Seminar Programme Overview May 12, 2016

Transcription

1 ICEF North America Workshop - Toronto Exclusively for educators from and the US and international student recruitment agents focused on North America Westin Harbour Castle, Toronto May 12-14, 2016 Seminar Programme Overview May 12, 2016 Seminar Room 1 (Room Harbour A) Seminar Room 2 (Room Pier 4) Seminar Room 3 (Room Pier 2/3) 11:30 1:00 An Update from Immigration, Refugees and Citizenship (IRCC) Angie Larocque, Senior Policy Advisor, Immigration, Refugees and Citizenship (IRCC), 10:00 1:00 Google Analytics Workshop Philippe Taza, CEO, Higher Education Marketing, Room: Pier 7 2:00 2:30 How to Maximise Your ICEF Workshop Experience - For Agents Isabel Vogt, Vice President Events & Logistics, 2:00 2:30 How to Maximise Your ICEF Workshop Experience - For Providers Sarah Mines, Sales Director - Caroline Levesque, Business Development Manager -, 2:00 2:45 Study in Information Session Paul Bailey, Deputy Director - International Education, Global Affairs, 2:30 3:15 ICEF Agent Training and the ICEF Agency Recognition Programme (IAS) Tiffany Egler, Director - Agent Relations, 2:30 3:15 The ICEF Agent Barometer North America Findings Ian Cann, Sales Director - USA, 2:45 3:15 The New Face of Language Education in Charbel Moreno, Manager - International Affairs, Languages, 3:15 4:00 Embedded Pathways An Institutional Insight from the United States. Insights and Implications for? Tim O Brien, VP - Global Business Intelligence & Development, INTO University Partnerships, UK Todd Rose, Executive Director, INTO George Mason University, USA 3:15 4:00 Pakistan - An Emerging South Asian Market for and the United States Syed Azhar Husnain Abidi, CEO, Falcon Education and Consultancy Services (Pvt.) Limited, Pakistan 3:15 4:00 Post Secondary Education in Serge Buy, CEO, National Association of Career Colleges, Janine Knight-Grofe, Research Manager, Canadian Bureau for International Education - CBIE, 4:00 4:45 Comparing Immigration Opportunities for International Students by Province Dave Sage, Manager - International Education, Visa, Marc-André Ranger, Immigration Paralegal, Campbell Cohen Immigration Law Firm Montréal, 4:00 4:45 Recruiting in Turkey: Market Trends and Future Potential Irmak Otrac, Manager, Senior Education Counselor, ASBA Education Consulting, Turkey Lorie Lee, Director of International Business Development, Guard.me, 4:00 4:45 Starting Students Pathway to Success in through Elementary and Secondary Education Janice Greenshields, Boarding Schools - Director of Outreach, CAIS, Rob Porkka, Past President of CAPS-I, Philippe Malette, School Administration Coordinator, FEEP, 4:45 5:30 Push and Pull: How to Drive Better Student Recruitment Pamela Barrett, Director, Barton Carlyle, United Kingdom Martha-Marie Kleinhans, Senior Associate North America, Barton Carlyle, United Kingdom 4:45 5:30 Student Recruitment in the Middle East & North Africa - A Regional Overview Nabil Najd, Manager MENA Region, ICEF, Lebanon 4:45 5:30 Study Hawaii Educational Consortium: Why Study Anywhere Else? Joel Weaver, Vice President - Educational Consortium, Study Hawaii, USA 5:30 6:15 The Secret to Successful Agent Relationships: Creating Long Term Partnerships Mark Lucas, Director, Global Administration & Business Development, iae Global, Australia 5:30 6:15 Recruiting in the Indian Market Place Amit Jalan, Managing Director, EEC - Enbee Education Center (P) Ltd., India 5:30 6:15 Study New York Consortium Arlene Spencer, Director of International Student & ESL Programmes, Fulton Montgomery Community College, State University of New York, USA 6:15 7:00 Rethinking Recruitment Mike Henniger, Vice President - Sales & Marketing 6:15 7:00 Recruiting from Eastern Europe - Russia and Ukraine Anna Ryzhova, Board Member, Association of Russian Educational Advisors (AREA), Russia Iryna Kobets, Director, ICEA Agency, Ukraine Moderator: Sergey Krasnyanskiy, Director CIS, 6:15 7:00 Update from the U.S. - Agent Engagement by High Schools, Colleges and Universities in the States Eddie West, Director of International Initiatives, National Association for College Admission Counseling (NACAC), USA Page 1 of 14

2 Extended AM Sessions 10:00-1:00 Google Analytics Workshop Philippe Taza Room: Pier 7 The Google Analytics Workshop offers education professionals a comprehensive overview of GA as an invaluable tool for tracking, measuring, and continuously improving online inquiry generation and student recruitment initiatives. Both new and intermediate users will learn how GA can be used to improve transparency in digital marketing, and boost the ROI of online campaigns. Led by Philippe Taza, CEO of Higher Education Marketing, the workshop is designed to help colleges and universities get the most out of their own GA accounts in just two hours a week. Participants will learn how to: Construct an effective measurement plan Understand and navigate the Google Analytics interface Set up an account (or multiple accounts) Optimally configure account settings and filters Implement goals and conversion tracking Navigate and interpret Google Analytics reports Navigate and interpret Conversion reports Utilize key digital measurement concepts and terminology An Update from Immigration, Refugees and Citizenship (IRCC) Angie Larocque Room: Harbour A Immigration, Refugees and Citizenship will provide an update on recent initiatives related to international students, including: Trends related to the international student movement in Study permit processing Recent service improvements Policy and programme updates 11:30-1:00 Angie Larocque Senior Policy Advisor, Immigration, Refugees and Citizenship (IRCC), Philippe Taza CEO, Higher Education Marketing, Philippe Taza has worked in higher education marketing and recruitment since He began his higher ed career as a recruitment officer at a private college in Vancouver, BC. Advancing into recruitment management, he developed his skills in online marketing and trained in web analytics to more effectively manage marketing performance. In 2008, Philippe founded Higher Education Marketing, a digital marketing agency dedicated to helping colleges and universities market themselves online, offering expertise and services in lead generation, web design, content development, branding, PPC, SEO, social media and analytics. Page 2 of 14

3 Seminar Room 1 (Room Harbour A) How to Maximise Your ICEF Workshop Experience - For Agents Isabel Vogt 2:00-2:30 ICEF Agent Training and the ICEF Agency Recognition Programme (IAS) Tiffany Egler 2:30-3:15 This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF Workshops in general and the ICEF North America Workshop - Toronto in particular. The session will cover the following topics: Preparation prior to the workshop Workshop parameters and how to maximise your time during the event Post-workshop follow-up How to maximise your working relationship with educators Isabel Vogt Vice President Events & Logistics, ICEF, Germany Isabel Vogt is Vice President of Events & Logistics at ICEF GmbH, offering a range of solutions designed to help educators, agents and service providers achieve real results in their marketing and student recruitment initiatives. Isabel holds a Master s degree in Communications and Political Science from the Freie Universitaet Berlin, Germany. She has been involved in the implementation and organisation of events for the international education industry since During her time at ICEF she has organised agent workshops, student fairs and conferences in over 30 countries around the world. This session will provide you with an introduction to ICEF s agent training courses as well as its agency recognition programme: The ICEF Agent Training Course (IATC) is a practical, professional training course developed by ICEF for education agency-based student counsellors. The course is available online and free of charge to agency student counsellors in a self-paced modular format The Course for Education Agents was an initiative of the Government of, in partnership with the Canadian Consortium for International Education (CCIE) and ICEF, and was officially launched in May 2013 The USA Agent Training Course (USATC) is designed for international education agents working with American schools, universities, and colleges to recruit international students, and is aimed at increasing agents knowledge and standards of practice in their work with both institutions and students The ICEF Agent Status (IAS) is recognised as an indicator of agent quality, showing that an agent has been successfully vetted for, and participated in, ICEF Workshops. The IAS is renewed through ongoing quality assurance screening and reference checks Educators and service providers are welcome to join the session. Tiffany Egler Director - Agent Relations, ICEF, Germany Tiffany is a leading professional in the field of agent relations and workshop procedures. As Director of the Agents Department at ICEF, her knowledge and dedication has been crucial to the development of ICEF workshops and agent recruitment. During her 15 year tenure at ICEF, Tiffany has overseen the successful organisation of most of ICEF s agent workshops and today, manages an international team which continues to develop and to increase efforts to ensure the recruitment of professional study abroad agents worldwide. Page 3 of 14

4 Seminar Room 1 (Room Harbour A) Embedded Pathways An Institutional Insight from the United States. Insights and Implications for? Tim O Brien & Todd Rose Pathway programmes and preparation courses for international students have become a common feature of the offer from universities and colleges across the major English Language speaking destination markets. The pace of growth of these programmes across North America has been exponential while in Australia and the UK, they are estimated to account for more than 50% of all new undergraduate international students. The variety of options open to institutions in, as elsewhere is varied. Some develop their own programmes and recruitment infrastructure, some work in collaboration with community colleges and others have partnered with specialized organizations. We will provide you with some examples from a leading research institution in the United States who has developed its own preparation programmes before partnering with a third-party provider. The session will highlight the benefits and challenges of partnering v Do it Alone and draws some insights for those Canadian institutions considering their options in this area. Meanwhile Tim O Brien will draw from some of the broader research and global trends which may impact on institutional decision making. s 3:15-4:00 Tim O Brien VP - Global Business Intelligence & Development, INTO University Partnerships, UK Tim has spent the past seven years at INTO, having worked in a variety of senior roles across many areas of the business. Tim and his team are responsible for supporting the global business development function. His team also leads on the market insight and intelligence function for the group. Prior to joining INTO, Tim held a variety of senior international positions at Liverpool John Moores, Salford and Nottingham Trent University - where he was International Development Director. During his tenure in the public university sector, Tim and his teams collected three HEIST International Student Recruitment awards - including Gold awards for best student recruitment campaigns. He has also served on the international board of UCAS, the UK s national undergraduate student admissions body and was a board member of the Northern Consortium. Todd Rose Executive Director, INTO George Mason University, USA Todd Rose, PhD., is the Executive Director of INTO Mason at George Mason University. Before assuming this role he was the Assoc. Dean in University Life at George Mason University and the head of the concentration in Higher Education for the MA in Interdisciplinary Studies programmes. Over the last 26 years he has held a variety of positions at four different institutions of higher education. Prior to his career in higher education, he was a commercial lending officer at a bank in Nashville, TN. He holds a BBA in Finance (with a minor in Economics) from Southern Methodist University (TX) an MBA from Baldwin-Wallace University (OH), and a PhD in Educational Leadership and Research, focusing on Higher Education from the University of Southern Mississippi (MS). Comparing Immigration Opportunities for International Students by Province Dave Sage & Marc-André Ranger A recent study reported that more than half of all foreign students sampled intent to make Canadian permanent residency or citizenship a reality following their studies. In addition to a number of federal immigration programmes which students may already know or plan on qualifying for - each Canadian Province and territory has its own unique set of pathways to immigration. In many cases, these pathways comprise tailor-made categories and sub-categories specifically designed to retain eligible foreign students with the right combination of education, experience, and language skills. These are known as Provincial Nominee Programmes, or PNPs. Québec - which has its own immigration pathways has some of the best pathways for eligible international students to immigrate to, but remains somewhat misunderstood and underexplored. In addition to other popular provinces in, this presentation will help to explore Québec and its unique combination of world-class education, labour market opportunities, and settlement options. This presentation will help agents connect the dots on these programmes while dissecting and demystifying processes in an easy-to-understand format. s 4:00-4:45 Dave Sage Manager, International Education, Visa, Dave Sage has a background in Canadian immigration law, international education, and marketing strategy. Dave works for Campbell Cohen on a number of matters closest to international students, their families, and the Canadian institutions that recruit and retain them. Before working with Campbell Cohen, Dave supported the communication and recruitment efforts of both private and public post-secondary institutions. Dave has a particular interest in promoting and demystifying s education and immigration opportunities in hard-to-reach markets worldwide. Dave is regularly invited to conferences to speak about international student success in, including immigration and settlement matters. David holds a Masters Degree and is a Regulated Canadian Immigration Consultant, RCIC, in good standing of the Immigration Consultants of Regulatory Council (ICCRC). Marc-André Ranger Immigration Paralegal, Campbell Cohen Immigration Law Firm Montréal, Marc-André is an Immigration Paralegal focusing exclusively on temporary immigration matters. Immediately following completion of his Paralegal degree, Marc-André began practising immigration law. He further completed a minor in Labour Relations at the University of Québec. Marc-André gained his experience working for a national law firm where he worked on matters for medium and large employers. He has also worked on immigration matters within the Canadian post-secondary educational sector, where he managed a national private college in all temporary immigration matters. In addition, Marc-André has completed immigration mandates worldwide including opening a representative office for a boutique Canadian law firm in Vietnam. Marc-André has since been collaborating with Campbell Cohen on Québec study permit and related matters. Marc-André is fluent in both French and English. Page 4 of 14

5 Seminar Room 1 (Room Harbour A) Push and Pull: How to Drive Better Student Recruitment Pamela Barrett & Martha-Marie Kleinhans Business as usual in international education is no longer an option. Increasing dependence on fewer markets driven by demographic realities requires a more creative, expensive and potentially riskier approach to student recruitment, overseas delivery and partner development. Growing financial demands and increased competition for the best students and a more complex pattern of student decision-making behaviours means that as international educators we need to make good decisions. But how do you get it right in a complex, fast-moving environment with few resources and little time? This seminar will consider these challenges and focus on those international student recruitment and marketing levers that work. Based on close-up consulting experiences with many of the most active institutions and organizations in international education today, we will discuss the practices which can really drive strategic change and enhance international student recruitment. We ll review the underlying themes and the principles behind great practice. We ll identify those areas that have made a difference and why, and the key learning points that can help you achieve your goals. s 4:45-5:30 Pamela Barrett Director, Barton Carlyle, United Kingdom Pamela is an experienced international education consultant, having worked in senior positions in the UK, USA, and South East Asia. Pamela has more than 25 years experience in global education issues in higher education institutions and organisations worldwide. Over the past 8 years, Pamela has delivered training and consulting projects in the UK, North America, Australia and Europe through her company, Barton Carlyle, which is based in Scotland. An Associate with KPMG, one of the global Big Four audit and advisory firms; Pamela operates as an international education expert providing insight for KPMG clients in the UK, Ireland and Australia. Previously Education Attaché in Washington DC for the British Council, Pamela worked in Malaysia and the USA to represent the bilateral relationship in education. Pamela has also represented i-graduate in North America for the ISB international student satisfaction survey and is an expert in the international student experience. A member of NAFSA: Association of International Educators, EAIE, NAGAP, AIR, Pamela has published articles on international student recruitment and marketing, retention and the student experience. Martha-Marie Kleinhans Senior Associate North America, Barton Carlyle, UK An accomplished academic leader and manager with a demonstrated record of delivering positive results, Dr. Martha-Marie Kleinhans has been working in the global arena of business and higher education for more than 30 years. Her work on the international stage has given her keen insight into the challenges, opportunities and trends in higher education across North America, EMEA and, most recently, APAC. Recent accomplishments include successfully bringing a UK university s 35 million investment in their first international branch campus in Malaysia from its initial idea stage through to its launch and second year of operation, as well as leading many projects in internationalization and teaching/ learning across higher education for world Top 100 universities and governments on international plans and strategies for the higher education sector. In the forum of legal education scholarship in the UK, Martha-Marie s work has been acclaimed (in both 2009 and 2010) in her short-listing for the prestigious Oxford Law Teacher of the Year award. The Secret to Successful Agent Relationships: Creating Long Term Partnerships Mark Lucas This session looks at the strategies needed to develop and manage effective and mutually beneficial long term partnerships between agents and institutions. Whilst most institutions have agreements with education agencies, in reality, a great many have not been able to translate agreements from a signature on a dotted line into actual significant, long term student recruitment partnerships that generate the desired results for both the institution and their agent partners. Focusing on identifying and characterizing the key aspects that make agent / institution relationships work, the session will end with an open discussion forum to discuss actual cases / issues of institutes in this critical area. 5:30-6:15 Mark Lucas Director - Global Administration & Business Development, iae Global, Australia Mark Lucas established iae GLOBAL in partnership with OJ Kim of iae EDUHOUSE in January iae GLOBAL is one of the world s leading international education recruitment and marketing consultancies with over 80 offices in 18 countries in the network recruiting in excess of 20,000 students per year to institutions around the world. With a career in education spanning 32 years, Mark completed his teaching qualification from the NCAE - University of Newcastle and has taught high school, college and ESL in Australia and Japan. Prior to iae GLOBAL, Mark was the founding director and CEO of Technos Language and Commerce College (TLCC) a private English language and pathway college for international students in Sydney. In 2001, TLCC merged with Aspect Education Holdings, a UK-based education group with 20 colleges in seven countries. Mark was the Managing Director and Australian shareholder of Aspect Education in Australia until March Mark has been active in the private export education sector and was a director of and past chair of the Australian Council for Private Education and Training, a former convener of the Affiliation of International Education Peak Bodies and a founding member of the Commonwealth Government Contribution Review Panel in Canberra. He is a past board member (Agent representative) of AIRC and the NSW government International Education Task Force. Page 5 of 14

6 Rethinking Marketing Mike Henniger Seminar Room 1 (Room Harbour A) 6:15-7:00 This session explores best-case practice in marketing to international students. Traditional marketing techniques in education often fail to differentiate one programme or institution from another. During this presentation, participants will learn what type of information students are really looking for. Case studies will be examined to see how some education institutions are standing out from the noise and getting themselves noticed in a positive way. Mike Henniger Vice President - Sales & Marketing, ICEF, Germany Mike Henniger is the VP Marketing and Sales for ICEF and has previously held senior positions in the language, vocational and post secondary sectors. Mike has been actively involved in the marketing and recruitment sphere in international education for more than 15 years and is a regular presenter and panellist at international education conferences. Mike specializes in cross media marketing, brand advocacy, social media strategies and effectively using agents to maximise international student recruitment. Page 6 of 14

7 Seminar Room 2 (Room Pier 4) 2:00-2:30 How to Maximise Your ICEF Workshop Experience - For Providers Sarah Mines & Caroline Levesque The ICEF Agent Barometer North America Findings Ian Cann 2:30-3:15 This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF Workshops in general and the ICEF North America Workshop - Toronto in particular. The session will cover the following topics: Preparations prior to the workshop Workshop parameters and how to maximise your time during the event Post-workshop follow-up How to maximise your working relationship with agents s Sarah Mines Sales Director -, The ICEF Agent Barometer is an annual survey of over 1000 ICEF-screened agents from more than 100 countries. This seminar will present the latest results from the 2015 Barometer, with a particular focus on those results most relevant to US and Canadian educators. This includes a year-on-year comparison of the attractiveness of international study destinations per education sector, as perceived by agents recruiting for a range of study programmes. We will also share: Where agents plan to send students in 2016 What agents concerns are for the year ahead What agents see as the most effective marketing strategies for educators What institutions need to provide in terms of support for the agents they work with Sarah Mines is a leading authority on international education trends in, with over 15 years experience in marketing and partnership building. In 2015, Sarah was promoted to Director of Sales for ICEF, where she has been working since As part of her mandate, Sarah works closely with key industry partners and educational institutions to help them achieve their internationalization goals and put on the map. Prior to her role at ICEF, Sarah was the Marketing Manager for BCCIE, where she was involved in advancing British Columbia s international education interests in key markets. The results provided will help educators to build their reputation and relationships with agents, and assist in developing strategies to market themselves and their destinations more effectively to agents worldwide. Ian Cann Sales Director - USA, ICEF, Germany Caroline Levesque Business Development Manager -, Caroline brings with her 10 years of experience in communication, marketing and student recruitment. Since she joined ICEF in 2011, she has been working with public and private high schools, colleges, universities and language schools in Eastern, helping them increase their international student enrolments through agents. In her role, she is also developing new relationships with service providers and working closely with Canadian associations active in international education. Previously, she worked in marketing and student recruitment at the Institut français University of Regina. Caroline speaks French, English and Spanish and holds a Bachelor s degree from the Université de Montréal and a Master s in Human Resource Management from the University of Regina. In 2009, ICEF was pleased to announce Ian s appointment as Business Development Manager for the USA, serving new customers in a rapidly growing market. Ian strives to assist those educators who are new to ICEF Workshops, and those who are new to the agent process as a whole. Previously, Ian was involved in international education as a sales and operations representative for BMI Media (Salão do Estudante/Expo Estudiante) based in Salvador, Brazil. He gained a wealth of experience in the global student recruitment industry, and especially the Latin American international student market. Prior to this, Ian was based in London, working for IPC Media (Time Inc.) on some of the most popular magazines and websites in Britain. Ian gained a Bachelor of Arts with Honours in Philosophy from the University of Leeds in the UK in He speaks English, Dutch, Portuguese, and some rusty French and Spanish. He currently divides his time between London and Barcelona, with frequent visits to the USA. Page 7 of 14

8 Seminar Room 2 (Room Pier 4) 3:15-4:00 Pakistan - An Emerging South Asian Market for and the United States Syed Azhar Husnain Abidi 4:00-4:45 Recruiting in Turkey: Market Trends and Future Potential Irmak Otrac & Lorie Lee aims to nearly double the number of international students. It attracts with a target of 450,000 international students especially researchers by This strategy is linked with their global market action plan announced in late While the plan has identified some key markets important to Canadian economical growth such as: Brazil, China, India, Mexico, North Africa and Vietnam. The government has stressed that will need to find more emerging markets to maintain its position as a leading country attracting international students. Pakistan has seen a sharp rise in student applications and enquiries for North America and the US in the past two years. The ratio of student permits issued has substantially risen. This is due to the increasing cost of tuition and living and frequent student visa rule changes in the United Kingdom which was a prime destination for most Pakistani students. Pakistan is the sixth most populous nation on earth with a huge bulge of 48% youth population indicating strong outbound student mobility. The higher education commission has recently signed an MOU to establish the Pak-US Knowledge Corridor which will result in allocation of vast scholarship funding mainly in postgraduate and post-doc areas. HEC is very keen to look at Canadian universities which unfortunately do not see Pakistan as a key market. This presentation will give the providers an updated insight to the Pakistani education system, composition, structure and subject areas in demand and opportunities that exist in public, private, corporate and TNE (Transnational Education). Through case studies it will also suggest enrolment managers the best possible marketing tools to approach the market and stretch their dollars to maximize enrolment. Syed Azhar Husnain Abidi CEO, Falcon Education and Consultancy Services (Pvt.) Limited, Pakistan Syed Abidi is a Chartered Engineer by profession having graduated from Manchester in the UK and received postgraduation from NCSU, USA. He worked in the industry for more than 15 years in Pakistan and abroad in different capacities where he was involved in managing medium to large industrial projects and had the opportunity of training a work force exceeding 2000 technicians from supervisory level to senior management in the areas of production line management. As an educationist he has more than 20 years of experience in career counselling, education management, training of counsellors and advisers, teachers and school managers at different levels. He s a recipient of the Medal of Excellence for his services in international education and career counselling from the President of Pakistan. Syed Abidi is a frequent speaker at national and international conferences and writes regularly as a columnist for The Daily News and Daily JANG. He also appears on TV shows on education as an education analyst. Syed Abidi is a founder member of the Pakistan Institute of Career Counselling (PICC), Chairperson of the Association of Professional Education Consultants of Pakistan (APECOP), a professional member of National Career Development Association (NCDA) USA, American Counselling Association (ACA), Career Development Institute (CDI) UK and the European Association for International Education (EAIE). Turkey is an important country and a big market to recruit in. Find out what the trends are, what the current economic and political situation is and how to tap into this important market. Get strategies for recruiting Turkish students and tips for working with Turkish agents. Presented by a Turkish agent who was a former university representative. s Irmak Otrac Manager, Senior Education Counselor, ASBA Education Consulting, Turkey Irmak Otrac is an agent with several years of experience. She has 18 years of experience in the recruitment of international students. She was the Director of International Relations responsible for Europe, Middle East ad North Africa for Johnson and Wales University between 2001 and 2007 and since then she has been managing ASBA Education Consulting in Istanbul, Turkey and has advised thousands of students to go abroad. She also provides marketing and recruiting consultations to foreign institutions looking to expand their Turkish student population. Irmak is a NAFSA member, as well as an UED and YEDAD member in Turkey. Lorie Lee Director of International Business Development, guard.me International Insurance, Lorie Lee has over twenty-five years of experience in International Education. She is both an educator and entrepreneur. She has owned a private ESL school for twenty years. During that time, she marketed her school in Turkey and also worked with Turkish agents and students. She is currently the Director of International Business Development for Guard.me International Insurance, winners of the 2013 and 2014 UED Award for Best Travel Insurance in Turkey. Page 8 of 14

9 Seminar Room 2 (Room Pier 4) 4:45-5:30 5:30-6:15 Student Recruitment in the Middle East & North Africa - A Regional Overview Nabil Najd The Middle East & North Africa is an important source region for international students. This session will aim to provide you with an overview and information on the region s most important markets exploring the following topics: General Background: Geopolitical Size of market Education system Current Status: Number of students studying abroad Course and destination preferences Trends: Demographic development and future demand Use of social media as a marketing tool Recruiting in the Indian Market Place Amit Jalan India is not one country. 8 kinds of India Understanding recruitment geographies in India Where are the undergrads? Quality vs quantity Recruiting for liberal arts programmes Recruiting effectively for Canadian institutions under the SPP and non-spp India programme How to reduce melt and manage enrolment with Indian applications Overwhelmed with applications. How to get the numbers in your favour and increase revenue from applications, not just the application fees Why do students from India transfer out and how to retain them Managing expectations when you don t know what they expect from your school Recruiting for pathway programmes There is no ESL market in India. Who said that? Visa dynamics Nabil Najd Manager MENA Region, ICEF, Lebanon Amit Jalan Managing Director, EEC - Enbee Education Center (P) Ltd., India Nabil joined ICEF in 2011 as an Agent Relations and Business Development Manager for the Middle Eastern and North African markets and since 2014 holds the position of Manager MENA Region, ICEF Lebanon. Nabil has developed a wide range of contacts within the industry and contributed towards broadening ICEF s access to the region by focusing on introducing quality agents to our workshops around the world. In addition, Nabil is responsible for assisting and advising educational institutions new to working with education agents and/or new to ICEF Workshops and helping clients to select the most appropriate ICEF services to increase their international student enrolments. Amit Jalan is the founder and managing director of EEC and has over eighteen years of experience in international student recruitment for North America. From one student in 1997, EEC has a documented history of teaching test prep courses to over 50,000 students. One of the few AIRC certified agencies in South Asia, the company has large centres & student facilities available in India. He has been quoted frequently in the media in India and in the UK. The company has won several awards of excellence from the British Council, Educational Testing Service (ETS) and Idp IELTS Australia. Having himself studied at Purdue University in the USA, Amit brings first hand insights on the challenges faced by international students. Nabil graduated with a Master s degree in Automation Technology from the Technical University Berlin, Germany in He speaks English and German as well as his native Arabic. Page 9 of 14

10 Recruiting from Eastern Europe - Russia and Ukraine Anna Ryzhova & Iryna Kobets & Sergey Krasnyanskiy Seminar Room 2 (Room Pier 4) 6:15-7:00 Russia and Ukraine are important markets for the recruitment of international students. However, both are currently facing challenges. This session will provide you with an overview of both countries. The following aspects will be discussed: Geopolitical background, market size, education system Number of students studying abroad including future potential and trends Course and destination preferences Average length a student spends abroad Student expectations the Course for Education Agents (CCEA) and a course of study offered by Harvard - Leaders of Learning. Every day Iryna Kobets masters her professional skills, and has an excellent knowledge of educational markets worldwide. This year ICEA became the gold winner in the category Agency of 2015 announced by The Premier Agency Business Awards. Moderator: Sergey Krasnyanskiy Director CIS, ICEF, Germany s Anna Ryzhova Board Member, Association of Russian Educational Advisors (AREA), Russia The presentation is given by Anna Ryzhova, board member of the Association of Russian Education Advisors (AREA), whose personal experience in the field of international education includes sixteen years as an agency owner in Russia and in. Ms. Ryzhova is a graduate of professional training programmes - IATC and the Course, as well as a Regulated Canadian Immigration Consultant (RCIC). In the years from she was a Research Officer at the Russian Academy of Science and the Institute of Complex Social Researches. In the year of 2003 Ms. Ryzhova was granted a PhD Degree in the field of Foreign Economy (Russian Academy of Economics, named after G. V. Plekhanov). Sergey Krasnyanskiy holds the position of Director CIS at ICEF. Sergey achieved two Master of Science degrees in Economics, Marketing and Controlling, one from Simferopol State University, Ukraine and another from The University of Applied Sciences Bonn-Rhein-Sieg, St.Augustin, Germany. Sergey started his career at ICEF in 2000 and has been working in a variety of positions with agents as well as with educators and service providers from all over the world while focusing on the CIS market. Iryna Kobets Director, ICEA Agency, Ukraine Iryna Kobets has created and developed international educational company - ICEA. She has spent 17 years building a successful career in the sphere of education. Working in this field, she completed Page 10 of 14

11 Seminar Room 3 (Room Pier 2/3) 2:00-2:45 2:45-3:15 Study in Information Session Paul Bailey Come and get the latest information on as a top study destination from the Government of. The information presented will be of interest to agents in international education who seek facts, resources and other information to promote to students and parents. The session will cover several key topics such as characteristics for each level of study; average costs for international students; and a better idea of what it s like to study, live and work as a student in. We will also discuss the Government of s activities abroad that are of interest to agents, including an overview of recent changes related to international students coming to study in and for consultants advising students. We will end the session with an overview of the Course for Education Agents and an introduction of s Provincial government representatives in attendance. The session will close with a Q&A session. Paul Bailey Deputy Director - International Education, Global Affairs, The New Face of Language Education in Charbel Moreno Languages will be giving a general perspective about the new reality in language education in our country, presenting valuable information and figures gathered through its annual survey report. Charbel Moreno Manager - International Affairs, Languages, Originally from Toluca, Mexico, Charbel has a Bachelor s degree in Communications and a Master s degree in Administration specialized in Marketing. He is currently enrolled at the University of Toronto studying for a certificate in Digital Marketing Management. Charbel has over 10 years of experience working for the education sector putting in place marketing strategies, events, giving presentations and building public relations. He speaks Spanish, English and French. His hobbies are food, playing soccer, movies and music. He loves all kinds of animals, especially dogs. Paul Bailey - BA (International Relations), MA (Economics) - is Deputy Director, International Education, Global Affairs. Previously, he has, inter alia, served as Senior Advisor, Hemispheric Policy and managed s Investment and Innovation network in the United States, s participation in Multilateral Environmental Agreements, and the -US softwood lumber dispute. He has served in Washington, DC as Counsellor and Deputy Head (Trade and Economic Policy) and in Kuala Lumpur, Malaysia as First Secretary (Energy and Environment). Page 11 of 14

12 Seminar Room 3 (Room Pier 2/3) 3:15-4:00 4:00-4:45 Post Secondary Education in Serge Buy & Janine Knight-Grofe s public post-secondary colleges, institutes and universities offer an array of educational offerings from Aerospace Engineering to Zoology. With small, medium and large institutions located from coast to coast, postsecondary institutions present a number of opportunities for internationally mobile students. In the first part of this session, we discuss s public post-secondary sector and examine how education agents can maximize their connections within these institutions. Regulated career colleges are registered post-secondary educational institutions. They offer government-approved vocational programmes in health care, IT, business, trades and other sectors. Regulated career colleges offer an advantage to international students looking for vocational programmes offered in small class settings, with instructors often still actively involved in the field of study, with compressed schedules. The second part of this presentation will focus on the benefits offered by regulated career colleges to international students. Furthermore, the presentation will address ways educational agents can approach regulated career colleges, the accreditation programme offered by the National Association of Career Colleges for educational agents and the web portal on career colleges. s Serge Buy CEO, National Association of Career Colleges, From 1993 to 1999, Mr. Buy worked in s parliament. Since 2000, his public affairs company has worked with multinationals, unions and NGOs. In 2010, Serge was asked to work on government relations for the National Association of Career Colleges and in 2011 became its CEO. Amongst other prizes, he was awarded the Golden Jubilee Medal by Her Majesty the Queen of in 2002 and the Diamond Jubilee Medal in Janine Knight-Grofe Research Manager, Canadian Bureau for International Education - CBIE, Janine Knight-Grofe is Research Manager for the Canadian Bureau for International Education (CBIE). She conducts research and develops policy papers that support CBIE advocacy on a range of issues, including research collaboration, institutional partnerships, study abroad, international students in and internationalization as a Canadian public policy matter. Janine is responsible for s global report on the state of international education in, A World of Learning: s Performance and Potential in International Education, and spearheaded CBIE s PhD Research Series profiling new Canadian researchers in the field. Janine has also conducted research for the Caribbean Policy Research Institute on education reform in Jamaica. She holds a Master of Science in Comparative Politics from the London School of Economics. Janine has studied abroad in Jamaica, the US, Spain and the UK. Starting Students Pathway to Success in through Elementary and Secondary Education Janice Greenshields & Rob Porkka & Philippe Malette Learn how s public, independent and private secondary schools provide an excellent pathway to top universities in. Did you know Canadian secondary education ranks above that of all other English & French speaking countries in terms of quality? This workshop will provide information about boarding and homestay living arrangements and the ways in which they both nurture students enabling them to learn, succeed and grow. s Janice Greenshields Boarding Schools - Director of Outreach, Canadian Accredited Independent Schools (CAIS), As the Director of Outreach, Janice works closely with the Canadian Boarding Collective (CBC) on collaborative recruitment, marketing and research priorities. The CBC consists of the 27 CAIS accredited boarding schools across. Janice works closely with agents and helps them to present the best fit schools for their clients. Having been on all 27 campuses, a strong knowledge of their programmes and offerings, being an alumni and past faculty member of a CAIS boarding school, Janice is exceptionally equipped to facilitate agents. CAIS also runs international education fairs and represents the consortium in emerging markets. Rob Porkka Past President, Canadian Association of Public Schools - International (CAPS-I), Rob Porkka is from Red Deer, AB where he was a history and second language teacher, a high school administrator and Director of International Education for 36 years for Red Deer Public Schools. He is fluent in French and English and speaks Page 12 of 14

13 Seminar Room 3 (Room Pier 2/3) 4:00-4:45 some Spanish and German. Passionate about second language and inter-cultural studies, Mr. Porkka has founded and escorted many student exchange programmes within and around the world, frequently visiting the battlefi elds of WW1 and WW11 throughout his career. He is currently the Past President of CAPS-I. Philippe Malette School Administration Coordinator, Fédération des Établissements d Enseignement Privés (FEEP), Philippe Malette, CRHA, has been working for the FEEP since September He is in charge of the School Administration sector. His main responsibilities are to inform, support and assist the schools management about questions regarding human, fi nancial and material resources. He is a graduate from UQAM University in business administration. He is a member of the Ordre des conseillers en ressources humaines agréés (CRHA), which is the primary reference organization in HR management. He has more than 15 years experience in school administration services. Before his arrival at the FEEP, he worked at Collège Bourget, which has an elementary school, secondary school, boarding and international services. 4:45-5:30 Study Hawaii Educational Consortium: Why Study Anywhere Else? Joel Weaver The Study Hawaii Educational Consortium is here to show that while Hawaii is a beautiful paradise, it is also an excellent destination for educational opportunities. The Study Hawaii Educational Consortium represents over 25 accredited educational institutions across the state including K-12 schools, English as a Second Language (ESL) programmes and schools, community colleges, and universities (public and private) This presentation will show all of the excellent reasons why students should choose to study in the state of Hawaii and what the various Study Hawaii institutions can offer including outstanding education and training opportunities. The Study Hawaii Educational Consortium is accredited by the Better Business Bureau and works closely with the State of Hawaii DBEDT, NAFSA, and Education USA. Joel Weaver Vice President - Educational Consortium, Study Hawaii, USA Joel Weaver is Director of the Hawaii English Language Programme (HELP) at the University of Hawaii at Manoa. Joel was born and grew up in Congo in Central Africa and earned his graduate degree in ESL from UH Manoa. During his 25+ years in International Education, Joel has taught ESL, established teacher-training programmes, and managed private and public ESL institutions. Mr. Weaver is a founder/leader in the Study Hawaii Educational Consortium, a statewide effort to promote international education in Hawaii, and also serves on the Hawaii Pacifi c Export Council as Education Committee chair. A longtime member of NAFSA Trainer Corps, Joel serves UH Manoa as International Education gadfl y on campus-wide committees. In his positions, Joel works to open educational pathways for disadvantaged students from the developing world to improve their lives and those of their communities. His doctoral studies in Higher Educational Leadership are an outgrowth of this passion. Page 13 of 14

14 Seminar Room 3 (Room Pier 2/3) 5:30-6:15 Study New York Consortium Arlene Spencer Learn about the New York State colleges and universities that form the Study New York Consortium. New York State is the fastest growing destination in the U.S. These institutions are actively recruiting international students to their campuses. Learn about the institutions and how they vary by type, location, size, degrees and costs. Arlene Spencer Director of International Student & ESL Programmes, Fulton Montgomery Community College, State University of New York, USA Mrs. Arlene Spencer is a long-standing member of the Board of Trustees of the Study New York, Inc. consortium. She is also the Director of International Student and ESL Programmes at Fulton Montgomery Community College, State University of New York and has worked in the field of Higher Education for nearly 30 years, holding official positions with NAFSA: Association of International Education Region Team and various SUNY Office of Global Education committees on international education. She resides in Up-state New York and has published articles in various international journals on international student recruitment and support services for students. Update from the U.S. - Agent Engagement by High Schools, Colleges and Universities in the States Eddie West In 2013 the U.S.-based National Association for College Admission Counselling (NACAC) updated its Statement of Principles of Good Practices to permit the utilization of agents by member institutions. Why did it do so, and how has the international student recruitment and admissions environment in the States evolved as a result? Come to this session for a detailed look at the past, present and future of agent-educator activity in the States. 6:15-7:00 Eddie West Director of International Initiatives, National Association for College Admission Counseling (NACAC), USA Eddie West serves as the Director of International Initiatives at the National Association for College Admission Counselling (NACAC), supporting admissions and counselling professionals who work with international students transitioning to higher education in the U.S., and with American students aspiring to study overseas. Before joining NACAC he served as Dean of Counselling and International Programmes for the Ohlone Community College District in Fremont, California. In this capacity he led Ohlone s international students and study abroad programmes, and oversaw its partnerships with overseas schools. Previously he worked in international student outreach and support at California State University, Northridge. Page 14 of 14