PRESS KIT. 41, av. Pierre 1 er de Serbie PARIS, FRANCE T : +33 (0) F : +33 (0)

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2 CONTENTS The Hôtel de Sers, a five-star baby-palace P 1 The Marquis de Sers, the character behind the hotel P 2 Decoration in classical style with contemporary zest P 3 A hotel in the French feminine plural P 4 A gastronomic table P 5 Brunch P 6 Services P 7-8 Hotels member of Bessé Signature P 9 41, Avenue Pierre 1 er de Serbie PARIS - France -

3 The Hôtel de Sers, a five-star baby-palace In 1880, Henri-Léopold Charles, the Marquis de Sers, acquired a magnificent parcel of land in Paris, ideally located in the 8th arrondissement just a short distance from the Champs-Elysées. This area of the city was then home to the aristocracy, whose beautiful homes competed with each other in terms of luxury and elegance, and remain today symbols of the Belle Epoque style. The Marquis de Sers decided to have his own hôtel particulier (private residence) built there and called upon the architect Jules Pellechet to design it for him. The building s classically inspired design follows the Haussmann spirit that was the height of fashion toward the end of the Second Empire of Napoleon III and has all the prestige elements of the era, in particular a specially designed carriage entrance which gave direct access to a monumental staircase and a splendid reception room. The four-storey building bears witness to the luxurious standards of the period: the ground floor housed the service rooms; the first floor was reserved for guests and was divided between guest bedrooms and drawing rooms; the second floor had the owners bedrooms; and the servants accommodation occupied the top floor. Over the years a number of changes have been made to the original house, including raising of the roofline and the construction of another building next door. At the beginning of the twentieth century this considerable enlargement enabled the former private home to be developed into a palatial healthcare establishment. Later still, on further remodelling in 1935, it was converted into a hotel for travellers. When new to France in the mid-nineteenth century, the concept of a hotel as we would now recognise the term consisted not only of providing rooms and a restaurant for clients, but also of offering visits to places of interest to tourists. The conversion into a hotel was completely in tune with contemporary changes in Parisian lifestyle and the development of the areas around the main streets of the capital. Since then, the Hôtel de Sers has continued to welcome guests and provide services for their pleasure. In 2002 it was decided to renovate the establishment, with emphasis being put not only on the historical character of the building, but also on variety. And so it was that spaciousness and light became the hallmarks of the 45 bedrooms and 7 suites, expressing discreet luxury through completely new and contemporary design and decoration. The ultimate accolade came in 2009, when the Hôtel de Sers was honoured to receive its fifth star. 41, Avenue Pierre 1 er de Serbie PARIS - France - 1/9

4 The Marquis de Sers, the character behind the hotel Henri-Léopold Charles de Sers, son of Messire Armand Louis Melchior de Sers and Dame Gabrielle Julie Hortense Jougla de Paraza, was born in Toulouse on 25 October Former pupil of the Royal Military College of Saint-Cyr and descendant of a noble family of the former Province of Languedoc, the Marquis de Sers started his military career during the reign of Louis-Philippe ( ). As a Captain of Hussars he took part in the Crimean War ( ) and was awarded the Légion d Honneur. He also fought in the Italian campaign (1859) before taking off his uniform for the last time in In 1859, the Marquis de Sers married Louise Henriette Marie Jougla de Paraza, whose maternal family owned the Château de Madon, in Candé, 15 km (10 miles) from Blois. He later became mayor of that commune. When in 1871 he was elected député of Loir-et-Cher, an apartment in Paris became essential. In keeping with his position as a man of the world, he acquired a plot of land a mere stone s throw from the Champs-Elysées, in an area much sought after by the aristocracy and the upper middle classes. Today, the Hôtel de Sers is again bringing alive the original atmosphere of this former private town house in order to welcome guests into the warm and luxurious ambiance that was so dear to the Marquis de Sers. 41, Avenue Pierre 1 er de Serbie PARIS - France - 2/9

5 Decoration in classical style with contemporary zest In this rediscovery of its origins, the Hôtel de Sers is proud to show off the vast, 22-metre long gallery which now links the different areas of the hotel: a sober and discreet reception area, the monumental staircase which serves the former prestige floor of the Marquis s residence and also the grand salon, which has been restored to its full volume. The bedrooms, which were redecorated in 2012 by the architect Christophe Daudré, are reached by lifts in the new building, where clients can have a break by enjoying a beautiful and recently renovated library-loundge designed by Vidalenc Thomas. The bedrooms, which were redecorated in 2012 by the architect Christophe Daudré, are reached by lifts in the new building, in which can also be found a wonderful library and drawing room. The charm of these spacious bedrooms is enhanced by the small items of furniture made to measure in rosewood in a reflection of classical French furnishing. Only the most noble of materials have been chosen for the decoration, fabrics and chair coverings, such as taffeta, wool and leather. In each of the forty-five bedrooms and seven suites hang portraits of historical figures of the eighteenth and nineteenth centuries. Two of the seven suites are designated panoramic suites: from their magnificent furnished terraces, guests have breathtaking views over Paris and its finest monuments. For the very height of luxury the Hôtel de Sers offers a beautiful, 80 square metre (860 sq.ft.) apartment, in which everything has been designed with great thought to create the finest possible ambiance. Maintaining its harmonious mix of classical French styling and modernity, the Hôtel de Sers naturally offers high-tech facilities, among which are free WiFi, ipad in bedrooms, flat-screen TVs with video on demand and ipod speakers. The hotel also offers a wide range of quality services including a fitness room, sauna, hammam, jogging circuits, valet parking, laundry and 24-hour room service. 41, Avenue Pierre 1 er de Serbie PARIS - France - 3/9

6 A hotel in the French feminine plural ANNE JOUSSE Anne Jousse is president of the Bessé Signature hotel group and a member of the owning family. In 2003, after more than 20 years as an insurance broker for large French industrial groups and at the same time a Judge at the commercial court, she took up the hotel business. She transformed the Domaine de la Bretesche (in Brittany - a property bought by her father on love at first sight, into a luxurious and charming Relais & Châteaux with a starred restaurant, magnificent private salons and one of the finest golf courses in the west of France. Also in 2003, she encouraged her family to buy the now well-known Hôtel Bel-Ami ( which had attracted her by its ideal location in the heart of Saint-Germain des-prés, in Paris. Further dream locations were the Hôtel Edouard 7 ( and the Hôtel de Sers (). The latter has been remodelled into an environment which combines fascinating history (that of the Marquis de Sers) with the flamboyant luxury of the Haussmann era, yet all is in keeping with the demands of the twenty-first century. Most recently the Hôtel Vernet ( has been added to the list of establishments belonging to the Bessé Signature group. These hotels are the backbone of the new Bessé Signature group, whose philosophy is to provide hotels in the spirit of our times. Anne Jousse plans to develop the group through cultivating the personality of each establishment and a spirit that comes from family ownership, for her synonymous with incomparable quality of service. Finally, in last february, the Montalembert Hotel ( joined Bessé Signature, located in the Left Bank, not far from the Bel Ami. JENNIFER BOCCARA After gaining valuable experience as the commercial and marketing director of the Hotel Warwick Champs-Elysées, with the group Hôtels et Résidences du Roy (Hotel California and Royal Hôtel in Paris), and later at the Concorde Lafayette, Jennifer Boccara became General Manager of the Hôtel de la Paix in Geneva, which had then been taken over by the Concorde Hotels group. In 2004, a few months after the l Hôtel de Sers was opened, Jennifer Boccara took over the direction of this baby palace with the unceasing aim to surpass the quality of all that is on offer, and with unequalled dynamism and insistence on high standards in order to make this exceptional hotel the place to be. In December 2013, she was also appointed General Manager of the Edouard7 Hotel. 41, Avenue Pierre 1 er de Serbie PARIS - France - 4/9

7 A gastronomic table No stay at the Hôtel de Sers would be complete without a gourmet visit to the gastronomic restaurant a bright, colourful and contemporary environment. The Restaurant De Sers, under the leadership of its chef Jordan Delamotte, offers modern French cuisine prepared from carefully selected products. Its innovative menu is regularly renewed in order to offer as far as is possible products that are in season. The Restaurant De Sers was redecorated in 2013 by the architect Michel Cancio Martins, and now basks in a bright, modern atmosphere benefitting from natural light from the internal terrace. In winter, the terrace is transformed into a heated patio protected by an arbour roof, and becomes the Salon Signature. Every Sunday, the brunch, served from 11.30am to 3.30pm, is an invitation to enjoy your weekend to the full among friends or family. Something else new, the Hôtel de Sers invites you to relax after work (Happy Hours). With its impeccable service and its ideal location next to the Champs-Elysées, the Hôtel de Sers brings together the charm of the past with the spirit of today. In attracting a demanding international clientele, it has become a real haven of good fortune. 41, Avenue Pierre 1 er de Serbie PARIS - France - 5/9

8 Brunch EVERY SUNDAY FROM AM TO 3.30 PM 69 for adults / 27 for children under 10 years old TEA, COFFEE AND CHOCOLATE EGGS - Coffee - pure Arabica from Mexico Prepared to order as you wish - Cocoa - from Abbaye des Sept-Fonds - Red Sun Rooibos tea - from Africa SALADS - Echinacea green tea - Caesar salad: romaine lettuce, shavings of Pecorino Romano, chicken breast CEREALS - Light salad: baby spinach leaves, feta, - Corn flakes tomato, olives and artichoke hearts - Chocolate-flavoured flakes - Tomato salad: cherry tomatoes, - Five-fruit Muesli mozzarella, basil oil, cucumber - Oat flakes - Prawns, oysters and smoked salmon - Selection of charcuterie CAKES AND PASTRIES - Cheese board - Croissant - Pain au chocolat MAIN DISHES - Apple turnover Savoury dishes based on fish and meat, - Sweet brioche always chosen from what is in season - Cookies - Muffins LES DESSERTS - Brownies Buffet of mini desserts, petits fours and - Bagels special home made pastries - Pancakes All our products, fruit and vegetables are - Waffles of organic origin - French toast The desserts and All our products, fruits and vegetables arise from the organic farming. RESERVATION RESTAURANT T. : +33 (0) restauration@hoteldesers.com 6/9

9 BEDROOMS AND SUITES TARIFFS Superior rooms Deluxe rooms Junior suites Panoramic suites Apartment ACCOMMODATION - The hotel is equipped to receive handicapped guests; the bedrooms are non-smoking; there is a security system - Individual air conditioning - Double glazing - Internet connection, free WiFi - i-pads available in bedrooms - Fax connection in suites - Flat-screen TV, and TV on demand - Loudspeakers for i-pod - 2 telephones with direct line and voic - Safe - Mini-bar - Hairdryer - Bath and/or shower RELAXATION AND BEAUTY - Fitness room - Sauna and hammam - Massages - Jogging circuits RESERVATION 41, Avenue Pierre 1 er de Serbie PARIS - France Site web : - Contact : resa@hoteldesers.com Tél. réservations : Fax : /9

10 RESTAURANT and BAR - Covered restaurant and garden courtyard: to seat 85 - Bar lounge - Business breakfasts: Continental 29, Fitness 35 and American 39 - Sunday brunch - Happy Hours every day from 4 to 8 pm GUEST SERVICES - Laundry - 24-hour room service - Concierge - Salon available for private hire; seminar service - Valet parking - Private car park ACCESS - Airport: Roissy-Charles-de-Gaulle: 40 min (30 km/19 miles) - Train: TGV/Eurostar: 15 min (4 km/3 miles) - Metro: George V (line 1), Alma Marceau (line 9) - Bus: Lines 32, 73 and 92 - Taxis NEIGHBOURHOOD - Champs-Elysées, Arc de Triomphe, Avenue Montaigne, Musée d Art Moderne (Museum of modern art) - Eiffel Tower (10 min) - The Louvre and the Musée d Orsay (20 min) CONTACT 41, Avenue Pierre 1 er de Serbie PARIS - France Site web : - Contact : contact@hoteldesers.com Tél. réservations : Fax : /9

11 Bessé Signature Hotels L HÔTEL EDOUARD 7 **** 39 avenue de l Opéra - PARIS 2 e L HÔTEL BEL AMI ***** 7-11 rue Saint-Benoît - PARIS 6 e L HÔTEL MONTALEMBERT ***** 3, rue de Montalembert - PARIS 7 e Tél. : L ***** 41 avenue Pierre 1 er de Serbie - PARIS 8 e L HÔTEL VERNET ***** 25 rue Vernet - PARIS 8 e LE DOMAINE DE LA BRETESCHE - Relais & châteaux Hôtel Golf & Spa, à Missillac près de la Baule en Loire Atlantique PRESS CONTACT Contact : Lucile Vallet Tél. : contact@hoteldesers.com 9/9