Marketing For Chiropractors. How Marketing Can Bring In More Clients And Boost Your Profits
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- Tyrone Cannon
- 8 years ago
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2 Marketing For Chiropractors How Marketing Can Bring In More Clients And Boost Your Profits
3 Introduction Your existing clients will know exactly what you do and how regular visits to a chiropractor can improve their general health and well-being, but potential new clients may be totally confused. Some will have no idea how a chiropractor works, the range of treatments available and the health benefits which can result from helping our bodies heal themselves. Your potential clients may also be uncertain or even a little apprehensive about consulting a chiropractor...and this means you are missing out on potential business. Taking the time to talk to people and explain exactly what you do can generate new business but it can also be a very time-consuming process. RocketResponder allows you to give people the information they need, directly to their inboxes, so there is no need to constantly have to go over the same ground with each potential new client. This guide will explain how you can easily build up a list of subscribers who want to learn more about the treatments you offer and the benefits they can bring. With a list of subscribers, you can turn potential clients into paying customers and also encourage existing clients to use your services more often. RocketResponder also allows you to inform and educate, by sharing your knowledge and expertise with your subscribers. This will help you create long-term relationships with your clients and deepen the personal touch which is so important for encouraging lucrative repeat business. This guide will also give some examples of the types of s you could send so that you keep your clients happy and ensure that they get the information they require, without taking up too much of your precious time. RocketResponder has been specifically designed to be quick and easy to use so that you spend minimal time on marketing and maximum time with your clients.
4 What Is Marketing? marketing is simply sending messages to a group (or groups) of people, with their permission, in order to promote your business. Obtaining permission is surprisingly easy and you will soon find that there are many people out there - all potential new clients - who will want to hear from you. Why Should I Use Marketing? Because you are only targeting people who have expressly shown an interest in hearing your marketing message, you can use marketing to send out offers, promote your services, build awareness, educate, inform and help keep your business in the minds of your target audience. You can use marketing to achieve many objectives such as: bringing in more new clients attracting more visitors to your website increasing repeat business sending out a regular newsletter educating and informing people about the services you offer setting yourself apart from the competition building up trust with new clients and strengthening trust with existing clients decreasing costs of client acquisition and retention
5 Won t This Take Up Too Much Of My Time? We designed RocketResponder with busy professionals like you in mind. Our customers told us they wanted a quick, easy and efficient marketing tool that took up the minimum amount of their time and was virtually automatic in its operation. With that in mind, we built a system that would allow you to send out stunning looking s while being about as quick and easy to use as regular . RocketResponder also automates the process of ensuring that your subscriber list is always up-to-date so that people who no longer want to hear from you are automatically unsubscribed. Attracting New Clients Using marketing to attract new clients begins by simply asking for their address. If you have a website, then a great way of getting new subscribers is simply to ask visitors for their address. We do this ourselves every day with RocketResponder and we highly recommend that you do the same.
6 In our case we give people a free trial and that works very well for us. We don t recommend that you offer your services for free but you could: encourage people to sign up for your newsletter offer a reduced price introductory treatment provide a guide to the services you offer offer your Top Ten Tips on getting the most out of a chiropractor Those are just a small selection of ways you might tempt people to join your list of subscribers and you can probably think of many more. The idea is to provide some useful information that will be of interest to your potential new clients. One of the great things about RocketResponder is that you can create as many different subscriber lists as you want...all at no extra cost. This allows you to send out different s to potential clients, new clients, existing clients etc. so that your marketing messages are directly targeted to the people you want to reach.
7 Other Ways To Build A List Of Subscribers You can also add names to your list manually so, for example, you can ask people who phone or visit your office, for their addresses too. When you collect addresses offline in this way, RocketResponder makes it very easy for you to add them to your subscriber list. Simply click Add Subscriber, enter the subscriber s name and address and click save. RocketResponder will then automatically send your new subscriber an just to confirm they want to be on your list and that is all there is to it.
8 Why You Want Subscribers To Confirm Their Addresses It is a total waste of time to send marketing messages to people who are not interested in the services you offer. Asking people to confirm their interest is the best way to ensure that your s only go out to those people who really want to hear from you. This ensures that more of your s get opened, read and acted upon, because the people receiving them are the very group of people who are most likely to become your clients. The other main benefit of requiring people to confirm their interest, is that it ensures that you are totally compliant with anti spam regulations. Remember that you can only ever send marketing s to people who have given you permission to do so.
9 RocketResponder In Action marketing is a great way of building up trust between you and your clients. Trust is vital because people need to know that you understand their problems and are able to work with them to find the best solution to meet their individual needs. Get this right and not only will you get more business as the results of your own marketing efforts, but your new clients will often be outstanding marketers who freely recommend you to their friends, co-workers and family members. RocketResponder helps you grow your business by letting you focus on relationship building with everyone who expresses an interest in the services you offer. Simply by taking the time and effort to give people the information they really want, will go a long way towards separating you from the competition...and it is not nearly as time consuming as you may think. With RocketResponder, the vast majority of the process is automated so that you don t have to personally keep giving the same information to every new person who shows an interest in learning more about the treatments you offer.
10 Four Ways Marketing Can Boost Your Business (i) Series Once you have subscribers on your list you simply send them information they will find useful and informative. Typically you will write a series of s which go out to every new subscriber in the days, weeks or months after they sign up. (The exact time period is totally up to you.) You write this series of s once and RocketResponder ensures that each new subscriber then gets your s in the right order and over the time frame you selected. Even if you have many thousands of people join your list there is no more work to be done after the initial series is written. Example: Let s say you have a total of 2,000 subscribers on your list and you send each one the same series of five s after they sign up. The s may look like this: Day 1. Welcome. You send out a welcome the day the subscriber joins, thanking them for showing an interest in your business and pointing them to your website, social media links and contact details. Day 2. More about me. Talk about your skills and qualifications and explain why you love using your skills to improve the health and well-being of your clients.this personal touch shows that you really care about your clients and are committed to meeting their needs.
11 Day 5. Our Service. Introduce your business and explain what you do and who can benefit from using your services. You could point out your practice philosophies and techniques and explain how you make your clients feel comfortable and at ease. Day 12. Bust myths. It might be helpful to clear up some of the confusion about chiropractic treatments so that any fears people have are overcome. As well as talking about what you can help people with you could also explain some of the things you don t do. Day 15. Facts and figures. People love facts and figures. Use your expert knowledge to provide information that your clients would like to read. By using your expertise in this way, people will be more likely to follow your advice when you recommend treatments that will benefit them. The work required for this short introductory series of s is just 5 s but now everyone who expresses an interest in your business gets a very comprehensive introduction to your chiropractic business. This is a great start in a new relationship and goes a long way towards making an excellent first impression with your new clients. No matter many how many subscribers sign up to your list, there is no more work to be done on your part, everyone gets to hear from you and nobody is ever missed out. The only ongoing work needed is to update the s whenever there is a significant change, such as if you change your phone number or website URL or when you want to add or remove s from the list.
12 (ii) Broadcasts This is where RocketResponder really comes into its own. Our drag-and-drop templates make it easy for you to make custom-designed s which look really stunning. With the sequence we described above, then each new subscriber would be drip fed the s after they signed up. However with broadcasts you have the ability to send the same message to your entire list at the same time. This is a great way to share news such as: a weekly or monthly newsletter, exclusive offers or discounts for your subscribers, seasonal or special promotions, new treatments, important announcements, The list is virtually endless and these are just a few of the possible examples of s you might want to send.
13
14 With this type of , you can either send it out immediately or write it in advance and schedule a time and date when you want it to go out. This allows your marketing to fit into your schedule rather than the other way round. As long as you are providing content that your subscribers find useful and relevant then you will not go wrong. With RocketResponder, getting your message across is easy, effective and takes up very little time. You will be able to produce professional-looking marketing s with ease while not taking away from the time you need to spend treating your clients. (iii) Reminders This allows you to send individual subscribers a series of messages in the days leading up to an event and in the days which follow. For example, you can alert people that they have an upcoming appointment and give them information about what they can expect from the treatment session, (this could be as simple as linking them to the relevant part of your website or FAQ section.) It is very frustrating when clients miss treatment sessions because it slipped their minds and these appointment reminder s are a great way to prevent this happening. You can also use this feature to remind people to schedule follow up appointments and to ask for comments on the treatment they have aready received. Another good way of using this feature is to send birthday greeting s for your clients birthdays which you could link to a special time-based offer or discount if you wish. (iv) Customer Feedback
15 Customer feedback is vital for highlighting where you are doing well and where you need to improve. The problem is that many clients may be reluctant to provide feedback unless prompted, so by not asking you are missing out on vital information which could help you better meet the needs of your clients. When it comes to negative feedback in particular, you really want your clients to tell you so that you can nip it in the bud and fix the problem as soon as it arises. The alternative is that they say nothing to you but post to social media about a bad experience they had...and that is a far worse situation to be in. With RocketResponder you can also add an to your initial follow up series letting your clients know that you actively encourage feedback. The could also be linked to an online survey where you ask for specific information and you can also send out an to your entire list specifically asking for feedback after their next visit. The information you get from this feedback alone could be vital in spotting weaknesses in your business which you may not otherwise have discovered until it was too late.
16 Communicating With Your Staff Finally you can also use RocketResponder to communicate with your staff via . Simply create a new list for your employees and use RocketResponder to send your staff internal s. For example, you might have a series of s for new employees where you highlight company policies, dress codes, client care standards etc.
17 Conclusion RocketResponder is a flexible and easy-to-use tool which will take care of your external communication with clients and your internal communication with staff members. RocketResponder s marketing system is designed to be quick and easy to use so that you spend minimal time on marketing and more time with your clients. marketing helps you: build up trust and explain the services you offer identify and market to new clients sell more treatments to existing clients improve sales and profitability identify problems before they become serious issues build up stronger relationships with your client base reduce marketing costs free up your time by automating routine (but vital) communication tasks solicit feedback and communicate internally with your staff
18 Next Steps A well thought-out marketing campaign is inexpensive, effective and takes up minimal time. Now that you know how quick and easy it is to use marketing for your chiropractic business, we would like you to try RocketResponder free for 30 days.
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