Rodney B. Warnick Professor Hospitality and Tourism Management Education: Research/Teaching Interests: Selected Publications:

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1 Rodney B. Warnick Professor Hospitality and Tourism Management Telephone: Office: Flint 204D Education: Ph.D., Penn State University, 1983 M.R.P., Penn State University, 1982 M.S., University of Montana, 1976 B.S., Frostburg State University, 1975 Research/Teaching Interests: Recreation, Sport, and Tourism Trends Consumer Behavior in Recreation, Sports, and Tourism Service Marketing in the Hospitality, Sports, and Tourism Industries Club Management Hospitality and Tourism Marketing Recreation and Resort Management Selected Publications: Warnick, Rodney B., David C. Bojanic and Elizabeth Cartier Economic Impact Measurements: A Second Look in An Extended Special Event Setting. Journal of Travel Research. (Under review and revisions) Bojanic, David C. and Rodney B. Warnick Effects of Hotel Type and Seasonality on International Hotel Performance in Taiwan. International Journal of Hospitality Management. (Under Review) Warnick, Rodney B., David C. Bojanic, and Feng Xu "Using a Trade Market Analysis Technique to Refine Measurements for Economic Impact Analysis of Special Events." Journal of Travel Research (2013): (In press). Oh, Haemoon, Miyoung Jeong, Ally Lee & Rodney Warnick. (2013). "Attitudinal and Situational Determinants of Self-Service Technology Use. Journal of Hospitality & Tourism Research. (In press). Warnick, Rodney B.; David Bojanic; Apurv Mathur and Deepak Ninan Segmenting Event Attendees on Travel Distance, Frequency of Attendance, and Involvement Measures: A Cluster Segmentation Technique. Event Management Journal. 15 (1): Kim, Jinhoo, David C. Bojanic, and Rodney B. Warnick "Price Bundling and Travel Product Pricing Practices Used by Online Channels of Distribution." Journal of Travel Research. 47 (4): Schuett, Michael A., Rodney B. Warnick, and Jennifer Lu "Qualitative Analysis of National Outdoor Recreation Surveys." Journal of Park and Recreation Administration. 27 (2):

2 Warnick, Rodney B. and Meng Cheng "Female Travel Trends: A Look Back to the Future." Tourism Research International. 12(2): Bojanic, David, Rodney B. Warnick and Michael Musante "An Extension of Burgernomics: Using a Full-Service Restaurant Product to Measure Purchasing Power Parity." Journal of Hospitality Financial Management. 15 (1): Books and Book Chapters: Warnick, Rodney B Golf and Club Management. (Chapter 20) in Principles and Practices in Sport Management. (Lisa P. Masteralexis, Carol A. Barr and Mary A. Hums; editors. Third Edition). Sudbury, MA: Jones and Bartlett Publishers. pp Robertson, Robert and Rodney B. Warnick Recreation Activities in Rural America: An Update in Encyclopedia of Rural America: The Land and People. Volume 2, M-Z. "Chapter 6", Santa Barbara, CA: ABC-CLIO, Inc. Grants and Projects: Warnick, Rodney B Measuring the Economic Impacts and Significane of the Great New England Air Show. A 3000 participant household survey on the impact of visitor expenditures to an air show operated by the Galaxy Community at the Westover Air Reserves. Warnick, Rodney B Measuring the Impact of the Avenue of States Experience on the Big E. A 5000 household survey on the impact of visitor experiences to the New England State Fair (The Big E). Stevens, Thomas and Rodney B. Warnick (Co-PIs) Title: "An Assessment of Factors Affecting Forest Recreation Participation Trends." A Joint Venture Agreement between the US Forest Service, U.S. Department of Agriculture Northeast Research Station and the University of Massachusetts at Amherst. Competitive Research Project, Funded. Warnick, Rodney B. and David C. Bojanic Westfield International Air Show Economic Significance and Market Analysis Study. Study jointly developed through the Westfield Air Show Committee, the Air National Guard and the Greater Springfield Convention and Visitors Bureau and the HTM Department. Warnick, Rodney B. and David C. Bojanic Volleyball Hall of Fame Event and Market Analysis. Study jointly developed through the Volleyball Hall of Fame and the Greater Springfield Convention and Visitors Bureau and the HTM Department. Warnick, Rodney B. and David C. Bojanic Great New England Air Show Economic Significance and Market Analysis Study. Study jointly developed through the Westover Air Base, the Galaxy Council and the Greater Springfield Convention and Visitors Bureau and the HTM Department. Warnick, Rodney B Plum Creek Rezoning and Market Demand Project Moosehead Lake Region of Greenville, Maine. Under contract to Plum Creek 2

3 Development Company of Seattle, Washington was contracted as an expert witness to conduct a recreation market demand analysis for two resort development projects in the Moosehead Lake Region of Greenville, Maine. The project involved the data analysis of three travel activities and 14 recreation and outdoor recreation pursuits of 17 metropolitan areas on the east coast of the US that were group into three (3) distinct geographic regions or areas. Included intensive cross examination reporting and testimony in December Warnick, Rodney B. and David C. Bojanic Return to Academia Grant. Provost's Office of Research program entitled, Research Leadership Action (RLA) funded with matching funds of from New England Club Managers Association, UMass Alumni Association, and UMass Outreach. Funded one-day workshop of club managers and keynote speakers for industry and research outreach and management training. Research Proceedings: Warnick, Rodney B. & Elizabeth Cartier. Seasonality: Defining the Term for Research and Management Applications. Proceedings of the 2014 Travel and Tourism Research Conference TTRA 45th Annual International Conference Brussels, Belgium. June (Poster Session) Warnick, Rodney B.; David Bojanic, & Elizabeth Cartier. Economic Impact and Significance Studies: Research Measurement. Proceedings of the 2013 Travel and Tourism Research Conference TTRA 44th Annual International Conference Kansas City, Missouri. June 20-22, (Poster Session) Warnick, Rodney B.; David Bojanic, & Elizabeth Cartier. Economic Impact Research: Review of Measurement Techniques in a Special Event. Proceedings of the 2013 Northeast Recreation Research Conference. Gen. Tech. Report, Newtown Square, PA: U.S. Department of Agriculture, U.S. Forest Service, Northeast Experiment Research Station. Conference Location Cooperstown, NY. Pages TBA. Warnick, Rodney B. & Elizabeth Cartier. Seasonality of Travel: Boundary Terms and Patterns in Search and Tourism Behavior Proceedings of the 2013 Northeast Recreation Research Conference. Gen. Tech. Report, Newtown Square, PA: U.S. Department of Agriculture, U.S. Forest Service, Northeast Experiment Research Station. Conference Location Cooperstown, NY. Pages TBA. Warnick, Rodney B. and David C. Bojanic Measuring Economic Impact: Marketing Implications for Improving Sponsorship, Political Support and Community Involvement. Proceedings of the International Council of Air Shows. Las Vegas, Nevada. Xu, Feng; Rodney B. Warnick and David C. Bojanic Economic Impact and Significance Additional Insights for Measurement in Special Events. Proceedings of the 2012 Northeast Recreation Research Conference. Gen. Tech. Report, Newtown Square, PA: U.S. Department of Agriculture, U.S. Forest Service, Northeast Experiment Research Station. Pages TBA. Warnick, Rodney B.; and Michael A. Schuett National Park Service Visitation and Interest in the Outdoors An Update Proceedings of the 2012 Northeast Recreation Research Conference. Gen. Tech. Report, Newtown Square, PA: U.S. Department of Agriculture, U.S. Forest Service, Northeast Experiment Research Station. Pages TBA. 3

4 Warnick, Rodney B. and David C. Bojanic Economic Impact Studies for Air Shows. Proceedings of the International Council of Air Shows. Las Vegas, Nevada. Warnick, Rodney B. and David C. Bojanic Advanced Economic Impact Studies and Market Analysis Case Studies. Proceedings of the International Council of Air Shows. Las Vegas, Nevada. Warnick, Rodney B.; David C. Bojanic and Rachel Arendse Economic Impact and Market Analysis Measures of a Special Event: the Westfield International Air Show. Proceedings of the 2011 Northeastern Recreation Research Symposium. Gen. Tech. Report, Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station, Pages TBA. Bristow, Robert and Rodney B. Warnick Updating State Comprehensive Outdoor Recreation Plans: An Application of Geographic Information and Data Systems Data.. Proceedings of the 2011 Northeastern Recreation Research Symposium. Gen. Tech. Report, Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station, Pages TBA. Warnick, Rodney B.; Michael Schuett National Park Service Visitation and Interest in the Outdoors: An Update through Proceedings of the 2011 Northeastern Recreation Research Symposium. Gen. Tech. Report, Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station, Pages TBA. Warnick, Rodney B. and David C. Bojanic Purchase Decision Involvement: Event Management Segments and Related Event Behavior. Proceedings of the 2010 Northeastern Recreation Research Symposium. Gen. Tech. Report, Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station, Pages Warnick, Rodney B.; Schuett, Michael A.; Kuentzel, Walt; More, Thomas A Changes in National Park Visitation ( ) and Interest in Outdoor Activities ( ). In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: Warnick, Rodney B New England's Travel and Tourism Markets: Trends in Geographic Target Markets Beyond the 90s--the Y2K Decade. In: Klenosky, David B.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2008 Northeastern Recreation Research Symposium; 2008 March 30 - April 1; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-42. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: Warnick, Rodney B "Back to the Future: Trends in the Northeast Recreation, Tourism and Future Research. A Founders' Forum Presentation." In: Peden, John G.; Schuster, Rudy M., comps., eds. Proceedings of the 2005 Northeastern Recreation Research Symposium April 10-12; Bolton Landing, NY. Gen. Tech. Rep. NE-341. Newtown Square, PA: U.S. Forest Service, Northeastern Research Station. pp

5 Academic and Professional Activities: Member. University Relations Football Committee. University of Massachusetts, Present. Member. Department Personnel Committee. Department of Hospitality and Tourism Management. Isenberg School of Management. (2013 to Present). Co-Chair and Secretary. Athletic Council, Faculty Senate Councils, University of Massachusetts. (1995 Present). Member. Campus Physical Planning Council. Faculty Senate Councils, University of Massachusetts. (2009 to Present) Department Head, Department of Hospitality and Tourism Management. Isenberg School of Management. (2007 to 2009). Member. Greater Springfield Convention and Visitors Bureau. (2008 to Present). Faculty Intern, The Breakers, Palm Beach, Florida, Summer Coordinator. Development Project, Newmarket International. Delphi Software Donation to Hospitality and Tourism Management Department. Planning Board Member, Northeast Recreation Research Conference. (1989 to Present) Associate Editor, Journal of Hospitality & Leisure Marketing. (1994 to Present) Member and Part Chair, Department Scholarship Committee. (2005 to Present) Compliance Chair, UMass NCAA Accreditation Review Committee. (2005 to 2007) Consultant and Certification Instructor. Professional Golfers Association (PGA). Palm Beach Gardens, FL. (1994 to 1998) Consultant. Smuggler's Notch Resort. Jeffersonville, VT. (1992 to Present) Co-Principal Investigator. Research Grants from Massachusetts Department of Environmental Management, Boston, MA. (1988 to 1992) Consultant. Ladies Professional Golfers Association (LPGA) Grant. Daytona Beach, FL. (1995 to 1997) Member. Deerfield Recreation Committee. Deerfield, MA to Present. Awards: Kelleher Outstanding Faculty/Staff Contributing to Student Success Award Outstanding Scientific Paper Reviewer Clubs/Meetings. International Council on Hotel, Restaurant and Institutional Education, Howdy Award Departmental Award for Service to the Tourism Industry, Certified Club Professional Credits. Club Managers Association of America and New England Club Managers Association Credit Program to Present. New England Club Managers Association. Faculty Advisor Award Isenberg College Teaching Award. University of Massachusetts College of Food and Natural Resources. Outreach Award. University of Massachusetts Center for Teaching TeachNology Fellow. University of Massachusetts to Kelleher Outstanding Faculty/Staff Contributing to Student Success Award Club Foundation Faculty Fellowship. Alexandria, Virginia Professional Memberships: New England Club Managers Association. Member and Faculty Advisor to Present. Club Managers Association of America. Member and Faculty Advisor to Present. ICHRIE. Member to Present. Massachusetts Recreation and Park Association to National Recreation and Park Association to Note: Research and refereed publications listed here from 2006 to Present. Additional listings available upon request. 5