Business Intelligence Osvaldo Maysonet VP Marketing & Customer Knowledge Banco Popular

Transcription

1 Business Intelligence Osvaldo Maysonet VP Marketing & Customer Knowledge Banco Popular

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3 Starting Questions How many of you have more information today and spend more time gathering and preparing the information than actually analyzing it? Do the information systems you currently have allow you to make quick decisions? The responsible on generating the information or reports to the managers are generally overwhelmed with petitions of information urgent and not organized? Do you have the behavior patterns of your clients depending on the industry?

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5 History Hstory In 1989, Howard Dresner propose Business Intelligence as the term that describes the concepts, methods and ideas used: to make better business decisions maximize efficiency increase quality increase speed reduce costs

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7 What is Business Intelligence? Business Intelligence (BI) A general term that covers all the processes, tools and technologies used to convert data into information, and information into knowledge This means, BI is an interactive process to explores and analyzes structured information (usually stored in a datawarehouse).

8 What is Business Intelligence? Interactive process Analysis of information in connection with business units or business partners and continued throughout time, should not be limited to a punctual moment in time.

9 What is Business Intelligence? Explore Early phase of BI, where data is explored to understand the current state of the business. This exploration may lead to discovering correlations between business processes and that were not considered before.

10 What is Business Intelligence? Analyze Discover relations between variables and identify patters in customer behavior.

11 What is Business Intelligence? Structured Information and Data Warehouse Information used is stored in tables related between each other. Tables have records and each record has a value for each one of the attributes included, and stored in Data Warehouse or data storage units.

12 What is Business Intelligence? Analysis Area BI analysis projects focus on an object. The object can be clients, products and results of a location. The objective is to analyze the data in details with a concrete goal in mind.

13 What is Business Intelligence? Communicate results and make changes A fundamental principal of BI is that, once discover something, it has to be communicated to the persons who can realize the permanent changes in order to maximize competiveness.

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15 Structure & Components Operational Source Data Extract Transform Load (ETL) Data Warehouse Presentation Analytics POS Clusters Weblogs Dashboards Reports CRM Data Mining External Ad-Hoc Analysis

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17 Analytics Component Data Mining Applied to BI it could be used in different ways. For example: customer profiles are analyzed to predict their behavior and to anticipate their needs. The goal is to offer what each customer needs at the correct time.

18 Analytics Component Descriptive Analytics Describe what has happen and current business status. For example: segmentation can be used to create customer profiles, based on their buying patterns and use of services and products.

19 Analytics Component Predictive Modeling Intends to use different behavior patterns to predict purchasing outcomes base on history. Predicting the probability of a particular customer buying a product or service based on the study of similar characteristics of other clients that have previously purchased that same product.

20 Dashboards

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22 Industries using BI Banking Insurance Retail Risk-adjusted profitability Operational Risk Propensity Models Branch Performance Social Media Operational excellence for underwriting & claims Product Performance Utilization Optimization Store operations planning Retail financial workbench Store development Inventory Manufacturing Pharma Government Sales and operational planning Product operations planning Trade promotion management Supply chain visibility Expending Control Inventory Sample allocation Clinical trial forecasting Quality Municipal Performance Management Program objective memorandum for defense

23 Companies that provide BI Solutions

24 Business Intelligence in Popular 16 16

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26 Conclusion

27 Comments or Questions?

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