WHY GREENWAY. A Capabilities Presentation from the. Satisfaction & Product Reliability. Jerry Lumpkin Sr. Director of Strategic Partners
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1 WHY A Capabilities Presentation from the Top Rated EHR Solution in Customer Satisfaction & Product Reliability Jerry Lumpkin Sr. Director of Strategic Partners
2 WHY LEADERSHIP IN HEALTHCARE IT Founded in %+ growth based in Carrollton, employees Georgia 12 years of consistent fiscal growth
3 WHY HIGHEST EHR ADOPTION RATE 100% S ADOPTION RATE 40% everyone else 40% Is the average EHR adoption rate nationally More than 90% of our provider customers fully use our EHR solution at the point of care due to our usability, highquality implementation and training services and technology platform. Harvard Business Review 2009
4 WHY MEGATRENDS DRIVE INNOVATION High-performing practices & clinical i l leaders must be ahead of trends. Greenway s vision and foundation continues to push hthe edge of what s possible ahead of the EHR curve. I M P R O V I NG P O P U L A T I O N H E A L T H C O N S U M E R I S M E L E C T R O N I F I C A T I O N
5 WHY ORGANICALLY INTEGRATED Alerts & Recall Notices Demographics Lab Orders EHR One Practice ce Solution Management ICD-9 Codes Patient Reminders CPT Codes Scheduling
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13 WHY Mobile State-of-the-art Revenue desktop Cycle Management solution that provides that enables services anytime clinical anywhere to streamline research access the secure patient web portal and PHR Integrated A A solution EHR, help practice you manage management your community and interoperability healthcare to participation claims the enterprise information and billing care process providers need most
14 WHY HHS & CMS STRATEGY Solutions that address the HHS Framework for Strategic Action INFORM CLINICAL PRACTICE INTERCONNECT CLINICIANS PERSONALIZE CARE IMPROVE POPULATION HEALTH Inform Clinical Practice Incentivize EHR Adoption Reduce risk of EHR Investment Promote EHR diffusion in rural and underserved areas Interconnect Clinicians Foster regional collaborations Develop a national health information network Coordinate federal health information systems Personalize Care Encourage use of PHRs Enhance E h informed consumer choice Promote use of telehealth systems Improve Population Health Unify public health surveillance architectures Streamline quality and health status monitoring Accelerate research and dissemination of evidence
15 WHY NATIONAL FOOTPRINT 27 6,500 2, Million physicians specialties patient sites charts & subspecialties
16 WHY INNOVATIVE TECHNOLOGY go paperless customization features remote updates much quicker intuitive & easy to use
17 WHY SUPERIOR CUSTOMER SERVICE AWARDED FOR AMB EMR 2-5, AMB EMR 6-25, PM 6-25 PrimeSuite is the only EHR to win 3 Best in KLAS Awards 2 years in a row * and 2009 Top 20 Best in KLAS Awards: Software and Professional Services
18 WHY A PROVEN BUSINESS CASE Professional Park Medical Carrollton, GA Increased charges $72,500 per provider Massapequa Heart North Seaford, NY Reduced annual office supplies $150,000 Transcription annual savings $130,000 Oswego Ob/Gyn Oswego, NY Improved annual collection rate by $40,000 per provider
19 WHY MEANINGFUL USE COMMITMENT PrimeSUITE 2011 is an ONC-ATCB certified 2011/2012 Complete EHR. Awarded a 5-Star Usability Rating by CCHIT. Greenway Guarantee G ff th t t i d t t th t t ill Greenway offers the strongest industry guarantee that our customers will meet Meaningful Use and ARRA Requirements. Now and in the future.
20 EVOLVING SHAPING THE FUTURE The The INDUSTRY Industry is is moving Our SOLUTION is ready An integrated Clinical, Financial and Research Platform Healthcare Healthcare Public Health A Fusion Life Sciences Life Sciences Public Health RCM EHR Research You Managed Software + Managed Managed Software + Managed Services
21 WHY SOLID FOUNDATION FOR GROWTH Very large, growing market Proven and experienced team Proven physicianti product centric Physician s Infrastructure Long term partnerships p with our Customers
22 Target Market Profile Practice Size: 1 to 100 physicians Practice Specialties: 32 medical specialties Market Focus: Private Medical Practices Hospital Owned Medical Practices Medical Practices affiliated w/ Independent Physician Associations Medical Practices connected through h HIEs Medical Practices affiliated with RECs
23 Bronze Partner Recruitment Vendor endorsements through which we receive lead referrals. Greenway contracts directly with the customer and provides all PrimeSuite services directly. Bronze partner can contract with the customer for the sale, installation and support for all 3 rd party hardware and software or have the customer procure directly from Greenway. Training Must attend Sales Certification Class via webinar. Must attend a hardware certification class if they elect to sell hardware. Sales cycle and pricing managed by Greenway RSM following introduction from partner. Tiered Endorser Fee Structure (subject to client discounting): 0 to 25 Licenses = 5% 26 to 75 Licenses = 10% 76 + Licenses = 15% Greenway Medical Technologies, Inc. CONFIDENTIAL
24 Gold Partner Recruitment Partner acts as Systems Integrator / VAR of Greenway software for practices of 1 to 7 providers. Customer contracts with the Partner for Greenway licensing and all related services. Start-up Fee = $20, payment as credit for future licenses. Training Curriculum & BAP Certification: Sales Certification Class 3 days PrimeSuite Practice Management Certification Class 4 days PrimeSuite EHR Certification Class 4 days Technical Services Certification Class 3 days Participation in two customer deployments (shadowing events) Sales & Marketing Support: Field Sales Support from Greenway RSMs Provision of demonstration software Access to BAP Resource Library includes marketing collateral, presentation materials, customer case studies, graphics, etc. Participation in monthly update calls & distribution groups. Co-operative marketing joint tradeshow participation, regional lead generation campaigns, joint webinars & expert speakers. Revenue Sharing: Greenway software = ~30% with opportunities to earn more Associated hardware = 100% to BAP Associated deployment / training services = 100% to BAP Associated software support / maintenance services = 50% to BAP Greenway Medical Technologies, Inc. CONFIDENTIAL
25 Platinum Partner Recruitment ONLY SUCCESSFUL GOLD BAPS CONSIDERED FOR THIS LEVEL. Partner acts as Systems Integrator / VAR of Greenway software for practices of any size. Customer contracts with the Partner for Greenway licensing and all related services. Start-up Fee = $20, payment as credit for future licenses. Training Curriculum & BAP Certification: Assumes completion & certification as a Gold BAP Currently supporting at least ten (10) existing Greenway customers Completion of Greenway Expert Certification Large Practice Project Management Certification Client Survey Success w/ 85% Satisfactory Score Achievement Sales & Marketing Support: Field Sales Support from Greenway RSMs Provision of demonstration software Access to BAP Resource Library includes marketing collateral, presentation materials, customer case studies, graphics, etc. Participation in monthly update calls & distribution groups. Co-operative marketing joint tradeshow participation, regional lead generation campaigns, joint webinars & expert speakers. Revenue Sharing: Greenway software = ~40% Associated hardware = 100% to BAP Associated deployment / training services = 100% to BAP Associated software support / maintenance services = 50% to BAP Greenway Medical Technologies, Inc. CONFIDENTIAL
26 Why Greenway? SERVICE: Proven as the best service provider to its partners and customers in the market KLAS awards! INNOVATION: Advanced EHR Solution integrated system based on the Microsoft.NET platform that is interoperable between practices, hospital, labs and HIEs. LEADERSHIP: First to deliver integrated system, exchange patient information electronically, achieve CCHIT certification, enable clinical research! PARTNERSHIP: A do right company strategically focused on revenue expansion through sales distribution.
27 Thank You! Please come by our booth Friday during the TechMed Showcase for a chance to win an Apple ipad! JerryLumpkin@greenwaymedical.com MattPierce@greenwaymedical.com
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