Dear Partners! An FMCG b2b magazin by a team working together for over 10 years! One magazin, two channels: retail and HoReCa

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2 Dear Partners! 2009 will see Trade magazin enter the fourth year of its existence. We have tried to prove that Trade magazin offers benefits to its readers in each issue which are not to be found in other FMCG magazines in the market. Our editors and managers are well known experts who have acquired their experience in this market together in the course of the past ten years, though not necessarily representing the same magazin. This magazin about the market of fast moving consumer goods is intended for decision makers in all types of businesses from the smallest manufacturing, trading or catering enterprises to managers and CEO-s of the biggest ones and naturally to decision makers of all manufacturers or service providers of importance to them. We focus on manufacturers and the sales channels of primary importance to them: retailers, wholesalers and HoReCa businesses. We use a nation-wide, continuously revised data base to reach them. The audited number of copies printed for each issue of Trade magazin is 21,00, distributed copies 21,318 (Audited by MATESZ II. half of 2008). We have fresh news at the web site updated daily, in both Hungarian and English version like the printed issue of the magazin. A virtual edition of our magazin is also available at our web site. We launched our English language Trade magazin Global edition in 2007, which is similar to our domestic issue, but is only published for international exhibitions held abroad. We also organise store visits linked to our magazin during the exhibitions, which allows us not only to inform foreigners about the Hungarian market, products, commerce and consumption, but also to provide current information about regional trends for our domestic partners. It is a great help to us and also a recognition of our work that we have become the Hungarian member of the international jury of SIAL d Or in alongside other leading b2b magazines from 29 countries. We also launched two important events in co-operation with Lánchíd Klub in 2007, which are to be held regularly in the future. Our three day Business Days conference is intended to give participants a picture about the positionof the food business, the current plans in commerce, the latest innovations pursued by brands and the trends in communicational solutions. Prominent representatives of the FMCG business are invited to our Business Dinners for senior executives to discuss current issues. Business dinners are held several times a year. We are co-operating partners of Trade Marketing Klub, which holds an annual conference and several club meetings each year for colleagues who believe it is important to adopt trade marketing professionally in their sales or marketing activities. ( We are founding members of POPAI Hungary, an organisation for understanding POS marketing communication and improving the effectiveness of POS activities. ( In order to keep Trade magazin successful, we will continue to need co-operation, feedback and partnership from you in the future as well. Please, use our magazin and services and give us an opportunity to prove our expediency. An FMCG b2b magazin by a team working together for over 10 years! One magazin, two channels: retail and HoReCa About the market of FMCG products for makers of business decisions 21,00 is the audited number of copies printed per issue Continuously updated, nation-wide data base, registered mailing list Hungarian-English language articles, web site and events trademagazin.hu with daily news from the business and a virtual edition of the magazin English language Trade magazin Global for international exhibitions Ms Zsuzsanna HERMANN General Manager/Editor-in-Chief Trade magazin the magazin. Events: Business Days and Business Dinners

3 Tarrifs size and price 1/1 direct HUF 690,000 EUR 3,300 1/1 PR HUF 90,000 EUR 2, mm mm mm 1/2 direct HUF 90,000 EUR 2,100 1/2 PR 390,000 EUR 1, mm mm 1/3 HUF 390,000 EUR 1, mm mm 1/ HUF 290,000 EUR 1, mm mm 1/6 HUF 160,000 EUR mm 18 0 mm Sponsored illustration in article HUF 90,000 EUR mm 2/1 direct HUF 990,000 EUR,300 2/1 PR 890,000 3,800 EUR mm mm Cover I HUF 990,000 EUR,300 logo size mm mm mm Cover IV HUF 990,000 EUR, mm mm Sponsored column HUF 390,000 EUR 1, mm Prices in this ratecard do not include VAT. Special location: with tarifs price or other 10% extra charge. If it is the editorial office s task to write the article, all incurring expenses are to be covered by the customer. If we do not receive ready- made advertisements we charge for technical costs that may amount to 10% of the list price. Discounts 1/1 fix position HUF 790,000 EUR 3, mm mm mm two 1/2 transit HUF 720,000 EUR 3, mm 20 1 mm 2/3 HUF 20,000 EUR 2, mm two 1/ transit HUF 90,000 EUR 2, mm mm Small ad HUF 0,000 EUR mm Innovation column HUF 160,000/box EUR 800/box 7 12, mm mm 2/1 fix position HUF 1,190,000 EUR, mm mm Cover II, Cover III HUF 890,000 EUR 3, mm mm Insert HUF 39/piece EUR 0.17/piece Appendage HUF 9/piece EUR 0.21/piece 2 occasions % 3- occasions 10% occasions 1% 6 or more occasions 20% Please ask your con tact per son for an company tailor-made quote. Upload your ads to our website as well! Banner on the web site Banner in the newsletter Size pixel Size pixel, maximum 100 kb Format jpg, gif, png or flash (swf) Format jpg or gif Rate HUF 1,000 EUR 60 /week on opening page, Rate HUF 9,000/pc EUR 0 2% surcharge on opening and news pages Discount for one week ( times) -10%, Discount 10% for a period of minimum two months, one month (20 times) -2%. 1% for a period of minimum four months.. Orders for banners can be submitted to our web site: and banners are easy to upload. If you have any questions, please contact our sales team!

4 Deadlines Issue Deadline for PR manuscripts, Deadline for accepting ads Print out date ordering ads ATL and innovation (jpg, tif, pdf, eps) 2009/ /0 01/1 01/19 01/ /3. 02/02 02/11 02/16 02/ /. 03/02 03/11 03/16 03/ /. 03/30 0/08 0/13 0/ /6. 0/20 0/29 0/08 0/ /7. 06/01 06/10 06/1 06/ / /03 08/12 08/17 08/2 2009/10. 08/2 09/02 09/07 09/ /11. 09/28 10/07 10/12 10/ /12. 10/2 11/0 11/10 11/2 Topics Issue Categories HoReCa Trade magazin /1-2. Nutritional supplements, frozen products, Tea, tea houses Exhibition schedule, chocolate bars, body care Communication, Annual review 2009/3. Seasonal sweets, ham, detergents, paper products, Frozen products, FMCG specialities soft drinks, hair care, convenience, fruits juices 2009/. Chewing gum, beer, canned food, dairy products, Ice cream, kitchen Indoors and outdoors fruits juice, mouth care machinery, work clothes 2009/. Mineral water, ice cream, cereals, yoghurt, insecticides, Cocktails, syrups Communication dish washing, sun lotions 2009/6. Pasta, grill products, spices, ice tea, washing powder, Sauces and gravies, Commercial vehicles, textile softeners terraces and furniture, pesticides Moving of goods 2009/7. Fruits and vegetables, dressings, intimate hygiene, Mineral water, pasta IT energy and sports drinks 2009/8 9. Groceries, vinegar, oil, wine, chips, Coffee and coffee machines Packaging health conscious nutrition 2009/10. Coffee, meat, fondants, pizza Oil, vinegar, indoor furniture Chemical products, cosmetics and non-food II 2009/11. Chocolate bars, milk and dairy products, powdered Champagne, spirits, cocktails Finances products, deodorants, perfumes 2009/12. Frankfurters, spirits, champagne, fruit juice, End of the year preparations, Season face and hand care restaurant hygiene, toilets Technical details Print run Column width Gutter Screen Bindery Sales 21,00 copies audited (MATESZ audit for the second half of 2008) 7 mm (3 column), 89 mm (2 column) 6 mm 60 (10 lpi) stichting Dora BATAI mediamanager (Batai Team Ltd.) batai.dora@trademagazin.hu Phone: (+36 20) , (+36 30) Please, send your ready for print advertisements in 1:1 size, in pdf, tif, jpg or eps file, to our editorial office in , or on CD, with a digital proof, addressed to: Kuthy Csilla, kuthy.csilla@trademagazin.hu, 1016 Budapest, Naphegy tér 8. I. emelet. Advertisements can also be uploaded to our ftp server: ftp.grabowski.hu, user name: ftp.grabowski, password: Grab For full page advertisements, we need a bleed area of +mm in all directions. Please, put the crop marks outside the advertisement and the bleed area! If we do not receive a digital proof or cromalin, we cannot assume any responsibility for the accuracy of colours. The same applies to any errors in approved texts or advertisements delivered to us. Marianna GRATT mediamanager (GSD-H Ltd.) gratt.marianna@trademagazin.hu Phone: (+36 30) , (+36 30) Tibor BATAI mediamanager (Batai Team Ltd.) batai.tibor@trademagazin.hu Phone: (+36 20) Balázs BATAI mediamanager (Batai Team Ltd.) batai.balazs@trademagazin.hu Phone: (+36 30) Editorial Publisher: Grabowski Publishing Co. Ltd. H-1016 Budapest, Naphegy ter 8. Phone: (+36 1) ext. 22, (+36 30) Fax: (+36 1) info@trademagazin.hu Internet: Grabowski is the member of MATESZ. Trade Magazin is mailed to our readers on the basis of an audited mailing list of retail and HoReCa businesses.

5 Nielsen research Market standing and position of Trade magazin, based on answers from 236 advertisers and readers participating in the survey. The customer satisfaction survey was conducted for the first time in June In order to perform according to your requirements, we need feedback from you as well. Thank you for your co-operation! About the survey Awareness What B2B magazines intended for retailers and manufacturers do you know by name at least? Please, tell me which of the following B2B magazines have you heard about? (n=236) Target group: Advertisers and readers from the FMCG sector: manufacturers, retailers, wholesalers, employees of HoReCa units Size of sample: N = 236 persons Method of sampling: List of addresses provided by client Method of interviewing: CATI (telephone) Data recorded between: 1. May 16. June 2008 Length of interview: 20 minutes Trade Magazin Élelmiszer Mai Piac Progresszív Termékmix Egyéb Totally spontaneous 6% 32% 3% 19% Assisted awareness 67% 6% 62% 8% 100% Criteria for screening Use Do you receive the magazine regularly? Use Which magazines do you read at least occasionally? Trade Magazin 90% 9% Yes, I receive it regularly Trade Magazin Occasional readers 98% Élelmiszer Mai Piac Progresszív Termékmix 80% 19% 7% 2% 79% 20% 71% I do not receive it regular or at all Élelmiszer Mai Piac Progresszív Termékmix Egyéb 3% 2% 3% 30% Use of reading The number of trade magazines read by the person interviewed in the last 12 months The person interviewed usually reads part of the magazine Average number of editions read in the last 12 months 8, Image 1 According to the person interviewed, the following statement is appropriate for: Easy to read Is of high professional standard Trade Élelmiszer Magazin 81% 76% 9% Mai Piac 36% 22% Progresszív Termékmix 38% 3% 19% Time of reading Reading Upon publication In month of publication % 9% Once every two months 9% 78% 13% Every article Only articles of interest Pages only turned over Provides relaible information Deals with topics I am interested in Provides adequate information about new products Ensures an exchange of information between retailers and between retailers and manufacturers 69% 67% 63% 38% 3% 29% 2% 30% 26% 22% 30% 22% Contains information that is 39% 18% 16% 11% essential for doing my job % 3% 37% Image 2 Which magazine are the following statements true for...? Trade Élelmiszer Mai Progresszív Termékmix Magazin Piac Appearance is attractive 88% 2% 29% 30% 21% Paper is of excellent quality 86% % 32% 30% 22% Page setting is good, easy to read 8% 7% 33% 3% Articles are easy to find 82% 0% 38% 3% 31% Size is ideal 78% 37% 3% 31% Structure is very good 7% 26% 19% Keeps me informed of events and conferences 73% 3% 2% 32% 18% Reports on international developments 62% 2% 1% 18% 7% English language summary for all articles 7% 17% % % 2% Organises conferences regularly % 36% 9% 2% 8% Participates in charity work 22% 7% 3% 7% 3% Has virtual edition on the Internet 21% 23% 13% 13% % Has the highest audited circulation 19% 6% 2% 7% % Has daily news service on the Internet 9% 19% 8% % 1% Regular columns in Trade Magazin Frequency of reading for columns, among readers interviewed Scores for columns given by the persons interviewed (1 ) Read on regular basis Satisfaction News 8% Store openings 9% Featured topic % Sales and business development 2% Facing Brand building, promotion analysis Market analysis Innovation, ATL and BTL 36% Packaging Current supplement to Trade Magazin 32% 31%

6 Grabowski Kiadó Kft Budapest, Naphegy tér 8. Phone: (1) /22 ext., (30) Fax: (1) Internet: