Rights Reserved Page 2

3 Course Description: This course brings all of the aspects of Inbound Marketing to life. Through discussions, activities, real-world examples, exercises and presentations, this course will bring forth the components of the newest Inbound Marketing methods, strategies and tools. You will learn to weave various tools together to create systems that work in various environments. While gaining an understanding of the fundamentals of Inbound Marketing, you'll also gain an understanding of how these skills can be used to research, produce, distribute and measure the effectiveness of engaging content that earns you and any organization that you might align with new customers. The objective of Inbound Marketing is to delight prospective and existing customers with compelling and valuable content that answers their questions, informs them and offers them something of intrinsic value. Course Dates and Times for The Business of Me: June 1st, 8th, 15th, and 22nd 2013, 9:45am~3pm. Instructor Information: Instructor: Maurice Bretzfield Website: Phone number: I am available to meet or speak with you M-F 8am-4pm and I regularly check my . Instructor Background (see Instructor and Consultant - Inbound Marketing Insight present President & CEO EComWorks Inc & Global Outsource Management. 1994~2009 Independent Consultant 1991~1993 Vice President, Executive Vice President, President & CEO Internationale Set Inc. 1971~1990 How I'll Teach This Course I encourage interaction. While I present, I'm open to questions and encourage comments and collaboration. So, if you've got a question please feel free to ask it at anytime. All of the materials you'll need will be presented to you in the slide deck which will always be located here:. All of the slides used each week will be inserted into the deck at the conclusion of each session. This may take up to a day but be assured that all of the slides will be perpetually available to you. I hope you'll find it to be a valuable compendium of ideas and resources. Participant Learning Outcomes: Upon successful completion of the course, participants will be able to: Create an Inbound Marketing Strategic Plan Research target markets and discover customers Create impactful and compelling content Optimize for search engines Share content across the Web Track and measure user engagement (C) Copyright Maurice Bretzfield, Inbound Marketing Insight. All Rights Reserved Page 3

4 Course Outline: Session 1 - June 1, 2013: 1. Introductions 2. Overview 3. Radical institutional disintegration. Putting it into : context : 4. What is Inbound Marketing? 5. Why Inbound Marketing tactics like Search Engine Optimization (SEO), blogging, social media, video, website lead generation and lead nurturing are more effective (and more cost-effective) than traditional forms of outbound marketing. 6. An explanation of Return On Investment (ROI) 7. Examples of effective Inbound Marketing 8. Earning The Attention of Your Customers by Putting Them First - creating compelling content. Buyer personas. 9. Content + : context : and what it means to us 10. Channels and how to use them - EBooks, , Blogs, Blogging, White Papers, Newsletters, Social Networks: Facebook, Twitter, LinkedIn, YouTube, Quora, Pinterest, Reddit, Digg, Stumbleupon, SlideShare and more. Social Bookmarking. 11. How you can use Inbound Marketing Strategy to earn, prosper and advance your career 12. An introduction to Keyword Discovery and "The Long Tail". Google Adwords Tool. 13. Localization Session 2 - June 8, 2013: 1. Recap of Week 1. Questions and discussion. 2. Optimizing written and visual content. Articles, blogs, video, infographics, images. 3. EBook publishing and distribution. Kindle. The story of Nancy's Story. 4. Mobile 5. An introduction to "the tools of the trade" - Research, Monitor, Manage & Report. 6. Keyword Discovery, a deep dive. The "Long Tail". Buyer personas. 7. Closing the data loop. Google Analytics, Google Webmaster Tools. Wordtracker, Hubspot, SEOmoz, and more 8. How Inbound Marketing is scalable 9. Elements of SEO. How to optimize Websites. URL discovery. On page and off page factors. 10. Localization 11. Link Building 12. SEO do's and don'ts. What Google looks for and what it hates. 13. Optimizing content - written and visual. Keyword density. 14. Landing Pages Headlines 16. How to optimize for YouTube 17. Google Adwords: A deep dive into Keyword Discovery 18. Pay Per Click (PPC) (C) Copyright Maurice Bretzfield, Inbound Marketing Insight. All Rights Reserved Page 4

5 Session 3 - June 15, 2013: 1. Recap of Week 2. Questions and discussion. 2. Building your Inbound Marketing Strategic Plan - Putting the pieces together. A. Things to consider before starting to develop your Inbound Marketing plan B. Defining your purpose C. Creating effective content for Websites, Blogs, Social Media and Video D. Content + : context : E. The Importance of creating a sustainable effort F. Weaving it all together. Session 4 - June 22, 2013: 1. Recap of Week 3. Questions and discussion. 2. Putting it all into action. 3. Review 4. Course assessment (C) Copyright Maurice Bretzfield, Inbound Marketing Insight. All Rights Reserved Page 5

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

ITP 140 Mobile Technologies. Marketing

ITP 140 Mobile Technologies. Marketing ITP 140 Mobile Technologies Marketing 2 Outbound Marketing Buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, Email marketing, telemarketing, and traditional

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner What is Lead Generation anyway? Why do I need it? Is it important? Of course it is important! Lead Generation strengthens

More information

LEAD GENERATION TREND REPORT

LEAD GENERATION TREND REPORT table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Market Measures. Axe. your Advertising Agency MARKET MEASURES WHITE PAPER. www.marketmeasures.co.nz

Market Measures. Axe. your Advertising Agency MARKET MEASURES WHITE PAPER. www.marketmeasures.co.nz Market Measures 2012 Axe your Advertising Agency MARKET MEASURES WHITE PAPER www.marketmeasures.co.nz AXE YOUR ADVERTISING AGENCY The Market Measures growth insight High-growth companies don t use traditional

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Guide to Digital Marketing for Business-To-Business (B2B)!

Guide to Digital Marketing for Business-To-Business (B2B)! o2markit consulting ltd Guide to Digital Marketing for Business-To-Business (B2B) A brief guide aimed at small business or start-up executives who are not Marketing professionals but who need to understand

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

Get Found Online. Consumers are searching for your products and services online. Is your website getting found?

Get Found Online. Consumers are searching for your products and services online. Is your website getting found? Get Found Online Consumers are searching for your products and services online. Is your website getting found? 1 The Internet has profoundly transformed the way people learn about and shop for products.

More information

The 2011 State of Inbound Marketing

The 2011 State of Inbound Marketing www. The 2011 State of Inbound Marketing February 2011 Tweet This! Contents Introduction... 3 The State of Marketing Costs & Budgets... 4 Inbound Channels Convert Leads into Customers... 10 What s Important

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

How Can I Sculpt a Plan to Start Inbound Marketing

How Can I Sculpt a Plan to Start Inbound Marketing How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

Creating a Content Strategy

Creating a Content Strategy Creating a Content Strategy What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and

More information

Top 5 Online Lead Generation Techniques

Top 5 Online Lead Generation Techniques Top 5 Online Lead Generation Techniques Follow Hinge: @HingeMarketing Subscribe to our Blog: Hingemarketing.com/blog Chat live on Twitter! Today s Hashtag: #hingeonline SMPS CEUs Hinge is an SMPS Approved

More information

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

HOW CONTENT MARKETING FILLS THE SALES FUNNEL

HOW CONTENT MARKETING FILLS THE SALES FUNNEL HOW CONTENT MARKETING FILLS THE SALES FUNNEL Are you driving enough prospects into your sales funnel? Are you qualifying enough prospects as sales leads? Are you converting qualified leads into customers?

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

ACT Enrollment Planners Conference

ACT Enrollment Planners Conference CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Social Media Marketing UCSB Extension

Social Media Marketing UCSB Extension Social Media Marketing UCSB Extension Instructor: Amber Wallace Class dates: October 10 th October 24 th Amber Wallace // 805.681.1930 // amber@dowitcherdesigns.com 1 Welcome! Introductions Class Overview

More information

5 Tips to Turn Your Website into a Marketing Machine

5 Tips to Turn Your Website into a Marketing Machine Internet Marketing Whitepaper: 5 Tips to Turn Your Website into a Marketing Machine Brought to you by www.hubspot.com Part 1: How the Internet has transformed businesses The Internet has profoundly transformed

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

The Partner s Guide to the Best Kept Secrets of Online Lead Generation

The Partner s Guide to the Best Kept Secrets of Online Lead Generation The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online

More information

Blending traditional and digital marketing

Blending traditional and digital marketing Bulletin of the Transilvania University of Braşov Series V: Economic Sciences Vol. 9 (58) No. 1-2016 Blending traditional and digital marketing Raluca Dania TODOR 1 Abstract: It is a matter of fact that

More information

Enrollment Marketing 101. What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment?

Enrollment Marketing 101. What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment? Enrollment Marketing 101 What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment? Upcoming ACCS Webinars 5 Ways to Increase the Number of Inquiries to Your

More information

THE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING

THE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING EBOOK THE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING By Michael Gabriel THE DIFFERENCE BETWEEN INBOUND MARKETING AND CONTENT MARKETING 1 The difference between Inbound Marketing & Content

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

Top 6 Strategies to Build Your Marketing Communication Plan

Top 6 Strategies to Build Your Marketing Communication Plan Top 6 Strategies to Build Your Marketing Communication Plan Introduction With the plethora of new marketing tools available it can be difficult to know whereto begin. Do you start with a company Facebook

More information

BUILDING A HOLISTIC MARKETING STRATEGY

BUILDING A HOLISTIC MARKETING STRATEGY Introduction To Integrated Marketing: BUILDING A HOLISTIC MARKETING STRATEGY Email Social Media Online Events Blogs Web S ite Intelligence Landing Pages Integrated Analytics Many B2B marketers invest fortunes

More information

How to Optimize Your Web Presence for Lead Generation

How to Optimize Your Web Presence for Lead Generation How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

get started with Content Marketing contrastcreative

get started with Content Marketing contrastcreative get started with Content Marketing contrastcreative Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined

More information

Personalization Strategies for Powerful Digital Experience

Personalization Strategies for Powerful Digital Experience Personalization Strategies for Powerful Digital Experience Asmita Singh Vice President, Digital Experience & Marketing Optimization PR Newswire Disruptive Communication is The Reality 1. Fragmented media

More information

Waterford Chamber Skillnet Training

Waterford Chamber Skillnet Training Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional

More information

Inbound Marketing. The Big Idea

Inbound Marketing. The Big Idea About the Authors Inbound Marketing Get Found Using Google, Social Media, And Blog Brian Halligan is as co-founder and CEO of HubSpot, an inbound marketing company started in 2006. Most business market

More information

Inbound Marketing Overview. January 26, 2015 BEC 382

Inbound Marketing Overview. January 26, 2015 BEC 382 Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two

More information

VP Inbound Marketing HubSpot. Twitter: @mvolpe

VP Inbound Marketing HubSpot. Twitter: @mvolpe Inbound Marketing: SEO+Blogs+SocialMedia + Social Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Outbound Marketing Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

M. H. (Mac) McIntosh Anne Marie Corbett Marketing Programs Manager

M. H. (Mac) McIntosh Anne Marie Corbett Marketing Programs Manager M. H. (Mac) McIntosh Anne Marie Corbett President Marketing Programs Manager Mac McIntosh Inc. Globoforce mcintosh@sales-lead-experts.com annemarie.corbett@globoforce.com 1-401-294-7730 1-508-229-1542

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

www.hubspot.com The State of Inbound Marketing 2010

www.hubspot.com The State of Inbound Marketing 2010 www. The State of Inbound Marketing 2010 February 2010 Contents Introduction...3 Summary...3 Overview of Inbound Marketing...3 The 2010 State of Inbound Marketing...4 Inbound Marketing Channels Continue

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Chapter 2. The Elements of Internet Marketing

Chapter 2. The Elements of Internet Marketing Chapter 2 The Elements of Internet Marketing Everyone is concerned about how to market their business in the new age of the internet. In the early years, just having a website was enough. Soon it became

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer

More information

Comprehensive Guide to. Reinventing Your Sales Funnel. - with - CONTENT MARKETING

Comprehensive Guide to. Reinventing Your Sales Funnel. - with - CONTENT MARKETING Comprehensive Guide to Reinventing Your Sales Funnel - with - CONTENT MARKETING I PART ONE THE NEW KID ON THE BLOCK CONTENT MARKETING IS H T It's the new kid on the block in online marketing, and it's

More information

Digital Marketing channels include, but are not limited to: Topics covered:

Digital Marketing channels include, but are not limited to: Topics covered: Description The NIMA Digital Marketing Training is the ideal course for anyone involved in the planning, implementation or measurement of Digital strategies or anyone who would like to pursue a career

More information

Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market

Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing

More information

Presented by Spyros Mygdanis & Giorgos Kalaitzis

Presented by Spyros Mygdanis & Giorgos Kalaitzis Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

ONLINE ADVERTISING (SEO / SEM & SOCIAL)

ONLINE ADVERTISING (SEO / SEM & SOCIAL) ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's

More information

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content Lead Generation - what it takes to make a sale What it takes to make a sale Successful business development and sales require skill, focus, commitment and unbounded enthusiasm and persistence Selling anything

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing

More information

Effective B2B social media marketing:

Effective B2B social media marketing: Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads

More information

Setting the Record Straight: Press Releases that Stand Out in the Digital Age

Setting the Record Straight: Press Releases that Stand Out in the Digital Age Setting the Record Straight: Press Releases that Stand Out in the Digital Age Press releases are among the most widely used tools that PR professionals have in their tool kit, helping their clients win

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

INBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads

INBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads INBOUND MARKETING 101: 5 Things Your Website Must Have to Start Generating Leads Introduction to Inbound 311 Marketing Million ESTIMATED US POPULATION 164 Million ESTIMATED US ADULT INTERNET USERS Did

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

Digital Marketing Proposal. www.digitalgateway.in

Digital Marketing Proposal. www.digitalgateway.in Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,

More information

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted morten@propeople.dk +45 22718969 01 Why do Dashboards

More information

Leveraging Customer-Centered Content

Leveraging Customer-Centered Content Leveraging Customer-Centered Content for Marketing Hackers How an Inbound Marketing GamePlan can help you harness the power of content to attract new leads Section Title Instead of the old outbound marketing

More information

5 Proven Components of a B2B Online Lead Generation Campaign

5 Proven Components of a B2B Online Lead Generation Campaign www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier)

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier) Building a BetteR Inbound MaRketing Machine HOW TO AMPLIFY YOUR IMPACT (Introducing the Inbound Marketing Multiplier) INBOUND MARKETING is a powerful tactic, but bottom-line results don t come from inbound

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

A New Era of Marketing

A New Era of Marketing A New Era of Marketing Integrating direct and digital marketing Marketing has changed since we founded Ballantine in 1966, or has it? Ballantine has been espousing the virtues of integrated campaigns for

More information

Professional Diploma. in Digital Marketing. www.ucenfotec.ac.cr. www.digitalmarketinginstitute.com

Professional Diploma. in Digital Marketing. www.ucenfotec.ac.cr. www.digitalmarketinginstitute.com 2014 Professional Diploma in Digital Marketing www.ucenfotec.ac.cr www.digitalmarketinginstitute.com Contents 2014 Professional Diploma in Digital Marketing 1. Welcome 2. Overview 3. Course Format 4. Course

More information

Constructing Your Social Marketing Architecture

Constructing Your Social Marketing Architecture Constructing Your Social Marketing Architecture How to Build A Bridge Between Social Marketing Strategies and Social Media Platforms Follow Conversation on Twitter #SherpaROAD Constructing Your Social

More information

Advisors: Using Marketing to Build Your Pipeline. Presenter: Barbara Kotlyar Sr. Marketing Manager ByAllAccounts Managing Director, Bridge Marketing

Advisors: Using Marketing to Build Your Pipeline. Presenter: Barbara Kotlyar Sr. Marketing Manager ByAllAccounts Managing Director, Bridge Marketing Advisors: Using Marketing to Build Your Pipeline Presenter: Barbara Kotlyar Sr. Marketing Manager ByAllAccounts Managing Director, Bridge Marketing Who is this person and why should I listen to them? 88.4%

More information

LINKEDIN CONTENT MARKETING TACTICAL PLAN

LINKEDIN CONTENT MARKETING TACTICAL PLAN LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn

More information

Orchestra LLC: Success Using Social Media

Orchestra LLC: Success Using Social Media Orchestra LLC: Success Using Social Media (Zhu, Jia Li Lily) June, 2010 Orchestra LLC: Success Using Social Media by Jia Li Lily Zhu at HubSpot is licensed under a Creative Commons Attribution-Share Alike

More information