AFP. Written by: Andrea ~ Provided by:
|
|
- Martha Riley
- 8 years ago
- Views:
Transcription
1 AFP Information Exchange Getting Starte ed with Fundraising Written by: Andrea Barry, Fundraising Consultant ~ Provided by: Wilson Boulevard, Suite 300 Arlington, VA (U.S. & Canada) (Mexico) fax afp@afpnet.org
2 Getting Started with Fundraising By Andrea Barry Courtesy of Idealware, fundraising is a technique that s within the reach of the smallest organization. This article walks you through the basics: how to design a campaign, write s, build an list, select software to send and take online donations, and measure the results. is an effective way to communicate with donors, and to raise money without substantially raising your overhead. While it isn t likely to replace direct mail fundraising in your communications mix, s allow you to inexpensively provide reasons and reminders to give, right when they can be most effective. Some donors are more likely to read and act on an . And it s not particularly complicated to do. Almost every organization should consider fundraising. Here s how to get started. Define Your Strategy and Story Formulate a plan. Before launching your campaign, take the time to formulate a plan. A well thought out strategy will help make your campaign mission compelling enough to appeal to the target audience. Start by defining your campaign goals. How much do you hope to raise? Think through what s actually possible, as it s discouraging to everyone including donors to set unrealistic goals. Identify and list actual donors you think you can count on to give, estimate how much they might give, and use that as the base for your campaign. While you re likely to get new donors, it s impractical to expect the vast majority to be new ones. Consider the appropriate length for your campaign. Every campaign should have an end date that final push as you near the end. Only one day left to hit our goal! can generate useful momentum, and spur supporters to donate. Most campaigns span at least a few weeks, while some span months or more. Create your team. The right staff members or volunteers are also important in the effectiveness of the campaign. Who will write the s? Who needs to review them before they go out? Who s making sure they re coordinated with your organization s other communications and campaigns? Craft a message that gets results. Most importantly, develop a compelling message to inspire people to donate. Tell supporters a story not just about why it s important to support your organization, but specifically what their donations will support. Is it a scholarship fund to help more people take advantage of your programs? A new piece of equipment? When possible, put names or faces to the people the campaign will help, or paint a vivid picture of what the hoped for results will look like. The more specific your
3 request, and the more it resonates with your target audience, the more likely your supporters are to donate. Design Your Flow of s For instance, you might design a campaign with four s. The first frames your request, while the second provides a different perspective, like supporting quotes, or a client s story. The third might encourage people to donate at the last minute with a simple, poignant quote. Use the fourth to thank people for their support. For a more robust campaign, consider adding additional s such as a progress report, a seasonal greeting card, or a request for recipients to forward your message or tell a friend about your campaign. It s worth considering how your fundraising will work alongside your other communications. Don t think of as an alternative to direct mail or a website campaigns can be effective companion pieces to existing direct fundraising appeals. Evaluate whether your s will coincide with a direct mail solicitation or fill an open slot in your direct mail schedule. Remember, different types of communications don t exist in separate bubbles. Use them to support each other by directing attention to an upcoming letter or , or use both to direct potential donors to your website. Build an List The best fundraising campaign is useless if you don t have anyone to send it to. Plus, data shows that on average, campaigns receive a.5 percent to 2 percent donation rate from each clearly, a successful campaign relies on reaching as many committed supporters as you can. If you re trying to build a list in a hurry, recruit your current supporters to your list for instance, by sending a postcard to everyone on your direct mail list asking them to subscribe to your list. Another option is to find addresses for your current support list through an address appending service. You send your direct mail list to the vendor, who fleshes it out with addresses. Vendors like FreshAddress or Tower Data charge per name (around $.20 to $.60 with a minimum order required), with a success rate of 10 to 20 percent. Online resources can also encourage people to sign up or pledge and pass the word on to others. You might create compelling information that s useful to your potential audience, and then ask them to sign up to learn more, or to hear about new resources. Or create a campaign for example, asking people to not drive their cars one day each week and get participants to sign a pledge, with their address, committing to it.
4 Keep in mind that bigger is not always better. Make sure the people on your list want to receive information from your organization. If you re ing people who did not sign up, you run the risk of alienating people from your cause instead of increasing your donation revenue. Worse, you can run afoul of the law. The national CAN SPAM Act says you may only people with whom you have pre existing relationships. Pulling lists of addresses from the Web, or from other people s events, is a bad way to start a campaign. Write Effective s When composing s, details are critical. Think of a subject line that will entice readers. They should be intriguing and motivating. A simple Help support our organization might not get the same response as a Help us raise $10,000 by midnight tonight! List the name of both an individual and the name of the organization as the sender in order to encourage the most people to open the . Choose a strong advocate for your cause. Just as you would highlight an important supporter as an event attendee, or leadership in a campaign, use name recognition to help drive your s success. In the body of your , tell your story succinctly. One compelling example can be more effective than a lot of facts and figures. Make it as personal as possible. Use the recipients names when you can, and sign the as humanly as possible with a name, and a scanned signature if possible. Avoid stilted language in favor of a personal tone. The should read like you wrote it to a friend. Remember, good s are generally shorter, more personal and informal than standard direct mail letters, so recycling direct mail won t work without revisions. Finally, remember to make your ask! Include three different types of asks in an one in the body of the , one as a closing P.S., and with a Donate button. Make the click obvious and easy. Remove any doubt with a large Donate Now button or callout with no links to other pages. Use bold text to highlight action steps and pertinent information, but avoid underline or colored fonts for emphasis, as your reader may confuse them for additional (broken) links. Choose a Broadcast Tool A number of useful and affordable broadcast packages can make it relatively easy to hundreds, thousands or even millions of people at once. These tools help you format attractive s, including graphical formats or images, and manage your list of addresses. They also let recipients subscribe and unsubscribe by themselves, and help get your
5 mail into inboxes rather than spam filters. These tools will also provide reports on how many people opened and clicked through on each , so you can measure effectiveness. If you re ing more than a dozen or so people at a time, use software designed specifically for mass like Vertical Response or Network for Good s Now. Both offer feature rich, affordable options. A number of donor management and online integrated systems provide useful broadcast functionality, as well. For more on broadcast tools, see Idealware s Few Good Broadcast Tools article. Choose a Donation Tool Many donors who receive fundraising requests by expect to be able to donate online. Luckily, a number of tools make accepting online payments easy. Most online donation tools work the same way. A donate button on your website links to a donation form where donors enter contact and credit card information. The tool verifies the credit card, charges it securely and ensures that the donor s money reaches your organization. Online reporting tools let you see what s been donated and export the information to another database. A number of packages, including Network for Good s Basic Donate Now, charge no fees except for a percentage of each donation. Organizations who expect lots of donations should consider tools like Click & Pledge, AuctionPay, GiftTool or Network for Good s Custom Donate Now. Online integrated tools that allow you to take donations, send s and manage constituent data all in one place can also be excellent options. Measure Your Success You ve begun your first fundraising campaign. How s it going? Donation results and metrics provided through your broadcast tool help you understand the progress of your campaign and how to improve it. Open rates, which measure how many recipients opened your , track how effectively your subject line and other header information encouraged people to open your . A standard open rate is 15 to 25 percent. If you want to boost your numbers, try making your subject line more evocative, consider your volume, and look at the time and day of the week your s are being sent. Click through rates show how effectively your copy inspired people to donate. On average, between 1 percent and 10 percent of recipients will click through a link. To raise this rate, try making your subject line clearer. Perhaps people were expecting one thing from your subject line but found a different letter in the body. Make sure your Donate Now link is obvious. Finally, re read your copy asking for support. Is it clear, concise and compelling? Keep an eye on your unsubscribe rate to determine if you re sending out too many s. Expect an unsubscribe rate of 0.3 percent to 1 percent for each . To decrease your unsubscribe rate, try providing more value in your s, on a predictable schedule and
6 reduce your overall volume. Perhaps most important of all, your conversion rate helps you track how many people actually donated. A rate between.5 percent and 2 percent for a fundraising appeal, and 3 percent to 15 percent for action appeals, means your s performed to average. To increase your conversion rate, provide a compelling reason for readers to act, and optimize your landing page so readers who click through can easily donate or follow the next steps. Evaluating your s and adjusting them as necessary can help you fine tune your campaigns. Find out what s working, and do more of it. Remember to be bold, adventurous and passionate about your cause, keep it compelling and personal, and people will respond. Wrapping it Up Congratulations! You ve got all the knowledge and tools you need to mount your first fundraising campaign. The 2008 election showed campaigns have the potential to bring in large numbers of supporters, many of whom were not reached by other, more traditional efforts. By applying a little forethought and adopting the same techniques, your organization can do the same.
7 Getting Started with Fundraising By Andrea Barry, Fundraising Consultant Provided by Idealwaree About Idealware: Idealware, a 501(c)(3) nonprofit, provides thoroughly researched, impartial and accessiblee resources about software to help nonprofits make smart software decisions. Nonprofits maintain a complicated relationship with technology. Most know that software can streamline their processes and help fulfill their missions more efficiently and effectively, yet lean staffing and tight budgets mean they re unable to devote the time necessary keep up with new technologies and find the right tools. From the most basic questionss (like how to use software to help manage ing hundreds of people at once), to the more complex (like understanding the role of social networking and mobile phone text-messaging in fundraising strategy), organizations need a trusted source for answers. Idealware provides an authoritative online guide to the software that allows U.S. nonprofits especially small ones to be more effective. By synthesizing vast amounts of original research into credible and approachable information, Idealware helps nonprofits make the most of their time and financial resources. And, our reach is expanding! Our reports have been downloadedd hundreds of thousands of times. Who's behind Idealware? Idealware is made up of a small, growing staff - aided by a community of experts, including content partners and contributors - and overseen by a remarkable board and set of advisors Wilson Boulevard, Suite 300 Arlington, VA (U.S. & Canada) (Mexico) fax afp@afpnet.org
Email Newsletter Best Practices. Introductions. Andrea Berry Idealware Expert Trainer. Are People Still Using Email? June 2014
Email Newsletter Best Practices June 2014 Introductions Andrea Berry Idealware Expert Trainer Director of Development, Hardy Girls Healthy Women Are People Still Using Email? Yes. It s critical channel
More informationA Few Good Online Donations Tools
1 of 8 9/13/2011 4:15 PM Published on Idealware (http://www.idealware.org) Home > A Few Good Online Donations Tools A Few Good Online Donations Tools By Laura Quinn Created 2010-05-25 16:30 Submitted by
More informationEffective Email Communications
White Paper Effective Email Communications Contents Uses for Email...1 Building Your Address Book...1 Identify the Audience for Your Message...2 Define a Goal for Your Email Campaign...3 Craft Your Email
More informationWHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING
THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE Email marketing is about more than just your message. In fact, the words
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More informationDonor-Centered Direct Mail
Donor-Centered Direct Mail Creating Warm Fuzzies for Donors Elizabeth Hospodarsky, Senior Associate 2010 Direct mail really isn t about raising money. It s about requesting to come into someone s home
More informationDonor Acquisition Campaigns for Small Nonprofits
SMART A N N U A L G I V I N G The Smart Guide to... Donor Acquisition Campaigns for Small Nonprofits The guide to designing and managing an affordable, small-scale direct-mail campaign that will recruit
More informationThe Power of Email Marketing - 10 Ways It Can Help Your Business
The Power of Email Marketing - 10 Ways It Can Help Your Business Presented by: Janniece Leonard Company: eclick2business, Inc. www.eclick2business.com Content prepared and copyrighted by eclick2business,
More informationHow To Use Digital Media Marketing to Boost Fundraising
How To Use Digital Media Marketing to Boost Fundraising Lucy Sytov Marketing and Annual Fund Manager, Central Scholarship LSytov@central-scholarship.org Before You Jump In Determine what you want to get
More informationThe Email Marketing Performance Booster
The Email Marketing Performance Booster Table of Contents An Introduction to Email Marketing...2 - Design & Delivery Common Mistakes to Avoid A Design That s Just Too Big...4 Ignorance of the Law...4 Faiure
More informationManaging Letters and Emails with Event Software Online
Managing Letters and Emails with Event Software Online You can communicate with your supporters using printed letters, PDF documents, or email. Your existing templates, letters, and pictures can now be
More informationHow To Write An Email Composition
eadvocacy: Basics, Best Practices and New Tools Email Best Practices These training materials have been prepared by Aspiration in partnership with Radical Designs and ScoutSeven Funded by the ZeroDivide
More informationAFP Information Exchange
AFP Information Exchange Plugging Into The Necessities For Your Nonprofit ~ This AFP Information Exchange resource is provided by: Dee Vandeventer, CFRE, MA Justin Tolan, CFRE ME&V Fundraising Advisers
More informationOutlook 2010 basics quick reference sheet
Outlook 2010 basics Microsoft Outlook 2010 is the world s leading personal information management and communications application. Outlook 2010 delivers complete e-mail, contact, calendar, and task functionality.
More informationGUIDE TO STUDY ABROAD CROWDFUNDING Running a Successful Campaign
GUIDE TO STUDY ABROAD CROWDFUNDING Running a Successful Campaign Congratulations on starting your crowdfunding campaign! You are part of a growing community of students and entrepreneurs who are benefiting
More informationThe A Z of. Email Design
The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails
More informationEmail Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits
Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for
More informationAFP. 6 Lists to. 800-666-3863 www.afpnet.org
AFP Information Exchange The Online Fundraiser s Checklist: 6 Lists to Get Your Nonprofit on Track ~ This AFP Information Exchange resource is provided by: Contact: Rebecca Higman 888-284-7978 fundraising123@networkforgood.org
More informationAFP. Key. Nonprofits. Written by: Provided by: 800-666-3863 www.afpnet.org
AFP Information Exchange Key Performance Indicators: Need Them, Too! Nonprofits Written by: Libby Bierman, Analyst, Sageworks, Inc. ~ Provided by: http:/ //www.sageworksinc.com/ info@ @sageworksinc.com
More informationHow to Hold Great Fundraising Events A Step by Step Guide. By Joe Garecht
How to Hold Great Fundraising Events A Step by Step Guide By Joe Garecht 2010 by Joe Garecht. All rights reserved. This e-book is protected by U.S. and international copyright law. You may not sell or
More informationFive Trends in Nonprofit Technology
December 2013 Issue Five Trends in Nonprofit Technology 1 by Laura Quinn, Executive Director IdealWare Five Trends in Nonprofit Technology By Laura Quinn With more than 1.5 million nonprofit organizations
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationCreating Measurable Success Business-to-Business E-Marketing
Creating Measurable Success Business-to-Business E-Marketing When determining the most effective marketing mix, e-mail marketing as an inexpensive yet highly powerful vehicle is a critical part of a strategic
More information! Email Hints & Tips
Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance
More informationThink about how often you check your own email and find tons of messages with subject lines like this:
Writing Effective Subject Lines By now you are probably getting pretty anxious to get out there and send your first email promotion. You might even have a great idea all ready for a campaign that you re
More informationHow to write effective e-newsletters that get read
How to write effective e-newsletters that get read by Redina Kolaneci McConkey Johnston international UK Everybody is doing e-newsletters these days. You are probably receiving them from companies you
More informationDECC Campaign Toolkit
DECC Campaign Toolkit We know that being a Lead Coordinator takes a lot of dedication and commitment to improving our community and we thank you for your hard work. The most successful campaigns are refreshed
More information10-Step. rock your subscribers inboxes. Email Marketing Guide. how to. without breaking the law. 10-Step Email Marketing Guide 1
10-Step Email Marketing Guide rock your subscribers inboxes how to without breaking the law. 10-Step Email Marketing Guide 1 Your 10-Step Email Marketing Guide This 10 Step Email Marketing Guide will help
More informationField Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool
Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool 4 Rules of Fundraising 1. Effective fundraising is direct and personal. 2. People give because they are asked and shown how
More informationMASS COMMUNICATIONS IN YOUR MINISTRY
MASS COMMUNICATIONS IN YOUR MINISTRY W H I T E P A P E R MCWP0609 S M A L L G R O U P S M I N I S T R Y G U I D E C o m m u n i c a t i o n Communication is an important tool in determining the success
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationWhy do we need Fundraising Software?
Why do we need Fundraising Software? By Cascade Data Solutions We have very few donors. We can manage a list in Excel. We have QuickBooks for Nonprofits. We don t have the funds in our budget to purchase
More informationThe Foundation of Fundraising Success: Understanding Why People Give
IPM Advancement - Whitepaper The Foundation of Fundraising Success: Understanding Why People Give The Foundation of Fundraising Success: When you re in the business of raising money for a cause, it s crucial
More informationDesigning an Effective Landing Page
Designing an Effective Landing Page The Good, The Bad & The Ugly A fundraising eguide from your friends at About Us was founded in 2001 by Cisco, Yahoo! and AOL in response to September 11 th. When tech
More informationEmail Marketing Methods
Email Marketing Methods Brought to You By PLR-MRR-Products.com Buy PLR, MRR or Resale Products through Membership or Direct Purchase Shopping Cart. You are also welcome to visit and download from our free
More informationThe 3 Keys of Email Marketing
The 3 Keys of Email Marketing Connect. Inform. Grow Presented by: Pamela Adams Regional Development Director Constant Contact - Georgia www.constantcontact.com/georgia Copyright 2008 Constant Contact Inc.
More information30-Day Starter Guide to Email Marketing
{ 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will
More informationCONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE
CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE PRESENTED BY WWW.ASHLEYKLEFFER.COM GATEWAY PET GUARDIANS GATEWAYPETS.COM Nonprofit animal rescue focused in East
More informationGuidelines for Effective Email Creative
Guidelines for Effective Email Creative While the need for quality and effective design has always existed from a marketing standpoint, challenges unique to the email space require a different look at
More informationQuick and Easy Email List Building
Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building
More informationEmail Marketing For Chiropractors. How Email Marketing Can Bring In More Clients And Boost Your Profits
Email Marketing For Chiropractors How Email Marketing Can Bring In More Clients And Boost Your Profits Introduction Your existing clients will know exactly what you do and how regular visits to a chiropractor
More informationInbound Marketing: Best Practices
423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
More information50 Tips to Maximize Email Marketing Success
50 Tips to Maximize Email Marketing Success INTRODUCTION Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and therefore,
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationGrow Your Business with Email and Social Media
Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact
More informationMaking Co-Registration Convert A Guide to Getting Started
Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back
More informationMonthly Giving Marketing Kit
Monthly Giving Marketing Kit The Secrets to Gaining and Retaining Monthly Donors Part 2 of the Monthly Giving Series Prepared by DonorPerfect and Contributing Author Erica Waasdorp A Direct Solution Welcome
More informationThe Development Plan Matrix
The Development Plan Matrix Mission, Vision, Results Marketing: Branding, Messaging Organizational Infrastructure Development Plan Successful fundraising campaigns are built on four important elements
More informationEmail Deliverability:
Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your
More informationLETTERS, LABELS & EMAIL
22 LETTERS, LABELS & EMAIL Now that we have explored the Contacts and Contact Lists sections of the program, you have seen how to enter your contacts and group contacts on lists. You are ready to generate
More informationBasics of Online Marketing ~ Resources and Instructions~
Basics of Online Marketing ~ Resources and Instructions~ Successful Email Marketing By Vanessa Salvia What can be done to increase the likelihood that someone will open your email, take the time to read
More informationCopyright 2011 Smart VA Ltd All Rights Reserved.
Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational
More informationIntroduction. This email marketing guide explains how you can make the most of your email marketing campaigns.
Introduction Manufacturing industry is spread across the world, from developed countries to developing nations, all boast of a rich manufacturing sector. It refers to a range of industries right from handicrafts
More informationSavvy Email Marketing:
Halfmoon Yoga B B Q Savvy Email Marketing: Writing Subject Lines that Get Emails Opened plus BONUS: Creating Emails for Action Tech Problems? Call 1-800-263-6317 2014 2 Framework for an Effective Nonprofit
More informationDIRECT MARKETING 101: Online Fundraising
DIRECT MARKETING 101: Online Fundraising March 2014 Barb Perell Avalon Consulting Group Takeaways from this session: The foundation of any online program How to integrate online with other direct marketing
More informationMarketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.
E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective
More informationHow to Register for the Heart Walk
1. Click Register and Join Heart Walk How to Register for the Heart Walk 2. Step 1: Start a Team, Join a Team, Join as Individual Click Start a Team if you want be a team captain and recruit walkers to
More informationthat Gets Incredible Results
Eight Steps to Creating Direct Mail that Gets Incredible Results Eight Steps to Creating Direct Mail that Gets Incredible Results Step 1: Identify the campaign goal Step 2: Start with a good list Step
More informationThis book does not contain affiliate links. Copyright 2009 Jodi Kaplan
You may email, print, or post this report freely. Just leave it intact, don t change it, and keep it as a PDF file. You may republish excerpts as long as you attribute them to this e-book and link back
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More informationVirtual Relationship Marketing Best Practices
I want to see our emarketing results measured in terms of sales growth, not open rates and page views. Virtual Relationship Marketing Best Practices Building highly-personalized virtual relationships with
More informationCiviCRM Events Management Reference Manual
CiviCRM Events Management Reference Manual Copyright 2015 Upleaf LLC. All Rights Reserved. 1. Introduction to CiviCRM Events... 3 2. Key Concepts... 3 2.1 Event Participants... 3 2.2 Event Types... 3 2.3
More informationABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns Table of Contents Introduction Find a Winner Having a Clear Goal for Each Test A/B Testing Tips 3 5 11 14 3 Introduction As a healthcare marketer,
More informationEMAIL MARKETING TIPS FOR YOUR SALES TEAM
EMAIL MARKETING TIPS FOR YOUR SALES TEAM 10 Email Marketing Tips for Your Sales Team Email communication is the modern version of direct mail. You wouldn t leave out your signature or an intro greeting
More informationEmail Marketing Success
Email Marketing Success Please Consider the following related offers. Thank you. Boost You Email List Sign-Up by 1000% FOR FREE!!! Watch this free video and find out how you can EASILY boost your email
More informationEmail Graphic Design Best Practices
Email For Advocacy and Community Organizing: Basics, Essentials, and Best Practices Email Graphic Design Best Practices These training materials have been prepared by Aspiration in partnership with Radical
More informationThe Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels
The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels We ve all
More informationA U C T I O N P L A N N E R
AUCTION PLANNER Auction Planner Organizing a successful benefit auction takes thoughtful planning and dedication. Based on our experience at thousands of events nationwide, we have created this auction
More informationDo More With Less: The Complete Toolbox for Small & Growing Nonprofits. 2011 Convio, Inc. Page 1
Do More With Less: The Complete Toolbox for Small & Growing Nonprofits 2011 Convio, Inc. Page 1 Introductions Don Roach Art Director, Creative Services, Convio 9 years of experience consulting with nonprofits
More informationBasics of Email Marketing for Nonprofits
Basics of Email Marketing for Nonprofits Using Email Communications to Build and Strengthen Constituent Relationships THIS GUIDE INCLUDES: Strategies For Reaching Your Intended Recipients Benchmarks For
More informationbranding guide for tax pros
by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand What s in this guide? What branding means Why branding matters in your tax practice How
More informationBrainDeer 5K Tampa 2015
BrainDeer 5K Tampa 2015 Saturday, December 12 th, 2015 Gadsden Park 6901 S MacDill Ave, Tampa, FL 33611 Registration opens at 8:00 A.M. Race starts at 9:00 A.M. 1 Dear Team Captains, Hello and welcome!
More informationThe Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers
Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now
More informationHow to Create a Fundraising Plan
Template How to Create a Fundraising Plan Set goals and find fundraising success with our easy-to-use template. WWW.NETWORKFORGOOD.COM/NPO About This Guide According to Heather Yandow s 2014 Individual
More informationSpreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact
Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered
More informationA GUIDE TO TRANSACTIONAL EMAIL. v 2.0
A GUIDE TO TRANSACTIONAL EMAIL v 2.0 Table of Contents / 3 Intro To Transactional Email / 4 Transactional v. Bulk Email / 5 Why Is Transactional Email Important? / 6 What Are The Downfalls? / 7 How To
More informationJump Starting Your Email Campaign For Lawyers 101
Jump Starting Your Email Campaign For Lawyers 101 By Arthur C. Kosieradzki, Esq. Founder, Let America Know Email Marketing is Permission-Based Marketing Permission is a tremendous Gift. It is a measure
More informationwww.plannedgiving.com (800) 873-9203 success@plannedgiving.com Gayle Union, CFRE Matt Hugg Viken Mikaelian
Gayle Union, CFRE Matt Hugg Viken Mikaelian $495 00 Bequest Contents and Overview This is not the actual toolkit. Tool k it Two toolkits in one: 1Marketing 2Stewardship This kit contains everything you
More informationNeed Sales? Use Our e Prospecting Solution! Email Marketing Statistics for Residential Real Estate Agents
Email Marketing Statistics for Residential Real Estate Agents 2013 Email Marketing Statistics for Residential Real Estate Agents Need Sales? Use Our e Prospecting Solution! TABLE OF CONTENTS Letter From
More informationThe 7 Key Pieces To Successful Email Marketing
What Executives Really Need To Know About Email Marketing 65 Sprague Street Boston, Massachusetts Instead of creating an impressive 75 page Ultimate Guide To Email Marketing, Inbound Marketing, etc. What
More informationEVENT MANAGEMENT CENTER GUIDE
American Cancer Society How To: EMC Guide EVENT MANAGEMENT CENTER GUIDE Welcome to the American Cancer Society s Comprehensive Website Management Guide. This Guide is broken out into two main parts the
More informationGrowing Your Business Through Email Marketing
Growing Your Business Through Email Marketing Email marketing can be a cost-effective way to acquire new customers, and to enhance relationships with your current customers. Done correctly, email marketing
More informationEMAIL MARKETING. How to make the most of Email Marketing for your business
EMAIL MARKETING How to make the most of Email Marketing for your business A How-To Guide to Email Marketing About Email Marketing Email is an important marketing platform for any ecommerce business. It
More informationWHAT YOU NEED TO KNOW. Annual Reports
WHAT YOU NEED TO KNOW Annual Reports January 2008 Annual Reports An annual report is your foundation s report to the community a year-end summary of your activities, a record of grants and issues funded,
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationEmail List Cleansing: Questions Answered
Email List Cleansing: Questions Answered 1. Introduction to email cleansing 2. How do email addresses become invalid? 3. How is Sender Reputation determined? 4. How does an email address validator check
More informationfree to breathe FUNDRAISING TIPS FUNDAMENTALS
& free to breathe FUNDRAISING TIPS FUNDAMENTALS TABLE OF CONTENTS pg. 3 Steps for Fundraising pg. 4 Enhance Fundraising Efforts Seven Ways to Boost Your Fundraising Efforts One-A-Day: How to Raise $100
More informationNonprofit Technology Collaboration. Email Marketing
Email Marketing What is Email Marketing? Email marketing is when an organization sends out an electronic message using email. It is one of the easiest and least expensive ways for nonprofit organizations
More informationMetrics: Tracking & Reporting with Benchmark Email
Metrics: Tracking & Reporting with Benchmark Email Track and React: How to Use Email Metrics Effectively One of the strongest arguments for email marketing centers on its ability to provide detailed information
More informationGood Fast or Low cost marketing
Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;
More informationGetting Familiar with HTML Email
Getting Familiar with HTML Email This guide will help familiarize you with the use of HTML in email communications. What is HTML? A. Hyper Text Markup Language. B. Programming language used to create Web
More informationInternet Marketing Assessment Responses
Internet Marketing Assessment Responses White paper Internet Marketing Assessment Responses introduction nprofits face increasing competition for support every day. Fortunately, the Internet offers unparalleled
More information{ { Calculating Your Social Media Marketing Return on Investment. A How-To Guide for New Social Media Marketers. Peter Ghali - Senior Product Manager
{ { Calculating Your Social Media Marketing Return on Investment A How-To Guide for New Social Media Marketers Peter Ghali - Senior Product Manager This guide provides practical advice for developing a
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More informationTo Successful Online LEAD GENERATION For RV Dealerships
To Successful Online LEAD GENERATION For RV Dealerships Increasing your RV Dealerships visibility, attracting new customers and increasing growth through the targeted use of online display ads. Advertising
More informationMulti-Channel Planned Giving Marketing Toolkit
Product Guided Tour * Multi-Channel Planned Giving Marketing Toolkit E-Mail, Direct Mail, Webpage Drive more prospects to your inbox, website and phone with Gifts Anyone Can Make. * Not actual product.
More informationEmail Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE
Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Thursday, November 3, 2011 Who is WhatCounts? 2 1 3 Company Snapshot Our Vision Recognized for our flexible technology and solutions
More informationBest Practice Email Marketing 101
Best Practice Email Marketing 101 So you ve decided to start marketing to your database via email. Congratulations for utilizing this great tool! There may be a few or a lot of things you have questions
More informationA Nonprofit s Guide to Recurring Giving
ebook A Nonprofit s Guide to Recurring Giving Maximize Your Online Fundraising Results with Continuous Donations WWW.NETWORKFORGOOD.ORG /NPO A Nonprofit s Guide to Recurring Giving Maximize Your Online
More informationOxford Learning Institute University of Oxford
Oxford Learning Institute University of Oxford Writing Effective Emails Making sure your messages get read and acted upon Do people respond to your emails in the way you intend? Or do they seem to ignore
More information