Your Members May Be Under Attack From Cybercriminals

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1 LifeLock ebook: Your Members May Be Under Attack From Cybercriminals Serve Member Needs and Build Loyalty with Identity Theft Protection 010 IDENTITY CREDIT CARD SOCIAL SECURITY NUMBERS LOCATION ACCOUNTS SAVINGS CHECKING ADDRESS ACCESS PASSWORDS 0010 IDENTITY REDIT CARD SOCIAL SECURITY NUMBERS LOCATION ACCOUNTS SAVINGS HECKING ADDRESS ACCESS IDENTITY CREDIT CARD OCIAL SECURITY NUMBERS LOCATION ACCOUNTS SAVINGS CHECKING DDRESS ACCESS IDENTITY CREDIT CARD SOCIAL SECURITY NUMBERS LOCATION ACCOUNTS SAVINGS CHECKING ADDRESS

2 Cyber Attacks are Real Every card swipe, social media post and online transaction can put members at risk. In fact, 12.7 million consumers fell victim to identity fraud in While today s consumers may be shopper savvy, they still may not fully realize the dangers of this hyper-connected world. 2 As a result, your members may be missing protection for identity theft. Cybercriminals are after personal and professional information. There were 783 data breaches in the US in 2014, a 27.5% increase over Home goods retailer breach: 40 million credit and debit card numbers stolen. 4 Home improvement retailer breach: 56 million credit and debit card numbers stolen. 5 Office supply retailer breach: as many as 1.16 million credit and debit card numbers stolen. 6 Entertainment company breach: 47,000 Social Security numbers exposed, including 15,000 current and former employees Data Breaches in the U.S. in 2014 Help Protect Your Valued Members Your members are your association s most valuable assets and retaining members can deliver big benefits over time. By helping to keep their personal information protected, you add value to the relationship. It can be costly to acquire new members, so it pays to take steps to retain them. And satisfied members are more likely to reward your organization with loyalty. The Solution Identity Theft Protection Associations can now add value to their offerings and help keep members protected at no cost to your business. 27.5% Increase in Data Breaches

3 The Best Solution for this Growing Threat Here s the good news: associations can now cost-effectively help protect member identities by providing identity theft protection. By giving your members access to this voluntary benefit, you ll help them safeguard their information and help them avoid the hassles and headaches that accompany stolen identities. Associations are looking for new, innovative ways to show their members value. According to a 2014 Association Trends report, 72% of associations are acquiring new revenue through valueadded services. 8 And, with an over 87% * member retention rate, LifeLock products can bring you an incremental revenue stream that doesn t compete with your other products. Providing identity theft protection offers your association and members several advantages. For example, identity theft protection can strengthen member relation ships, demonstrate your concern for their overall well-being and encourage member retention with no additional costs. Identity theft protection is not only a natural addition to your association s offerings, it also meets a real concern. It takes a victim of ID theft years months or even to clear up credit or tax-related problems. 9 Every 2 seconds someone is a new victim of identity fraud. 10

4 Go With a Leader 5 Points of Protection Not all identity theft protection is created equal. You want to ensure the best identity theft protection for your members at an affordable cost to them. 1. Monitors personal identifying information As soon as members enroll, they have protection against identity theft threats. 2. Scans for threats with advanced technology We constantly scan over one trillion data points to help protect members from identity fraud. 3. Responds to identity theft Our identity theft protection services alert your members by text, phone, or mobile app * through the patented LifeLock Identity Alert system. 4. Offers $1 million guarantee Your members will be immediately backed by our guarantee with access to U.S.-based Identity Protection Agents 24/7/ Tracks member credit scores We provide your members with credit score tracking to identify changes and show how credit is trending over time. ** The benefits under the Service Guarantee are provided under a Master Insurance Policy underwritten by State National Insurance Company. Under the Service Guarantee LifeLock will spend up to $1 million to hire experts to help your recovery. As this is only a summary please see the actual policy for applicable terms and restrictions at LifeLock.com/legal. * Fastest alerts require member s current address. Phone alerts made during normal business hours. The LifeLock ID Analytics Network is currently used by 4 of the top 6 leading financial institutions and 4 of the top 5 wireless carriers. *** No one can prevent all identity theft. Network does not cover all transactions. ** Online credit scores require LifeLock Advantage or LifeLock Ultimate Plus membership. *** As of June 10th, 2015

5 7 Good Reasons to Offer LifeLock Protection Engage and deepen member relationships at no cost to you by helping members manage identity theft risks with the best possible solution. 1. Members want it. 2. Associations profit from new and recurring non-dues revenue. 3. No participation minimums. 4. Low maintenance administration. 5. Convenience of monthly or annual payment with membership dues. 6. Three levels of protection to choose from. 7. Dedicated implementation and marketing support. The annual cost of identity fraud was $16 billion in

6 Enhance and Strengthen Member Relationships Position your organization as an association services leader and offer the best identity theft protection that can help you: Retain, re-engage and deepen member retention. Help keep your members protected. Deliver a universally relevant, valuable service that members need. Differentiate your association from competitors at no cost to your business. LifeLock Is An Industry Leader We provide the best identity theft protection and award-winning Member Services to approximately 3.9 million members. * The best identity theft protection. Award-winning product. Patented technology. Get Started Today! Associations Provide additional member value Approximately 3.9 Million LifeLock Members CLICK HERE LifeLock has an 87.8% customer retention rate. * * As of March 31st, 2015

7 LifeLock ebook: Endnotes 1 Javelin Strategy & Research, 2015 Identity Fraud, March Identity Theft Resource Center, Identity Theft Resource Center Breach Report Hits Record High in 2014, January 12, Hardekopf, Bill, The Big Data Breaches of Forbes, January 13, Ibid. 5 Ibid. 6 Ibid. 7 Ponemon Institute, Fifth Annual Study on Medical Identity Theft, February, Javelin Strategy & Research, 2015 Identity Fraud, March Kelly & Mullis, Identity Theft Related To Tax Returns, March 2, LifeLock, 2013 Employee Benefits Study. February Excludes those who already have identity theft protection through their employer. 11 Identity Theft Resource Center, 2015 Data Breach Category Summary, May 26, Javelin Strategy & Research, 2015 Data Protection and Breach, LifeLock, Inc. All Rights Reserved. LifeLock.com