CASI ONLINE POLICY BLOG CONCEPT

Transcription

1 CASI: Public Participation in Developing a Common Framework for Assessment and Management of Sustainable Innovation THEME SiS Mobilisation and Mutual Learning (MML) Action Plans: Mainstreaming Science in Society Actions in Research Grant Agreement no CASI ONLINE POLICY BLOG CONCEPT Deliverable 7.4 Workpackage 7 Policy Watch Organisation responsible for the deliverable KU Leuven Date of delivery February 2015 Project start date: January 2014 Duration: 42 months Coordinating organisation: ARC Fund Applied Research and Communications Fund, Bulgaria Dissemination level: Public This project has received funding from the European Union s Seventh Framework Programme for Research, Technological Development and Demonstration under grant agreement no

2 The information in this document is provided as is and no guarantee or warranty is given that the information is fit for any particular purpose. The user thereof uses the information at its sole risk and liability. Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use that might be made of the following information. CASI [2015]. Reproduction is authorised provided the source is acknowledged. i

3 List of CASI Project Partners PP1/ARC Fund PP2/CUE PP3/DBT PP4/CSRC PP5/TUDo Applied Research and Communications Fund 5 Alexander Zhendov St Sofia 1113 Bulgaria T Coventry University Enterprises Limited Priory Street Coventry, United Kingdom CV1 5FB T +44 (0) Danish Board of Technology Foundation Toldbodgade 12 DK København K Denmark T Consumer Society Research Centre P.O.Box 40 (Unioninkatu 40) FI Helsingin yliopisto T SOCIETY- RESEARCH- CENTRE/ Sozialforschungsstelle Dortmund Evinger Platz Dortmund Germany T DORTMUND.DE PP6/UP University of Primorska Titov trg Koper / Capodistria Slovenia T ii

4 PP7/PSTP PP8/INOVA+ PP9/META Poznan Science and Technology Park ul. Rubież Poznań Wielkopolska Poland T Inova+ Centro de Inovação de Matosinhos Rua Dr. Afonso Cordeiro, Matosinhos Portugal T META Group S.r.l. Italy T GROUP.COM PP10/INCREASE TIME SA PP11/COMUNE DI MONZA Increase Time SA Rua Dr. Afonso Cordeiro, 877 Sala Matosinhos Portugal T Municipality of Monza Piazza Trento e Trieste Monza Italy T PP12/MUNICIPIO DE ESPINHO Câmara Municipal de Espinho Praça Dr. José Oliveira Salvador Apartado Espinho Portugal T ESPINHO.PT iii

5 PP13/ZSI CENTRE FOR SOCIAL INNOVATION Ltd Linke Wienzeile 246 A Wien Austria T PP14/UNIMB PP15/Cleantech Bulgaria PP16/UNIMAN PP17/KU Leuven PP18/TL PP19/FD Università degli Studi di Milano- Bicocca Piazza dell'ateneo Nuovo, , Milano Italy T Cleantech Bulgaria 15 Svetlostrui St., entr. A Sofia 1111 Bulgaria T The University of Manchester Oxford Road Manchester M13 9PL United Kingdom T KU Leuven Oude Markt 13 Bus Leuven Belgium T TechnoLogica 46, Chervena stena St 1421 Sofia Bulgaria T Futures Diamond, s. r. o. Plzeňská Prague 5 Czech Republic T iv

6 Table of contents List of CASI Project Partners... ii 1. Purpose Description Interlinkages with other work packages Post structure and style Post content Management and timing Timing and involvement of all partners Interaction... 3 Table 1. Time schedule for writing and uploading blog posts... 4 v

7 1. Purpose The CASI blog serves as a non- stop knowledge hub for the audience of CASI (policy- makers, knowledge institutions, innovation agents, civil society organizations, other stakeholders and citizens), allowing them to read analysis and reviews about sustainable innovation- related (best) practices, events, policies, research, ideas etc. The blog focuses on policy and provides an interface for CASI to promote sustainable innovation and interact with professionals and the broad public. Thematically, the CASI policy blog focuses on the Horizon 2020 grand challenge on climate action, environment, resource efficiency and raw materials. Major strategic developments and major legislative developments are of particular interest and relate in the CASI context to the Europe 2020 strategy, the Horizon 2020 framework programme on research and innovation as well as developments in more specialised fields of sustainable innovation at European, national and local levels. 2. Description Content creation and management of the CASI policy blog will promote policy development dissemination on a European, national and local level and improve awareness on sustainable innovation related policies, practices, events, research etc. The CASI policy blog provides the CASI project a communication channel to disseminate and put the numerous contributions of the project in a policy context and perspective to policy professionals and a broad audience. Policies are here interpreted as broader than government policies, but refer to a course or principle of action, guiding principle or procedure adopted or proposed by individuals, organisations, businesses, political party or government intended to influence and determine decisions, actions and other matters. The task will concentrate on content creation, management, utilising the web infrastructure developed in Task All partners will contribute to the content of the CASI policy blog as per a pre- agreed schedule included as part of the Communications package. Besides contributing to the blog according to this schedule (see Table 1), partners are free to contribute to the blog when they see an opportunity to draw attention to policy challenges or propose responses based on new knowledge created during the CASI project. Visitors can be invited to contribute to the CASI policy blog by posting and by commenting. KU Leuven reviews and approves posts and comments and can invite other partners to support this activity. A blog differs from an academic journal or book in the sense that it aims at addressing both policy professionals and a broad audience. The style of blogs is therefore different; a blog post should target to be easily accessible and comprehensible in order to disseminate policy insights and spur new policy debates. 3. Interlinkages with other work packages The CASI policy blog is part of work package (WP) 7 Policy Watch. WP7 feeds to WP8 (Policy recommendations). It is also connected to WP4 (CFAMSI) and to WP10 (Communications and dissemination). WP2 (State of the Art) will especially feed task 7.4, since the CASI policy blog can showcase the application of CFAMSI (WPs 4-6) to the framing of sustainable innovation discourses. Additionally, several outputs of CASI can be used as a source of information for writing blog posts. The blog supports putting CASI contributions such as sustainable innovations mapping (WP2) in a policy context and perspective, provides an additional opportunity to reflect on policy insights gathered in CASI dialogue activities such as citizen and expert meetings (WP3), and enables follow- up of previously published policy briefs and recommendations (WPs 7 and 8). 1

8 4. Post structure and style The developed web infrastructure allows uploading blog posts and commenting to blog posts. Bloggers (partners or visitors) are asked to tag their blog post in order to structure the CASI policy blog among a certain amount of tags (especially concerning the grand challenges climate action, environment, resource efficiency and raw materials as well as major strategic and legislative developments). The list of tags will be updated during the lifetime of CASI in order to offer the possibility to link the content of blog posts with the output of other CASI work packages. The template of a blog post consists of a title, a picture (if the blogger wants to upload a picture) and a number of paragraphs. There are no strict restrictions on length but partners are encouraged to keep watch over the length in order to not exhaust readers. The title of a blog post should be effective, meaning that visitors and readers should be attracted by the title to actually read the blog post. A title therefore should be engaging, short, setting the right expectation, highlighting a key word and teasing curiosity. The style of a blog post is not academic. Bloggers write in an easily comprehensible way to make blog posts accessible to policy professionals and a broad audience, including interested laymen. In other words, a blog serves as an excellent communication channel to disseminate academic, professional or technical expertise and knowledge to a broader audience. The way a blogger writes about a certain topic can differ due to for example the nature of the topic or argument of the blogger. It should therefore be stressed that although blog posts can directly relate to output of the CASI project, the statements of the bloggers (partners and visitors) are not of CASI but of the bloggers themselves, which is made clear with a disclaimer in the blog. 5. Post content The content of blog posts on the CASI policy blog relates to the H2020 grand challenge Climate action, environment, resource efficiency and raw materials, and sustainable innovation. The broad interpretation of policies (see above) gives room to a number of topics to write about for bloggers: government policies, policies adopted or initiated by business, events organised around policies, policies adopted or initiated by citizens, a book or article related to sustainable innovation policies etc. The content of blog posts on the CASI blog can be direct outputs of the CASI project, e.g. blog posts on policy briefs or case studies on the one hand, or not relate to direct outputs of the CASI project, e.g. blog posts on events organised by a partner s institution or an article about sustainable innovation issues on the other hand. The purpose to open up the CASI blog to more topics than only direct output of CASI is to connect the CASI project with the outer and to ensure a lifetime beyond the CASI project. Since blog posts present sustainable innovation policies in a way that is accessible by policy professionals and a broad audience, the CASI policy blog can be regarded as a strategy of the CASI project to promote sustainable innovation policy developments, dissemination and improve awareness about local, national and European developments. The bloggers have to respect the following rules: - CASI policy blog may not be used for any form of advertising or commercial purposes. - The bloggers may not use the CASI blog in a manner that violates EU or national/regional laws. - Non- CASI bloggers may not attempt to gain unauthorised access to other parts of the CASI website. - In all cases the blog posts have to emphasise relevance to CASI objectives and thematic focus. - Non- CASI bloggers will provide information (contact information and affiliation) to KU Leuven prior to posting content on the CASI web- site. KU Leuven team reserves the right to review all content before publishing the blog posts on the CASI website, as well as to refuse publishing in case of irrelevant and/or inappropriate content. 2

9 6. Management and timing KU Leuven is responsible for the content management of the CASI blog and may invite other partners to support reviewing blog posts. The management concerns the development of a time schedule as a way to ensure the participation of all partners in the CASI blog, in addition to a strategy to develop a conversation with the audience of CASI. 6.1 Timing and involvement of all partners During CM3 (September 2014) in Dortmund partners agreed upon a time schedule for writing and uploading blog posts (see Table 1). According to the schedule each partner will write and upload at least 8 blog posts. Each month 4 partners will write one blog post. Those 4 partners have to upload their blog post by the 15 th of the following month. Frequent updates will ensure the blog delivers timely and interesting content on policy related issues. The KU Leuven sends an e- mail at the beginning of each month in order to remind the assigned partners to their task of writing one blog post. Partners will be asked to upload their blog post by the 15 th of the following month. 6.2 Interaction The strategy to develop interaction with the audience of CASI relates to: - - Ensuring frequent updates: new blog posts and comments Disseminating to the audience of CASI, using a variety of communication channels It is not only important to ensure frequent updates, but also to make an effort in disseminating blog posts and comments to the audience of CASI. First, partners are encouraged to promote the CASI blog among their personal network (policy- makers, academics, civil society organisation, and businesses). Second, following the time schedule (see Table 1), the KU Leuven sends an e- mail at the beginning of each month in order to remind the assigned partners to comment to another blog post. The dissemination of blog posts will be included in the broader communication and dissemination strategy of the CASI project. 3

10 Table 1. Time schedule for writing and uploading blog posts 4

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