Community and Marketing Services

Transcription

1 Overview and Analysis Community and Marketing Services Economic Development Division Parks, Recreation, Culture and Facilities Division Marketing and Corporate Communications Division Department Chair Councillor Chris Leahy Commissioner Peter LeBel Iroquois Park Sports Centre 500 Victoria Street West Whitby, ON L1N 9G4 Phone: Department Overview The Community and Marketing Services Department and its three Divisions deliver a variety of services to residents, visitors, businesses and potential investors. The Department promotes recreational and cultural activities that contribute greatly to the quality of life enjoyed by Whitby residents. The Department is responsible for Economic Development, providing support and business retention programs for local businesses and promoting Whitby as a location of choice for new business investment and relocation opportunities. The Department is also responsible for corporate communications, advertising and sponsorship programs. Economic Development The Economic Development Division manages the business retention and investment attraction programs. In addition to promoting Whitby as the Community of Choice for business, the key responsibilities are: Attracting business investment domestically and internationally Supporting the growth of new industries and postsecondary educational institutions within Whitby Assisting local businesses with retention and expansion programs Providing information on industrial and office properties and development sites Liaising and working with other levels of government and external economic development agencies to enhance and leverage Whitby s programs and investment attraction efforts 249

2 Community and Marketing Services Overview and Analysis Parks and Recreation The Parks, Recreation, Culture and Facilities Division manage and administer: Recreational programming and services for all community centres and parks including arenas, pools, sports fields, etc. Parks design, development and construction, and Long Range Planning Special Events, Tourism and Culture, and Port Whitby Marina Recreational Services for Seniors, Children and Youth, Fitness and Aquatics Administer retail services including food and beverage operations, pro shop Maintenance, Mechanical Services and Capital Projects for Municipal Facilities (Municipal Building, Fire Halls, Community Centres, Leased Properties, Libraries, Station Gallery, etc.) Management of sustainability and accessibility programs within facilities (parks, community centres, etc.) This Division also provides administrative support for six Committees of Council: Ethno-cultural and Diversity Advisory Committee, Whitby Seniors Services, Whitby in Bloom, Harbour Days, County Town Carnival/Canada Day and Community Connection. Marketing and Corporate Communications The Marketing and Corporate Communications Division is responsible for managing: Advertising and Sponsorship Programs related to Town facilities, special events and recreational programs. This section generates revenue by offering businesses and organizations opportunities to advertise and sponsor areas within municipal facilities, as well as on municipal fleet vehicles and Zambonis Corporate Communications programs related to media relations, corporate branding and communications tools such as The Whitby Perspective and Website Marketing and Information Technology section provides marketing and information technology support for all of the activities and programs administered by the CMS Department and marketing support for other municipal departments Financial Analysis changes in the Community and Marketing Services Department are primarily due to inflationary pressures having a net impact of $255K. Expenditures account for $395K of this pressure, the majority of which is for salaries, wages and benefits and building related costs and utilities. Offsetting these pressures are revenues of $140K generated primarily from user fee increases in fitness, aquatics, marina, and arena programs. Other budget impacts include: $107K for the 2014 approved Supervisor of Facilities - Mechanical Services position; $33K net recreation revenue reduction primarily from increased competition and external pressures; the total revenue reduction of $135K was offset by reduced associated part-time staff costs and operating expenses of $102K $79K for new positions (see Decision Items tab for more details) Town of Whitby 250

3 Staff Complement Report - Full-Time Part-Time Full-Time Part-Time Dept. Division Current Current Proposed Proposed Notes Community & Marketing Services - Administration Senior's Services Recreation (Aquatics) Recreation (Child/Youth) Recreation Services (Fitness, Admin & Maintenance) Recreation and Seniors Facilities (Arenas) ,3,4 Facilities (Community Centres) Facilities (Municipal Building) Marketing & Programs Mechanical Services ,2 - Facilities Parks Planning & Long Range Planning Special Events Marina Parks, Special Events, Long Range Planning, Marina Sponsorship & Advertising Economic Development Marketing & Communications Department Total Notes: (1) Reflects Supervisor of Facilities - Mechanical Services approved in (2) Reflects 4 FTEs being reallocated from Facilities (Arenas) to Mechanical Services Proposed New Positions (See Decisions tab for additional information) (3) CMS-JC Manager of Facilities (Operations) (4) CMS-JC Manager of Facilities (Capital Projects) (5) CMS-JC Summer Student - Parks Development 251

4 Department: Community & Marketing Services Operating Summary Note: Numbers may not add due to rounding Division ($ in 000's) 2014 Adjustments Decision Items* Request Change $ Community & Marketing Services Admin $696 $3 $699 $3 Recreation, Youth and Seniors' Services $2,134 $104 $2,238 $104 Parks Development $717 $23 $12 $752 $35 Port Whitby Marina Facilities $2,983 $264 $67 $3,314 $331 Economic Development $437 ($5) $432 ($5) Advertising Sponsorship Net Operating $6,967 $389 $79 $7,435 $468 The Change Analysis by Division is included in the following pages. * For the Decision Items refer to the Decisions tab. 252

5 Department: Community & Marketing Services Operating Summary Note: Numbers may not add due to rounding. Financial Account Category ($ in 000's) 2014 Adjustments Decision Items Request Change $ Revenues Grants ($164) $60 ($104) $60 Program Revenues, Fees and Fines ($10,306) ($126) ($10,432) ($126) Miscellaneous Revenue & External Recoveries ($208) $12 ($196) $12 Transfers from Reserves & Internal Recoveries ($402) $166 ($236) $166 Total Revenues ($11,080) $112 ($10,968) $112 Expenditures Salaries, Wages & Benefits $11,782 $222 $78 $12,082 $300 Building Related Costs & Utilities $2,935 $93 $3,028 $93 Vehicle & Equipment Maintenance and Fuel $484 $22 $506 $22 Purchased Services and Supplies $1,143 ($27) $1,116 ($27) Administrative Costs $721 $1 $722 $1 Transfers to Reserves and Internal Transfers $980 ($29) $951 ($29) Total Expenditures $18,045 $282 $78 $18,405 $360 Net Operating $6,965 $394 $78 $7,437 $

6 Change Report Department: Community & Marketing Services Note: Numbers may not add due to rounding. Financial Account Category ($ in 000's) Inflation Annualization Other Changes* Decision Items Change $ Revenues Grants $60 $60 Program Revenues, Fees and Fines ($163) $37 ($126) Miscellaneous Revenue & External Recoveries ($2) $13 $12 Transfers from Reserves & Internal Recoveries $25 $141 $166 Total Revenues ($140) $251 $112 Expenditures Salaries, Wages & Benefits $233 ($11) $78 $300 Building Related Costs & Utilities $127 ($35) $93 Vehicle & Equipment Maintenance and Fuel $20 $1 $22 Purchased Services and Supplies ($4) ($22) ($27) Administrative Costs $5 ($3) $1 Transfers to Reserves and Internal Transfers $14 ($43) ($29) Total Expenditures $395 ($113) $78 $360 Net Operating $255 $138 $78 $472 *Other Changes include adjustments as a result of: the impact the Town's growth has on providing existing programs and services (Growth) any Council approved service level changes to existing services and programs (Service Level) staff proposed changes to services/programs that result in a minimal or no tax impact (Service Level) the operating impact of capital decisions (Capital Impact) the reversal of the prior year's one-time revenues or expenditures (One-time Items) this year's planned facility or equipment related one-time maintenance projects (One-time Items) other temporary revenues or expenditures (One-time Items) 254

7 Financial Summary Community & Marketing Services Admin Note: Numbers may not add due to rounding Actuals 2014 Year End 2014 Financial Account Category Decision Change Projection ($ in 000's) Adjustments Items Request $ Expenditures $643 $596 $631 Salaries, Wages & Benefits $5 $636 $5 $60 $44 $64 Administrative Costs $64 $703 $640 $695 Total Expenditures $5 $700 $5 $703 $640 $695 Net Operating $5 $700 $5 The Community and Marketing Services Department promotes recreational and cultural activities that contribute greatly to the quality of life enjoyed by Whitby residents. The department is also responsible for economic development, providing support for local business efforts and promoting the business investment and relocation opportunities available within the community. The Marketing and Technology Division provides technological (IT) support for all of the activities and programs administered by the Community and Marketing Services Department. The Corporate Communications Division is responsible for corporate communications, corporate branding and media relations for the Town. 255

8 Change Report Community & Marketing Services Admin Note: Numbers may not add due to rounding. Financial Account Category Inflation Annualization Other Decision Change ($ in 000's) Changes* Items $ Expenditures Salaries, Wages & Benefits $4 $4 Administrative Costs Total Expenditures $4 $4 Net Operating $4 $4 *Other Changes include adjustments as a result of: the impact the Town's growth has on providing existing programs and services (Growth) any Council approved service level changes to existing services and programs (Service Level) staff proposed changes to services/programs that result in a minimal or no tax impact (Service Level) the operating impact of capital decisions (Capital Impact) the reversal of the prior year's one-time revenues or expenditures (One-time Items) this year's planned facility or equipment related one-time maintenance projects (One-time Items) other temporary revenues or expenditures (One-time Items) 256

9 Change Analysis Community & Marketing Services Admin Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net BUDGET ADJUSTMENTS Inflation: 007 Exp - Status Quo Remuneration and benefits adjustments based on assumed and/or contractual agreements. The total administrative cost budget has not changed. Annualization: Other Changes: Growth Service Level Capital Impact One-time Items Prior Year Reversals Current Year Total Other Changes $4 $4 $4 $4 Total Adjustments $4 $4 DECISION ITEMS Total Decision Items Total Change $4 $4 257 Note: Change shown in ( ) indicates increased revenues or decreased expenditures

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11 Financial Summary Recreation, Youth and Seniors' Services Note: Numbers may not add due to rounding Actuals 2014 Year End Projection 2014 Financial Account Category ($ in 000's) Adjustments Decision Items Request Change $ Revenues ($121) ($198) ($163) Grants $60 ($103) $60 ($3,557) ($3,524) ($3,623) Program Revenues, Fees and Fines $64 ($3,559) $64 ($65) ($63) ($61) Miscellaneous Revenue & External Recoveries $2 ($59) $2 ($41) ($42) ($38) Transfers from Reserves & Internal Recoveries $30 ($8) $30 ($3,784) ($3,827) ($3,885) Total Revenues $156 ($3,729) $156 Expenditures $4,464 $4,583 $4,644 Salaries, Wages & Benefits ($31) $4,613 ($31) $414 $454 $469 Building Related Costs & Utilities ($3) $466 ($3) $66 $67 $70 Vehicle & Equipment Maintenance and Fuel $70 $550 $612 $541 Purchased Services and Supplies ($10) $531 ($10) $287 $275 $295 Administrative Costs ($8) $287 ($8) $5,781 $5,991 $6,019 Total Expenditures ($52) $5,967 ($52) $1,997 $2,164 $2,134 Net Operating $104 $2,238 $104 The Recreation Division consists of the Aquatics, Fitness, Community Connection, Camps, Preschool and Youth Services, and Seniors sections of the department and is responsible for the design, development and delivery of recreational programming for all ages in these categories. The Aquatics Program offers Red Cross Learn to Swim lessons for all ages, as well as Lifesaving Society Leadership, First Aid and CPR programs. Services include lane, seniors, special needs, parent and tot, public swims, and pool rentals. The Fitness Program offers a state-of-the-art health club and fitness classes to assist you in reaching your health and wellness goals. Fitness classes are available on a session or drop-in basis at the Whitby Civic Recreation Centre and the Brooklin Community Centre and Library and are geared for all ages. Community Connection, a committee of Council, provides affordable recreation, leisure and special interest programs at 10 school locations throughout Whitby in conjunction with the Town of Whitby and the Durham Board of Education. Net proceeds from Community Connection programs are invested back into the community and our school locations. Whitby Children's Programs and Camps offer fun and interactive programming for infants, preschoolers and children. From arts & crafts, sports, drama, parent & tot, and education based programs Whitby Children's Programs strives to provide high quality, inclusive programming. Youth Services Programs consist of drop-in programs, after school programs, provision of youth special events, and the Whitby Youth Council. Drop-in programs are available at the McKinney Centre and the Brooklin Community Centre and Library. The Whitby Youth Council consists of youth and adults acting in an advisory role to address the needs of youth in the community. Whitby Seniors Services is dedicated to keeping adults 55 years of age and older engaged in a vibrant social community with endless possibilities of keeping an active, healthy lifestyle. Instructional classes, leisure programs, support services, and volunteer opportunities are available. Seniors' programs and services are offered at the Whitby Seniors Activity Centre and at the Brooklin Community Centre and Library. The Whitby Seniors Services Committee is comprised of individuals elected by the members of Whitby Seniors Services who are then appointed by council. This committee is responsible for activities such as social recreational programs, dances, trips and transportation which is available for members of the Seniors Services. The Recreation Division also provides support to the Ethno-Cultural and Diversity Advisory Committee of Council which provides input to the Mayor and members of Council on the elimination of barriers for the diverse population of our community. 259

12 Change Report Recreation, Youth and Seniors' Services Note: Numbers may not add due to rounding. Financial Account Category ($ in 000's) Inflation Annualization Other Changes* Decision Items Change $ Revenues Grants $60 $60 Program Revenues, Fees and Fines ($59) $122 $64 Miscellaneous Revenue & External Recoveries $2 $2 Transfers from Reserves & Internal Recoveries $25 $5 $30 Total Revenues ($34) $189 $156 Expenditures Salaries, Wages & Benefits $98 ($129) ($31) Building Related Costs & Utilities $1 ($3) ($3) Vehicle & Equipment Maintenance and Fuel Purchased Services and Supplies $18 ($28) ($10) Administrative Costs $4 ($11) ($8) Total Expenditures $121 ($171) ($52) Net Operating $87 $18 $104 *Other Changes include adjustments as a result of: the impact the Town's growth has on providing existing programs and services (Growth) any Council approved service level changes to existing services and programs (Service Level) staff proposed changes to services/programs that result in a minimal or no tax impact (Service Level) the operating impact of capital decisions (Capital Impact) the reversal of the prior year's one-time revenues or expenditures (One-time Items) this year's planned facility or equipment related one-time maintenance projects (One-time Items) other temporary revenues or expenditures (One-time Items) 260

13 Change Analysis Recreation, Youth and Seniors' Services Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net BUDGET ADJUSTMENTS Inflation: 006 Rev - Status Quo Proposed fee increase applied to 2014 forecasted revenues $59K offset by removal of $25K Optimist Club youth donation as final contribution was received in Exp - Status Quo Remuneration and benefits adjustments based on assumed and/or contractual agreements $98K and average of 1.7% inflation applied to non-wage related expenses $22K Annualization: Other Changes: Growth 008 Rev - Growth Fitness: $151K net reduction of revenue primarily due to reduced program revenue and loss of memberships from increased competition offset by $41K increase in Sportsball revenue based on anticipated program demand. ($34) ($34) $121 $121 ($34) $121 $87 $135 $135 Aquatics: $40K reduction in instructional/public swim revenue from implementation of full-day kindergarten and reduced pool rentals Youth: $9K net increase in camp revenue offset by reduction in preschool and birthday party revenues Seniors: $7K net increase from more memberships offset by reduction in hall rentals and fundraising receipts 009 Exp - Growth Decrease in part-time hours to accomodate changes in programming demand while maintaining current level of customer service $124K, reductions in operating supplies and administrative costs based on lower program/fitness revenue $13K offset by increased marketing costs to attract new program users and fitness memberships $4K and additional Sportsball instructor costs $31K Service Level 011 Exp - Service Level Reduction of activity guide printing costs due to transition from four to two editions per year $16K and reduction in front desk hours at Brooklin Community Centre and Library (BCCL) due to reduced programming hours $13K. This is offset by overtime costs to offer limited programming on Family Day $3K and new uniform costs for CRC and BCCL front desk staff $1K. Capital Impact One-time Items Prior Year Reversals ($102) ($102) $135 ($102) $33 ($26) ($26) ($26) ($26) 261 Note: Change shown in ( ) indicates increased revenues or decreased expenditures

14 Change Analysis Recreation, Youth and Seniors' Services Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net 002 Rev - PY Non-recurring Reversal of the prior year's Playground Program Grant Revenue $60K and 2013's surplus EDAC funding $5K included in the 2014 budget. 003 Exp - PY Non-recurring Reversal of the prior year's Playground Program Grant related expenses $60K and one-time printing costs for seniors' strategy $2K. $65 $65 ($62) ($62) Current Year 014 Rev - One-time Items Community Connections donation for Playground Program ($10) ($10) 015 Exp - One time Items Playground Program related expenses $10K and costs related to the Youth Application to designate the Town as a youth-friendly community $9K. $19 $19 $55 ($43) $12 Total Other Changes $190 ($171) $19 Total Adjustments $156 ($50) $106 DECISION ITEMS Total Decision Items Total Change $156 ($50) $ Note: Change shown in ( ) indicates increased revenues or decreased expenditures

15 Financial Summary Parks Development Note: Numbers may not add due to rounding Actuals 2014 Year End Projection 2014 Financial Account Category ($ in 000's) Adjustments Decision Items Request Change $ Revenues ($7) ($9) ($7) Program Revenues, Fees and Fines ($7) ($41) ($40) ($50) Transfers from Reserves & Internal Recoveries ($50) ($48) ($49) ($57) Total Revenues ($57) Expenditures $512 $595 $702 Salaries, Wages & Benefits $10 $12 $724 $22 $63 $51 $43 Building Related Costs & Utilities $10 $53 $10 $5 Purchased Services and Supplies $5 $5 $5 $22 $25 $29 Administrative Costs ($2) $27 ($2) $597 $676 $774 Total Expenditures $23 $12 $809 $35 $549 $627 $717 Net Operating $23 $12 $752 $35 The Parks Development and Design Division of the Community and Marketing Services Department is responsible for the design, development and re-development of all of the Town's parks, open spaces and trail systems. The Division specializes in park and trail design, special projects, beautification and all aspects of park and open space project management. The Division is also responsible for input into the long range parks planning studies, landscape and forestry initiatives and administers the Town wide playground retro-fit and replacement program. 263

16 Change Report Parks Development Note: Numbers may not add due to rounding. Financial Account Category ($ in 000's) Inflation Annualization Other Changes* Decision Items Change $ Revenues Program Revenues, Fees and Fines Transfers from Reserves & Internal Recoveries Total Revenues Expenditures Salaries, Wages & Benefits $10 $12 $22 Building Related Costs & Utilities $10 $10 Purchased Services and Supplies $5 $5 Administrative Costs ($2) ($2) Total Expenditures $18 $5 $12 $35 Net Operating $18 $5 $12 $35 *Other Changes include adjustments as a result of: the impact the Town's growth has on providing existing programs and services (Growth) any Council approved service level changes to existing services and programs (Service Level) staff proposed changes to services/programs that result in a minimal or no tax impact (Service Level) the operating impact of capital decisions (Capital Impact) the reversal of the prior year's one-time revenues or expenditures (One-time Items) this year's planned facility or equipment related one-time maintenance projects (One-time Items) other temporary revenues or expenditures (One-time Items) 264

17 Change Analysis Parks Development Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net BUDGET ADJUSTMENTS Inflation: 007 Exp - Status Quo Remuneration and benefits adjustments based on assumed and/or contractual agreements $10K, inflation applied to property tax costs for non-owned land occupied by Town parks/trails and inclusion of previously unbudgeted property tax costs for one of the trails $10K. These are offset by reductions in administrative costs based on historical trends and ongoing needs $2K. Annualization: Other Changes: Growth Service Level 011 Exp - Service Level Testing of select playground surfaces on a periodic basis ensure ongoing safety of users $5K Capital Impact One-time Items Prior Year Reversals Current Year $18 $18 $18 $18 $5 $5 $5 $5 Total Other Changes $5 $5 Total Adjustments $23 $23 DECISION ITEMS 101 Decision item 1 CMS-JC Summer Student - Parks Development $12 $12 Total Decision Items $12 $12 Total Change $35 $ Note: Change shown in ( ) indicates increased revenues or decreased expenditures

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19 Financial Summary Port Whitby Marina Note: Numbers may not add due to rounding Actuals 2014 Year End Projection 2014 Financial Account Category ($ in 000's) Adjustments Decision Items Request Change $ Revenues ($1,396) ($1,390) ($1,419) Program Revenues, Fees and Fines ($9) ($1,428) ($9) ($82) ($80) ($90) Miscellaneous Revenue & External Recoveries $3 ($87) $3 ($4) ($4) ($4) Transfers from Reserves & Internal Recoveries ($4) ($1,482) ($1,474) ($1,513) Total Revenues ($6) ($1,519) ($6) Expenditures $638 $672 $652 Salaries, Wages & Benefits $12 $664 $12 $223 $227 $241 Building Related Costs & Utilities ($4) $237 ($4) $216 $193 $210 Vehicle & Equipment Maintenance and Fuel $210 $54 $58 $56 Purchased Services and Supplies $1 $57 $1 $102 $109 $107 Administrative Costs $5 $112 $5 $248 $215 $248 Transfers to Reserves and Internal Transfers ($7) $241 ($7) $1,481 $1,474 $1,514 Total Expenditures $7 $1,521 $7 ($1) $1 Net Operating $1 $2 $1 Port Whitby Marina is a 420 slip facility operated within the Community and Marketing Services Department. The Marina is a profit centre offering a variety of services including seasonal and visitor dockage, summer and winter land storage, fuelling and waste pump-outs, boat handling (hauling, launching, mast-stepping, boat moving, etc.) and hall rentals. Marina staff also manage and maintain the Gordon St Public Boat Ramp facility and coordinate maintenance of the Whitby Harbour facility including pier maintenance, dredging, shore wall maintenance, break wall maintenance, and weed control. In addition to providing services to the public and boaters, marina staff also coordinate a variety of services for Town of Whitby tenants located adjacent to the marina at 1710 Charles St. Current tenants are Swan s Yacht Sales and Custom Yacht Builder. 267

20 Change Report Port Whitby Marina Note: Numbers may not add due to rounding. Financial Account Category ($ in 000's) Inflation Annualization Other Changes* Decision Items Change $ Revenues Program Revenues, Fees and Fines ($33) $24 ($9) Miscellaneous Revenue & External Recoveries ($2) $4 $3 Transfers from Reserves & Internal Recoveries Total Revenues ($35) $28 ($6) Expenditures Salaries, Wages & Benefits $11 $12 Building Related Costs & Utilities $4 ($7) ($4) Vehicle & Equipment Maintenance and Fuel Purchased Services and Supplies $1 $1 Administrative Costs $5 $5 Transfers to Reserves and Internal Transfers $14 ($21) ($7) Total Expenditures $35 ($28) $7 Net Operating $1 *Other Changes include adjustments as a result of: the impact the Town's growth has on providing existing programs and services (Growth) any Council approved service level changes to existing services and programs (Service Level) staff proposed changes to services/programs that result in a minimal or no tax impact (Service Level) the operating impact of capital decisions (Capital Impact) the reversal of the prior year's one-time revenues or expenditures (One-time Items) this year's planned facility or equipment related one-time maintenance projects (One-time Items) other temporary revenues or expenditures (One-time Items) 268

21 Change Analysis Port Whitby Marina Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net BUDGET ADJUSTMENTS Inflation: 006 Rev - Status Quo The $35K increase in revenue reflects an average 2.3% rate increase on user fees. 007 Exp - Status Quo Remuneration and benefits adjustments based on assumed and/or contractual agreements $11K and inflationary pressures primarily due to insurance premiums and utilities $8K resulting in a net contribution to the Marina Reserve of $14K. Annualization: Other Changes: Growth 008 Rev - Growth Reduction in hydro revenue from boaters generating their own power from solar panels $15K, reduction in summer storage revenues from agressive 10% fee increase in order to maintain space for seasonal dockage customer parking $4K, and reduction in transient dock and food and beverage sales based on activity from the past few years $3K. 009 Exp - Growth Reduction in hydro consumption from boaters provinding their own power $7K and reduction in expenses from fewer boater events offset by a minor increase in bank charges from rise in use of credit cards. This results in a net reduction in transfer to the Marina reserve of $15K. Service Level 010 Rev - Service Level Reflects net pressure from discounts given on prepayment of launch and haul out fees $2K and reduction in yard service revenue based on providing less assistance to dealers with boat related requests $4K. 011 Exp - Service Level Reduced contribution to the Marina Reserve to account for revenue reductions listed above. Capital Impact One-time Items Prior Year Reversals Current Year ($35) ($35) $35 $35 ($35) $35 $22 $22 ($22) ($22) $22 ($22) $6 $6 ($6) ($6) $6 ($6) Total Other Changes $28 ($28) Total Adjustments ($7) $7 DECISION ITEMS 269 Note: Change shown in ( ) indicates increased revenues or decreased expenditures

22 Change Analysis Port Whitby Marina Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net Total Decision Items Total Change ($7) $7 270 Note: Change shown in ( ) indicates increased revenues or decreased expenditures

23 Financial Summary Facilities Note: Numbers may not add due to rounding Actuals 2014 Year End Projection 2014 Financial Account Category ($ in 000's) Adjustments Decision Items Request Change $ Revenues ($4,923) ($4,923) ($4,899) Program Revenues, Fees and Fines ($168) ($5,067) ($168) ($31) ($59) ($57) Miscellaneous Revenue & External Recoveries $7 ($50) $7 ($170) ($277) ($287) Transfers from Reserves & Internal Recoveries $112 ($175) $112 ($5,124) ($5,259) ($5,243) Total Revenues ($49) ($5,292) ($49) Expenditures $4,462 $4,605 $4,713 Salaries, Wages & Benefits $221 $66 $5,000 $287 $2,032 $2,192 $2,154 Building Related Costs & Utilities $90 $2,244 $90 $239 $227 $204 Vehicle & Equipment Maintenance and Fuel $22 $226 $22 $585 $549 $519 Purchased Services and Supplies ($17) $502 ($17) $117 $131 $125 Administrative Costs $8 $133 $8 $496 $500 $510 Transfers to Reserves and Internal Transfers ($10) $500 ($10) $7,931 $8,204 $8,225 Total Expenditures $314 $66 $8,605 $380 $2,807 $2,945 $2,982 Net Operating $265 $66 $3,313 $331 The Facilities Section is responsible for the maintenance and operation of the Town s arenas (Iroquois Park Sports Centre, McKinney Centre and Luther Vipond Memorial Arena) and the following community centres: Brooklin Community Centre and Library Heydenshore Pavillion Centennial Building Facilities at Cullen Central Park Brooklin Community Centre Spencer and Ashburn Community Centres These community centres provide a variety of spaces for recreational and leisure programming, community meetings, special events, weddings and banquets, and locations for education and training. The Facilities Section is also responsible for the maintenance of the Whitby Municipal Building and assists in the capital planning for other municipal facilities. The Facilities Section is accountable for the administration, allocation and permitting of scheduled sports and event activities within the Town s facilities, parks and community centres, as well as managing all public skating programs, pro shop and food and beverage operations. The Facilities Section oversees the planning, development and construction of major restoration or new recreation and other municipal facilities. The Facilities Section is also responsible for the Mechanical Services Division, providing preventative and repair service (HVAC/Electrical/Plumbing) for all municipal facilities. 271

24 Change Report Facilities Note: Numbers may not add due to rounding. Financial Account Category ($ in 000's) Inflation Annualization Other Changes* Decision Items Change $ Revenues Program Revenues, Fees and Fines ($71) ($97) ($168) Miscellaneous Revenue & External Recoveries $7 $7 Transfers from Reserves & Internal Recoveries $112 $112 Total Revenues ($71) $22 ($49) Expenditures Salaries, Wages & Benefits $103 $117 $66 $287 Building Related Costs & Utilities $113 ($23) $90 Vehicle & Equipment Maintenance and Fuel $20 $1 $22 Purchased Services and Supplies ($16) ($17) Administrative Costs $8 $8 Transfers to Reserves and Internal Transfers ($10) ($10) Total Expenditures $220 $93 $66 $380 Net Operating $149 $115 $66 $331 *Other Changes include adjustments as a result of: the impact the Town's growth has on providing existing programs and services (Growth) any Council approved service level changes to existing services and programs (Service Level) staff proposed changes to services/programs that result in a minimal or no tax impact (Service Level) the operating impact of capital decisions (Capital Impact) the reversal of the prior year's one-time revenues or expenditures (One-time Items) this year's planned facility or equipment related one-time maintenance projects (One-time Items) other temporary revenues or expenditures (One-time Items) 272

25 Change Analysis Facilities Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net BUDGET ADJUSTMENTS Inflation: 006 Rev - Status Quo Facility rental and program user fee increases including those effective April 1, 007 Exp - Status Quo Remuneration and benefits adjustments based on assumed and/or contractual agreements $103K including $20K in position reallocations from the Facilities Division to Fire Asset Management and Town Property representing the responsibility for support and oversight of building related issues. Inflation on building related costs include utilities $99K, planned small building and equipment maintenance projects $20K, vehicle and equipment repairs increases of $14K. These inflationary increase were offset by reductions in maintenance contracts based on better understanding of ongoing requirements $16K. Annualization: Other Changes: Growth 008 Rev - Growth Reduction in advertising sponsorship revenue going to arenas $18K, a reduction in ice surcharge $10K based on experience and net reduction in hall and floor rental revenues $10K based on external demand. These are offset by increased revenues in Adult Hockey League from being at full league registration $25K and increase in Senior Shinny program $6K. 009 Exp - Growth Supervisor of Facilities (Mechanical Services) approved in 2014 (CMS 43-14), $107K, increase in bank charges from higher use of credit cards $8K, increase in fuel consumption from increased on-call use of vehicles $5K, and upgrade to internet service for Spark Centre at the Centennial building $2K. This is offset by reduction in transfer of ice surcharge revenue to Arena Reserve $10K and activity guide savings from printing twice a year instead of four times $2K. Service Level 010 Rev - Service Level Reduction in revenues from removal of catering surcharge pending Council approval $8K and removal of ATM from Iroquois Park $7K. This is offset by a net increase of $1K in additional hall rentals at IPSC from shifting room rentals from the Town Hall Committee rooms and SGC Fireside rooms. 011 Exp - Service Level Includes Statutory Holiday pay for part time employees $10K offset by the elimination of three phone lines at IPSC $2K. Capital Impact 013 Exp - Capital Impact Increase in hydro costs associated with the move of the Lynde House to 900 Brock Street South $1K offset by reduction in heating costs from cancellation of services at Cullen Central park $1K ($71) ($71) $220 $220 ($71) $220 $149 $7 $7 $110 $110 $7 $110 $117 $14 $14 $9 $9 $14 $9 $ Note: Change shown in ( ) indicates increased revenues or decreased expenditures

26 Change Analysis Facilities Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net One-time Items Prior Year Reversals 002 Rev - PY Non-recurring Reversal of the prior year's use of of the Long Term Finance Reserve Fund of $94K to offset the estimated revenue shortfall from the old food and beverage operator as only 1/3 of yearly revenues were realized from a September 1, 2014 start date with the new operator. 003 Exp - PY Non-recurring Reversal of the prior year's planned building and equipment maintenance one-time projects. Current Year $1 $1 ($24) ($24) $1 ($24) ($23) Total Other Changes $22 $95 $117 Total Adjustments ($49) $315 $266 DECISION ITEMS 101 Decision item 1 CMS-JC Manager of Facilities (Operations) $36 $ Decision item 2 CMS-JC Manager of Facilities (Capital Projects) $31 $31 Total Decision Items $67 $67 Total Change ($49) $382 $ Note: Change shown in ( ) indicates increased revenues or decreased expenditures

27 Financial Summary Economic Development Note: Numbers may not add due to rounding Actuals 2014 Year End Projection 2014 Financial Account Category ($ in 000's) Adjustments Decision Items Request Change $ Revenues ($7) Grants ($1) Miscellaneous Revenue & External Recoveries ($1) ($7) Total Revenues Expenditures $278 $292 $317 Salaries, Wages & Benefits $4 $321 $4 $14 $31 $22 Purchased Services and Supplies ($6) $16 ($6) $69 $85 $99 Administrative Costs ($4) $95 ($4) $361 $408 $438 Total Expenditures ($6) $432 ($6) $360 $401 $438 Net Operating ($6) $432 ($6) The Economic Development Division develops and manages programs for Business Retention and Expansion, Investment Attraction, Marketing, Small Business Support and Economic Development Studies. Business Retention and Expansion includes corporate calls on existing businesses, the real estate community, marketing partners and investment intermediaries to develop relationships, gain an understanding of issues affecting local business and economic opportunities, and provide assistance. Staff also participate in networking events and on local committees to represent the Town and develop contacts (e.g. Whitby Chamber of Commerce committees, the Durham Strategic Energy Alliance, the Interactive Manufacturing Innovation Network (imin), etc.) Investment Attraction includes meeting with potential investors and developing customized business cases, participation in a number of programs with the Durham Economic Development Partnership to develop contacts with site selectors and the real estate community, and the retention of specialized consultants to set up appointments for corporate calls on potential investors. Marketing includes the development and maintenance of the economic development website and other marketing materials, subscriptions for demographics and other data relevant for site selectors/ the real estate community, maintenance of an on-line inventory of land and space, and advertising/sponsorships. Small Business Support includes co-sponsoring small business events in conjunction with the Whitby Library, the Whitby Chamber of Commerce, the Business Advisory Centre Durham and Spark Centre (the regional innovation centre). Staff also provide information to start-up companies and introductions to experts for assistance (e.g. Spark Centre, the Ontario Centres of Excellence, the Industrial Research Assistance Program, etc.) Economic Development Studies may be undertaken for strategic planning, researching/targeting potential investors and developing marketing business cases. 275

28 Change Report Economic Development Note: Numbers may not add due to rounding. Financial Account Category ($ in 000's) Inflation Annualization Other Changes* Decision Items Change $ Revenues Expenditures Salaries, Wages & Benefits $5 $4 Purchased Services and Supplies ($6) ($6) Administrative Costs ($2) ($1) ($4) Total Expenditures ($3) ($1) ($6) Net Operating ($3) ($1) ($6) *Other Changes include adjustments as a result of: the impact the Town's growth has on providing existing programs and services (Growth) any Council approved service level changes to existing services and programs (Service Level) staff proposed changes to services/programs that result in a minimal or no tax impact (Service Level) the operating impact of capital decisions (Capital Impact) the reversal of the prior year's one-time revenues or expenditures (One-time Items) this year's planned facility or equipment related one-time maintenance projects (One-time Items) other temporary revenues or expenditures (One-time Items) 276

29 Change Analysis Economic Development Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net BUDGET ADJUSTMENTS Inflation: 007 Exp - Status Quo Remuneration and benefits adjustments based on assumed and/or contractual agreements $5K offset by lower than expected website maintenance costs Annualization: Other Changes: Growth Service Level ($3) ($3) ($3) ($3) 011 Exp - Service Level Reduction of one staff cell phone based on requirement ($1) ($1) ($1) ($1) Capital Impact One-time Items Prior Year Reversals Current Year Total Other Changes ($1) ($1) Total Adjustments ($4) ($4) DECISION ITEMS Total Decision Items Total Change ($4) ($4) 277 Note: Change shown in ( ) indicates increased revenues or decreased expenditures

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31 Financial Summary Advertising Sponsorship Note: Numbers may not add due to rounding Actuals 2014 Year End Projection 2014 Financial Account Category ($ in 000's) Adjustments Decision Items Request Change $ Revenues ($366) ($366) ($359) Program Revenues, Fees and Fines ($12) ($371) ($12) ($24) Transfers from Reserves & Internal Recoveries $24 $24 ($366) ($366) ($383) Total Revenues $12 ($371) $12 Expenditures $122 $123 $123 Salaries, Wages & Benefits $2 $125 $2 $24 $30 $29 Building Related Costs & Utilities ($1) $28 ($1) $1 $5 $5 Purchased Services and Supplies $5 $5 $5 $4 Administrative Costs $4 $214 $204 $222 Transfers to Reserves and Internal Transfers ($12) $210 ($12) $366 $367 $383 Total Expenditures ($11) $372 ($11) $1 Net Operating $1 $1 $1 The Advertising and Sponsorship Division generates revenue for the municipality by offering various opportunities for businesses and organizations to advertise within municipal facilities or to provide sponsorship to facilities. Advertising revenue is generated through advertising opportunities at recreation facilities and community centres, as well as signage on fleet vehicles and zambonis. Sponsorship opportunities also include Town-operated special events and programs. Additional advertising value not recognized in the financial summary above is generated through the trade of services with the business community. For example, advertising space in our arena is traded with a radio station in exchange for radio advertising to promote Town Special Events, or with a rental company in exchange for use of tents and stage equipment. For, that value is projected at $35,

32 Change Report Advertising Sponsorship Note: Numbers may not add due to rounding. Financial Account Category ($ in 000's) Inflation Annualization Other Changes* Decision Items Change $ Revenues Program Revenues, Fees and Fines ($12) ($12) Transfers from Reserves & Internal Recoveries $24 $24 Total Revenues $12 $12 Expenditures Salaries, Wages & Benefits $2 $2 Building Related Costs & Utilities ($1) ($1) Purchased Services and Supplies Administrative Costs Transfers to Reserves and Internal Transfers ($12) ($12) Total Expenditures $2 ($13) ($11) Net Operating $2 ($1) $1 *Other Changes include adjustments as a result of: the impact the Town's growth has on providing existing programs and services (Growth) any Council approved service level changes to existing services and programs (Service Level) staff proposed changes to services/programs that result in a minimal or no tax impact (Service Level) the operating impact of capital decisions (Capital Impact) the reversal of the prior year's one-time revenues or expenditures (One-time Items) this year's planned facility or equipment related one-time maintenance projects (One-time Items) other temporary revenues or expenditures (One-time Items) 280

33 Change Analysis Advertising Sponsorship Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net BUDGET ADJUSTMENTS Inflation: 007 Exp - Status Quo Remuneration and benefits adjustments based on assumed and/or contractual agreements $2K Annualization: Other Changes: Growth 008 Rev - Growth Reduction due to net loss of sponsors at the Town's Arenas inlcuding Pizza Pizza and Jiffy Lube $20K and removal of Brooklin Agricultural Society $5K donation as the last instalment of multi-year pledge was received in These reductions are offset by increased sponsorship revenues for Special Events primarily for Harbour Day, Canada Day and Optimist Worldfest $10K, and increased sponsorship for the Civic Recreation Centre $1K and Seniors Services.5K. 009 Exp - Growth Reduction in net contribution to operations of $18K primarily affecting Iroquois Park and a $1K reduction in the Scotiabank sponsorship contribution to Whitby Minor Hockey Association to assist with running the Scotiabank skills development program. Service Level Capital Impact 012 Rev - Capital Impact New contribution from Royal Canin for the naming rights to the Town's two dog parks 013 Exp - Capital Impact Cost for the Town to plant new trees and provide accessible picnic tables in the dog parks as per the agreement with Royal Canin $1K. The balance represents the net transfer to operations $5K. One-time Items Prior Year Reversals 002 Rev - PY Non-recurring Reversal of the prior year's one-time increase in funding for Special Events $5.5K and Seniors Services.5K $2 $2 $2 $2 $14 $14 ($19) ($19) $14 ($19) ($5) ($8) ($8) $6 $6 ($8) $6 ($2) $6 $6 Also includes reversal of the prior year's revenue shortfall of $24K financed by the Long-Term Financing Reserve Fund due to the timing of the Scotia Bank advertising Sponsorship agreement. 003 Exp - PY Non-recurring Current Year $6 $6 Total Other Changes $12 ($13) ($1) 281 Note: Change shown in ( ) indicates increased revenues or decreased expenditures

34 Change Analysis Advertising Sponsorship Note: Numbers may not add due to rounding ($ in 000's) Revenues Expenditures Net Total Adjustments $12 ($11) $1 DECISION ITEMS Total Decision Items Total Change $12 ($11) $1 282 Note: Change shown in ( ) indicates increased revenues or decreased expenditures

35 Actuals Year End ($ in 000's) Decision Changes Projection Adjustment Items Request $ Advertising/Sponsorship Sales CRC Advertising Sales ($9) ($8) ($7) Program Revenues, Fees and Fines ($1) ($8) ($1) $1 $1 Building Related Costs & Utilities $1 $6 $5 $4 Transfers to Reserves and Internal Transfers $4 ($3) ($2) ($2) Total CRC Advertising Sales ($1) ($3) ($1) Dog Parks ($2) Program Revenues, Fees and Fines ($8) ($8) ($8) $2 Building Related Costs & Utilities Transfers to Reserves and Internal Transfers $6 $6 $6 Total Dog Parks ($2) ($2) ($2) Iroquois Park Advertising Sales ($234) ($236) ($240) Program Revenues, Fees and Fines ($240) $20 $21 $22 Building Related Costs & Utilities ($1) $21 ($1) $1 $1 Administrative Costs $131 $126 $152 Transfers to Reserves and Internal Transfers ($20) $132 ($20) ($82) ($88) ($66) Total Iroquois Park Advertising Sales ($21) ($87) ($21) Luther Vipond Advertising Sales ($12) ($11) ($11) Program Revenues, Fees and Fines ($11) $2 $2 Building Related Costs & Utilities $2 $8 $5 $5 Transfers to Reserves and Internal Transfers $5 ($4) ($4) ($4) Total Luther Vipond Advertising Sales ($4) McKinney ($54) ($52) ($48) Program Revenues, Fees and Fines ($4) ($52) ($4) $3 $4 $4 Building Related Costs & Utilities $4 $32 $30 $26 Transfers to Reserves and Internal Transfers $3 $29 $3 ($19) ($18) ($18) Total McKinney ($1) ($19) ($1) Misc. Revenue ($5) ($5) ($5) Program Revenues, Fees and Fines $5 $5 $5 $5 $5 Transfers to Reserves and Internal Transfers ($5) ($5) Total Misc. Revenue Marina ($6) ($6) ($6) Program Revenues, Fees and Fines ($6) $4 $4 $4 Transfers to Reserves and Internal Transfers $4 ($2) ($2) ($2) Total Marina ($2) Special Events ($32) ($32) ($28) Program Revenues, Fees and Fines ($4) ($32) ($4) $21 $20 $18 Transfers to Reserves and Internal Transfers $2 $20 $2 ($11) ($12) ($10) Total Special Events ($2) ($12) ($2) Service Vehicles ($6) ($6) ($6) Program Revenues, Fees and Fines ($6) $4 $4 $4 Transfers to Reserves and Internal Transfers $4 ($2) ($2) ($2) Total Service Vehicles ($2) Whitby Seniors' Ctr ($1) ($1) ($1) Program Revenues, Fees and Fines ($1) $1 Transfers to Reserves and Internal Transfers ($1) ($1) Total Whitby Seniors' Ctr ($1) 283

36 Actuals Year End ($ in 000's) Decision Changes Projection Adjustment Items Request $ Youth Initiatives ($7) ($7) ($7) Program Revenues, Fees and Fines ($7) $5 $4 $4 Transfers to Reserves and Internal Transfers $4 ($2) ($3) ($3) Total Youth Initiatives ($3) ($126) ($131) ($108) Total Revenue before Administrative Costs ($27) ($135) ($27) Summary of Net Contributions to Departments Actuals Year End ($ in 000's) Decision Changes Projection Adjustment Items Request $ ($366) ($366) ($359) Total Sponsorship Revenues ($12) ($371) ($12) ($24) Transfers from Reserves and Internal Transfers $24 $24 $23 $30 $29 Total Direct Operating Expenses ($1) $28 ($1) $127 $132 $132 Total Administrative Expenses $3 $135 $3 ($216) ($204) ($222) Net Contribution to Departments $14 ($208) $14 284

37 Department: Community and Marketing Services Summary of Results by Facility Council Requested Report Note: Numbers may not add due to rounding Actuals Year End ($ in 000's) Decision Change Projection Adjustments Items Request $ $643 $648 $662 Seniors Centre ($9) $653 ($9) ($185) ($147) ($171) Aquatics $17 ($154) $17 ($544) ($518) ($586) Fitness $77 ($509) $77 $1,563 $1,610 $1,604 Maintenance $9 $1,613 $9 $834 $945 $847 Civic Recreation Complex $103 $950 $103 ($59) ($55) ($56) Camps $2 ($54) $2 $49 $27 $29 Facilities $29 ($10) ($28) ($27) Cullen Central Park $2 ($25) $2 $425 $432 $415 Municipal Building $36 $451 $36 $47 $44 $49 Brooklin/Asburn/Spencer ($16) $33 ($16) $5 $11 $ Brock Street South $2 $13 $2 $133 $148 $142 Centennial Building $16 $158 $16 $82 $81 $89 Heydenshore Pavillion $14 $103 $14 $623 $648 $659 Brooklin Community Centre & Library $33 $692 $33 $890 $932 $950 Community Centres $49 $999 $49 $298 $312 $346 Anne Ottenbrite Pool $1 $347 $1 $1,021 $886 $904 Des Newman Arena Complex ($105) $67 $866 ($38) $124 $274 $322 Mechanical Services $217 $539 $217 $1,443 $1,472 $1,572 Iroquois Park Sports Centre $113 $67 $1,752 $180 $91 $132 $125 Luther Vipond Arena $22 $147 $22 $38 $96 $100 McKinney Centre $22 $122 $22 ($248) ($215) ($248) Port Whitby Marina* $7 ($241) $7 $1,274 $1,388 $1,451 Combined Arena Operations excluding AOP $156 $67 $1,674 $223 $1,132 $1,257 $1,193 Civic Recreation Complex plus AOP $104 $1,297 $104 * Operating surplus prior to transfer to reserve to fund marina capital expenditures 285