SAP PartnerEdge for Application Development Building Business Success for the Future. July 2015

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1 SAP PartnerEdge for Application Development Building Business Success for the Future July 2015

2 We are living in a world of unprecedented change and empowerment of people More mobile devices than people More data in last 5 years than in entire history of humankind 30B devices wirelessly connected to the internet of everything by 2020 >1B people engaged in social networks 2015 SAP SE or an SAP affiliate company. All rights reserved. 2

3 Winning solution providers will take advantage of this huge opportunity Accelerate Deliver smaller projects Provide rapid time to value Cloud first strategy will double to 70% over the next four years among CIOs Innovate Simplify Leverage advanced technologies Productize custom best practices Offer ready-to-consume apps Support try-and-buy, on demand Sell and buy in new ways Big Data technology and services to grow six times faster than overall IT market until % of new IT investments will involve line-of-business executives by 2016 Source: IDC, Gartner 2015 SAP SE or an SAP affiliate company. All rights reserved. 3

4 Partner types no longer exist Only 16% focus on one model exclusively Esp. Cloud-partners expected to also engage in Product model Product Services Resale 2015 SAP SE or an SAP affiliate company. All rights reserved. 4

5 SAP is your partner of choice to bring more innovations to customers faster than ever Sustainable innovator >260k customers, ~18k ee s in R&D (>25%) Partnering is key competence ~12k partners Platform company half of our sw revenue Build -ecosystem growth developers, start-ups and ISVs SAP HANA platform complete, open, on prem or in the Cloud Best partner program for ISVs Simple User Experience Applications Analytics Partners SAP HANA Platform 2015 SAP SE or an SAP affiliate company. All rights reserved. 5

6 Get what you need to turn challenges into opportunities with SAP? Partners need SAP delivers Access to latest platform technologies for differentiation Adoption of platform SAP win Attractiveness of platform Partner win Platforms ready for innovative solutions Effective and comprehensive enablement Self-service as well as remote enablement and coaching Ability to expand markets and scope Availability of solutions Customer win Access to SAP customer base and Go-to-market services Smooth engagement with low overhead Comprehensive partner program with attractive terms 2015 SAP SE or an SAP affiliate company. All rights reserved. 6

7 DIS- COVER INNOVATE MONETIZE Innovate and monetize your business solutions leveraging SAP PartnerEdge for Application Development Cloud On premise SAP Store Sell Choose your innovation packs SAP HANA App Services Application integration SAP HANA Cloud Platform SAP HANA and DBs Co-Sell** SAP HANA Cloud Integration Business intelligence Partner with SAP globally Bundle app with SAP technology*** Mobile SAP Business One Low annual fee Base Fee: 2000 HCP-Pack: 1500* Each other pack: 500* Explore SAP PartnerEdge for Application Development Open Ecosystem Free 1 year * cost for additional options may apply ** for apps built on SAP HANA or SAP HANA Cloud Platform *** since mid-july 2015 available through separate OEM program and contract 2015 SAP SE or an SAP affiliate company. All rights reserved. 7

8 Program and resulting applications appreciated by the market Critigen is thrilled to be a part of this cutting-edge program and we would highly recommend it to other organizations that would like to build innovative applications. Tom Turchioe, CTO, Critigen [BusinessPad-Application by DS Group is] a truly global and successful solution. Dario Scagliotti, Luxottica Group CIO offer great value to gicom and are perfectly aligned with our strategy [ ] we will become even more productive Stefan Hilger, gicom We ve deployed Liquid Decisions to ~1,000 salespeople. The app is receiving rave reviews and very high adoption. Brian Nooney Director, Sales Solutions Mohawk Flooring 2015 SAP SE or an SAP affiliate company. All rights reserved. 8

9 Interact easily with SAP through one gateway Application Development Partner Center Full lifecycle coverage Hot topics and news Quality-assured enablement assets Onboarding tools Access to self-service and remote services Process wizards Community access Partnership interactions SAP SE or an SAP affiliate company. All rights reserved. 9

10 Expand your market reach by leveraging digital commerce Reach Potential: 260,000+ SAP customers Listing of all partner apps* Federated search across SAP and partner apps Ability to sell as agent PayPal option for collection Available in 36 countries In App search for certified partner apps for SuccessFactors Extension Revenue sharing (15%) only for transactions closed via digital channel 1,800+ Solutions (>50% from partners; as of Sept. 2014) 8,000+ Online transactions (+24% YoY) +60% YoY-increase in visits 1,000,000+ Unique visitors (+74% YoY) * optional for partner solutions embedding SAP technology 2015 SAP SE or an SAP affiliate company. All rights reserved. Unless specified otherwise figures for Oct 2013 Sep

11 Take advantage of marketing support from SAP Marketing support for partners Marketing Support Options Featured Partners on SAP Social Media* SAP Joint Demand Gen Campaigns* SAP Community Network SAP Events or Roadshows SAP Internal Field Awareness and Promotion* Tools and Infrastructure Find Partners Easily elearnings / Trainings Promotional Tools on Best Practices References Tool Virtual Agency (coming soon) Partner App Catalog (for SAP sales) Partner Finder * for select high-potential applications 2015 SAP SE or an SAP affiliate company. All rights reserved. 11

12 Drive Demand and Increase Pipeline Activity SAP Go-to-market support Customer Success Story SAP branded templates Increase awareness Reference based selling Customer Webinar Invite your customer to speak on a webinar* SAP endorsement as applicable Co-branded event templates and promotions Pipeline Activity Establish pipeline cadence with SAP Convert pipeline faster Co-Sell with SAP Sales Demand Generation Webinar platform and registrations Social Media promotions, blogs, Direct and list rental for reduced fee** *) Additional terms & conditions may apply **) Service is subject to additional terms & conditions with a third party SAP SE or an SAP affiliate company. All rights reserved. 12

13 Get exposure to Customers & Influencers The SAP PartnerEdge for Application Development Challenges Decide to be part of the game and submit your proposals Get creative and enter your application ideas now Commit to get enabled Sign up to the SAP PartnerEdge program for Application Development. Become an SAP Partner or Exploration Member now to receive program benefits Build your application Use the enablement provided by the program to create a market leading application and submit that application for certification Join the SAP PartnerEdge program for Application Development as partner And publish your application on the SAP Store Your chance to win big! Experts select the winners and finalists. Your chance to win an Award and get promoted at a key SAP or industry event! More information on the Partner Center incl. winners and finalists for Mobile and SAP HANA & SAP HANA Cloud SAP SE or an SAP affiliate company. All rights reserved. 13

14 Summary: Three reasons to join SAP PartnerEdge program for Application Development 1 Expand your business and customer reach in alignment with SAP s open platform strategy 2 Differentiate yourself through accelerated innovation based on SAP s platform innovations in Cloud, Mobile & Big Data 3 Benefit from SAP s comprehensive development and demand generation services provided under one simple partner program globally 2015 SAP SE or an SAP affiliate company. All rights reserved. 14

15 Simple Sign-up - On-Line! Turn business trends and innovative technologies into new sales opportunities Visit the partner center and sign up now! SAP SE or an SAP affiliate company. All rights reserved. 15

16 Backups

17 SAP HANA Cloud Platform Innovation pack plus additional resources options (prices in EUR p.m.) Infrastructure Database Application SAP HANA Cloud Compute Unit SAP HANA dedicated instance Portal Administrator User Professional (2 cores, 4GB) GB Portal Site visits (1.000) Premium (4 cores, 8GB) GB SAP Jam test tenant Custom Domain 3 rd party Connection Document Storage (10 GB) 10.- SAP Jam addtl language pack SAP Jam enterprise language pack (37 lang.) Bandwidth (10 GB) 4.- SuccessFactors test tenant* On request SAP Cloud for Customer test tenant Innovation pack for SAP HANA Cloud Platform 1500 per year SAP HANA Cloud Platform SDK and tools for Java 2 compute units "lite edition" for development and testing 1 GB structured shared SAP HANA database storage 10 GB bandwidth 10 GB of unstructured storage volume tier SAP HANA App Services, 2 Cloud Portal Administrators SAP HANA App Services, Cloud Portal, 4000 Site Visits SAP Web IDE Coaching, online learning, Webinars 2015 SAP SE or an SAP affiliate company. All rights reserved. * Extension package included 17

18 2015 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP SE or an SAP affiliate company. All rights reserved. 18

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