1. Single Medium entry (composed of one or more pieces of work using only one medium) REGULAR RATES: SINGLE MEDIUM. P6,000+12%VAT Non-4As member

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1 KEY DATES KIDLAT AWARDS 2016 RULES EARLY BIRD DEADLINE: January 16, 2016 E.ZOBEL DIWA AWARDS DEADLINE: February 19, 2016 FINAL DEADLINE: January 29, 2016 JUDGING: March 3 & 4, 2016, Makati Shangri-La Hotel EXHIBIT OPENING: March 9, 2016 AWARDS CEREMONY: March 12, 2016 THE BIG CHANGE: BRAND OVER MEDIUM Since its inception 25 years ago, The Creative Guild of the Philippines Award competition has been committed to raising the standards of creativity in the country. It first launched the Ads of the Month and the Ads of the Year for Television, Print and Radio back in Renamed KIDLAT in 2008, it continued to celebrate local creativity using a format employed by most international award shows, namely determining winners per medium. This year, things change, as KIDLAT becomes the first advertising award show that judges work according to the product category it is in, regardless of the medium used. By doing so, KIDLAT seeks to mirror the market place and determine which brands triumph with their breakthrough ideas. Under the main product categories, participants can choose from either: 1. Single Medium entry (composed of one or more pieces of work using only one medium) 2. Multi-Media entry (composed of at least 3 pieces of work from different media) KIDLAT FEES EARLY BIRD RATES: REGULAR RATES: SINGLE MEDIUM SINGLE MEDIUM P5,000+12%VAT P6,000+12%VAT P6,000+12% VAT P7,500+12% VAT MULTI-MEDIA MULTI-MEDIA P7,000+12% VAT P8,000+12% VAT P8,000+12% VAT P10,000+12% VAT - Please make check payable to ASSOCIATION OF ACCREDITED ADVERTISING AGENCIES-PHILS.

2 RULES & ELIGIBILITY 1. KIDLAT is open to all 4As and non agencies based in the Philippines. This includes creative agencies, production houses, media, PR, and design shops. 2. All entries should have prior permission of the client/owner of the rights of the work. (see requirement) 3. Entries are subject to pre-screening. The organizers have the right to refuse entries which can offend national or religious sentiment, public taste or which breach any applicable laws or ASC rules. Only the Kidlat Creative Committee can re-classify entries if deemed necessary. 4. Only entries made by Philippine-based agencies, production houses, media, PR and design shops that have first aired, gone live, been posted online, or made available for public download between January 1, 2015 and January 29, 2016 are qualified for the 2015 Kidlat Awards. Private screenings or previews are not eligible. 5. Work entered in previous Kidlat shows are not qualified even if its implementation date falls within the dates of eligibility. 6. Work can only be entered once EXCEPT in the case of corporate image ads, which may be entered in its product category and in the Corporate Image category. 7. All entries must have been created within the context of a normal paying contract with a client who has covered all media and production costs, except in the case of self-promotion and non-profit ads. 8. The organizers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise. 9. To be eligible, a piece of work must be accompanied by a fully accomplished entry form, complete supporting documents, material requirements and payment, and must be submitted by the final entry deadline. Please refer to the requirements chart. THE KIDLAT CATEGORIES 1. Food Products meats, fish, seafood, soups, cold-cuts, fruits & vegetables, rice, pasta, sauces, mayonnaise, vinegar, spices, frozen, canned, dried foods, spreads, diet and health foods, chocolate, candy, chewing gum, chips and snacks, nuts, biscuits, cookies, desserts, sugar, jam, honey, peanut butter, syrup, bread, flour, baking ingredients, donuts, breakfast cereals, baby foods, cooking oil 2. Dairy Products ready-to-drink milk, chocolate milk, flavored milk, baby formula milk, adult milk, powdered milk, butter, cheese, margarine, yoghurt, ice cream, milk substitutes 3. Alcoholic Beverage beer, flavored beer, diet beer, non-alcholic beer, alcomix, wine, champagne, liquor 4. Non-Alcoholic Beverage coffee, tea, iced-tea, carbonated drinks, fruit & vegetable juices, mineral water, flavored water, energy drinks, colas 5. Household Products/ Appliances furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, utensils, appliances, glassware, linen, baths, toilets, bathroom tissue, home décor, wall & floor coverings, heaters, air conditioners, lamps, clocks, smoke detectors, tools, clothing detergents, cleaning products, shoe polish, air fresheners, insecticides, pesticides, food packaging, foil, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives

3 THE KIDLAT CATEGORIES 6. Telecommunication & Data Services fixed-line services, mobile phone services, internet service providers, cloud services, corporate data solutions, international and domestic call services, GPS services, app-based services, search engines, , messaging apps 7. Consumer Electronics mobile phones, software and hardware, computer desktops, laptops, tablets, GPS devices, wearables, mp3 players, alarm clocks, CCTV, televisions, cameras, video cameras 8. Cosmetics, Personal Care and Beauty products make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair color, soap, shower & bath products, sunblock & tanning products, hairdryers, hair curlers, hair straighteners, hairbrushes, combs, wigs, toothpaste, toothbrush, mouthwash, tampons, pantiliners & sanitary napkins, baby & adult diapers, tissues, toilet paper, wet tissue, razors & shaving products, hair removal products, anti-hairloss lotions, baby oil, earbuds, cotton balls 8. Cosmetics, Personal Care and Beauty products make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair color, soap, shower & bath products, sunblock & tanning products, hairdryers, hair curlers, hair straighteners, hairbrushes, combs, wigs, toothpaste, toothbrush, mouthwash, tampons, pantiliners & sanitary napkins, baby & adult diapers, tissues, toilet paper, wet tissue, razors & shaving products, hair removal products, anti-hairloss lotions, baby oil, earbuds, cotton balls 9. Pharmaceuticals & Industrial Pharmaceuticals OTC oral medicines & tablets, OTC applications, OTC products and devices, nutraceuticals, vitamins & herbal remedies, diet supplements and products, insect repellents, adhesive plasters, skin remedies, condoms, pregnancy tests, other pharmaceutical products, prescription drugs, contact lenses, hearing aids, clinics & hospitals, healthcare services 10. Automotive Products & Services cars, 4-wheel drives, pick-up trucks, vans, motorbikes, scooters, tires, spare parts, accessories, in-car hi-fi, petrol stations, petrol, gasoline, oil batteries, automotive paint, breakdown & servicing companies, car dealers and car finance and leasing, automotive GPS systems, automotive apps, industrial and commercial vehicles 11. Clothing, Footwear and Accessories clothing, sports wear, tailoring services, sleepwear, footwear, tights, stockings and socks, footwear, fabrics and sewing materials, jewelry, watches, bags and luggage, designer sunglasses and spectacle frames 12. Retail Stores, Franchise and Rental companies department and specialist stores, shopping centers and malls, beauty salons, tattoo parlors, laundry service, supermarkets, convenience stores, DIY stores, drugstores, opticians, hairdressers, grocery shop, specialty stores, photo-processors, TV, video & other rental stores, mail-order companies and catalogs, second hand stores, online stores and auctions 13. Fastfoods and Restaurants fastfoods, artisanal and formal dining restaurants, quick-service restaurants, food stores, food stalls, food festivals, food trucks, pop-up restaurants, weekend markets, jollijeeps 14. Financial Products and Services, Property Development banks, credit cards, current & savings accounts, remittance services, pawnshops, mortgages & loans, investment companies, personal, health & building insurance, car insurance, medical insurance, pension & retirement plans, buildings development, real estate investment, property, real estate developments, housing and condominium projects

4 THE KIDLAT CATEGORIES 15. Travel & Tourism airlines, train & bus companies, cab services, ferry & cruise lines, travel agencies, travel online services including sites and apps, tourist boards, hotels, resorts, spas, ride-sharing services 16. Entertainment & Leisure leisure & theme parks, gyms, health clubs, sporting events, music services, music festivals, arts festivals, concerts, award shows, orchestras and instruments, exhibitions and shows, clubs, bars, museums, art galleries, cinemas & theaters, sports equipment, bicycles, boats, caravans, toys, board games, computer games, game consoles, lotteries, gambling/casinos, golf & country clubs, sex toys, dating services, film trailers 17. Publications and Media News, online news, magazines on print and online, books, cable and satellite TV, TV networks and programmes, TV and cable programs and services, radio stations, online forums, blogs, social media platforms 18. Commercial & Business Equipment and Services business computers, & software, printers, photocopiers, fax machines, business phone equipment, office furniture and stationery, employment agencies, advertising agencies & production companies, use of advertising, media space, award competitions, image libraries, office supplies, arts and crafts 19. Utilities and Commercial Public Services directories, postal services, courier services, electricity, gas, power & water companies, universities, private schools and colleges, language schools, vocations, legal services, architectural service, landscaping, photography services, libraries 20. Corporate Image Non-product based company image, competition & event sponsorship, company mergers, flotation & relocation, TV program sponsorship, seasonal greetings, company and individual calling cards 21. Fund-raising and Appeals anti-smoking, anti-drugs, anti-drink driving, road safety, health, hygiene, AIDS awareness, political and religious messages, special interest groups, environmental awareness, disability awareness, sex equality, domestic violence, child abuse, charities, blood & organ donation, calamities and disaster preparedness, anti-cyberporn, donation appeals, funds and foundations, volunteers, animal rights appeals 22. Animal Care Pet food, livestock feeds, pet and livestock supplements, veterinary clinic and services, pet grooming, pet stores, veterinary medicines, pet supplies 23. Others obacco & associated products There are 22 different product categories in which you can enter work regardless of which medium was used. Under these categories, you can now choose to enter: 1. SINGLE MEDIUM: a single piece of work or a campaign of 2 or more pieces of work using a one medium 2. MULTI-MEDIA: a campaign of at least three pieces of work using more than one medium

5 THE KIDLAT CRAFT CATEGORIES 1. FILM - Best Direction 2. FILM - Best Cinematography 3. FILM - Best Editing 4. FILM - Best Visual Effects 5. FILM - Best Animation/3D Imaging 6. FILM - Best Production Design 7. FILM - Best Casting 8. FILM - Best Use of Music 9. FILM - Best Sound Design 10. FILM - Best Copywriting 11. FILM - Best Art Direction 12. RADIO - Best Sound Design 13. RADIO - Best Use of Music 14. RADIO - Best Vocal Performance 15. RADIO - Best Copywriting 16. PRESS - Best Photography 17. PRESS - Best Illustration 18. PRESS Best 3D Imaging 19. PRESS - Best Art Direction 20. PRESS - Best Copywriting 21. DIGITAL - Best Copywriting 22. DIGITAL - Best Art Direction/Design 23. DIGITAL - Best UX/UI KIDLAT AWARDS E. Zobel Diwa Award Kidlat Agency of the Year Awarded to the agency with the most number of points based on metal wins excluding craft categroies. Kidlat Advertiser of the Year Awarded to the client with the most number of points based on metal wins excluding craft categroies. Kidlat Production House of the Year Awarded to the production partner with the most number of points based on metal wins in the craft categories only. These winners will be determined by tallying their cumulative wins during the night. Shortlist 1pt. Bronze 3pts. Gold 7pts. Grand Kidlat 10pts. Silver 5pts. Kidlat Best in Medium Awarded to entries that exemplify the best of their medium or pushed the medium forward. Only entries that have been awarded Gold in the Category judging are eligible for Best In Medium. The ff. media are: FILM RADIO PRINT DIGITAL OUTDOOR BELOW THE LINE MOBILE INTEGRATED (multi-media entries)

6 PREPARING YOUR ENTRIES This year, we will accept entries in digital format only submitted on a USB. 1. Create a folder for the competition you are entering in. 2. Within this folder, create folders according to the category of your entry. 3. Place your entry/entries within their respective category folders labeled in this order: Client, Title of Work, Single/Multi-Media 4. Ensure your digital image, audio or video files conform to the technical requirements below: IMAGE REQUIREMENTS: JPEG 300 DPI Longest side measuring approximately 420mm AUDIO REQUIREMENTS: MP3 64 Kbps BitRate VIDEO REQUIREMENTS*: MP4 NTSC 24fs 720x480/486 or HD 1080/720p in Hi-res H.264 Compression * Applies to TV ads, web films, AVPs, presentation videos etc. Presentation videos must not exceed 3 minutes. If entering a short film, webisodes, branded TV shows or movies make sure your entry is edited so as not to exceed 3 minutes

7 PREPARING YOUR ENTRIES 5. Supply English translations when necessary. Translations for videobased entries must be included as subtitles. For image-based entries like print, include translation along the margins of your entry jpeg. For audio entries like radio, include 1 word document per submission with your scripts in both its original language and English. 6. Submit the necessary supporting documents i.e. tear sheet, ASC clearance, client endorsement letter, as broken down by medium in the requirements table below: MEDIUM TYPE SUBMISSION TYPE CLIENT ENDORSMENT LETTER ASC CLEARANCE TEAR SHEET TV MPEG2 YES YES NO PRINT JPEG YES NO YES RADIO MP3 YES YES NO POSTER AMBIENT OUTDOOR POP JPEG / MPEG2 YES NO NO DIRECT PROMO ACTIVATION DIGITAL MEDIA DESIGN PR JPEG / MPEG2 Digital ads, whether banner, social media campaign etc. must be presented in case video form. You may include a link if you feel it is necessary. YES NO NO INTEGRATED MPEG2 YES YES (for TV and radio components) YES (for print components)