Straumann Patient Pro. The plus for your business

Transcription

1 Straumann Patient Pro The plus for your business

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3 Patients take an active role in dental care. Today, patient information is just a few clicks away. Though the dentist is still a critical information source for patients, the internet and social media have considerable influence on the patient decision-making process. Patients are always gathering information before, during and after they arrive at your office. They choose a treatment tailored to their needs based on this information, and often choose the dentist who made the best first impression. Patients use various sources to inform themselves about dental therapies. Almost 50% of patients use the internet as a source of information.* Source Trend Dentist advice/guidance 58% 70% Internet and social media 21% 48% Materials provided by dentist 15% 36% Friends and family 15 % 20% Magazines/Newspapers 11% 19% TV/Radio 8% 15% Pharmacy 13% Mail 8% Frequency of use Credibility * Sources: 1. Ipsos Mori (2011), Psychographics of Patients (US, DE), Straumann proprietary data 2. Institute Riegl (2011), Survey Patient Satisfaction (CH, DE, FR, IT, ES) 3

4 More than a marketing solution. An effective patient education source. Straumann Patient Pro is a comprehensive marketing package that reflects the paradigm shift in patient education. Patient Pro provides patient education content and marketing tools for use on your website, e-marketing and social media channels, and in your dental practice. These tools can help you reach patients and guide them in their decision-making. A well-informed patient feels more at ease. Straumann Patient Pro enables you to play an active role in communicating with existing patients, attracting new ones, and supporting your business. The content covers a variety of patient topics and is easy to imple ment in your online marketing activities and in your practice workflow. 4

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6 More than an implant. A lifelong solution. When a patient is told that they need a tooth replacement that is the moment of truth. Consideration Finding credible sources is a prerequisite to the patient. Before they decide on the dental therapy that suits them most, patients first consider the options available and find their treatment provider of choice. They will research dentists and treatments online, spend considerable time on ehealth and social media platforms, watch movies on YouTube, read brochures, and talk to relatives and friends who already have knowledge of or experience with implant dentistry. Evaluation Making a good decision takes time. Once in the dentist s practice, the patient is educated on the details and advantages of implant therapy, as well as the differences in quality and price. These recommendations can have a substantial impact on the patient s decision. Experience Straumann dental implants experiencing the difference. The patient will experience first-hand what it feels like to undergo dental implant treatment and to have new, implant-supported teeth. Needless to say, it should be a positive experience. At this stage, it is crucial for the patient to receive quality aftercare and reassurance. ADVOCACY Happy patients recommend their dentist. You provide patients with a solution that can improve their quality of life. Patients who had a positive experience trust their dentist, are satisfied with the result, and will more likely recommend your practice and Straumann solutions to others be it by word of mouth or through electronic channels. 6

7 The stages of the patient journey. From considering the different treatment options to becoming an advocate of your practice and treatments. Today, patients use a variety of information sources printed, electronic and social to gather information and guidance. Win patients and increase treatment rate Individual consulting is key in the decision-making process. Consideration Evaluation MOMENT OF TRUTH MOMENT OF CHOICE ADVOCACY Experience Happy patients are more likely to become advocates for your practice and for the treatments you offer. Retain patients and leverage their advocacy A positive patient experience is fundamental. 7

8 More than passing on information. Compassionate care. Patient Pro delivers content for use at each stage of the patient journey Taking into account the four stages of the patient journey. Straumann Patient Pro brings together effective information for each milestone. Digital Pro Connect & inform by creating awareness, and provide information on your website and social media channels Content Patient content for your website, social media outlets, emarketing, and office (images, text, illustrations, videos) Online social media concept with episodes Guidance & Support ebook «online marketing manual» Playbook «social media episodes» Online dentist finder (Platinum and Gold customers) straumann.us/dentistfinder straumann.ca/dentistfinder Sesame Communications - Additional customer support Free online educational resources from our preferred online patient marketing agency Sesame Communications Special Straumann customer discounts on Sesame Communications services Complimentary online presence effectiveness analysis from Sesame Communications Learn more: straumann@sesamecommunications.com or MOMENT OF TRUTH Patient Pro Consideration Engagement Pro Build business & leverage existing patients to make them advocates of your practice ADVOCACY Recommendation Recommendation cards to encourage word-of-mouth referrals Feedback cards to help collect testimonials Online marketing guidance for your practice (e.g., how to get online reviews) Examples Straumann Patient ipad app Patient education literature Sesame Communications Support 8

9 Guiding patients through each stage. The four Patient Pro packages listed below will help you guide patients through the entire journey from consideration and decision-making to aftercare, and, finally, to advocacy of your treatments and practice. -4 packages Evaluation MOMENT OF CHOICE Practice Pro Consult & convert for in-depth consultation that leads your patient to the right choice Awareness & education Print posters for the office Patient information literature for first information Movies for waiting room Open-house presentation template Straumann user certificate Information & Consulting Patient education literature for in-depth education Straumann Patient ipad app 3D animations for treatment education Patient education models (see product catalog) Experience Patient Relations Pro Care & assure for a positive treatment experience Aftercare Aftercare flyer Online patient aftercare information on Straumann s patient website Follow up Implant passport with implant & abutment information Patient appointment cards Social media and website content Office posters and presentations Referral cards ipad is a registered trademark of Apple, Inc. 9

10 More than a touchpoint. Your access to more business opportunities. Your 24/7 online Digital Pro media portal access via the Straumann eshop: Conveniently order patient information materials and download digital content for your website, marketing, social media, and office. Select Self service and Straumann Patient Pro. Stay connected: Subscribe to Straumann E-News ( feedback.nam@straumann.com to get immediate updates and tips ѹ ѹ Follow Straumann on social media facebook.com/straumannus twitter.com/straumannus youtube.com/straumannglobal plus.google.com/+straumannglobal linkedin.com/company/straumann Sesame Communications: Make the Most of Patient Pro and Your Online Marketing A leader in online patient marketing and communication, our preferred agency Sesame Communications is available to assist you with our Patient Pro materials. Sesame offers educational opportunities and discounts exclusively for Straumann customers to help you make the most of Patient Pro and your online marketing: Delivers high-quality services, results, and ROI for dental professionals Complimentary online effectiveness assessment Exclusive Straumann customer discounts on Sesame Solutions Contact Sesame straumann@sesamecommunications.com 866/

11 Order complimentary patient education materials via Straumann eshop or Customer Service, or contact your Straumann representative for more information. Patient Brochures for the Office Introduction to dental implants (pack of 20) NAMLIT 1076 Comprehensive overview of dental implants NAMLIT 1082 (pack of 10) Fully edentulous implant solutions NAMLIT 1063 Dental implant aftercare (pack of 20) NAMLIT 1075 Emdogain for Recession (pack of 25) NAMLIT 1085 Emdogain for Gum disease & intrabony defects NAMLIT 1086 (pack of 25) Straumann Bone Graft Solutions (pack of 25) NAMLIT 1087 Patient Information Folder (empty) NAMLIT 1061 Posters & presentations for the Office Dental Implants & Emdogain Flipchart NAMLIT 1034 Fully edentulous solutions Flipchart NAMLIT 1057 Patient poster (woman) NAMLIT 1067 Patient poster (older couple) NAMLIT 1069 Open house presentation NAMADV 043 Waiting room implant video NAMADV 042 Patient Feedback & Post-Treatment Tools Patient feedback card (pack of 20) NAMLIT 1071 Patient practice referral card (pack of 20) NAMLIT 1070 Appointment cards (pack of 20) NAMLIT 1074 Patient implant treatment passport NAMLIT

12 International Headquarters Institut Straumann AG Peter Merian-Weg 12 CH-4002 Basel, Switzerland Phone +41 (0) Fax +41 (0) Straumann North American Headquarters Straumann USA, LLC 60 Minuteman Road Andover, MA Phone 800/ (US) 800/ (CA) Fax 978/ Straumann USA, LLC All rights reserved. Straumann and/or other trademarks and logos from Straumann that are mentioned herein are the trademarks or registered trademarks of Straumann Holding AG and/or its affiliates. All rights reserved. NAMLIT /15