(Post Graduate Diploma in Business Management) (PGDBM)

Transcription

1 FACULTY OF COMMERCE (Post Graduate Diploma in Business Management) (PGDBM) DIRECTION NO. OF DIRECTION GOVERNING THE EXAMINATION LEADING TO THE DIPLOMA OF COMMERCE FACULTY (ANNUAL PATTERN) WHEREAS, the University Grants Commission, New Delhi vide D.O. No. F-2/2008 (XI Plan), dated 31 January 2008 regarding new initiatives under the XI Plan Academic reforms in the University has suggested for improving quality of higher education and to initiate the academic reform at the earliest. AND WHEREAS, the Board of Studies in the Faculty of Commerce in their meeting held during prepared the syllabi and scheme of examination for Post Graduate Diploma in Business Management and recommended for introducing the Annual Pattern in Faculty of Commerce from the academic session AND WHEREAS in the Faculty of Commerce in its meeting held on considered and approved the recommendations of Board of Studies regarding the syllabi and the scheme of examination passed by the respective board of studies in the Faculty of Commerce. AND WHERES, the Academic Council in its meeting held on considered and approved the recommendations of Faculty of Commerce for introducing Yearly Pattern for award Diploma in the Faculty of Commerce. AND WHEREAS, the matter is required to be regulated by Ordinance. AND WHERES, ordance making is a time consuming process, therefore, I Dr. V.S.Ainchwar, Vice Chancellor of Gondwana University, Gadchiroli in

2 exercise of powers vested under Section 14(8) of the Act do hereby issue the following Direction. 1. This Direction may be called Direction governing the examination leading to Post Graduate Diploma in Business Management in Commerce. 2. The Direction shall come into force from the date of its issuance and shall remain in force till the relevant ordinance comes in to force in accordance with the provisions of the Act. Definitions: a. Diploma means Post Graduate Diploma b. Student means student admitted to Post Graduate programmes under this Direction. c. Board of Studies means Board of studies of the University in the discipline/subjects concerned. 3. The following shall be the examination leading to the Post Graduate Diploma in Business Management. Post Graduate Diploma in Business Management. Examination Annual Pattern a. The duration of each of the above Course shall be of full (12months) of academic year with an Examination at the end of each Academic year. b. The examination specified in Paragraph 1 shall be held twice a year at such places and on such dates as may be appointed by the Academic Council. PGDBM is a Regular Full-Time Course. Therefore, External Examinee has not been eligible for PGDBM Course. 4. Subject to compliance with the provisions of this Ordinance and of other Ordinances in force from time to time, an applicant for admission & Eligibility to : A) Post Graduate Diploma in Business Management Any Degree from any stream and examination recognized as equivalent thereto with English as one of the subject passing and in such subject and with such standard of attainments as may be prescribed.

3 Admission Rules: The admission to the programme shall be as under. 1. Any Graduate of any stream 2. Without prejudice to the other provisions of Ordinance No. 6 relating to the Examination in General the provisions of Paragraphs 5,7,8,10,26 and 31 of the said Ordinance shall apply to every Collegiate candidate. 3. The fees for the examination shall be as prescribed by the Management Council from time to time and whenever any change is made in the fees prescribed for any particular examination that shall be notified through a notification for information of the examinees concerned. The subjects of examination shall be as under : I. For the Post Graduate Diploma in Business Management Examination. 1. Business Environment & Management Principles 2. Management Accounting & Financial Management 3. Marketing & Sales Management 4. Personnel & Human Resource Management 5. Business Research Methods & Computing Techniques 6. Project II. The Scope of the subject shall be as indicated in the Syllabi. B) The maximum mark allotted to each paper, subject, practical and the minimum marks which an examinee must obtain in order to pass the Post Graduate Diploma in Business Management Examination as the case may be shall be as indicated in Appendices A,B and C respectively. There shall be no classification of examinees successful at the Post Graduate Diploma in Business Management Examination.

4 Proposed Model of Credit-Grade System to be incorporated in existing annual pattern Curriculum As per the UGC, all the central, state and deemed universities in India, it is now mandatory to adopt credit system in place of conventional system comprising of marks and grades for all the undergraduate and post-graduate programs. The central idea of the system is that a student has to earn a prescribed minimum number of credits to fulfill the requirements of graduation. The credit system has to be designed uniformly together with a suitable continuous evaluation and a well-articulated system of grading. Assessment Procedure Assessment procedure incorporates a suitable evaluation system supported by model Credit- Grade System involving letter grades as per the suggested guidelines by, UGC for post graduate programmes. Evaluation System The evaluation of students in a course is a continuous process and is based on their performance in different methodological tests/examinations as mentioned below: The Table 1 given below summarizes weightage to individual components of proposed Evaluation System to be adapted for the theory and laboratory course(s) of PG programs. Table I : Evaluation System For Theory Subject Theory Assessment Total Model Credit-Grade System Course Credits It is the unit of measurement of course works. Each course shall have an integer number of credits which reflects its weightage. One credit means one period of one hour duration. The number of credits of a course in a given semester shall ordinarily be calculated as under: Number of Credits = L + T + P/2

5 Where L, T and P represent the number of Lecture, Tutorial and Practical hours per week. The fraction is to be rounded off to next integer value. One practical/lab. without theory of one hour equal to One Credit. Grade It is the measure of performance quality. At the end of the each semester, a student is awarded a letter grade in each of his/her courses taking into account his/her performance based on the various components of evaluation i.e. on the basis of total marks (Theory + Practical +Assessment) in each theory course and (Theory + Practical) in each of the laboratory course obtained. There are eight letter grades as O,A,B,C, D,F and X as shown in Table 2 Grade Points The letter grades are converted to figures to indicate performance of the students. The following are the guideline steps for the computation of grade points: i) All evaluations of different components of a course specified in the course plan i.e. scheme shall be done in marks for each student. ii) The marks of various components of college assessment and university conducted examination shall be added to get total marks secured for the given course. For example, out of a total of 100 marks for theory courses and 50 mark for laboratory courses. iii) These letter grades are assigned numerical equivalents called Grade Points, GP on a 06-point scale and are correlated with percentage score of the student in the given course as shown in the Table 2 given below. iv) For the given course, the adopted criteria of percentage marks given below shall then be used for the computation of grades and grade points. v) F grade stands for failure in that course examination. The course(s) in which a student has earned F-grade will be termed as back-log i.e. course(s) under ATKT. Such a student will be required to reappear in the given course examination in the supplementary examination. vi) X grade is awarded to a student who is absent in the examination or is not allowed to appear or could not appear in end semester examination (ESE)/POE in

6 a particular subject due to any reason, though he might have undergone other components such as mid semester exams, internal evaluation, term work etc. Such a student will be required to appear in the given course in which he/she has secured X -grade in the onward term. Table 2: Criteria for Award of Grades Grade Percentage score, X (Theory) Grade Points O A B C D F X Absent in Examination --- Credit Points Credit points stands for performance of student in a particular course. They are product of total credits of a course and grade point secured by the student in the given course. Yearly Grade Point Average (YGPA) It is indicative of performance of a student in the given year. The Grade Point Average for a year is obtained by adding the products of Actual Grade Points and relative weightages for different courses as shown in the scheme for respective year and dividing the total by the total credit hours for that semester as illustrated below. YGPA = [ C i G i + C ii G ii C n G n ] / ( C i + C ii + + C n ) Where, C No of Credits of individual course G Corresponding grade point obtained in the respective course. Examinee who are successful at each of the Post Graduate Diploma in Business Management Examination appearing in all subjects at one and the same time and obtain not less than 75% of the marks prescribed in a subject, shall be declared to have passed examination with Distinction in that subject.

7 Explanations: 1. Distinction at the Post Graduate Diploma in Business Management Examination shall be awarded on the basis of the marks obtained at the Post Graduate Diploma in Business Management Examination 2. Provisions of Direction No. 9 of 2002 relating to the Condonation of Deficiency of Marks for passing an Examination and of Ordinance No. 10 relating to Exemptions and Compartments shall apply to the examinations under this Ordinance. 3. An ex-student at an Examination under this Ordinance shall be eligible for readmission to a subsequent Examination on payment of fresh and such other fees as may be prescribed in this behalf. 4. (A) Any person who has passed Post Graduate Diploma in Business Management Examination under this Ordinance or any of the First degree Examination of this University or of any other Statutory University may on payment of the prescribed fee (Rs.100/- plus Rs. 10/- for each Practical as Examination Fee plus other fees per subject) be admitted to subsequent examination in one more optional subject/s not offered by him earlier for the examination, without being required to prosecute regular course of studies in the subject/subjects in a college. Such an examinee will be required to take simultaneously all the part Examinations leading to the Post Graduate Diploma in Business Management in subject/ subjects and on securing not less than the minimum marks prescribed for the subject/subjects shall be issued a Certificate of having passed Examination in the Additional subject/subjects as the case may be. (B) The application for the Admission to the Examination under (A) above shall be submitted to the Registrar not less than three months before the date of commencement of the examination. 5. As soon as possible after the examination, but not later than 30 th June nest following in case of examination held in March/April and 28 th February next following in the case of examination held in October/November, the Board of Examination shall publish a list of successful examinees at the Post Graduate Diploma in Business Management. 6. The names of examinees passing the Examination, as a whole in the minimum prescribed period and obtaining the prescribed number of

8 places in the First or Second Division, shall be arranged in order of Merit as provided in the Examinations in General Ordinance No. 6. Provided that the Merit lists shall only be published for Summer Examination. 7. Notwithstanding anything to the contrary in this Ordinance, no person shall be admitted to an examination under this Ordinance, if he has already passed that examination or an equivalent examination of any other Statutory University. 8. Examinees successful at the Post Graduate Diploma in Business Management shall on payment of the prescribed fees, receive a diploma in the prescribed form signed by the Vice- Chancellor. 9. Duration of the Course : Duration of course shall be of one academic year. 10. Examination : Examination of all the subject of post graduate programme shall be conducted twice in a year by the Gondwana University as per the scheme of the examination given in the appendix A,B and C. The examinations shall be held at such places and on such dates as notified by the University. 11. Without prejudice to other provisions of Ordinance no. 6 relating to the examination in general, provisions of Para 5,8,9,10,26,31 and 32 of the said ordinance shall apply to every student admitted to this diploma. 12. The fees for the tuition, examination, practical and other fees shall be as prescribed by the university from time to time. 13. The scope of the subject shall be as prescribed in the syllabus. 14. The medium of instruction and examination shall be English. 15. The number of paper and maximum marks assigned to each paper and minimum marks/grade, as examinee must obtain in order to pass the examination shall be as prescribed in appendix A and B as the case may be. 16. The examinee at each of the examination shall have option of not being declared successful at the examination in case he/she does not secure a minimum of grade equivalent to 40% marks at the examination. Once this option is exercised, the option shall be binding on the examinee for that examination only and it shall not be revoked under any circumstances.

9 17. The classification of the examinee successful at the end of final examination shall be as per the rules and regulations of Gondwana University,Gadchiroli. 18. The provisions of Direction no. 3 of 2007 for the award of grace marks for passing an examination, securing higher grade in subject(s) as updated from time to time shall apply to the examination under this direction. 19. The provisions of ordinance regarding improvement of Grade/Division shall be applicable. 20. The names of the successful examinee passing the examination as a whole in the minimum prescribed period and obtaining prescribed number of places securing the grades equivalent to first and second division shall be arranged in order of merit as provided in ordinance 6 relating to examination in general. 21. No candidate shall be admitted to an examination under this direction, if he/she have already passed the same examination of this university or of any other university. 22. Examinee successful at the final examination shall on payment of the prescribed fees, will be entitled for the award of the diploma in the prescribed form signed by the Vice-Chancellor. 23. For declaring the result, verification and revaluation the existing relevant ordinances are applicable. 24..If an examinee failed to pass the post graduate programme within three successive years from the date of his/her first admission to particular post graduate programme, he/she shall be declared as Not Fit for the Course (NFC) and he/she will not be allowed to appear further for any previous examination of the course. 25. Internal Assessment marks shall be awarded on the basis of Seminar, Viva and Assessment / Test examination conducted by college.

10 APPENDIX C General Rules and Regulations. A) Pattern of Questions Paper 1. Question paper will consist of eight questions and the examinee will have to attempt any four questions carrying 20 marks each. 2. Each paper will be of 3 hours duration. 3. Minimum passing marks in each head (Theory, Practical, and Internal assessment) will be 40%.

11 ORDINANCE NO.146 Appendix -A PGDBM Sr. No. Subject 1. Business Environment & Management Principles Periods per Week Max. marks 04 T 80 I 20 Min. Pass Marks in each Paper & Practical Min. Passing marks Theory Practi cal Internal credit Management Accounting & Financial Management 04 T 80 I Marketing & Sales Management 04 T 80 I Personnel & Human Resource Management 04 T 80 I Business Research Methods & Computing Techniques 04 T 80 I Project 04 P 50 V (P) (V) 08 T=Theory, I=Internal assessment,p=project, V=Viva Dr. R.P. Ingole Chairman Faculty of Commerce Gondwana University, Gadchiroli.

12 POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (PGDBM) Paper I Business Environment and Management Principle Objective : The contents aim at providing conceptual clarity regarding the business environment a manager has to operate in and the perspectives of management. The student is expected to understand related issues in Indian context. Level of knowledge : Average (A) UNIT-I Business Environment A Glimpse of Business Environment Types of Environment, Internal/ External environment, Micro Environment, competitive structure of Industries, competitor analysis, environmental analysis and strategic management. Environmental analysis and forecasting, environmental analysis technique, steps, approaches, benefits, importance, environmental forecasting, types, techniques, limitation. UNIT-II Economic, Political and Government Environment : Nature & Structure of Economy, economic policies, economic conditions. Function of state. Economic roles of government. Government and legal environment. Economic roles of government in India. The Constitutional environment. UNIT-III Natural, Technological & Demographic Environment : Natural environment, Technological environment, Innovation, technological leadership and followership, technology and competitive advantage, Sources of technological dynamics, Time Lag in Technology Introduction/ Absorption, Impact of Technology on Globalization. IT & Marketing, Transfer of Technology, Population Size, Fallowing Birth Rate and changing age structure and ethnic aspects. (B) Principles of Management: UNIT-IV Concept and development of Management Thought: Concept of management, management as an Art, as Sciences, Profession, Taylor s Philosophy of Scientific Management.

13 Functions of Management : Different levels of Management, Functions of Management, Functions of Top Management, Middle Management & Supervisory Management. UNIT-V Management Planning : Concept of Planning, Objects, Steps involved in planning, importance of planning, characteristics of good plan. Organizing : Concept, importance, of organization in management, types, merit & demerits of line organization, Line & Staff organization, Functional organization, Staff officers, Role of Committees, Span of control, Formal & Informal organization. Delegation of Authority : Importance of delegation, Principle of delegation of authority, obstacles in the process of delegation. UNIT-VI Communication : Communication in Management, Types of communication, Medias of communication, importance of communication, communication gap. Direction : Concept, Technique, consultative technique, autocratic technique, free rein technique, importance of direction. Control : Concept, need, importance, steps in establishing effective control. Lectures:- 60 or 45 minutes duration each Reference Books:- 1. Management - Hellrigel 2. Business Environment Francis Cherunilam 3. Management Principle & Practices Lallan, Prasad, S.S. Agrawal 4. Management Principle & Practices Gene Burton, Manab Thakur 5. Ramani Managing Alternatives (McMillan) 6. Tripathi/Reddy Principles of Management 7. Weihrich/Koontz Management-A Global Perspective 8. M S Gupta/Alka Gupta- Essentials of Management- Principles, Practices and Techniques 9. Lallan, Prasad/C S Agrawal Management Principles and Practices 10. Parag Diwan/D H Agrawal - Management Principles and Practices

14 Paper II Management Accounting & Financial Management Objectives : The course aims at providing insight in to the finance fuction of an organization. It also aims to impart conceptual and procedural skills related to various tools/techniques used in analyzing financial information. It is expected that a student is well informed about the current trends in the world of finance. Level of knowledge : Expert (A) Management Accounting : UNIT-I Financial statement interpretation & Analysis : concepts, objectives, Techniques- Comparative financial statement, Common Size statement, Ratio Analysis, Statement of change in financial position: Funds flow Analysis and Funds Flow statement, Cash flow Analysis and Cash Flow statements. Financial Planning : Meaning, basic considerations, steps, projected financial statement. UNIT-II Cost Profit Volume Analysis : CVP ratio, calculation of BEP, BEP and profit volume chart, produce mix decision, dropping product line, key factor analysis UNIT-III Budgets and Budgetary Control : Types of budgets Flexible Budget, Cash Budget etc, Preparation of Budget, Administration of budgetary control and reporting system, analysis of variances. (B) Financial Management : UNIT-IV Financial Needs of the Business Unit: Promotion of Corporation, Corporate securities, Shares and Debentures, other sources of obtaining finance, Short and Long term requirements. Nature of Investment And Financing Decisions : Decision criteria, Investment decisions, concepts of working capital, analysis of working capital, report on working capital management.

15 Capital Expenditures Decisions : Appraisal of Investment proposals, measuring the rate of return. Capital Budgeting: Typical cases, risk and uncertainty, Discounted cash flow methods, IRR Vs NVP. UNIT-V Cost of Capital : Individual and composite cost, WACC, leverage analysis, Capital structure, constituents and theories, optimal capital structure EBIT-EPS ANALYSIS. Working Capital Management: Concept, need, determinants, sources and approaches to financing, cash and receivables management, estimation of working capital requirement : Trade off of liquidity and profitability : Inventory Management : Selective inventory control- ABC, HML, VED, GOLF etc. UNIT-VI Portfolio Management and CAPM : Basic theory, risk and return, Portfolio Management, Theories of Portfolio selection, Capital Asser Pricing Model. Current Trends in Financial Markets: Insurances : Key issues, types of policies, various companies and major products, Role of IRDA, concept of brokerage and reinsurance. Mutual Funds : Key issues, types and funds, various companies and major products, Role of AMFI. Securitization : Concept and Procedure, private Placement. Derivatives: Future options and forwards features, trading mechanism and regulations. Lectures:- 60 or 45 minutes duration each Reference Books:- 1. Fundamental of Financial Management Brigham 2. Financial Management S. K. Banrjee 3. International Financial Management P. Jain 4. Bank Investment & Funds Management Halter 5. Halter Bank Investments and funds management (McMillan) 6. G Ragiburan Infrastructure and Development and Financing (McMillan) 7. O K Langdon Key accounts are Different (McMillan) 8. Gardner Treasury Management (McMillan) 9. P V Kulkarni - Financial Management 10. I M Pandey - Financial Management

16 Paper III Marketing and Sales Management Objective : The course aims at making a student aware of the intricacies of the market and marketing management in general and current trends/ issues in particular. The course also introduces the student to the characteristics, components, and various issues of sales management level of knowledge Expert. (A) Marketing Management: UNIT-I Field of Marketing Nature, Scope, Concepts, Evolution of Marketing Management, Feature of Modern Marketing, Marketing functions. Exchange, Distribution & Facilitating, Need for Marketing Information System. Marketing Segmentation : Methods of Marketing Segmentation, Characteristics of Sound Marketing Segmentation, Segmentation and Marketing Strategy. UNIT-II Product Planning and Development: Types of Product, Product Mix & Product Line Decision, Product Innovation, Branding, Packaging, Standardization, Simplification, Product Life Cycle- concept, strategies followed, Marketing Mix, Advertising- Meaning, role, types, objectives, advertising campaign, advertising copy of media and media planning DAGMAR. UNIT-III Marketing Specialties : Issue, Implications, Problem & Prospects In Marketing of Industrial Products, Consumer Products, Services Marketing, Software Marketing, Pharma-Marketing, Ruler Marketing, Multilevel Marketing, Consumerism, green Marketing, Current Trends, Concepts in Marketing. (B) Sales Management and Online Marketing : UNIT-IV Sales Marketing : Sales Forecasting Method, Evaluation, Sales Budget, Role of Personnel Selling- Nature, Role of Personnel Selling - Nature, Role of Sales Force, Personnel Selling Process, Steps in Selling Process, Relationship Marketing- Concept, Features, Principles, Ethical Issues.

17 UNIT-V Managing Sales force: Designing Sales Force Strategy & Structure : recruiting and Selection Sales People, Training, Compensating and Evaluating Sales People UNIT-VI Direct and Online Marketing: Meaning, Growth, Benefits, Customer Databases, Forms of Direct Marketing Communication, Face to Face Selling, Direct Mail Marketing, Catalog Marketing, Telemarketing, Direct Response TV Marketing, Kiosk Marketing. Online Consumer, Benefits of on line Marketing, Online Marketing Channels, Promises and Challenges of Online Marketing Lectures:- 60 or 45 minutes duration each Reference Books:- 1. Marketing Management By Philip Kotler 2. Marketing Management Cravens By Hills Woodruff 3. Marketing A Managerial Introduction By Gandhi 4. Marketing Information System By Davis Olsan 5. Consumer Behavior By Schiffman Kanuk

18 Paper IV Personnel and Human Resource Management Objective: The Course aims at providing a brief overview of the various functions of personnel department. It emphasized the need and methods of executive development. A student is expected to acquire the knowledge of the basic procedures and policies of human resource management in Indian context. Level of knowledge : Expert. (A) UNIT-I Personnel Management: Personnel Management : Definitions, Concept, Terminology, Characteristics and Quality of Personnel Manager, Role of Personnel Manager Objective of Personnel Management, Functions of Personnel Management, Personnel Policies. Aims, Objective Need, Principles, Sound Personnel Policy types and Converge of Personnel Polices. Personnel Records, Reports, Audit and Research. UNIT-II Human Resource Planning : Importance of HR, Manpower Planning, HR Planning Need, Benefits, Process. Job Description, Job Specifications. Recruitment and Selection Process various Issues & Process, Steps, Methods & Techniques. Psychological Testing, Interviews, Placement, & Induction. Promotion- Purpose, type & Procedure. Demotion Causes Transfer- Purpose, procedure, Separation & Dismissal, Absenteeism Control, Labour Turnover, Impact, causes, Control. UNIT-III Executive Development : Training Vs Development, Training- Need, Importance. Responsibility, Preparing Desire for Training Principles and concept of Training, The one Learning principles of Learning Curve, Steps in Training Programs, Different Training Methods, Evaluation of Effectiveness Ingredients of Management Development Programme, Approaches to MDP, Critique of MDP, Organizational Development- meaning Characteristics, Goals, Objectives, Values, Process.

19 UNIT-IV Wages And Salary Administration: Job Evaluation- Definition, objective, principles, procedure, advantages, limitations. Wage and salary administration- nature, purpose, wage determination process, wage administration rules, Rewards & Incentives Meaning, Features, Classification. (B) Human Resource Management UNIT-V Human Relations : Objective, Basic Themes, Philosophy Improvement in Human Objectives, Group and Group Dynamics, Process of Group Formation Motivation. Expectations of Worker, Human needs, Motivation Meaning, Need, Group Motivation, Motivation Theories- Theory X & Y. Carrot & Stick, Two Factor, Fear and Punishment, McCelends Achievement Theory, Porter and Lalwer Skinners, Theory of Operant Conditioning, Path Goal Hypothesis, Employer Moral- Moral and Performance, Evaluation, Improvement of Moral. UNIT-VI Management of Grievances: Discipline Meaning, Features, Aim, objectives, forms& types, Indiscipline,and misconduct, guidelines for a disciplinary action, penalties & punishment, procedure for disciplinary action, code of discipline in industry, in Indian industry. Industrial Disputes, Types, forms, causes, settlement. Trade Unions- objectives, functions, essentials of successful trade union. UNIT-VII Human Resources Accounting: Need Present Practice and Consequences, objectives, methods of valuation, benefits of HR audit objective, areas, benefits.

20 UNIT-VIII Exit Policy : VRS, effects of excess manpower, Exit policy, procedure for VRS. Current trend in HRM. Lectures:- 60 or 45 minutes duration each Reference Books:- 1. Personnel Management C.B. Mamoria and S. V. Gankar. 2. Personnel Management Bhatia S. K. and singh Nirmal 3. Personnel Management and Industrial Relations- R S Davar 4. Personnel Management Kumar Arun and Sharma Rachana 5. Personnel & HRM Sharma A. M. 6. Human Resource Management- Ashwathappa 7. Personnel Administration in India -P. Ghosh 8. Personnel Administration Practices- Rudra Basavraj 9. Personnel Management Text Cases- C.B. Mamoria, S. V. Gankar.

21 Paper V Business Research Methods and Computing Techniques Objective : The course aims at imparting the comprehensive knowledge of various research methods and their use in the field of management. Also a student is made aware of the use of computer in analyzing and presenting the research finding of a manager. Level of knowledge : Expert (A)Research Methods : UNIT-I The Role of Business Research : Scope of Business Research, managerial value of Business Research, major topic for research in business, types of Business Research, stages in research process, Beginning stages of research process. Nature of business problems, Importance of proper problem, definition process of problem, Exploratory research- Diagnosing, Screening & discovering, Experience survey, Secondary Data analysis, case studies. UNIT-II Survey Research : Nature, Errors in survey research, classifying survey research method, satisfaction survey- internal & external customer, media used to communicate with respondent, Human interactive and Electronic interactive, personal interview, telephone, self administered, questionnaires, pretests, observation, direct & television. UNIT-III Measurement & Sealing Concepts : Concepts, ruler of measurements, types of scales, index measures, criteria for good measurement. Attitude measurement: Attitude define, Attitude as a hypothetical construct, technique for measuring Attitude, Physiological measure of Attitude, rating scale, scale measuring behavioural intertions and expectations, Ranking, sorting, other methods of Attitude measurement. Questionnaire design- major decision & layout.

22 (B)Computing Technique : UNIT-IV Information System & Knowledge management Data. Information, and knowledge management, Global Information Systems, Decision Support Systems Database system, software, input management, Computerized Data Archives, Networks and Electronic data interchange, Internet, Navigating WWW, Interactive media, and Environmental Scanning, Information Technology, Intranets, Knowledge from Expert databases, Internet. UNIT-V Stages of Data Analysis : Editing, Coding, computerized data processing, recording, error checking, tabulation, cross tabulation, data transformation. Tabular & Graphic methods of Displaying data, computer programs. For analysis, computer graphics, Computer mapping interpretations. UNIT-VI Communicating Research Result: The communication models, Report Former, Effective use of graphic. Aids Tables & Charts. Oral Presentation, Power point Presentation: Features, Do s & Don ts, Reports on internet, research follow-up, Research report writing process. Lectures:- 60 or 45 minutes duration each Reference Books:- 1. Business Research Methods Willium G. Zikmund 2. Research Methodology C.R. Kothari 3. A first Course in Computer Saxena