Setting up and starting a new programme. The Hague, November 9, 2012 Jolande Bot and Rob Dorpmans

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1 Setting up and starting a new programme The Hague, November 9, 2012 Jolande Bot and Rob Dorpmans

2 International Financial Management and Control Study: International Financial Management and Control (IFMC) Title: Bachelor of Business administration (BBA) Profession: International Business Controller

3 Agenda Rob Dorpmans Process Objectives Market research Business Plan Recruitment Partnering International Universities Partnering with Businesses Jolande Bot Development curriculum Internationalisation of the curriculum Establishing an International classroom Excellence in the program

4 Process starting a new programme 2010 June Start preparing preliminary budget calculations (for Academy and CvB) Academy December Preliminary Investigation Academy 2011 April Feasibility Study; request approval for making Business Plan and budget June 2012 January (very late) September Business Plan; Request for approval to start new program and budget StudieLink open for enrolment Start program with 2 classes CvB Input: FEZ, OSZ, C&M; Market CvB Input FEZ, OSZ, C&M, HRM, IT; Market

5 Process of starting a new programme Best practices Start early Total cycle is 1½ to 2 years from scratch Involve other departments early Organise kick off meeting for each phase Get buy in on planning Plan 2 weeks for positive advice of departments Plan Request for Approval by CvB on their agenda really early (3-6 months)

6 Objectives new International Programme The Hague University and Academy AFM Studenten voorbereiden op wereldburgerschap Inspelen op sterk groeiende mobiliteit studenten Aantrekken studenten / behoud studenten (aantallen) Specific objectives Academy AFM Bevorderen internationale mobiliteit van studenten en docenten Verhoging actualiteit en niveau van kennis van docenten en vakken Internationaal georienteerd curriculum Engelstalig assortiment

7 Market research Other Academies within The Hague University Other departments within The Hague University Other Universities of Applied Sciences Businesses Interviews members Beroepenveld Commissie Interviews internationally operating companies / multinationals Interviews Search Agencies and Temp Agencies On-line survey (SurveyMonkey) Desk-research Desk Research (market studies, white papers, etc.) Attending/participating seminars and conferences

8 Market research Companies interviewed: Shell TNT PWC Baker Tilly Berk Accountants Draka Europe Hays recruitment Yacht Group

9 PwC Talent Mobility 2020

10 PwC Talent Mobility 2020 A dramatic increase in global worker mobility is expected over the coming decade. Having the right talent is the most critical factor for their business growth. In the wake of a foreseeable upturn, the winners and losers will be defined by those who are able to attract, retain, and deploy their key talent globally.

11 Market research Input: Quality, quality, quality Excellent and inspiring lecturers Guest speakers Aim for high level/potential students Student intake based on assessment Mix of international students Up-to-date, state-of-the art subjects/contents Use of leading literature Group projects / assignments Use of real life Business cases High quality exchange programs

12 Business Plan

13 Business Plan Objectives & Financial plan (projections) Draft Curriculum 4 year program International elements Students Exchange; Internship; Final Project Target markets Projected numbers Competition (external and internal) Career perspectives Risk Analysis

14 Financial Plan and Projections

15 Budget Verzoek financiële middelen Per kalenderjaar Euro Cumulatief Euro Verzoek financiering CvB IFMC Opstartkosten Euro Ontwikkelkosten Euro Aanlooptekorten Euro Totaal financiering Euro Cumulatief Euro NB: AFM financed Euro out of own budget for preparation and development in 2010/2011

16 Budget: Start-up cost Opstartkosten Extra inzet OP in FTE Extra OP Coördinatie/Begeleiding studenten FTE 0,1 Extra OP Externe Bedrijfscontacten FTE 0,5 0,2 Extra OP Samenwerking Buitenlandse Universiteiten FTE 0,1 0,1 Extra OP Vertaling alle AFM hulpmiddelen FTE 0,2 0,1 Totaal FTE 0,9 0,4 cumulatief 0,9 1,3 Extra inzet OP in Euro Extra OP Coördinatie Euro Extra OP Bedrijfscontacten Euro Extra OP Samenwerking Buitenlandse Universiteiten Euro Extra OP Vertaling benodigde materialen Euro Extra bijkomende opstartkosten Reis en verblijfkosten Euro Marketing (activiteiten en materialen) Euro Bibliotheekkosten (literatuur e.d.) Euro Totaal Opstartkosten Euro cumulatief Budget FM Verzoek Financiering CvB

17 Recruitment Open Days (THU) International Fairs (C&M) International Agents (fees) Website Facebook Student ambassadors

18 Recruitment Best practices Make use of C&M resources International Fairs Agents Knowledge (countries etc.) Target countries IFMC: 1/3 Dutch, 1/3 EU, 1/3 non-eu Use of Social media If possible, use video

19 Recruitment: Target countries EU-countries Germany Bulgaria Poland Romania Estonia Lithuania Latvia Slovakia Slovenia Non-EU countries Vietnam India South-Korea Taiwan China Indonesia Russia Brazil Mexico

20

21

22

23 Partnering International Universities Student Exchange Intercultural competencies Staff Exchange Knowledge Exchange Future: Joint and/or Double Degrees Joint Research Target Countries / Universities Attending / Participating in International Conferences EAIE NAFSA

24 Partnering International Universities Best practices Set objectives & target countries / Universities Check existing THU partners Check C&M and OSZ Attend / participate EAIE and NAFSA Participate in Special Interest Groups Partnering starts with personal contacts 1 st step is Staff Exchange (Guest Lectures) Best fit: Universities that are in same phase of internationalisation (start-up)

25 Partnering objectives Tangibles State-of-the-art Knowledge / content subjects IFMC: targeting Universities in the UK and US Soft tangibles Intercultural Competencies Intangibles Reputation

26 Partnering with Businesses Company Advisory Board Market research Input Curriculum development Direct Involvement in Curriculum Projects (each block has theme and project) Guest lectures Company visits Internships Future Employers of our students!

27 International Financial Management and Control Curriculum, International Class room, Excellence Jolande Bot-Vos Team Leader IFMC

28 Positioning of the programme Study: International Financial Management and Control (IFMC) Title: Bachelor of Business administration (BBA) Profession: International Business Controller

29 IFMC is a programme of 4 years (240 credits), structured in line with the Dutch BE-programme Do we keep the same term structure? (terms or semesters) Are all work forms suitable for an international student body? Can we use the same literature? Should we incorporate special elements e.g. language education, social activities, cultural diversity training, mentoring, buddy system? Which international elements do we want in the programme? Do we ask specific language requirements?

30 IFMC provides a true international learning environment International student body International lecturers and guest speakers International literature and cases Close cooperation with international organisations International internship International exchange International final project

31 International careers International career: business controller project controller project manager risk manager Starting postions: financial business analyst assistant controller junior financial advisor Continuing your studies*: Master of Business Administration (MBA) Master of Accounting and Controlling (MAAC) * Sometimes special preparation minor is required

32 International Class room Different learning styles Introduction week: inform about school, school systems and types of lectures Make course structures transparant Team work assigned teams Dealing with cultural differences Beware that a school system is based on it s own culture Make students aware of their cultural differences Video English, second language Support materials (digital learning environment, webcasts) Make glossary and text available before the lecture

33 Excellence in the IFMC programme Intake procedure Language test (TOEFL, IELTS) Application form and motivation letter Interview Academic Excellence awards for students with exceptional high grades Best project awards for teams the that develop the most creative solution to a business problem Excellence programme (3rd-4th year)

34 Starting a new international programme

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