Innovative Ways of Teaching Entrepreneurship in Credit and Credit-Free Environments

Transcription

1 Innovative Ways of Teaching Entrepreneurship in Credit and Credit-Free Environments DONNA DUFFEY JOHNSON COUNTY COMMUNITY COLLEGE OVERLAND PARK, KANSAS

2 INNOVATIVE WAYS OF TEACHING ENTREPRENEURSHIP Topics for today s presentation: Why entrepreneurship education at America s Community Colleges? Who are today s entrepreneurship students? JCCC s mission regarding entrepreneurship education JCCC s history in entrepreneurship education Courses, programs, and certificates Replicable models JCCC s future in entrepreneurship education 2

3 INNOVATIVE WAYS OF TEACHING ENTREPRENEURSHIP Why entrepreneurship education at America s Community Colleges? Era of entrepreneurship Students are demanding more entrepreneurship courses Community Colleges and two-year institutions of higher education are uniquely positioned 3

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5 WHO ARE THESE STUDENTS? Just out of high school the aspiring entrepreneur ( Be My Own Boss wannabe) Dual enrollees (high school and college or multiple colleges) Completers of Associates, Bachelors and/or graduate degrees but not finding acceptable employment opportunities Employed in the corporate world but not finding selfgratification Employed in the corporate world as an intrapreneur but not finding adequate recognition 5

6 WHO ARE THESE STUDENTS? Skill master but no business acumen Business master but no skill acumen Family member living in the same household as an entrepreneur Displaced worker Retiree Returning Veteran Immigrant Population 6

7 ALIGNMENT WITH JCCC S MISSION STATEMENT Learning comes first at JCCC. The college: delivers lifelong educational programs and services that are convenient and accessible provides professional training opportunities provides opportunities for personal growth and cultural enrichment maintains a caring, supportive environment stimulates economic development is accountable to its stakeholders 7

8 CURRICULUM ALIGNMENT WITH JCCC S MISSION STATEMENT JCCC s Entrepreneurship Programming Mission Statement To support entrepreneurship education in credit and noncredit formats To continuously seek quality improvement in curriculum, programming and delivery formats To continuously explore and implement initiatives that weave entrepreneurship education throughout the college To be a metropolitan, state, and national example of successful entrepreneurship education at community colleges To share our learning experiences in entrepreneurship education with other community colleges in order to expand and enhance their role in entrepreneurship education via the development and delivery of quality programming 8

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10 PROGRAM OUTCOMES ALIGNMENT WITH JCCC Student success in the Entrepreneurship program is defined in the following ways: Did the student complete a business plan and learn the process of business planning. Ultimately, did the student open the business developed in the business plan. Based on what the student learned in their ENTR coursework, the student could be contributing meaningfully as an intrapreneur demonstrating the concepts of entrepreneurial thinking within their business unit in a corporate setting. Based on what the student learned in their ENTR coursework, the student could determine that their near future would be best spent in a corporate environment to further their learning experience before embarking on an entrepreneurial venture. Additionally, an acceptable outcome would be for that student to realize that they should not become an entrepreneur. 10

11 JCCC S HISTORY Small Business Development Center (SBDC) established at JCCC AAS Entrepreneurship degree (64 credit hours) Entrepreneurship Certificate (29 credit hours) and Business Plan Mini-Certificate (5 credit hours) Developed Model 1: joint effort between credit/ noncredit divisions Developed Model 2: Program- Specific Entrepreneurship certificates Total = 9 Added 2 new credit courses; ENTR credit courses = 12 Added 7 new Program- Specific Entrepreneurship Certificates Total = 16 Added 6 additional Program- Specific Entrepreneurship Certificates Total = 22 11

12 JCCC S HISTORY 1983: Small Business Development Center (SBDC) located at JCCC 1992: AAS Entrepreneurship degree (64 cr.hr) 1994: Entrepreneurship Certificate (29 cr.hr.) 1994: Business Plan Mini-Certificate (now 7 cr.hr.) 2003: Developed 1 st Model: an internal linkage/partnership between credit and noncredit divisions : developed 2 nd Model: an internal linkage/partnership presenting program-specific entrepreneurship certificates (current total=25 program-specific entrepreneurship certificates) 2007: Opened Center for Entrepreneurship 12

13 JCCC S HISTORY: COURSES JCCC s 12 Credit Courses in Entrepreneurship (ENTR) (totaling 25 credit hours) Introduction to Entrepreneurship (2) Opportunity Analysis (2) FastTrac Business Plan (3) Legal Issues for Small Business (2) Financial Management for Small Business (2) Franchising (3) Entrepreneurial Marketing (2) Family Business (3) Funding Acquisition (2) Capstone (2) Internship I (1) Internship II (1) 13

14 JCCC S HISTORY: PROGRAMS AND CERTIFICATES Current Entrepreneurship Programs and Certificates include: Entrepreneurship AAS Degree Program - 64 credit hours Entrepreneurship Vocational Certificate Program -29 credit hours (designed for students with existing degree) Entrepreneurship Mini-Certificate Program 7 credit hours (designed to add-on to any degree program) Entrepreneurship Program-Certificate Programs Currently 25 certificates have been developed averaging 34 credit hours each (developed in collaboration with existing career programs on campus) 14

15 JCCC S HISTORY: PROGRAM-SPECIFIC ENTREPRENEURSHIP CERTIFICATES 1. Automotive Technology 2. Bed & Breakfast 3. Bookkeeping 4. Business Administrative Assistant 5. Catering 6. Digital Music Production 7. Fashion Garment Alteration 8. Fashion Design 9. Fashion Merchandising 10. Floral Design 11. Game Design 12. Healthcare Interpreting 13. Horticulture 15

16 JCCC S HISTORY: PROGRAM-SPECIFIC ENTREPRENEURSHIP CERTIFICATES 14. Hospitality 15. Interior Design and Merchandising 16. Landscape Technician 17. Legal Nurse Consultant 18. Marketing Specialist 19. Medical Administrative Assistant 20. Multimedia Design 21. Pastry/Baking 22. Sustainable Agriculture 23. Tax Preparation 24. Visual Merchandising 25. Web Design 16

17 JCCC S HISTORY: REPLICABLE MODELS MODEL #1 Beginning 2003: 1 st Model for Weaving Entrepreneurship throughout an Institution: Bridging the Gap Between Credit and Non-Credit A joint effort between JCCC s credit and noncredit divisions (ENTR credit programming and SBDC programming). A cross-marketing initiative connecting both divisions in an effort to maximize the service level offering to Johnson County aspiring and existing entrepreneurs. 17

18 JCCC S HISTORY: REPLICABLE MODELS MODEL #1 Why address bridging the gap between credit and non-credit initiatives for your community s entrepreneurs? Entrepreneurship training programming/initiatives have typically been born in non-credit programming venues The addition of credit programming adds credibility to your institution s programming initiatives A synergistic strategy provides entrepreneurs in your community entrepreneurship education for both the aspiring entrepreneurs (credit programming) and existing entrepreneurs (non-credit programming). A synergistic approach provides entrepreneurs in your community the opportunity for lifelong learning an opportunity to develop, grow and sustain their entrepreneurial venture adding economic vitality to your community. 18

19 CREATING THE FUTURE: ENTREPRENEURSHIP EDUCATION JCCC S HISTORY: REPLICABLE MODELS MODEL #1 Bridging the gap strategies between credit and non- credit (or ENTR credit programming and SBDC programming) : Recognize common goals and strategies between credit and non-credit entrepreneurship programming Students/clients Courses/workshops Resource materials Financial responsibility in program operation 19

20 JCCC S HISTORY: REPLICABLE MODELS MODEL #1 Bridging the gap strategies (continued): Develop a cross-marketing initiative connecting both divisions to maximize service to aspiring and existing entrepreneurs Offer specific credit courses to non-credit students, thus reducing perceived overlap between credit/noncredit offerings; reduced confusion and complaints Direct credit graduates to the Small Business Development Center for ongoing assistance (workshops and one-to-one counseling) 20

21 JCCC S HISTORY: REPLICABLE MODELS MODEL #1 3 Steps to Entrepreneurial Success at JCCC Step 1: Master the skill and knowledge you need for your chosen field. Step 2: Take entrepreneurship credit classes so you are ready to launch your own business successfully! Step 3: Enhance your business skills through ongoing noncredit workshops, plus FREE one-on-one assistance from a SBDC business consultant. 21

22 JCCC S HISTORY: REPLICABLE MODELS MODEL #1 Step 3: Enhance your business skills through ongoing noncredit workshops. Topics include: How to Start and Manage a Home-Based Business Clean Up Your Credit Rating Success Right from the Start Meet the Tax Man: Your Tax Responsibility in the State of Kansas Sales and Use Tax Information for Construction Contractors Strategic Business Planning for Profitable Growth IRS Small Business Tax Workshop Financing Options for Your Business Business Valuation 22

23 JCCC S HISTORY: REPLICABLE MODELS MODEL #1 Step 3: Enhance your business skills through ongoing noncredit workshops. Topics include (continued): The Process of Raising Capital Bootstrapping Your Business Workshop Family Business Series: Family Business as a System Family Business Succession and Estate Planning Family Business Strategic Planning QuickBooks Pro/Premier for Contractors Intermediate QuickBooks Pro Workshop Introduction to QuickBooks Point of Sale Introduction to QuickBooks Payroll 23

24 JCCC S HISTORY: REPLICABLE MODELS MODEL #2 1. Automotive Technology 2. Bed and Breakfast Bookkeeping Business Administrative Assistant 5. Catering Digital Music Production Fashion Alteration 8. Fashion Design 9. Fashion Merchandising 10. Floral Design 11. Game Design 12. Health Care Interpreting 13. Horticulture 14. Hospitality ENTREPRENEURSHIP Interior Design 16. Landscape Technician 17. Legal Nurse Consultant 18. Marketing Specialist 19. Medical Administrative Assistant 20. Multimedia Design 21. Pastry/Baking 22. Sustainable Agriculture 23. Tax Preparation 24. Visual Merchandising 25. Web Design 24

25 JCCC S HISTORY: REPLICABLE MODELS MODEL # : 2008: 2nd Model for Weaving Entrepreneurship throughout an Institution: Program-specific Entrepreneurship Certificates Program-specific Entrepreneurship Certificates defined: Each of the Program-specific Entrepreneurship Certificates average ~ 34 credit hours (or ½ of an Associate s degree) Each certificate packages existing skill courses with existing Entrepreneurship credit courses Each certificate was developed in collaboration with the department chair of the skill program Each certificate contains ~ 2/3 of the credit hours in skill-based courses from the partnering department and ~1/3 of the credit hours in Entrepreneurship courses Certificates do not contain general education courses 25

26 JCCC S HISTORY: REPLICABLE MODELS MODEL #2 WHY did we decide to pursue this initiative? 1. Not successful with Mini-Certificate program (had been our attempt to weave entrepreneurship throughout the institution) 2. Recognition that successful entrepreneurship programs in baccalaureate institutions had a mechanism to weave entrepreneurship throughout their institutions 3. Identified that our best target audience was existing JCCC students and, most specifically, career program students (an internal audience is less expensive to attract) 4. Growth of certificate programs on campus and identification of audiences served by certificates 5. Potential for increased graduation rates 26

27 JCCC S HISTORY: REPLICABLE MODELS MODEL #2 What partner-colleagues say about their entrepreneurship certificates They all recognize that many of their students desire to open their own businesses, They view this new certificate within their program as another OPTION for their students, NOT as a substitute for their AAS degree programs, They recognize that the entrepreneurial student profile doesn t often graduate from their AAS degree programs but rather self-selects from their courses that which they think are important and then goes out and opens a business (not always with success!), 27

28 JCCC S HISTORY: REPLICABLE MODELS MODEL #2 What partner-colleagues say about their entrepreneurship certificates (continued): They recognize that this option will much more likely insure the student s entrepreneurial success than a collection of self-selected coursework, They recognize that lending institutions like collections of curriculum that have been developed by faculty members rather than by students, AND, Because this initiative has the potential of increasing our graduation rates because we have packaged curriculum that actually meets the customer s educational objective. 28

29 JCCC S HISTORY: REPLICABLE MODELS MODELS #1 AND #2 My best advice to implement these models: Learn to play well with others! 29

30 JCCC S HISTORY: JCCC S FUTURE IN ENTREPRENEURSHIP EDUCATION The goals of the Entrepreneurship team at JCCC include: Continuous quality improvement of all entrepreneurship initiatives Increase our awareness of successful entrepreneurship education initiatives at our nation s institutions of higher learning Enhance the branding and visibility of JCCC s Center for Entrepreneurship Format expansion all courses ultimately available with both face-toface and online section offerings Expanded internal audience reach to include development of new general education course: Innovation and Creativity Develop and deliver additional coursework (credit and non-credit) relevant to the needs of our constituency 30

31 JCCC S HISTORY: JCCC S FUTURE IN ENTREPRENEURSHIP EDUCATION The goals of the Entrepreneurship team at JCCC include: Develop additional program-specific entrepreneurship certificates Student organization: CEO Collegiate Entrepreneurs Organization Expand articulation agreements both above and below our level Develop and deliver high school faculty entrepreneurship training Develop and deliver youth entrepreneurship summer camps Expand communication of initiatives/models to interested community colleges 31

32 INNOVATIVE WAYS OF TEACHING ENTREPRENEURSHIP IN CREDIT AND CREDIT-FREE ENVIRONMENTS Thank you! Donna Duffey Professor and Department Chair, Entrepreneurship Johnson County Community College College Boulevard, Regnier Center (RC) 240, Box 69 Overland Park, Kansas Ext