EMPLOYEE CAMPAIGN MANAGER HANDBOOK

Transcription

1 EMPLOYEE CAMPAIGN MANAGER HANDBOOK

2 CONTENTS WELCOME...1 WHAT WE DO...2 YOUR INVESTMENT CHANGES LIVES...2 HOW TO RUN A GREAT CAMPAIGN...3 CAMPAIGN CHAIR CHECK-LIST....4 PICK WHAT WORKS FOR YOUR COMPANY GREAT IDEAS TO GET AND KEEP PEOPLE INVOLVED...6 CAMPAIGN EVENTS...7 EMPLOYEE EDUCATION AND COMMUNICATION VOLUNTEERISM...14 TARGETED AUDIENCE ENGAGEMENT...18 BRAND AWARENESS...21 CAMPAIGN VICTORY CELEBRATION CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

3 DEAR MILE HIGH UNITED WAY CAMPAIGN CHAIR, Thank you so much for your willingness to serve as a Campaign Chair for Mile High United Way. We are truly grateful. Your role as a Campaign Chair is critical; because of you, we have positively impacted the lives of more than 350,000 people who were served through Mile High United Way programs including Bridging the Gap, Colorado Reading Corps, Centers for Family Opportunity, our Information and Referral Center and in partnership with more than 100 Impact Investment Partners. Because of your belief in and support of a united community, we continue to work to ensure that every child enters school ready to learn and is reading at grade level by the end of third grade; every young person graduates from high school prepared for work or college and every individual and family has the opportunity to progress toward economic stability. And we could not be more grateful. Mile High United Way staff is available to help and support you during every step of your campaign. I hope you will refer to this Employee Campaign Manager Handbook often. It contains helpful best practices, new strategies, sample tools and much more. Also be sure to visit unitedwaydenver.org for additional information. Every effort you make this year is combined with the efforts of hundreds of others who are working on their campaigns. Together we can all work together as we know that great things happen when we LIVE UNITED! Thank you for all you do to create a successful campaign for Mile High United Way. Sincerely, Christine Benero President and CEO, Mile High United Way CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

4 WHAT WE DO At Mile High United Way we work to change lives and transform communities by creating opportunities for everyone to thrive. Your support makes possible the kind of community transformation Mile High United Way has been committed to for more than 128 years. Our School Readiness Initiative provides thousands of children from low-income families access to high-quality early childhood education so they enter school ready to learn and read at grade level by the end of the third grade. Our Youth Success Initiative provides thousands of school-age, low-income and at-risk students access to mentoring, quality after school programs, tutoring and dropout prevention, and post-secondary programs to ensure that they succeed academically, graduate from high school and are ready for college or work. Our Adult Self-Sufficiency Initiative supports and creates programs that help low-income people increase financial skills, develop workforce experience and move toward economic self-sufficiency. YOUR INVESTMENT CHANGES LIVES CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

5 HOW TO RUN A GREAT CAMPAIGN This handbook includes information that will help you run a great campaign and give you ideas from fellow Campaign Coordinators and experts on our Mile High United Way team. During your campaign: You ll enjoy your role as Campaign Chair. Nod only will you successfully raise money to ensure that kids are reading, youth are graduating, and all adults are afforded the opportunity to be economically self-sufficient, but you ll have fun leading the way. Your employees will understand how they can make a difference by participating. People like to get involved in helping the community. With your Workplace Campaign, they can have fun at the same time. Your company will get the most out of its partnership with United Way. Whether you have an official corporate social responsibility policy or not, giving back to the community will help your company stand out from the crowd. And remember Mile High United Way Staff is here to Help You! Remember, you are not alone in running your campaign. Mile High United Way staff includes campaign event support, leadership donor stewards, and a volunteer group of campaign chairs available for consultation and brainstorming. CONTACT US: As your main point of contact for the campaign, your Resource Development Lead can connect you with key campaign support, and help you plan, set goals, execute and wrap-up your campaign. If you do not have a Resource Development Lead, contact Liz Gardner at liz.gardner@unitedwaydenver.org CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

6 CAMPAIGN CHAIR CHECK-LIST PLAN Meet with your United Way Resource Development Lead and begin planning your campaign Attend Mile High United Way Corporate and Employee Engagement Summit in August Go to unitedwaydenver.org for ideas and sample materials Secure CEO and senior management support Establish campaign goals like fundraising dollar amount and participation percentage Due Date GEAR UP Recruit and train your campaign team Work with Mile High United Way to establish a timeline for campaign activities Begin campaign promotion with a thank you and recap from previous year Send letter from management to all employees (sample available) Order campaign supplies and prepare any customized materials your company wants If applicable, update your online pledge site and/or intranet RUN Conduct a pacesetter campaign for current or potential leadership donors Host a campaign kick-off event with Mile High United Way mission speakers Host an off-site volunteer event to engage employees and teams Hand out pledge forms and send information about online giving tool Hold meetings and fundraising events with all departments (See ideas on following pages) Give employees opportunities to learn more with volunteer events and agency speakers CLOSE Send a reminder that your campaign is concluding and pledge forms need to be returned Collect pledge forms and submit campaign totals to Mile High United Way Submit contribution forms and final reports to your payroll department Announce campaign results to all employees Thank employees and the campaign committee with a celebration event, letter, , etc. Gather feedback and notes for next year and schedule debrief with your Resource Development Lead Choose a campaign coordinator, kick-off date for next year and develop a year-round engagement calendar CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

7 PICK WHAT WORKS FOR YOUR COMPANY Below you will find five types of activities to consider for developing a successful campaign plan. Remember to pick activities and develop a campaign plan that will work for your company s culture and employee interests. We recommend selecting at least one item from each of the below categories. CAMPAIGN EVENTS Kick-off Event Team Building Events Fundraising Events Thank You Event EMPLOYEE EDUCATION AND COMMUNICATIONS Lunch n Learns Leadership Communications Agency Tour All-Employee Communications Agency Speaker VOLUNTEERISM Day of Service Recurring volunteer opportunities On-Site Volunteerism Supply or toy drives One-Time Volunteer Events School-based volunteering TARGETED AUDIENCE ENGAGEMENT Female Employees Top-Level Executives Young Professionals Retirees New Employees BRAND AWARENESS AND SPONSORSHIP Women United Luncheon Emerging Leaders Council 41st Annual Turkey Trot Program Sponsorship SAMPLE EVENTS PLAN Events are a great way to engage employees during the campaign as well as throughout the year. Throughout the handbook you will find examples of how to execute each of the following items. minimum engagement Kick-Off Event ONGOING EDUCATIONAL COMMUNICATION Events + Thank You + Community + Leadership or + Event Day(s) of Affinity Group Service Strategy maximum engagement Year-Round Volunteering, Sponsorships, and Affinity Group Involvement CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

8 10 GREAT IDEAS TO GET AND KEEP PEOPLE INVOLVED 1 Host a campaign kick-off at one of Mile High United Way s program sites to showcase the work you are supporting. 2 Create office teams to encourage friendly competition and boost morale. 3 4 Invite co-workers to join Mile High United Way s affinity groups and giving societies: Tocquville Society, Leadership Giving Society, Women United and Emerging Leaders Council. Encourage your in-house clubs or employee resource groups to help spread the campaign message and incorporate the campaign into their existing activities. 5 Host a group volunteer activity for employees to see their dollars at work Host food-themed events and contests. Breaking bread is always a good way to get people engaged and feeling like they are part of a team. Mission. Mission. Mission. The more you can incorporate the reasons WHY your company is participating in the campaign, the better! Invite a senior executive to host a recognition event for Leadership and Tocqueville donors. 9 Ask colleagues to consider increasing their gift by 10 percent. 10 Offer small rewards for reaching goals based on office geography, department and individual CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

9 CAMPAIGN EVENTS KICK-OFF EVENT Hosting a campaign kick-off event can be an exciting way to launch your campaign. To change the lives of individuals and families in our community. Below are some tips for a successful campaign kick-off: 1. Repurpose an existing meeting that people are required to attend rather than adding an additional to meeting to people s calendars. 2. Make sure your top-level executives are able to attend and encourage them to show their support. 3. Make it fun! Create a theme, provide food or light snacks, consider doing a prize drawing, anything that will get your employees excited and energized. 4. If you do not have one all-staff meeting, consider hosting multiple kick-off events. These can be hosted at separate locations, within smaller teams, on different floors of a building. Mile High United Way is here to help and happy to attend multiple kick-off events. 5. Most importantly, include your Mile High United Way Resource Development Lead, who can offer additional ideas for how to customize your kick-off. Allowing them to speak about the impact your employee giving makes on the community is critical. FUNDRAISING AND CAMPAIGN EVENTS SAMPLE AGENDA Executive Kick-Off and Welcome (5-7 minutes) Talk about why the company partners with United Way Share why they are personally passionate about the campaign Thank employees for what they contributed last year Challenge employees to participate and share the campaign goal Mile High United Way Resource Development Lead (5-7 minutes) Mile High United Way Impact Speaker (7 minutes) Show Mile High United Way Campaign Video (2 minutes) Company Campaign Chair (5 minutes) Campaign details Dates Goal Giving Options and Tool Upcoming events and prizes CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

10 Fundraising ideas for your workplace giving campaign are seemingly endless. Make sure to tailor your events to fit the interests of your employees. The most engaging theme for employees is often one that ties to Mile High United Way s initiatives: Reading, Graduation and Adult Self Sufficiency. Consider having three different activities, events, or drives that relate to the three themes throughout the year. Or focus on one initiative each campaign year. NO OR LOW COST FUNDRAISING EVENTS Silent Auction: Secure items from vendors, co-workers, and the leadership team. Allow employees to pay for their items via payroll deduction. Wall of Wine: Have leadership donate bottles of wine, including a couple of high-value bottles. Bag the wines and display them on a table. Employees purchase tickets for $10 and get to select one of the bottles of wine. Cubicle Makeover: Have employees makeover their cubicles. Theme the cubes to Mile High United Way initiative areas or partner agencies. CEO Embarrassment and Change for Change: Whether it is a pie in the face, dunk tank, or any number of other activities, embarrassing the senior leadership is always a popular activity. Conduct a change for change drive. As a part of the drive, give all of the Leadership Team a bucket with their picture next to it. Any coins add to the total amount and dollar bills take away from total. Leadership that raises the least gets embarrassed. Casual Day: This is an oldie but a goodie. Sell stickers for jeans days. Some companies will sell stickers that are good for the entire year! Mile High United Way can provide the stickers free of charge. Raffle for Executive Parking Spot Bike-a-thon: Charge an entry fee. Participants collect pledges for the number of miles they ride. Bake Sales: Ask employees to bring their favorite cakes, cookies or breads. Even a small office can raise a lot of money with minimal effort. Executive Auction: Get the executive staff to donate half a day to the campaign. Then auction each executive off to employees. The executive must take over the employee s job for that half day. Dinner For a Week: Get 7 restaurants to donate a dinner for 2 and raffle off a week of eating out. Sell tickets for around $30 each. The lucky winners are able to eat out every night for a week. Barbecue Contest: Fire up the grill and breakout your best BBQ recipe. Ask members of the team to act as judges and have different categories for various meats or vegetables. Require guests to pay to attend. Home Grown: Employees donate items for auction such as cakes, cookies, monthly parking spots, a weekend at their summer cabin or a home cooked dinner. Services such as a car detailing, a month of lawn mowing or painting also may be auctioned CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

11 MISSION-DRIVEN AND EDUCATIONAL EVENTS Statistics Game: At a team meeting, distribute stickers to represent statistics from the Help Center (i.e.: homeless population, past due on rent, in an abusive relationship). At the meeting, ask people who have a red sticker to stand and share with them that this means you were one of the X people who slept on the street last night, or one of X youth who did not graduate. These powerful messages reinforce the mission of Mile High United Way. Educational Panel: Host an educational lunch n learn with an issue-based topic to inspire employees to get involved. Topics can include, Status of Women and Girls in Education, The Education Gap in Denver, What is Impacting Poverty in Denver, and much more! On-Site Volunteering: Host an on-site volunteer project, such as snack pack or hygiene kit assembly, to donate to an agency in need. Check with your Resource Development Lead about options and pricing. Are you Smarter than a 3rd Grader?: Integrate United Way s Reading by Third Grade initiative with a take-off of this television show. Contestants are asked questions which can be 3rd grade material or United Way information, with a panel of 3rd Graders to ask for help. Bingo/Trivia: Send out key information and trivia questions about Mile High United Way s work in the community. First person to respond gets a chip for their bingo board or points. TEAM EVENTS Hallway Golf: Form teams, get creative, and create golf holes throughout your office. Incorporate Mile High United Way s mission by conducting a food or book drive and use the donated items to create the holes. Employees pay to participate in the golf. Consider getting your corporate vendors to sponsor holes. Tricycle Race: Set up an office relay course for participants to race, either sitting in a chair or on tricycles. Have employees bet on their favorite contestants to win. Amazing Race/Scavenger Hunt: Host a scavenger hunt competition. Consider including Mile High United Way impact partner as part of the hunt. Sports Tournaments: Host a basketball, dodge ball, four square, or any number of sporting event tournaments for your company. Participants pay to enter and proceeds come to Mile High United Way. Donate the sporting equipment from the games to a Mile High United Way impact partner. College Basketball Bracket: During March Madness, turn your work bracket into a fundraiser for Mile High United Way. Fifty percent of the proceeds go to the bracket winners and 50 percent come to support Mile High United Way s programs. Point System Competition: During the campaign, develop a point system to encourage participation and a friendly competition between departments. The team that wins the most points will earn a team lunch, half day of PTO, week of jeans, etc CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

12 For example: 6 points for giving during the campaign 4 points for increasing gift from last year 3 points for donating to the food drive 2 points for volunteering during the campaign 1 point for attending a campaign event (i.e.: kick-off, meeting, etc.) Competition between Companies: Do you have a vendor or a competitor that also runs a workplace giving campaign with Mile High United Way? Consider doing a friendly competition between companies. Most raised? Most participation? The winning company has to provide the other company with a prize (i.e.: hosted lunch). Baskets for Auction: Gather your department and create themed baskets for a raffle. Basket theme ideas include: Backyard BBQ, Wine Lover, Beer Lover, Movie Night, etc. Bowling Tournament: Set up a bowling alley in a hallway using bottled water and a ball. Charge participants to enter. Participants can get pledges for the number of pins knocked over. COMPANY-SPONSORED EVENTS Mobile Food Sales: Host a coffee cart or ice cream truck. Sales of all items come to Mile High United Way. Leadership Lunch: During the campaign, encourage participation amongst employees. The department with the highest participation gets to attend a lunch or dinner hosted by all senior leadership. Lunch can also be for those who give $1,000 or more. Pancake and Waffle Breakfast: Host a pancake or waffle breakfast for employees. Charge employees for the ticket. Encourage leadership to serve food at the breakfast as a way to show their support for the campaign. Office Olympics: Set up an obstacle course in the lunchroom, several offices, and several floors of offices or outside. One station can be for typing a couple of paragraphs, another station for filing, another for photocopying, etc. The contestants pay an entry fee to support Mile High Unite Way. Lunch Time Meals: Sponsor a lunch of spaghetti, chili, barbecue or another favorite food. Charge a flat fee for all you can eat, enough to cover expenses and make a small donation. Executive Auction: Get the executive staff to donate half a day to the campaign. Then auction each executive off to employees. The executive must take over the employee s job for that half day CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

13 Balloon Pop: Place gift cards or small prizes inside balloons and sell raffle tickets to get a chance to pop the $5, $10, $20, $50 etc. balloon at your campaign wrap-up celebration. CEO Lunch: Sell tickets to employees to attend a luncheon where your CEO/Leadership serves and busses tables. Or, consider doing a raffle for a lunch with the top-level executives at your company. INCENTIVES Many organizations provide incentives tied to their campaign goals. A large budget is not necessary for incentives there are many free incentives you can offer to employees for participating in the campaign. These items can also be donated and used in silent auctions. Personal day off Company gear Sleep-in or long-lunch pass Free lunch pass Chair massages Weekend at a vacation home or unused Jeans or casual day passes time share Covered or close parking Lunch with CEO or senior leadership Tickets to sports,show or movie Gift cards for retail, gas, oil change, car wash THANK YOU EVENT It is often easy to forget to thank employees at the conclusion of the campaign but it is one of the most important items. Be sure to celebrate the success of your campaign through a special thank you event or, at a minimum, in your wrap-up communications. Campaign Thank You Event Ideas: Distribute thank you notes, personally signed by the campaign chairs or an executive, to all employees to recognize their involvement in the campaign. Notes to not need to just go to those individuals who gave ensuring people do not feel singled out. Have your executives share your campaign totals, percentage participation and highlights. Invite Mile High United Way say a few words to thank employees and remind them of the impact their gifts make in the community. Close the office an hour early and have a casual gathering with snacks and beverages. Give out superlatives for best of the campaign such as Best of Chili Cooker Award, Best Trike Racer, Most Creative Golfer. Make the awards fun and silly CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

14 EMPLOYEE EDUCATION AND COMMUNICATION While campaign events can be incredibly fun, the most critical piece of your campaign is ensuring that your employees understand the impact they can make in the community by participating. Don t forget to talk to your employees about the work Mile High United Way is doing to change lives and transform communities. ENCOURAGE A CONTRIBUTION TO MILE HIGH UNITED WAY Mile High United Way supports hundreds of human service programs that address the community s most pressing needs. Focusing in the areas of school readiness, youth success and adult self-sufficiency, United Way improves lives by supporting programs that achieve real and lasting change. A contribution to United Way provides support not only to one cause or issue it provides valuable resources that tackle multiple issues with a single donation. KNOW YOUR TOOLS Your Resource Development Lead can direct you to a host of tools that can help you with your company s campaign. Customizable communications Brochures Posters Sample presentations Campaign videos Client and mission stories Campaign schwag such as pens and water bottles (quantities limited) One-page informational sheets Thermometer poster to track your progress Games and trivia questions Logos IN-PERSON EMPLOYEE EDUCATION OPPORTUNITIES Host a lunch n learn with a panel discussion on a community issue Mile High United Way is addressing. Topic ideas: Status of women and girls in education The foster care system in Colorado CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

15 2-1-1 Help Center: Helping Coloradans one call at a time How policy can support our most vulnerable community members Schedule an agency speaker from one of Mile High United Way s Community Impact Partners to attend smaller team meetings throughout the campaign. Schedule a Mile High United Way agency tour during your campaign to help enlighten your co-workers learn more about community needs. PRINT AND ELECTRONIC EDUCATION OPPORTUNITIES Use communication templates to send weekly newsletters to your employees. Post the Mile High United Way campaign video, as well as one or two success stories, on your employee intranet. Display posters in stairwells and restrooms with fun facts about the impact of gifts (facts can be provided by Mile High United Way). If there are employees that have benefited from Mile High United Way see if they are comfortable sharing their story at an event or in an . Create a short video of your executive or campaign team members sharing why they give and participate in the campaign. Deliver a fun item (such a fortune cookie or a payday candy bar) and a reminder note about the campaign directly to each person s desk CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

16 VOLUNTEERISM Volunteering is a great way to educate your employees about community issues while engaging them in a fun and worthwhile activity. Did you know volunteers give an average of 10 times more money to charity than people who do not volunteer? Mile High United Way s team can create a year-round plan for your corporate and employee volunteer program to engage your employees in the community while also aligning opportunities to your corporate values and community priorities. Below is a summary of opportunities and events we encourage you to participate in today! POWER LUNCH Adopt a classroom with co-workers and read to students for 45 minutes each week. Benefits: Build a relationship with a student. With a co-worker, trade-off reading weeks to keep your schedule flexible. Select a school near your workplace to minimize the weekly commute. TUTORMATE Tutors connect with students using a telephone and an innovative shared-screen online tutoring program. Students and tutors read stories and play activities that encourage fluency, comprehension, phonics and spelling skills. Benefits: Highly flexible, including scheduling and virtual learning Opportunity for one-on-one relationship building, regardless of tutoring online Opportunity for two in-person meetings with students SCHOOL PARTNERS Denver Public Schools Foundation, Mile High United Way, corporations (big and small) and community organizations have teamed up to contribute to the success of every DPS student. Join our movement to create great futures for our kids. CUSTOM DPS SCHOOL PARTNERSHIPS This program creates tailor-made partnership between schools and businesses to help every Denver Public Schools student succeed. Custom Partnership provide a combination of volunteer time, in-kind contributions and financial resources to meet the specific needs of their partner school CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

17 Benefits: Year-Round opportunities to engage a wide-variety of employees Targeted impact with one local school Commitment of a minimum of 4 engagements during the year ANNUAL VOLUNTEER EVENTS PROJECT HOMELESS CONNECT NOVEMBER 17, 2015 Each November at the Colorado Convention Center, Mile High United Way partners with Denver s Road Home to host Project Homeless Connect. This one-day, one-stop shop for programs and services offers help to those experiencing homelessness and those at risk of becoming homeless. The event serves more than 1,500 individuals and depends on more than 1,000 volunteers. MILE HIGH UNITED WAY TURKEY TROT NOVEMBER 26, 2015 Every Thanksgiving morning, more than 20,000 people make the Mile High United Way Turkey Trot an annual tradition with their families and friends. Proceeds from the four-mile run/walk benefit Mile High United Way. The Turkey Trot is only possible with the help of more than 300 volunteers. MILE HIGH UNITED WAY CHILDREN S HOLIDAY PARTY DECEMBER 12, 2015 This annual event brings together volunteers and families to help celebrate the holiday season through service and community. Volunteer opportunities include: face painting, gift wrapping, cookie decorating, gift shop attendant, and many more activities. In addition, your company can host a Toy Drive for this annual event. MILE HIGH UNITED WAY BRIDGING THE GAP CAREER WEEK Quarterly, Mile High United Way hosts a Bridging the Gap Career Week with the goal to provide youth transitioning from the foster care system the supports they need to become gainfully employed. Sessions throughout the week provide flexible volunteer opportunities and include resume writing, mock interviews, professional dress, workplace communication and much more. DAYS OF SERVICE If Mile High United Way s signature volunteer events do not meet your corporate volunteer needs, we are happy to create a customized day of service, similar to the ones below. 1. Mount Saint Vincent Home Helping prepare kids for school CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

18 Volunteer Opportunities: Corporate employee work days (grounds upkeep and maintenance projects), children s parties and events, school activity assistance for grades K-8. Time, Number of Volunteers, Ages: Weekday and weekend options. Accommodates 5-20 volunteers. Great for team building. Minimum age is 18 years. Website: msvhome.org 2. Urban Peak Denver Helping youth graduate, ready for college or work. Volunteer Opportunities: Preparing and serving meals, life skills counseling, and large scale projects (painting, organizing, and maintenance). Time, Number of Volunteers: Accommodates 6-15 volunteers. Other factors vary depending on project; ability to customize. Website: urbanpeak.org 3. Food Bank of the Rockies Helping adults and families meet basic needs Volunteer Opportunities: Reclamation (inspect, clean, sort and box items), Distribution (pull and build orders), Community Kitchen (prep food, cook, clean), Nutrition Network (fill snack orders and load for delivery), and USDA (assembly line filling boxes). Time, Number of Volunteers, Ages: Mon-Fri, 8:30a.m. to 4:30p.m. and one Saturday per month. Shifts from 9a.m. to Noon and from 12:30 to 3:30p.m. Accommodates volunteers. Great for team building. Minimum age, 14 years except Community Kitchen, where minimum age is 18 years. Website: foodbankrockies.org ON-SITE VOLUNTEER OPPORTUNITIES AND DRIVES Often times employees are unable to leave the office but still have an interest in making an impact. A donation drive or on-site volunteer opportunity is a great way to engage employees within the workplace. COMMUNITY KITS Education kits in partnership with raft Personal hygiene kits Personal care kits Garden kits COMMUNITY DRIVES School Supply Drive: Gather all the supplies children need for early success in school. Baby Shower: Purchase baby shower gifts (ie: blankets, onesies, baby books, etc.) and baskets CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

19 Books and Bears: Purchase books and teddy bears. When given to an agency, a child receives a sweet combination of a new book and a bear to go along with it. Foster Youth Move-In Kit: Youth who are transitioning out of foster care into adulthood often move into their first apartment with little to nothing. Create move-in kits that include kitchen supplies, bedding, etc. and help make this often difficult transition a bit easier. Baby/Toddler Kit: Provide a Baby/Toddler kit for a Bridging the Gap young person to encourage him/ her as a new parent or as a parent living on their own for the first time. School Supply Drive: Gather all the supplies youth need for success in school. Mile High United Way or a small group of employees can deliver the items to a partner agency. Sock Drive: Gather socks for homeless shelters throughout the Denver metro area. Mile High United Way or a small group of employees can deliver the items to a partner agency. Clothing Drive: Collect clothing and handbags for shelters and/or job training agencies to provide to their clients. Coat Drive: Collect coats, both small and large for our community in need. Canned Food Drive: The most successful and beneficial food drives are those with a focus such as beans, grains, cereals, etc CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

20 TARGETED AUDIENCE ENGAGEMENT Consider leveraging your already existing employee groups to enhance your campaign and further educate your employees. Mile High United Way has two affinity groups as well as one giving community that provide a great way to customize your campaign. FEMALE EMPLOYEE ENGAGEMENT IDEAS TO CONSIDER: Women United is a group of women who individually invest $1,000 or more in Mile High United Way. Their mission is to inspire, enable, and motivate women to become agents of change in our community through philanthropy, leadership, and volunteerism. 1. Sponsor the Women United Luncheon: invite women from your employee resource group to attend the event. 2. Volunteer Events: Mile High United Way s Volunteer Coordinator can assist you in finding the right volunteer opportunity for women at your company, or join one of the Women United service projects throughout the year, such as the Children s Holiday Party. 3. Host a Drive: Want to connect with the needs in the community without having to leave the office? Host a drive and collect items that our nonprofit partners and our direct service programs need. Themes could include the following: School supplies/fill a backpack Presents for Children s Holiday Party (500 families served each year) Move-in kits for bridging the gap program Basic needs kits for seniors experiencing homelessness Diapers, wipes, and onesies for community baby shower 4. Partner Agency Site Visits: Take an hour out of your day and arrange a site visit to one of the 100+ agencies that Mile High United Way supports, or join Women United for a monthly lunch n learn at a partner agency. 5. On-Site Educational Events or Lunch n learns: Educating your team on the needs across the community and the collaborative approaches being taken to address these is a great way to promote philanthropy. Different topics could include: Panel on the status of women and girls in education Discussion around the barriers to women in the workplace Policy and its impact on families CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

21 ENGAGING YOUNGER EMPLOYEES IDEAS TO CONSIDER: Emerging Leaders Council is a collective of young professionals (ages 21-45) who support Mile High United Way by making an annual gift of $500 or more. These individuals come together to make a positive impact through volunteerism, advocacy, philanthropy and by developing into community leaders. 1. Sponsor an Emerging Leaders Council Event: Sponsor the Mile High United Way Day at the Rockies or Uncorked, two annual fundraisers hosted by the Emerging Leaders Council. Each sponsorship provides your company with tickets to the event that can be shared with millennial employees. 2. Volunteer Events: Mile High United Way s Emerging Leaders Council hosts approximately 25 volunteer events throughout for young professionals from within the community. Consider having your group join ELC for one of these meaningful and fun volunteer and networking opportunities. 3. Host a Drive: Want to connect with the needs in the community without having to leave the office? Host a drive and collect items that our nonprofit partners and our direct service programs need. Themes could include the following: School supplies/fill a backpack for supplies for success Presents for Children s Holiday Party (500 families served each year) Move-in kits for bridging the gap program Basic needs kits for seniors experiencing homelessness 4. Partner Agency Site Visit: Take an hour out of your day and arrange a site visit to one of the 100+ agencies that Mile High United Way supports, or join Women United for a monthly lunch n learn at a partner agency. 5. On-Site Lunch n learns: Educating young professionals within your company about the needs in the community and how they can start to get involved is critical. Consider hosting an educational event on one of the following topics: Creating your philanthropy plan: where to start in your journey Panel discussion with leaders from within the company on their professional journey and how giving back influenced them. Policy and its impact on families Member of Emerging Leaders Council present about their journey and involvement with Mile High United Way EXECUTIVE LEVEL ENGAGEMENT Ensuring that your executive team is engaged in the campaign is critical. Consider having a special initiative to engage leaders within your company. The Tocqueville Society is a powerful group of community leaders who each annually invest $10,000 or more. Members annually contribute more than $9 million collectively to ensure all families and individuals have the tools they need to succeed CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

22 IDEAS TO CONSIDER: 1. Donor Analysis: Review workplace giving campaign to assess the number of individuals who are giving $1,000 or more annually and are therefore part of the Leadership Giving Society. Also review those that are giving at lower levels but have the ability to give more. Use this data to inform your leadership engagement strategy and goal. 2. Identify a Leadership or Tocqueville Giving Chair: Find a champion from within senior management who can encourage other leaders to step-up their giving to the next level. Consider creating a 10 percent challenge to encourage people to increase their gift by 10 percent. 3. Host a Leadership Event: Consider hosting an event at a special location or one of the Executives home. At the event educate leadership about the campaign and United Way and challenge them to make a meaningful contribution. 4. Partner Agency Site Visits: Depending on the size of your leadership team, consider hosting an afternoon or early morning tour at one of more than 100 partner agencies. 5. Educate about Giving Options: Educating your executives about the variety of giving options including the opportunity to leverage giving through Tax Credits, is critical in helping them make their decisions. Invite Mile High United Way to an executive team meeting CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org

23 BRAND AWARENESS In addition to providing a great way to allow your employees to give back, a partnership with Mile High United Way provides great brand-awareness opportunities. Here are some ways you can share with the public the good work your company is doing! SPONSORSHIPS Mile High United Way has a number of events throughout the year, including four signature events, that are made possible by the generosity of corporate sponsors. Turkey Trot: 4-mile run/walk at Washington Park on Thanksgiving Day. More than 10,000 participants and an additional 10,000 spectators. Women United Luncheon: Signature luncheon fundraiser hosted by Women United. More than 1,000 community leaders. Uncorked: Wine tasting event hosted by Mile High United Way s Emerging Leaders Council. 350 young professionals in attendance. United Way s Day at the Rockies: Statewide partnership with Colorado United Way s. Includes Rockies Game as well as pre-game tailgate. More than 200 in attendance. ANNUAL CORPORATE RECOGNITION Companies and their employees who invest $250,000 or more annually are considered Cornerstone, Keystone or Capstone Corporate Partners of Mile High United Way. As an annual corporate partner, Mile High United Way is pleased to recognize your company through a variety of avenues throughout the year, including, but not limited to: Logo recognition in the Mile High United Way annual report Logo recognition on signage in the Mile High United Way lobby Recognition from the podium at the Campaign Victory Celebration Opportunity to be featured in corporate profiles on the Mile High United Way website SOCIAL MEDIA We love sharing with our online community the great things our corporate partners are doing to support Mile High United Way. Share your pictures, stories and videos with your Resource Development Lead and we will be sure to include them on our social media accounts. CAMPAIGN VICTORY CELEBRATION On February 18, 2016 we will host our annual Campaign Victory Celebration to honor and recognize the amazing contributions of our corporate partners. Each year we present a series of awards to recognize outstanding campaign achievement. Be sure to submit your photos, track your events, and share your stories so we can recognize you! CAMPAIGN MANAGER HANDBOOK For more resources, visit unitedwaydenver.org