Fall 2008 Information Pack for Fairs & Guides

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1 WORLD MBA TOUR TM Fall 2008 Information Pack for Fairs & Guides The best source of MBA applicants around the world 50 cities in 32 countries Latin America North America Europe Asia Pacific India & Middle East

2 Feedback from QS World MBA Tour Fall 2007 North American Schools We had a great Fall travel season in 2007 and have heard great feedback about all of the QS World Tour events we attended. The events were well organized and we were well prepared and had an opportunity to meet some great candidates, who we are now evaluating. Rabia Ahmed, NYU Stern The Fairs this Fall have been great and, as always, excellent support from QS. Cheryl Millington, Toronto Rotman We rely on the World MBA Tour to meet many candidates; we feel that the tours attract individuals who become successful applicants. Marilyn Yakowitz, Wharton European Schools The Fairs worked very well, with a big increase in applications we can directly attribute to the Fairs - everyone is very happy. Oliver Matthews, St. Gallen Yet again we have been really happy with the Tour and plan to attend every city. You are consistently running great Fairs. Reflecting this, our application numbers are excellent. Deise Leobet, IE Business School The QS World MBA Tour assists in the optimization of HEC s recruitment activities and has proven to be a primary source of great candidates year after year Mélisa Broussin, HEC Paris We have consistently generated excellent enquiries from the QS World MBA Tour, which is a key part of our marketing strategy. QS is our key supplier. Paul Healy, Manchester Business School Rest of World Schools QS staff are very professional and supportive and the Fairs are excellent. CEIBS Excellent quality of candidates and congratulations to the QS team support for all the work. You did a great job. Daniel Tijerina, EGADE We have met good quality candidates throughout the Tour! Peter Dale, Melbourne Business School Companies Citi was excited to be the education finance partner for the North America QS World MBA Tour. We had the opportunity to provide over 10,000 students with information and guidance on the financial aid process. Heidi Sisson, Citi Graduate Segment Manager We were very impressed with both the turnout and the quality of the candidates at the QS World MBA Tour in Moscow. Schlomit Gruman-Navot, HR Director Russia & CIS, SAP I had never attended an event where everyone I spoke with was a potential candidate for the firm. All of them were amazing candidates! Nicole Wallentin, Talent Acquisition Manager at Deloitte

3 Contents QS World MBA Tour Recent Feedback The Best Source of MBA Applicants Around the World A Few Summary Facts and Figures We attract quality candidates - consistently We innovate to bring you the best candidates We deliver exceptional customer care We are effective in terms of cost and time QS Media Partners Exceptional global media coverage Unparalleled editorial exposure Preferential advertising opportunities QS World Exec MBA Tour, TopExecEd Guide and Online TopMBA Career Guide distributed free at each Fair... 9 Tour Statistics from Included in your package: Complimentary Services Schedule - World MBA Tour - Fall Feedback and City Profiles for 2008 Latin America North Americ Europe Asia Pacific India & Middle East Feedback in numbers...26 QS Looking at the bigger picture Client List World MBA Tour Rate Card Order Form Terms & Conditions In partnership with: TopMBA Career Guide: Distributed free at every QS World MBA Tour Fair TopMBA.com: Over 1 million visitors in 2007 TopApply: Converting enquiries into students

4 The Best Source of MBA Applicants Around the World Dear Colleagues, As we begin the 14th year of the QS World MBA Tour, the team at QS would like to thank you for the tremendous support and collegiate atmosphere you help us create in our marathon journey across 32 countries. Across the page you will find the facts and figures of the Tour and TopMBA.com which confirm that, unlike other fair organizers and web channels, we consistently deliver exceptional results: quality MBA applicants in record numbers innovative content doubling web traffic to over 1 million web visitors to TopMBA.com superlative feedback for customer service the best value channel, bar none, for reaching MBA applicants worldwide The QS World MBA Tour helps build your brand in new markets and brings you MBA students, ensuring the diversity that enriches your student experiences. In our advisory groups and seminars, schools have consistently confirmed that a high proportion of your current students attended the QS World MBA Tour. Our Tour creates a pipeline for the future, yielding unique databases for 2009 entry and the years ahead, as well as providing a shield against any downturn. Our unique partnerships with the world s leading business media attract quality business professionals both before they take the GMAT as well as in the final stages of their MBA search. No other organization contributes MBA editorial across such an extensive array of media worldwide (see our media coverage) a massive undertaking. Year after year, 95% or more of attendees rate the QS World MBA Tour very useful or useful. The decision making process for the millennial generation, saturated with web information overload, relies on direct reassurance, making face-to-face recruitment an essential part of a school s marketing mix. Whether you visit an international market just once in the year, or plan to return, the QS World MBA Tour is the most reliable and cost-effective first step. And of course, the more Fairs you attend, the more cost-effective, and the greater is the ROI. With the QS World MBA Tour you have the peace of mind to know that we always deliver. Please complete the enclosed booking form to reserve your place on the 2008 Fall Tour. Schools signing up before 26th May 2008 will benefit from the Early Bird booking rates and will also appear in promotional materials. We look forward to working with you again at the world s best source of MBA applicants. Best regards, Nunzio Quacquarelli, Zoya Zaitseva and the whole QS World MBA Tour team

5 Summary Facts and Figures We attract quality candidates consistently The QS World MBA Tour actively markets to a new pool of young professionals each year. As a result of our intense and demanding global campaigns the Tour in 2007: attracted a total of 51,719 targeted registered candidates averaged over 1,077 registered candidates per city across all 48 venues championed QS Women in Leadership and attracted a record 19,319 highly motivated women attracted 5,039 candidates seeking Executive MBA programs contributed over 3000 press articles and advertisements in over 350 media and web sites With 80% of its 200 participants coming from outside of France, HEC needs to find quality candidates.the QS World MBA Tour understands those needs for diversity and international exposure and is therefore bringing a significant number of qualified candidates who ultimately apply to our program. Mélisa Broussin, HEC Paris We innovate - online to bring you the best candidates, face-to-face and online Over 1,050,000 visitors to TopMBA.com website almost twice the previous year s traffic which has links from thousands of web sites around the world, including many of the world s leading media sites, and many original projects like QS TopMBA Scorecard, QS Scholarship databases etc. QS TopMBA Outreach a unique feature of the Tour: 210 schools used this online tool to communicate efficiently with candidates pre- and post-fair. Your school can access visitor data and send targeted campaigns to those candidates that match your profile. Daily Reach (percent) Topmba.com Apr Jul Oct 2008 Jan topmba.com thembatour.com accessmba.com 2008 Jan 18 Source: Alexa 2008 We deliver - exceptional customer care Over 1,500 feedback forms were collected from exhibitors at the QS World MBA Tour, in order to measure satisfaction. The QS World MBA Tour team prides itself on service and in 2007: very good/excellent ratings for quality of service were achieved in 47 out of 48 venues very good/excellent ratings for candidate quality were achieved in 44 out of 48 venues more than 6,000 applicants took part in our applicant research, confirming that meeting admissions officers and alumni remains the most useful source of MBA information 95.4% of attendees found the QS World MBA Tour useful or very useful We save your time and cost in just 15 weeks during the Fall of 2008, your school can promote itself and meet candidates in up to 50 cities in 32 countries the Tour is offered at a fraction of the cost of any other marketing approach. On a cost per candidate basis, our Fairs remain per cent less expensive than our nearest competitor we help you reduce costs by offering the flexibility for you to pick and choose venues, hotels, to utilize alumni, and to benefit from outstanding advertising cost reductions Thanks again for organizing the QS World MBA Tour. Was hugely useful! Adam Davies, MBA Candidate Your shows are always spectacularly organized and expertly conducted... excellent. Your staff are professional, responsive and attentive. Harry Domicone, CLU

6 Exceptional Global Media Coverage With 160 print, 200 web, 16 radio and broadcast media partnering with the Tour in over 35 countries worldwide, we lead the way in building fruitful relationships to promote business education around the world. Investing and working with the best business media in each market remains a unique feature of the QS World MBA Tour, ensuring we sustain our record of consistently delivering high quality MBA candidates everywhere we visit. Many of the QS World MBA Tour partnerships are on an exclusive basis and include creative content and marketing collaborations. Unparalleled Editorial Exposure International Our authoritative annual TopMBA.com Research Reports and ongoing analysis of the MBA market and trends receive worldwide media coverage. With a growing research team and in-house editorial staff, we are poised to continue to lead the way in producing relevant and original material. In collaboration with some of our best media partners we work to create MBA features and special supplements significant to both business schools and MBA applicants. QS experienced communications team speaks 26 languages and works around the clock to liaise with media and convey relevant information to newspapers, websites, radio and TV stations. Preferential Advertising Opportunities Our strong media partnerships also enable us to help you deliver your message where it matters. Especially negotiated advertising rates are available from many of our media partners for participating institutions in the QS World MBA Tour. To facilitate an overview of which media is effective in which markets, we produce the QS Partners Advertising Guide. Latin America Mexico City Venezuela Colombia - Peru - Argentina Colombia Peru Argentina Argentina USA USA Canada Canada Chile Ukraine For more information please contact Limei Liang: Chile - Brazil Ukraine

7 Russia Spain Asia Pacific Singapore Russia Spain Asia Pacific Singapore Russia Greece Asia Pacific Kuala Lumpur Turkey Greece Asia Pacific Philipines Turkey Switzerland Taiwan Philipines France Switzerland Taiwan India France Italy Vietnam India France Germany Vietnam India France Germany Hong Kong India Romania South Korea Hong Kong UAE Romania South Korea Thailand UAE UK Japan Thailand UAE UK Japan Thailand Egypt UK China Thailand Israel

8 Industry Pioneers with a Global Reach: Raising Awareness of Exec MBA Programs Your most reliable Executive MBA recruitment partner For the seventh consecutive year, QS TopExecEd has delivered high quality Executive MBA (EMBA) recruitment events. All our partner schools have commended us on our extremely targeted candidate pools and our commitment to outstanding customer service. Your comments and feedback have not only built our reputation as the leading Fair organizer and benchmark for international marketing in the MBA and EMBA arenas, but have also proven to be the driving force behind our dedication to strive for quality. Based on your recommendations, we are pleased to introduce two new QS Exec MBA Fairs this year: Mexico City and Dubai. Use the QS World Exec MBA Tour as an efficient and effective marketing tool Our Fall 2008 schedule of QS World Exec MBA Tour events ensures the most effective way of meeting Executive MBA-seekers and mature candidates with over 6 years of professional experience. Personal contact can make the difference between an enquiry and an actual application. A busy Fair with some valuable contacts for our November 2007 intake. Thank you QS! Hilde Deschoemaeker, INSEAD Executive MBA Good traffic with a good number of executive profiles. Rachel Maguer, ESCP-EAP Executive MBA The leads I got were of good, good quality. Brook Hardwick, IESE Global Executive MBA Special marketing focus on HR Managers and Executive MBA prospects The Executive MBA Alternative pre-fair panel discussions increase visibility of EMBA programs at the Fairs Extensive media coverage and dedicated Executive MBA publications and media supplements. Outstanding schedule of QS World Exec MBA Tour The QS World Exec MBA Tour offers dedicated EMBA recruiting Fairs on the Fall 2008 schedule of: Latin America: North America: Europe: Asia Pacific: Middle East: Mexico City NEW!! New York, Toronto, Washington DC, San Francisco Frankfurt, London, Moscow, Paris Tokyo, Shanghai, Hong Kong, Singapore Dubai NEW!!

9 topmba.com/emba QS TopExecEd Guide The QS TopExecEd Guide features high-quality editorial and profiles of EMBA programs from around the world. As a part of the QS TopMBA Career Guide, it is distributed at all our events and reproduced by key media partners, especially targeting candidates interested in the Executive MBA and Part-time/Modular programs. QS TopExecEd E-Zine QS TopExecEd produces a quarterly E-Zine (electronic magazine) on management education which is distributed free of charge to over 100,000 professionals with over 4 years work experience and HR managers with an expressed interest in executive education. To view our E-Zine visit QS TopExecEd Online TopExecEd.com TopMBA.com/EMBA TopMBA.com Scorecard for EMBAs As we continue our campaign to build awareness on the subject of the Executive MBA, we have merged our former TopExeced.com website and program search with our main platform TopMBA. com to offer EMBA programs more visibility. EMBA programs now have the exciting opportunity to build web presence via our website, as well as via our new TopMBA.com Search and Scorecard for EMBAs. This EMBA online directory, search and match tool ensures that your EMBA program is referenced on TopMBA.com, as well as on our media partner websites worldwide (available on 13 media websites so far please enquire for a complete list). Reference your EMBA program NOW (at no charge) and ensure that your program is included in our directory. You can also upgrade to an advance profile to receive lists of targeted EMBA leads every month. To receive a rate card or benefit from our special discounted EVENT + PRINT + WEB packages, send your enquiries to Hina Gonfreville at or call

10 I d like to congratulate the QS team for......the many leads we received and continue to receive, both as a result of our participation in the QS World MBA Tour and from the QS TopMBA Career Guide. Although we didn t visit India, for example, we ve received several leads from prospective students who either submitted an inquiry on the Top MBA site or saw our profile in the TopMBA Career Guide. It is truly a pleasure working with all of you. Priscilla Ferreira, Florida International University The Wharton School is pleased to recommend topmba.com, TopMBA Career Guide, and the World MBA Tour. Admissions, The Wharton School Keep up the excellent work. The Guide keeps getting bigger and better. Mary Boss, INSEAD TopMBA Career Guide is the leading review of MBA programs and MBA career opportunities worldwide worldwide distribution including all QS World MBA Tour Fairs web coverage on TopMBA.com global communication program with leading media. Distribution 60,000 copies per annum at: MBA Fairs QS World MBA Tour the guide is distributed free at every Fair QS ExecMBA Villages 50 cities in 32 countries Information Centres worldwide Fulbright Commission offices British Council offices Career libraries Kaplan and other Test Prep offices Career Fairs worldwide Selected Career Fairs QS Diversity & Women in Leadership Career Forums Mailing International MBA recruiters and executives Subscriptions database Readership In the QS 2007 survey of 4976 MBA applicants, 54% had read QS TopMBA Career Guide; more than Business Week: 52%, Financial Times: 42% or The Economist: 28%. Prices One edition US$ School Profile 3,900 2nd Page Profile + 3,300 Advertisement 3,900 Dean s Diary 4,700 Admissions, careers or alumni Interview 4,400 Late booking premium +100 Multiple editions Discount for two editions -10% Discount for four editions -15% Deadlines Issue Publication Copy Early booking For more information please contact Kamran Ahmed: Spring March Jan 20 December 15 Fall September Jun 30 May

11 QS World MBA Tour: Candidate Statistics Where quality meets quantity Fall 2007 City Sao Paulo Buenos Aires Lima Santiago Bogota Caracas Mexico City Total Latin America Miami Washington DC New York Boston Toronto Atlanta Chicago Los Angeles San Francisco Houston Seattle Total North America Moscow Kiev Zurich Athens Istanbul Total Central Europe London Milan Madrid Frankfurt Munich Paris Total Western Europe Tokyo Seoul Taipei Hong Kong Guangzhou Beijing Shanghai Ho Chi Minh City Bangkok Singapore Kuala Lumpur Total Asia Pacific Delhi Bangalore Hyderabad Mumbai Dubai Cairo Total India & Middle East Tour totals Registered Candidates Female % Int l % 0-1 Yrs Wk/Ex% 2-5 Yrs Wk/Ex% Yrs Wk/Ex% Yrs Wk/Ex% Full-time % Part-time % ExecMBA % Dist. %

12 Included in your package: Complimentary services It was a pleasure to participate in the Pre-Fair Panel. I find it a wonderful way for schools to understand better the local market and for students to get to know the MBA market. Thank you! Yasiara Ortiz, MIP The QS applicant research was very comprehensive and useful. Imperial College - Tanaka Alumni and Rep briefing For alumni and new school representatives, the experienced QS team will be happy to provide a comprehensive briefing service to help them through the day. If your admissions staff can t make a Fair, rest assured we can help your alumni make the most of it. Complimentary services for QS World MBA Tour Participating Schools (no extra cost) Access to QS Outreach. Pre-registered candidates can be contacted by two weeks before each Fair. All candidates can receive a follow-up two weeks after each Fair All Tour participants are listed on the Floorplan of each Fair All Tour participants are listed by city on TopMBA.com Participating schools will be listed in selected media adverts, where possible The 32 page QS TopMBA.com Global MBA Applicant Research Report covering study intentions, school selection criteria and research tools is provided Post-Fair networking drinks with local journalists and employers are provided at selected venues Expanded Panel & Seminar schedule We organize workshops and seminars throughout the day of the Fair, to provide both participating schools and visitors with the market knowledge and the latest career trends. In 2008 we offer an expanded schedule to ensure more schools have exposure at no extra cost: Pre-Fair Panel* - Expert discussions of MBA Admissions and Executive MBA Courses MasterClass - A leading professor from a participating school provides a sample class MBA Careers Panel* - Alumni from leading companies are invited to discuss the career benefits of an MBA Women in Leadership seminars will take place at selected venues *Places at the Panels are limited and are allocated on a first-come-first-served basis to schools also committed to providing marketing support. A maximum of two slots per region can be offered to a school which books at least four cities in the relevant region. We ask schools to promote their participation in panels by sending an announcement to their local enquiry database or advertising in local media

13 QS World MBA Tour Schedule Fall 2008 Latin America 1 17 September Mexico City* Monday 1 September Caracas Wednesday 3 September Bogota Friday 5 September Lima Monday 8 September Santiago Wednesday 10 September Buenos Aires Friday 12 September Sao Paulo Monday 15 September Rio De Janeiro NEW!! Wednesday 17 September North America 14 September 6 October Toronto* Sunday 14 September Boston Tuesday 16 September Washington DC* Thursday 18 September New York* Saturday 20 September Chicago Monday 22 September Seattle Wednesday 24 September San Francisco* Saturday 27 September Los Angeles Sunday 28 September Houston Thursday 2 October Atlanta Saturday 4 October Miami Monday 6 October Europe and Israel 5 October 1 November Tel Aviv Sunday 5 October Kiev Tuesday 7 October Moscow* Thursday 9 October Istanbul Sunday 12 October Athens Tuesday 14 October Madrid Thursday 16 October Bucharest NEW!! Saturday 18 October Zurich Monday 20 October Paris* Wednesday 22 October London* Saturday 25 October Milan Monday 27 October Munich Wednesday 29 October Frankfurt* Saturday 1 November Asia Pacific 4 27 November Seoul Tuesday 4 November Tokyo* Thursday 6 November Hong Kong* Saturday 8 November Guangzhou Tuesday 11 November Shanghai* Thursday 13 November Beijing Saturday 15 November Taipei Monday 17 November Ho Chi Minh City Wednesday 19 November Kuala Lumpur Friday 21 November Singapore* Sunday 23 November Bangkok Tuesday 25 November Manila Thursday 27 November India & Middle East 29 November 10 December New Delhi Saturday 29 November Mumbai Monday 1 December Hyderabad Thursday 4 December Bangalore Saturday 6 December Dubai* Monday 8 December Abu Dhabi NEW!! Wednesday 10 December NB All dates and venues await final confirmation and may be subject to change. *Blue Cities include dedicated QS World Exec MBA Tour

14 Latin America City Profiles Good applicant pool Christina Mabley, McCombs Very good quality D.Thomas, Bath Consistent traffic of quality candidates. The QS team s approach to these clients make our experience a great one Ben Chapdelaine, McMaster Mexico City Registrations Fall 2007: 1,464 GMAT test takers: 1,191 (Mexico) Population: 21,6 million Media Partners: Expansion, América Economía Studying an MBA overseas is an established tradition for the rapidly expanding middle-class of Mexicans, which explains why 81 schools participated to meet 1,464 well-qualified MBA applicants in Trade with the US and Canada has almost doubled since NAFTA was implemented in Schools appreciate the quality of the Mexican candidates we attract through our exclusive business media partnerships. The quality and quantity at this Fair were much better than expected Laraine Philiotis, George Washington University Good overall R. Gill, Toronto - Rotman Traffic was good and many enthusiastic Michelle Wedge, Georgetown Caracas Registrations Fall 2007: 1,379 GMAT test takers: 199 (Venezuela) Population: 3.5 million Media Partners: CVFuturo, América Economía Throughout the Latin America region, the QS team has developed a unique expertise in targeting quality MBA candidates. And there are lots of them in Venezuela: over 1,300 candidates produced outstanding school feedback. Oil exploration, petrochemicals, gold, diamonds, cola, nickel and tourism are all contributing to a fast growing economy. In 2007 more than 9,500 Venezuelans left to study abroad and this number is expected to grow in Some very good candidates Peter Johnson, Berkeley We got many good candidates from Bogota Marilyn Y. Jones, Bond We re drowning in high quality applicants and students in large part because of QS and the World MBA Tour Harry Domicone, California Lutheran University Wow! Lots of applicants University of Washington I find the quality to have increased tremendously. Schools are looking for quality and not just quantity and QS understands this. Yasiara Ortiz, MIP Very good Fair, met several good candidates. I m happy! Jessica Austin, RSM Bogota Registrations Fall 2007: 1,193 GMAT test takers: 278 (Colombia) Population: 3.5 million Media Partner: Laborum, Colfuturo and América Economía Population: 7 million Bogota is a Tour city you can t miss. The capital, Columbia is wealthy, yielding 50 % of national income tax and attracting 52% of foreign investment. Yet again, our very targeted communications campaign attracted around 1,200 young executives to the Fair, all focused on overseas MBA study, in North America, Europe or Australasia. School feedback confirmed the excellent candidate quality. The government is encouraging a shift towards legitimate industries and encouraging young professionals to study abroad with scholarships and incentives. Lima Registrations Fall 2007: 1,347 GMAT test takers: 404 (Peru) Population: 6.9 million Media Partner: Business Peru, Laborum and América Economía Our Lima Fair has improved year-on-year, as we have refined our marketing to reduce numbers but focus on quality. In 2007 more than 1,300 candidates of the right profile generated congratulations from happy schools. Economic growth reached 8.3% in 2007, rapidly expanding the pool of prospective MBAs and making Lima a great development market for business schools

15 Excellent throughout! Thanks for all the tour. IESE Thanks a lot! Latin America was good for us and our representatives there were very positive about the Fairs we attended Feite van Dijk, BI Santiago Registrations Fall 2007: 1,229 GMAT test takers: 276 (Chile) Population: 5 million Media Partners: La Tercera, América Economía and Catho The QS World MBA Tour is the only event with the reputation to attract serious MBA candidates in Chile and across Latin America and has become a principal annual event for media partners. Again, we yielded more, well qualified, MBA applicants than in previous years. Over 60 participating schools were delighted with the 1,229 prospective MBAs candidates in Santiago. This small country is grasping international growth, based on natural resources, wine and tourism, complemented by stable government. Santiago was elected the best city to do business in Latin America in 2007, an honor shared with Miami, and many wealthy families look to educate their children overseas. Excellent Fair Christie St. John, Tuck A larger number of students with ideal profiles than expected Paul Healy, Manchester Buenos Aires Registrations Fall 2007: 1,201 GMAT test takers: 201 (Argentina) Population: 11.3 million Media Partners: El Cronista, Apertura and América Economía Excellent quality of candidates Daniel Tijerina, EGADE Very good Jason Fitzsimmons, Queensland Buenos Aires represents one of the larger potential MBA markets in Latin America, with a highly cosmopolitan professional community with strong links to Europe, North America and Australia. Around 1,200 very well qualified MBA candidates met business school representatives from 70 business schools. The currency is strong, the economy is vibrant and the QS World MBA Tour has exclusive partnerships with the most important media. The 2007 World MBA Tour in Buenos Aires has proved that there is a highly informed and serious demand for MBA programs. Sao Paulo Registrations Fall 2007: 1,415 GMAT test takers: 959 (Brazil) Population: 34.1 million Media Partner: Catho, América Economía Vibrant economic growth, a booming stock market and a resurgent exchange rate makes Brazil our hot tip for 2008 MBA recruitment. The economy has transformed in the space of three years and MBA study is back in vogue. For the last eight years, the QS World MBA Tour has been the most reliable route to MBA applicants in Brazil. Our language skills, unique media partnerships and network throughout the country means that our Sao Paulo Fair attracts the business elite; 1,415 registered last year. Sao Paulo is home to the region s largest companies and banks, many of which are producing record profits and looking to recruit overseas trained Brazilian MBAs. Mostly good candidates and work experience. Good job Kellie Sauls, Wake Forest This is a very important market for us and I found the students to be prepared and of high quality. Well done Yasiara Ortiz, MIP Excellent Fairs. Lots of interest for ESADE, we were five people and were talking non-stop Jeroen Verhoeven, ESADE Rio De Janeiro NEW!! Registrations Fall 2007: GMAT test takers: 959 (Brazil) Population: 15.5 million Media Partner: Catho Brazil s second city, Rio de Janeiro, capital of culture has been added to the Tour in response to vibrant MBA demand. Media partners have excellent professional databases in the city and many overseas companies are located in Rio. Industry, extraction and production of raw materials (gas, petrochemical, etc) represents 37.5 per cent and telecommunications, information technology, tourism and commerce are 62.1per cent of the economy of the state. The largest oil companies of the country operate in Rio and six of the best universities are based there including Brazil s largest university, Universidade Federal do Río de Janeiro

16 North America City Profiles Good leads - pleased with candidates. Leah Ray, SMU This is an important market for us. We were busy all night. Good Fair. B. Chapdelaine, McMaster DeGroote Ran out of material in the first half! Great levels of interest! Susy Dave, Cass Business School Good quality, good numbers, excellent venue! Peter Dale, Melbourne Business School Toronto Registrations Fall 2007: 1,248 GMAT test takers: 5,714 Regional Population: 5.1million Media Partners: Toronto Star, Canadian Business, Metro Toronto Anchored by a special section from the Toronto Star and tremendous coverage in Canadian Business, Toronto is likely to break attendance records in Fall As Canada s premiere MBA recruitment event and the second largest market on the North American Tour, Toronto never fails to impress schools. Candidates in the market display quality, high motivation levels and diversity, and a high mean GMAT score. The Fair provides a platform for talented young professionals who are keen to consider international MBA opportunities alongside the strong domestic market. Good Fair! Kelley Scott, USC Just as we at Boston College pride ourselves on the personal touch, the QS World MBA Tour team clearly understands the importance of catering to the specific needs of both the schools and the candidates we serve. Thank you for yet another excellent event. Michael Murphy, Boston College As always, the DC Fair provides us with strong leads Paul Pinckley, Pepperdine University Graziadio School Very good for us Mélisa Broussin, HEC Paris Some great leads, help fulfill our targets Mae Shores, Wharton School/ Lauder Institute Good breadth of experience and strength of candidates Stephen Chadwick, AGSM Great Event! Very busy with good candidates, quality questions & length/ quality of conversations Stef Basuem, Rochester-Simon School New York, New York; its business and ambition have been transferred to the candidates of the QS Fair. Great people: interesting, focused and global! MIP Boston Registrations Fall 2007: 651 GMAT test takers: 5,983 (MA) Regional Population: 4.5million Media Partners: Metro, Business Week High-technology research and development, and computer and electronic manufacturing industries have flourished in Boston in the past few years and the academic tradition of the city provides the platform for MBA recruitment among the Millennial generation now graduating from college. This was evident in the increase in candidate numbers at the Fall 2007 Fair. Boston in fact has one of the highest concentrations of GMAT test takers in the US and our local test prep partner has an unrivalled database to help attract an informed and motivated audience. With strong support from our new media partner Metro, Boston 2008 is bound to be another banner year. Washington DC Registrations Fall 2007: 1,224 GMAT test takers: 8,528 (DC & neighboring states) Regional Population: 4.1million Media Partners: Washington Post, Express, Business Week That DC holds the title for the highest mean GMAT scores in North America indicates excellent candidate quality. As the nation s capital, DC hosts an influential core of corporate offices, whilst surrounding Maryland and Virginia both provide an impressive concentration of industry, including the Dulles Corridor of high tech companies. The significant international community makes DC an important recruitment target for both domestic and international programs. The Fair will enjoy very active promotion from local institutions, in addition to the support of media giant The Washington Post, whose annual MBA supplement in both print and online format, is timed for one week before the Fair. New York Registrations Fall: 2007: 2,142 GMAT test takers: 14,141 Regional Population: 19.3 million Media Partners: Metro, Business Week The New York Fair has become the standard by which all others are judged, for quantity and quality. At the heart of global finance, media and marketing, and the greatest concentration of Fortune 500 Head Offices, the city is a draw for talented young professionals from around the world. New York is, quite simply, a must. Our relationship with the widely read daily Metro, which publishes the Fair floor plan as well as a special MBA supplement, has developed impressively over the last four years. Complemented by extensive local marketing and targeted career databases, the New York Fair promises to deliver many great quality candidates to school tables once again

17 ESSEC has been very successful with the North American cities that we have chosen in Five candidates have been admitted by December 2007 and this situation is brand new for us in comparison with previous years. And I am still receiving quite a few applications. So, we are very satisfied. Monique Merizio, ESSEC Chicago Registrations Fall: 2007: 779 GMAT test takers: 7,371 Regional Population: 9.5 million Media Partners: Chicago Tribune, Business Week Chicago continues its reputation as a cornerstone of the QS World MBA Tour. As the US third largest city, the Fair always delivers numbers. Home to a good proportion of Fortune 500 names such as Bank One Corp, Boeing, Quaker Oats, R.R. Donnelley & Sons, Sara Lee and Unicom, it also delivers quality. The Chicago Tribune continues to show great support for the Tour, and the extensive advertising campaign will ensure another great Fair in Seattle Registrations Fall 2007: 425 GMAT test takers: 2,831 (WA) Regional Population: 3.2 million Media Partners: Business Week Both school and test-prep partner feedback strongly encouraged the QS World MBA Tour to return to Seattle again in 2008, rather than maintaining the every-other-year policy QS had previously employed provided a sizeable crowd of very high quality candidates. With stellar local companies such as Boeing, Amazon, Nordstrom, Starbucks and Microsoft, Seattle s MBA market is ripe. With high average wages, and one of the highest percentages of adults with college degrees in the country, Seattle is a natural. Expansion Magazine has named the city among the top 10 metropolitan areas in the US for business expansion. Thanks for your teams support at the Chicago Fair, which was very good. Rose Martinelli, Chicago GSB Great candidates Sara Dolan, ESADE Great quality candidates Chris Reed, AGSM Many people thanked me for coming to Seattle- understanding that it was a choice and showing appreciation for the event Reena Lichtenfeld, U. of South Carolina The quality was excellent, Keep Seattle for future forums - we will always be there Kathy Holland, Pepperdine This Fair was fantastic in terms of quality of candidates met, I couldn t have been more impressed. Great location, nice hotel Jackie Thomas, Rochester-Simon School San Francisco Registrations Fall 2007: 1,045 GMAT test takers: 18,082 Regional Population: 4.2 million Media Partners: San Francisco Chronicle, Business Week Welcome to the state with more GMAT test-takers than any other. Our consistency in delivering quality MBA candidates in strong numbers was maintained in San Francisco in Fall With another great special section from the San Francisco Chronicle on the horizon, 2008 promises great things again. Schools are consistently overwhelmed by the highly educated and diverse audience. In addition to being the epicentre of the world s high tech industry, the Bay Area hosts offices of all major consulting firms and investment banks. With the tech economy s seeming resilience in the face of a possible economic downturn in the US, the region has remained prosperous. Overall Great Allison Janison, Duke-Fuqua Very good student prospects - serious about using the event to learn about programs. Bob Peterson, St. Mary s College All very well-informed and highly qualified Kirt Wood, RSM The candidates were excellent. I was busy the entire Fair, speaking with interesting and accomplished professionals. We will be back to San Francisco Brook Hardwick, IESE Global

18 Unexpectedly successful - met some great candidates and the standard has been very high Suzy MacDonald, Cass Business School Surprising amount of interest in Europe. Very pleased with the number of candidates and the serious questions they wanted to address Tyler Henderson, SDA Bocconi Great prospects, enthusiastic and well qualified. Location was good and facilities well laid out Christ Reed, AGSM Fantastic! Colleen Smith, Carnegie Mellon The Fair was very impressive and well organized. I look forward to next year. T.J. Young, C. T. Bauer College of Business Candidates seemed strong; mostly fulltime and online interest Jayne Kaiser Arizona State University Organization at these events is always top notch. Thank you! Amy Mitson, Tuck Great diversity in candidates. Will attend again next year Michelle Lovell, University of Florida Impressed with the quality and interest level Laurie Shunney, Cornell Last year s World MBA Tour in Atlanta proved to be a rich source of MBA candidates with substantial work experience. Anne C. Cooper, Georgia - Terry Good number of very interesting candidates, especially fruitful for diversity and women contact Judith Hodara, Wharton Great Candidates. Highly Qualified K. Dougherty, Kogod School of Business Great leads, serious applicants Aurora Goicocnea, University of Miami Los Angeles Registrations Fall 2007: 1,163 GMAT test takers: 18,082 Regional Population: 13 million Media Partners: Los Angeles Times, Business Week The Los Angeles Fair consistently delivers one of the biggest and most diverse audiences in North America. The broad mix of both US and international candidate profiles, with wide ranging academic and professional backgrounds, is consistent with a city that is the media, industrial, communication, financial, fashion and distribution centre of the West. The 2007 Fair confirmed LA s strategic importance as one of the largest diversity recruitment markets in North America, providing an excellent source of Hispanic and black candidates. Houston Registrations Fall 2007: 454 GMAT test takers: 10,649 Regional Population: 2.1million Media Partners: Houston Chronicle, Business Week As the state with the third highest number of GMAT test takers and as the fourth largest city in the US, and a city which draws candidates from all over the South, Houston is another must on the US recruiting schedule. Despite going up against a big college football Saturday, our Houston Fair in 2007 attracted a sizeable, quality crowd. European and Asian schools present expressed their satisfaction in meeting many outward looking candidates. Houston s economy is diversified over eight key industries, and the region possesses a highly trained and highly skilled workforce. High oil prices have helped the city stay second in the nation for job growth. Houston has 18 Fortune 500 companies and has been designated the best city in the US to start a new business. The Houston Chronicle, undoubtedly the key print media in the region, really excelled as a Fair partner for the third time. Atlanta Registrations Fall 2007: 388 GMAT test takers: 4,802 (Georgia) Population: 5.1 million Media Partners: Creative Loafing, Business Week With one of the larger GMAT audiences in the USA, several top universities, a low tax base that has encouraged rapid business development, Atlanta is an important strategic recruitment market. Ranked fourth among US cities with the most Fortune 500 headquarters; including UPS, The Coca-Cola Company, and The Home Depot, the city is also among the top five fastest-growing high technology areas in the US, for the likes of IBM, HP and BellSouth, but also a range of venture capital incubators founded by McKinsey & Co, Accenture and many others. Miami Registrations Fall 2007 : 370 GMAT test takers: 7,532 (Florida) Population: 2.2 million Media Partners: Miami Herald, El Nuevo Herald, Business Week With the fourth highest number of test-takers in the US, Miami is a must in addition to being a unique gateway for the economies of Central and Latin America. The Fair attracts young professionals from countries such as Cuba, Columbia and Venezuela. Many Fortune 500 companies and over 330 multinational corporations have Latin America divisions in Miami. Additionally, 100 banks, 20 foreign trade offices and 29 bi-national chambers of commerce are here. A combination of local and national media promotion will ensure we attract the best candidates to the Fair

19 Europe City Profiles Tel Aviv Registrations Fall 2007: 563 GMAT test takers: 2,761 Population: 350,000 Media Partner: Yoram.co.il, Haaretz, The Marker Israel boasts the highest number of GMAT test-takers in Europe. A fantastic Fall 2007 debut Fair confirmed Tel Aviv as one of the best MBA recruitment cities in the Mediterranean. With many international banks, technology and consulting companies, the city has rightly been dubbed Israel s economic capital. Working with Fulbright, Yoram, Haaretz and several other partners will ensure another great event in Kiev Registrations Fall 2007: 1,215 GMAT test takers: 116 Population: 2.7 million Media Partners: & Strategy Magazine, MBA Strategy, Headhunter.com.ua The First Lady s MBA degree has stimulated a surge in demand in MBA education amongst Ukrainian professionals. Even though The World Bank classifies Ukraine as a middle-income state, job offers in Kiev now compete with offers from other business capitals. The rapidly growing economy, our exceptional portfolio of media partners, and great candidate profiles, all contribute to making Kiev one of the growth market opportunities for MBA recruitment in Moscow Registrations Fall 2007: 1,346 GMAT test takers: 691 Population: 10.1 million Media Partners: The Moscow Times, MBA Consult The most expensive city and one of the top cities in the world for billionaires, Moscow needs little introduction. Russia occupies the fourth place in the world in IPOs in 2007; and is experiencing a recruitment boom. This trend is supported by a rapidly growing wealthy middle-class whose children want to study an MBA abroad with no need for scholarships, combined with strong demand for Executive MBAs. Career placement results for Russian students are likely to remain exceptional, encouraging schools to maintain their commitment to this market. Good quality/good questions - mostly well informed already Craig Hubbell, UCLA Loved it, great, number of leads relative to size of school, great quality of leads, amazing! David Edwards, Queens Business School Of the Fairs on the European tour this was the highest level of interest I ve seen. Great event! Chris Storer, Boston University Overall the traffic was good and we will generate good leads. Cheryl Millington, Toronto-Rotman Very good potential candidates Ged Drugan, Manchester Business School Thank you for a great opportunity to take part in the Pre-Fair Panel in Kiev. The Fair itself was great and we had a lot of interest in our courses. Hanna Anders, Cass Business School Strong leads Natasha Wilson, Cambridge - Judge Best calibre of Fairs in which I have participated Ben Yee, TRIUM Good quality candidates this year Janet Shaner, IMD Istanbul Registrations Fall 2007: 934 GMAT test takers: 1,163 (Turkey) Population: 12.2 million Media Partners: Hurriyet, Ekonomist, Mezun.com, CNN Turk, YENIBIRIS Turkey is one of the top five countries for sending students overseas for postgraduate study. The country has high numbers of GMAT test takers. Our Fairs, through a combination of press and TV campaigns, attract the majority of the local audience interested in MBA study. Our TV Media partner CNN Turk features an extensive interview about the event. A large attendance of both highly experienced and some younger candidates is guaranteed. Athens Registrations Fall 2007: 683 GMAT test takers: 1,496 Population: 3.7 million (Metropolitan) Media Partner: Study Smart, IHT Kathimerini The Greek economy is very healthy, with rising income levels bolstering an already very strong study abroad market. Greece has consistently been one of the largest sources of postgraduate students abroad and interest in business education is rising, partly stimulated by the regular MBA supplements and features produced by the QS World MBA Tour marketing team. We highly recommend working with our media partners in Greece, where business professionals still read the newspapers, for pre-fair research. Excellent organization of the Fair and support from the QS Team Navdeep Uppal, Aston This is our first visit and we will definitely come back! Kelly Wilson, University of Pittsburgh Excellent leads, great venue Haley Whitlock, Darden Very well informed candidates Konstantinos Tsoukalas, IE Business School This Fair was a lot better than I expected with students having a fair amount of knowledge of Thunderbird s programs Tom Brennan, Thunderbird The candidates I spoke with were high quality Patrick Orosako, Bentley College

20 Excellent Fair, Gracias por la organization! Jerome Verhueven, ESADE Great Fair again Peter Rafferty, Vlerick Leuven Gent Not quantity but quality! Jenny Erikson, Chicago GSB Executive MBA Good for Exec MBAs Anthea Milner, Oxford, Said Business School Our first Spring fair in Bucharest was an undoubted success. It s such an exciting part of the world, with a growing economy and an incredible pool of talent. We will look forward to returning! Cassandra Pittman, INSEAD Fabulous fair - good quality of visitors, many of whom had taken the time to evaluate what, who and how Helen Wain, Warwick St Gallen has consistently recruited high performing students from Romania who go on to excellent careers. From what I see today the future looks good for the region. Oliver Mathews, St Gallen A strong pool of potential candidates including many engineers, doctors etc. A lot of strong female candidates! Wharton Excellent Fair, very important for HEC strategically and, as always, QS s organization is unbeatable. Quality of leads = +++ Laurence Bonnet, HEC Excellent as always, thanks to the dedicated QS team Hilde Deschoemaeker, INSEAD EMBA Madrid Registrations Fall 2007: 632 GMAT test takers: 678 (Spain) Population: 5.1 million Media Partner: Expansion y Empleo, Mastermas. After an economic boom, the Spanish economy is slowing and this is forecast to create renewed interest in MBA education among job-seekers who have left lucrative jobs in banking, technology and construction. Expansion y Empleo has committed to front-page announcements and a special MBA feature in October Our media relations and PR campaign generates articles appearing in all the top Spanish media, and helps us attract an audience of very high quality young professionals. In addition, several major web portals will be supporting the Fair for the first time in Zurich Registrations Fall 2007: 464 GMAT test takers: 794 (Switzerland) Population: 333,832 Media Partner: Alpha / Tages Anzeiger, Bilan, Bilanz, Swissstyle The financial heart of Switzerland, Zurich has proven to be a source of a large number of experienced and serious MBA applicants. Schools report very good conversion rates from leads generated. After Moscow, Zurich is the wealthiest non-eu city in Europe. It is the headquarters for UBS, Credit Suisse and Zurich Financial Services, three of the world s top ten financial services companies. Zurich is also home to many of the world s largest private client investment and insurance companies. Many will be looking to re-skill through full-time and Executive MBA programs. Bucharest NEW IN FALL!! Registration Spring 2007: 845 GMAT test Takers: 169 Population: 1.94 million Media Partners: Evenimentul Zilei The Tour visits Bucharest for the first time in the Fall, based on the great success of our first Spring Fair and requests from many European and US schools. As an emerging market and recent entrant to the European Union, Romania has been able to attract significant inward investment from international companies and a large, expatriate community. The demand for business education among local professionals is very high and rapid growth in salaries is making an overseas MBA an attractive proposition. MBA supplements in the leading business media from HR Associations ensure we can reach the best Romanian managers. Paris Registrations Fall 2007: 1,181 GMAT test takers: 2,246 (France) Population: 11.3 million Media Partner: Le Figaro, Entreprises & Emploi The Paris Fair has established a reputation over 13 years for attracting, year-on-year, the 100+ best schools and the 1,000+ best candidates; young professionals with diverse and exciting work experience. Our partner, Le Figaro publishes a 6-page editorial feature, which is reinforced by extensive articles in Courrier Cadres, Les Echos and other publications. Attendance remains considerably higher than other events in Paris

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