SAP HYBRIS CLOUD FOR CUSTOMER EXPERIENCE WORKSHOP INTEGRATION SCENARIOS AND TECHNOLOGY

Transcription

1 SAP HYBRIS CLOUD FOR CUSTOMER EXPERIENCE WORKSHOP INTEGRATION SCENARIOS AND TECHNOLOGY

2 Disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information on this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

3 SAP Hybris Cloud for Customer Experience Workshop Work Smarter. Engage Better. Win More. Customer Requirements & Solution Demand 1 SAP Hybris Cloud for Customer and the larger Portfolio General CEC and C4C Strategy, Overview and Key Differentiators 2Functional Overview Sales, Service, Marketing incl. Mobile, Collaboration, Analytics etc. 3Industry Solutions e.g. for Banking, Consumer Products, Insurance & Retail Hands-on Experience Explore the new age of CEC Solutions with Rich Exercises of SAP Hybris Cloud for Customer Integration Scenarios and Technology Integrate easily with SAP and Non-SAP products Customer Feedback and your Step up to the Cloud Architecture, Adaptation, Extension, Development Key User Tools and SAP Hybris Clou Applications Studio, HANA Cloud

4 FRONT-OFFICE WITH SAP HYBRIS CLOUD FOR CUSTOMER SAP HANA Cloud Integration SAP NW Process Orchestration Data Hub Hybris Commerce Cloud for Sales SHARED CORE SERVICES Cloud for Service Hybris Marketing SAP Hybris Front Office simplifies your customer s processes SAP ERP S/4 HANA SAP CRM Core SAP BI SAP Back Office SAP Connected Vehicle Smart Vending SAP Connected Logistics Anti- Collision SAP Future Cities SAP Predictive Maintenance and Service simplifies your business s processes

5 CLOUD FOR CUSTOMER S PRE-PACKAGED INTEGRATION WITHIN HYBRIS FRONT OFFICE SCENARIOS TO BACK OFFICE PROCESSES Integration with Hybris Commerce Integration with Hybris Marketing Integration with SAP ERP and SAP S/4HANA Integration with SAP CRM (hybrid deployment) Integration with SAP Business Warehouse (BI) Integration with SAP Master Data Governance Integration with SAP Business One (B1)

6 INTEGRATION WITH HYBRIS COMMERCE

7 SAP Hybris Cloud for Customer Hybris Commerce Introduction FEATURES BUSINESS BENEFITS Synchronize customer data from hybris Commerce to C4C Hybris catalog and storefront access for sales agents in C4C Integrated hybris customer ticketing system using a storefront add-on Integrated hybris ASM for providing real-time sales & service support Single Sign-On enabled, highly scalable enterprise solution Fully integrated solution for commerce, sales and service Go beyond traditional CRM with e.g. true interactive selling Provide exceptional customer service across all channels Lower implementation time and costs through pre-built integration Improve the user experience and process efficiency in sales and service

8 SAP Hybris Cloud for Customer Hybris Commerce Master Data View SAP Hybris Cloud for Customer Account Live Activity Account Ticket Agent clicks on the Hybris Storefront button in the live activity pane Sales rep clicks Hybris Storefront button in the account view Agent receives and processes support ticket in central service queue System sends notification to customer with a link to the service ticket (access via Hybris Commerce) Account Hybris ASM* for B2C/B2B Shopping Cart Order Customer requests support General Request My Account (Support Tickets) Corp. Accounts & Ind. Customers SAP Hybris Commerce Service agent / sales rep continues process in Hybris Commerce on behalf of the customer Customer requests support (in the context of a shopping cart) Shopping Cart Requ.

9 DEMO

10 DEMO

11 Navigation Options between C4C and Hybris Commerce Improve the UX and Efficiency for your Sales and Service Agents From Corporate Accounts and Individual Customer: From Live Activity: From Contacts: From service ticket document flow to a shopping cart reference: From Service Ticket:

12 Data Integration Concepts between C4C and Hybris Commerce Scenario 3: Synchronization of Customer Master Data SAP Hybris Cloud for Customer SAP Hybris Cloud for Customer Individual Customer Focus on B2C customers ERP not in place Corporate Account Focus on B2B customers ERP in place Hybris Commerce via Data Hub SAP ERP via HCI/PO Hybris Commerce via DH Customer Customer Customer Variant A: Hybris is the leading system In this scenario SAP ERP is not used Customer master data is owned by Hybris and gets replicated to C4C via Hybris Data Hub Other data like product master or catalog information are not synchronized to C4C Variant B: ERP is the leading system Customer uses Hybris Commerce & SAP ERP ERP exchanges master data with C4C & Hybris Commerce via existing integration scenarios Data Hub is used as middleware for Hybris PO/HCI is used as middleware for C4C ERP IDs uniquely identifies customers across all three systems.

13 Data Integration Concepts between C4C and Hybris Commerce Scenario 3: Synchronization of Customer Master Data

14 SAP Hybris Cloud for Customer SAP Hybris Commerce Configuration and Integration Setup In the Business Configuration activate the Hybris Commerce integration In the Administrator workcenter configure the deep-link integration to the Hybris Storefront

15 SAP Hybris Cloud for Customer SAP Hybris Commerce Notification for Tickets / How-To Setup Once a Support Ticket is created / updated in Hybris Commerce, C4C sends out a confirmation to the customer By clicking on the link, the customer navigates to the ticket in the My Account area in Hybris Commerce Example of a C4C notification rule for Hybris

16 INTEGRATION WITH HYBRIS MARKETING

17 SAP Hybris Cloud for Customer Hybris Marketing Introduction FEATURES BUSINESS BENEFITS Plan campaigns and sales initiatives in Hybris Marketing and execute them as leads in C4C Sales representative does the qualification of the lead and follow-up in C4C All changes in leads or opportunities are synchronized back to Hybris Marketing and stored as interactions Closed loop between campaign planning in Hybris Marketing and execution as sales campaign in C4C Sales professionals get pre-qualified leads (based on target groups / segmentation algorithms) from hybris Marketing and further develop their sales potential in C4C Marketers always have full transparency about their marketing campaigns and their execution progress in real-time.

18 SAP Hybris Cloud for Customer Hybris Marketing Master Data View SAP Hybris Cloud for Customer Lead Opportunity Activity Corporate Account Contact Person Individual Customer Factsheet Interaction: Lead Interaction: Opportunity Interaction: Activity Corporate Account Contact Consumer Campaign Execute as sales initiative (e.g. create leads, appointments, phone activities and tasks) SAP Hybris Marketing

19 Demo

20 Demo

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22 SAP Hybris Cloud for Customer Integration with Hybris Marketing Account Factsheet

23 SAP Hybris Cloud for Customer Integration with SAP ERP Account Factsheet Demo

24 SAP Hybris Cloud for Customer SAP Hybris Marketing Closed Loop between Marketing and Sales Out of the box integration between C4C and Hybris Marketing Creation of leads and activities out of campaigns Replicate contacts, corporate accounts, leads, opportunities and activities Display success measures for campaigns based on related leads, opportunities or activities Display key figures in CMO dashboard

25 INTEGRATION WITH SAP ERP

26 SAP Hybris Cloud for Customer Integration with SAP ERP Introduction FEATURES BUSINESS BENEFITS Bi-directional synchronization of master data e.g. accounts, contacts, products. Full integration of transactional scenarios e.g. opportunities and quotes with realtime ERP pricing, sales order creation and full accessibility of ERP document flows. Field service and support scenarios in C4C with native integration to ERP e.g. for service confirmation, billing and finance as well as contract management with SLAs & installed base. Provide sales professionals real-time access to pricing, quoting, sales orders through native integration to your SAP ERP system(s). Seamlessly orchestrate the E2E opportunity from prospect to payment. Manage the complete field service scenario (from work orders and SLAs to contracts, warranties, and service parts) as well as telephony integration connected to your back-office processes.

27 SAP Hybris Cloud for Customer Integration with SAP ERP Master Data View SAP Hybris Cloud for Customer Currency conv. rates Sales Org Hierarchy Product Hierarchy Account Contact Van Stock Registered Product Measurement Document Employee Product Customer Material Info Customer Factsheet Account Hierarchy Offline Pricing Installation Point Measuring Point SAP ERP Currency conv. rates Sales Org Hierarchy Material Group Account Contact Van Stock Equipment Measurement Document Employee Material Customer Material Info Customer Hierarchy Pricing Functional Location Measuring Point

28 SAP Hybris Cloud for Customer Integration with SAP ERP Transactional Scenario View SAP Hybris Cloud for Customer Online Pricing for net value Online Pricing with ATP & Credit Limit Check Opportunity Sales Quote Sales Order Service Contract Online Pricing with ATP & Credit Limit Check Work Ticket Create follow-up Business Transaction Document SAP ERP Internal Order / Reference to Contract Pricing Quote Delivery Contract Billing Request Invoice Revenue Sales Order Customer Invoice Service Facade Goods Issues from Technical Stock Adv. Shipment Goods Issue Cost Cost Timesheet (CATS) Cost Sales Order Purchase Requisition Purchase Order

29 SAP Hybris Cloud for Customer Integration with SAP ERP Sales Documents in Accounts & Opportunity

30 SAP Hybris Cloud for Customer Integration with SAP ERP Complete ERP document flow and PDFs Display of basic header information of ERP documents supported Switch anchors to see follow on documents of successor document Opportunity Quotation Sales Order Work Ticket Pricing (Sales Order Simulate) ERP Document Flow & Previews: Quote, Sales Order, Inquiries, Deliveries, Invoice

31 SAP Hybris Cloud for Customer 1502 Demo Integration Demo

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34 SAP Hybris Cloud for Customer Integration with SAP ERP Example: Quotation with Follow-Up ERP Documents

35 SAP Hybris Cloud for Customer Integration with SAP ERP External pricing call to ERP returns ATP & credit limit check results Hidden fields. ATP Quantity and ATP Delivery (Date) Credit Status (hidden field) determined via External Pricing Call to ERP. Simulated delivery schedule (Data is part of print message). Note this is a Non-Binding Confirmation.

36 SAP Hybris Cloud for Customer Integration with SAP ERP External pricing call to ERP returns Free Goods Determination Free Good shows up as read-only. Change of product or product quantity removes free good sub item and requires new pricing call. Action Request External Pricing returns Free Goods from On-Premise system (CRM or ERP). Free Goods Determination supports EXCLUSIVE (buy ten and get one free) and INCLUSIVE (buy 10 and pay only 9) determinations.

37 SAP Hybris Cloud for Customer Integration with SAP ERP Create Sales Order in C4C with replication to SAP ERP Create new sales orders, maintain header data, add products, and modify list of involved parties Simulate pricing for products from SAP ERP and transfer to ERP. You can also transfer sales orders from ERP to SAP C4C. Various statuses of sales order, external reference ID, document type, list of involved parties, and products (including price and quantity) are copied to C4C.

38 SAP Hybris Cloud for Customer Integration with SAP ERP Direct Creation of Quotes and Sales Orders in C4C / Configuration Variants Until now, you had to always create a sales order request or a quote request before creating an order or a quote in ERP. It is now also possible to directly create: A sales order from an opportunity A quote from an opportunity A sales order from a quote By default, an order request or a quote request is created. Existing New To use this feature, you need to do the following: PO: Adjust PI mapping to decide the document that needs to be created in ERP PO: Adjust routing conditions in PI HCI: Deploy iflows

39 SAP Hybris Cloud for Customer Integration with SAP ERP Support for advance shipments and returns from C4C Work Tickets Step 2: Release to ERP Step 1: Do the Advanced Item Determination (Processing and Invoicing Methods) Step 3: See full Doc Flow (Sales Order, Invoice, Outbound Delivery)

40 SAP Hybris Cloud for Customer Integration with SAP ERP Visual Document Flow for ERP Service Follow-ups

41 SAP Hybris Cloud for Customer Integration with SAP ERP 6.0 Recent Orders Integration & Account 360 Account 360 information in the Accounts view comes from both SAP ERP and BW systems. The data in the Recent Orders tab is from ERP. The data in the Overview tab under the Revenue and Items Summary sections is from BW.

42 SAP Hybris Cloud for Customer Integration with SAP ERP 6.0 ERP Prerequisites to Leverage Prepackaged Integration üminimum ERP 6.0, EHP 0, Support Package15 (SAP_APPL) üsap BASIS 7.0, Support Package 18 (SAP_BASIS) üsap Hybris Cloud for Customer Add-On CODERINT 600 (COD_ERP_INT 6.00). Requires latest Support Package. ühigher EHP for specific functionality (see integration guide for any required support package) EHP2 to view Sales Order details in the Opportunity, Quote and Account EHP2 for exchange rate currencies EHP3 to view Sales Quote details in the Opportunity and Account EHP4 to view print delivery of deliveries and invoices EHP4 to view print preview (PDF) of sales documents in the Opportunity, Quote and Account Adobe Document Server for preview of an ERP customer fact sheet in a PDF format.

43 INTEGRATION WITH SAP CRM

44 SAP Hybris Cloud for Customer Integration with SAP CRM Introduction FEATURES BUSINESS BENEFITS In such a hybrid CRM model, objects are bi-directionally synchronized between the systems Real-time integration of master data e.g. accounts, account hierarchies, prospects, competitors, contacts, territory assignments, products, employees, social media profiles, marketing attributes Full integration of transactional data e.g. campaign headers, leads, opportunities, activities, service requests / tickets with real-time pricing for sales quotes and sales orders C4C can act as an immediate mobile layer on top of CRM For the end users, C4C and CRM seem to be ONE system as such Customers can leverage their existing investments in CRM, but use innovations being delivered constantly in C4C

45 SAP Hybris Cloud for Customer Integration with SAP CRM Master Data View SAP Hybris Cloud for Customer Business Configuration Sales Org Hierarchy Product Accounts Social Media Profiles Employees Territories Product Category Marketing Attributes Account Hierarchy SAP CRM Business Configuration Sales Org Hierarchy Product Business Partner Social Media Profiles Employees Territories Product Category Marketing Attributes Account Hierarchy (BP Relationships)

46 SAP Hybris Cloud for Customer Integration with SAP CRM Transaction Scenario View SAP Hybris Cloud for Customer Campaign Header Lead Opportunity Activities Promotion Ticket Sales Quote SAP CRM Campaign Lead Opportunity Pricing Delivery Activity Promotion Ticket Sales Order Customer Invoice

47 SAP Hybris Cloud for Customer Integration with SAP CRM Demo

48 SAP Hybris Cloud for Customer Integration with SAP CRM Demo (1/8) Marketing Campaigns Create new Marketing Campaign Campaign is automatically replicated to Cloud for Customer and can be further executed

49 SAP Hybris Cloud for Customer Integration with SAP CRM Demo (2/8) Leads New Lead can be easily created and assigned to a specific Campaign Accept Lead and Convert it to an Opportunity

50 SAP Hybris Cloud for Customer Integration with SAP CRM Demo (3/8) Opportunity Data Opportunity is replicated to SAP CRM All updates can be bidirectional synchronized between the systems

51 SAP Hybris Cloud for Customer Integration with SAP CRM Demo (4/8) Account and Contact Data Maintain Account Master data in Cloud for Customer Account Master is synchronized with SAP CRM

52 SAP Hybris Cloud for Customer Integration with SAP CRM Demo (4/8) Account and Contact Data Create and replicate new Prospect Create and replicate new Contact

53 SAP Hybris Cloud for Customer Integration with SAP CRM Demo (5/8) Sales Activities Synchronization of different types of Activities Example: Automatically synchronize Appointment Activities and replicated them to SAP CRM

54 SAP Hybris Cloud for Customer Integration with SAP CRM Demo (6/8) Service Requests and Ticket Handling Synchronization of Tickets / Service Requests Request copy to SAP CRM Note that the ticket does not yet has an external External ID gets filled from number SAP CRM response Changes are synchronized again back with Cloud for Service

55 SAP Hybris Cloud for Customer Integration with SAP CRM Demo (7/8) Customer Tweets and Social Engagement Synchronization of different types of You ll reveive the Activities tweet as ticket in Cloud for Service Synch with SAP CRM Process Ticket in CRM and On-Save replicate back to Cloud for Service

56 SAP Hybris Cloud for Customer Integration with SAP CRM Demo (8/8) Materials Create new Product Request new Material Data See the successful material requests

57 SAP Hybris Cloud for Customer Integration to SAP CRM 7.0 CRM Prerequisites to Leverage Prepackaged Integration üsap CRM 7.0 EHP 0, Support Package 6 (SAPKU70006) ülatest Support Package of BBPCRM üc4c Add-On CRMPCD Requires latest Support Package.

58 INTEGRATION WITH SAP MASTER DATA GOVERNANCE (MDG)

59 Master data governance in hybrid landscapes Synchronized master data between SAP MDG and Cloud for Customer All systems always in synch Master data creation can happen in on-demand systems, on-premise systems, or in SAP MDG De-central creation triggers a process in SAP MDG After approval, enriched high-quality master data is replicated to all relevant cloud and on-premise systems Real-life customer example: SAP MDG managing prospect and customer data between cloud and on premise systems Out-of-the-box, yet adaptable integration Can be implemented based on standard capabilities, synchronization e.g. using extendable SOA services Any system can be involved as source and/or target Pre-built integration for selected SAP systems Prospects Enrich Validate Approve Customers SAP Master Data Governance Opportunities Key mapping Cloud SAP SAP ERP ERP Inquiries SAP ERP Move to the cloud at your own speed A master data hub (like MDG) that synchronizes master data across on-premise and on-demand solutions is a prerequisite for your system landscape simplification and your step-by-step move to the cloud Fulfillmen t Invoicing On Premise Systems

60 INTEGRATION WITH SAP BUSINESS WAREHOUSE (BI)

61 SAP Hybris Cloud for Customer Integration with SAP BW Reporting Data Transfer (Outbound) SAP Hybris Cloud for Customer Master Data MDAV Transaction Data MDAV ODP Data Source for each MDAV Request from SAP BI to SOD Data Transfer to SAP BI SAP BI/BW or External System Replicated ODP Data Source (Consumer) Data Loading in BI Master and Transactional Data Store (DSO, Infocube) Transformation & DTP

62 Embedd Screencam Expose Data Sources

63 SAP Hybris Cloud for Customer Integration with SAP BW Reporting Data Transfer (Inbound) / Mashup Example HTML mash-up to show dashboard with BI / BW information consolidated for a specific account ERP Customer ID or CRM Customer ID on account header passed as parameter to the Mash-up

64 SAP Hybris Cloud for Customer Integration with SAP BW Reporting Data Transfer (Inbound) SAP Hybris Cloud for Customer HTML Mash-up Detailed View UI / dashboard SAP BI/BW or External System BEx 3.X tools (HTML report) Create Query and Web Template Data Source and Report / Embedded Components BW Infoprovider: Infocube, DSO, Multiprovider, Infoset, Hybrid Provider Custom Object / Extension Fields in Standard Object / Cloud Data Source A2X Service Data Transfer to C4C Transfer to db table Open Hub Destination (DB table

65 SAP Hybris Cloud for Customer Integration to SAP ERP 6.0 Enrich Account 360 View with BI data Account 360 information in the Accounts view comes SAP ERP and BW systems: The data in the Overview tab under the Revenue and Items Summary sections is from BW (SAP Note # ).

66 INTEGRATION WITH SAP S/4HANA

67 SAP Hybris Cloud for Customer Integration with SAP S/4HANA Overview S/4HANA Enterprise Cloud Edition SAP Cloud for Customer Account Contact Product Opportunity SAP S/4HANA Enterprise Cloud Edition* Account Contact Material Sales Order Business Partner replication from S/4HANA to C4C Material master replication from S/4HANA to C4C Create S/4HANA sales order from C4C opportunity * Integration with SAP HANA cloud Integration

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69 Demo: Create S/4HANA Sales Order out of C4C opportunity

70 SAP Hybris Cloud for Customer Integration with SAP S/4HANA Configuration Configuration of the communication scenarios for S/4HANA Define the S/4HANA Sales Order View as URL Mashup

71 SAP Hybris Cloud for Customer Integration with SAP S/4HANA Overview S/4HANA Enterprise On-Premise Edition (Master Data View) SAP Hybris Cloud for Customer Product Account Contact SAP S/4HANA Enterprise On-Premise Material Account Contact

72 SAP Hybris Cloud for Customer Integration with SAP S/4HANA Overview S/4HANA Enterprise On-Premise Edition (Transaction Scenario) SAP Hybris Cloud for Customer Online Pricing for net value Online Pricing with ATP & Credit Limit Check Opportunity Sales Quote Online Pricing with ATP & Credit Limit Check Work Ticket Create follow-up Business Transaction Document SAP S/4HANA Enterprise On-Premise Internal Order / Reference to Contract Pricing Quote Delivery Billing Request Invoice Revenue Sales Order Customer Invoice Service Facade Goods Issues from Technical Stock Adv. Shipment Goods Issue Cost Cost Timesheet (CATS) Cost Sales Order Purchase Requisition Purchase Order

73 INTEGRATION WITH SAP BUSINESS ONE (B1)

74 SAP Hybris Cloud for Customer SAP Business One Overview SAP Hybris Cloud for Customer Product Account Contact Sales Quote SAP Business One (B1) Item Business Partner BP Contact Pricing Sales Order Replication of SAP B1 items to products in C4C Bi-directional synchronization of business partners and contacts Sales quote with access to real-time pricing in B1 Sales order in B1 from C4C quotation scenario

75 SAP Hybris Cloud for Customer SAP Business One Integration Architecture B1 Application Server Integration Framework (B1i) Integration Package Database (SAP HANA or MS SQL) The integration content is provided through the Integration Framework of SAP Business One (B1i). B1i is a lean middleware which enables SAP B1 to publish or send data to external systems, and to consume or access data from external data providers using standard protocols. The integration package offers B1 specific message mappings and a configuration guide (Best Practice Guide, available in March 2016 with V9.1602) which can be downloaded from SAP Service Marketplace. Prerequisites: B1 version 9.1 or higher, B1i version or higher including DI Proxy and Event Sender

76 SAP Hybris Cloud for Customer SAP Business One Download Integration Content and Integration Guide

77 INTEGRATION TECHNOLOGY

78 SAP HANA Cloud Integration Lowers Cost, Increases Speed, Enhances Simplicity for Customers SAP Hybris Cloud Applications Cloud-based technology Real-time, bi-directional process integration Real-Time Process Integration SAP HANA Cloud Integration Prepackaged Integration iflows (HCI- PI) Data Integration (HCI-DS) Community and Marketplace Data integration Graphical flows & mappings Centralized monitoring and administration Pre-built adapters Community marketplace SAP On-Premise 3 rd Party On-Premise 3 rd Party Cloud Solutions Compatible with SAP NetWeaver PO content (e.g. mappings)

79 SAP HANA Cloud Integration One platform for process and data integration Process Integration (HCI-PI) SAP HANA Cloud Integration Objective Chaining of process steps Synchronization of data Interaction Type System-2-System System-2-System Coupling to Application Process-Level Data-Level Primary Trigger Application Event Schedule Urgency of Completion Near Real-Time / Real-Time Batch Unit of Data Exchange Single Business Objects Bulk-Data Specific Requirements Transactional Process Integrity Reliability (Guaranteed Delivery) Message Orchestration Data Integration (HCI-DS) Data Quality Services: Cleansing, Matching, Consolidation (ongoing or during import) Complex transformation from multiple data sources Mass Data Handling

80 SAP HANA Cloud Integration Technical View Eclipse User Interface Simplified Business Process Modeling Notation modeling of integration flows Manage integration flows with expert monitoring, deploy, start/stop instances For integration developer persona Cloud for Customer SuccessFactors BizX Financial Services Network Sales & Operations Planning. Web User Interface Configure prepackaged process integration flows Design data integration Monitor messages and data loads SAP HANA Cloud Integration Runtime & Repository Cloud Enterprise Service Bus for message execution Cloud Repository for storing Integration projects and data integration flows Multi-tenancy On-premise agent for data integration On-Premise Agent OnPremise SAP/ 3 rd party systems

81 SAP HANA Cloud Integration Process Integration Integration Flow Configuration Integration flow configuration based on Enterprise Integration Patterns, such as Point-to-Point Content based routing (multiple receivers) Content based routing (multiple interfaces) Message translator. Flexible combination of Enterprise Integration Patterns supported Continuous enhancements and support of further Enterprise Integration Patterns planned for the near future

82 SAP HANA Cloud Integration Process Integration Eclipse-Based Integration Flow Modeling

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84 Integration Content in SAP NetWeaver Process Orchestration Scenarios Delivered as ESR Content CRM ESR Content PI mapping (example)

85 SAP HANA Cloud Integration Data Services Technical View On premise agent for access to onpremise sources like files (XML or CSV), databases and SAP Business Suite (ABAP). Flexible web-based user interface to define mappings, execute tasks and monitor the data load. Built-in scheduler for scheduled data loads, or use any external scheduler to start data loads through a Web service call. Bi-directional data transfer on-premise to cloud and cloud to on-premise. ERP Databases Files HCI Agent https HANA Cloud Integration Data Load Extract SOAP Webservice SAP Hybris Cloud for Customer Customer environment SAP Hybris Cloud environment

86 SAP HANA Cloud Integration vs. SAP NetWeaver PO Comparison HANA Cloud Integration (HCI-PI) SAP NetWeaver Process Orchestration (PO) Deployment Cloud based service offering hosted by SAP On-premise installation in customer landscape Responsibility of configuration & operations Supported scenarios SAP Application Edition, FSN, HCP New: Standard and Professional Edition Customer Unlimited (any-to-any) integration scenarios A2A, B2B,... License model Subscription fee Product license & annual fees Architecture Virtualization, multi tenancy, data isolation Automated failover Rolling software update Single tenant solution, no built-in virtualization capabilities Failover to be configured by customer nzdm for SP / EHP updates Prepackaged content Available for selected SAP Hybris Cloud solutions Available for a wide variety of on premise SAP / non- SAP applications Operations By SAP Hybris Cloud Managed Services Integrated with Service Provider Cockpit Local monitors By customer Integration with SAP Solution Manager Local monitors Preferred usecases Cloud--Cloud Integration, Cloud On Premise integration On Premise integration, Cloud On Premise integration

87 VALUE PROPOSITION

88 Summary: SAP s differentiation against competition Differentiation Approach Other vendors High iflows (Prepackaged integrations) - Cloud to On-Premise - Cloud to Cloud SAP 100s integration of functionally is 100% rich custom SAP implementation to SAP and non-sap prepackaged integrations High time and cost to implement Reliable upgrades cloud and on-premise High cost to maintain and support during upgrades Integration Technology (HANA Cloud Integration, NW PO) Leader in Integration Technology per analysts 10K+ customers using SAP on-premise integration technology HCI provides a cloud-based integration technology option No integration technology; complete reliance on third party integration platforms Customers need to choose among multiple options Low Open APIs WS, OData APIs WS, REST APIs

89 SAP Delivers Business Outcomes Enabled by Rich Integration Better Business Results Better User Adoption Regulatory Compliance Faster Time to Value More with less IT Resources

90 Benefits to Customers Due to Prepackaged Integration Content (Example) Benefits Business value 80% reduction in cost to build & maintain 80% reduction in Implementation time Minimized Risk Cost of Custom vs. Prepackaged Integration (5-Yr Cumulative Cost) $750K $300K Custom Integration Cost of Build/Deploy ($K) $975K $75K $75 Prepackaged Integration Cost Avoidance Cost to Maintain ($K) Assumptions: 15 SAP Interfaces Avg. cost to build/interface ~ US$ 20K Avg. cost to maintain/year/interface ~ US$ 10K Average cost for prepackaged/interface ~ US$ 5K

91 FURTHER INFORMATION

92 Further Information Public Content Catalog of SAP HCI: Standard documentation of SAP HCI: SAP HCI Overview on SCN: Standard training courses: -> BIT900 (SAP HCI), BIT950 (Integration of SFSF with SAP ERP via SAP HCI) SAP HCI Roadmap: -> Database & Technology -> Foundation Early Knowledge Transfer for SAP HCI: -> SAP HANA -> SAP HANA Cloud Integration SAP HCI at Owen Illinois: SAP HCI at La Trobe University: SAP HCI Standard and Professional Editions: SAP HCI Developer Edition: Info days on SAP HCI: SAP HCI trial program for customers and partners: 10 Developer blogs on SAP HCI: Certification options for SAP HCI: OpenSAP training on SAP HCI: SAP's support for hybrid integration scenarios via SAP HCI:

93 THANK YOU

94 2016 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.