Special guest: Martyna Wojciechowska

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2 Organisor: Co-organisor: City Council of Opole Opole Regional Tourist Organisation Honorary patronage: Special guest: Martyna Wojciechowska Ministry of Sport and Tourism Wojewoda Opolski Sponsor: Province Governor of Opole Polish Tourist Organisation Marshall of the Opole Province Mayor of the City of Opole Industry patronage: Patronage:

3 Fair plan Market Square Profil Książąt Opolskich Osmańczyka Koraszewskiego Car park City Hall Key: Fair cabins Regional products of Opole Fair stands under the arcades of the City Hall Krakowska Fair stands in the exhibition tent Fair stage Exhibition spot for buses Information service Exhibitions Zamkowa Beer gardens Franciscan church

4 It Has Been 10 Years! The organisers of the Jubilee Tourist Fairs Towards the Sun would like to welcome you with the hospitality Opole is famous for. This time Opole, often visited by Polish and foreign tourists, invites to you to the jubilee of the Tourist Days. The organiser will make sure that the free time spent in our city on 6, 7 and 8 May will be one of those pleasant memories you will never forget. 3 fair days (Thursday, Friday, Saturday) the city centre the Opole Market Square over 100 exhibitors, including from abroad about 20 thousand visitors accompanying events, competitions with prizes free admission beautiful form of area organisation around the Opole City Hall appealing presentations of offers from the whole world professional advertising campaign rich artistic programme on the fair stage In the Market Square, which is the most attractive place in Opole, and around historic tenement houses, between cafés and restaurants, exhibitors from Poland and abroad present their offer in wooden cabins specially intended for fair presentations and under the roof of the fair hall. We have invited the following to the fairs: foreign regions, cities and countries Polish regions, communes and cities agrotourism farms, hotels, boarding houses travelling agencies tourist organisations spas, health resorts tourist associations. Join us at the fairs!

5 Dear Sirs, The International Tourist Fairs Towards the Sun are organised in Opole for the 10th time. This event has become a part of the agenda of promotional events organised in our city. Therefore, year after year, there is a growing number of exhibitors invited to the Opole market who are accompanied by residents interested in the offer prepared for tourists that like various forms of spending their leisure time. This is also a chance to promote famous tourist products typical for our city and region; offers are presented by many tourist agencies and cities, including those involved in partnership agreements with Opole and the Opole Province. Our city and our province have many tourist attractions that are the basis for development of this sector of services. We try to remember about the need to extend the range of tourist attractions. Therefore, we have recently managed to restore parts of medieval defensive walls; illuminate historic tenement houses on the Młynówka Canal; prepare a project to make embankments of the Odra River in Opole more attractive; and start modernisation of the amphitheatre. I am convinced completion of these objectives will increase the number of tourist attractions that draw attention of visitors interested in our town and province; therefore, we will have a chance to obtain the status of a region providing opportunities of active holiday and recreation for residents of other parts of Poland as well as foreign visitors. I hope both visitors of the fairs and exhibitors enjoy great interest in the prepared tourist offer, establish many successful relations, and discover the beauty of our city and region. I congratulate fair organisers on this successful idea and for following it consistently for the last ten years. Mayor of the City of Opole Ryszard Zembaczyński Dear Sirs, The International Tourist Fairs Towards the Sun celebrate their small jubilee: for the 10th time, they present residents of Opole with attractive tourist offers, and present attractions from various parts of the world and Poland. For a few days, hosts of individual stands will invite everybody to the Opole Market Square where, among offers of travelling agencies, hotels, tourist farms, Polish and foreign cities and regions, everyone can find excellent opportunities to spend their leisure time. But apart from rich leisure offers, the fairs are a chance to learn about cultural attractions and tourist assets of our region. We hope that the fairs enable you to discover many interesting nooks and crannies of the Opole Province. There are many beautiful places in our region. We would like to encourage all visitors to see those lovely places; forests, lakes, mountains, many valuable monuments, interesting tourist and bike routes are our assets. Hospitable residents of the Opole Region will be happy to welcome all visitors. I am convinced that everyone will find something interesting at this year s Fairs, convincing them of spending their holiday in an interesting way. I wish you all many inspirations while visiting fair stands and excellent rest during holidays. Dear Sirs, Marshall of the Opole Province Józef Sebesta We are glad to invite you the Jubilee 10th Tourist Fairs Towards the Sun to be held on 6-8 May, We are pleased that Opole associated with the National Festival of Polish Song has also become famous for its Tourist Fairs. The event attracts people who look for inspirations; and presents opportunities for recreation and entertainments, and ways to spend leisure time or holiday in an interesting and unconventional manner. We strongly encourage exhibitors to participate and hope this will be an unforgettable experience for visitors. Organizator Agencja Reklamowa PROFIL

6 Fair Recommendations from Exhibitors Pomeranian Regional Tourist Organisation On behalf of the Pomeranian Regional Tourist Organisation, I would like to thank Agencja Reklamowa Profil for organisation of this year s Tourist Fairs in Opole held on 7-9 May. The quality of this event has confirmed your professionalism and reliability. Passion combined with knowledge of the tourist market have contributed to creation of a place the atmosphere of which enables to know our customers better and establish friendly relations. Timeliness, openness and availability are undoubtedly your greatest assets. However, for us, the most important part was the individual approach to each customer, noticeable at these fairs more than at any other. It was a great pleasure for us to participate in the fairs; they helped us effectively complete our objectives. We congratulate you on your success and hope for equally successful cooperation in the future. Promotion Specialist Maciej Borucki Toruń Regional Tourist Organisation, City of Toruń The International Tourist Fairs in Opole were an excellent opportunity to present the tourist potential of regions and tourist companies. For me, the friendly atmosphere and hundreds of Opole residents visiting the Toruń stand were most memorable. Exhibitor s success consists of effective promotion and offer presentation to a large group of visitors. The Fairs in Opole ensured this opportunity for us, which we greatly appreciate. Emilia Depczyńska Lokalna Organizacja Turystyczna Toruń Marshall s Office of the Podkarpacie Province On 7-9 May, 2009, as representatives of the Marshall s Office of the Podkarpacie Province, we participated in the International Tourist Fairs Towards the Sun in Opole. We were pleasantly surprised by the excellent organisation of this event, above all by the remarkable interest of tourists in the offer of the Podkarpacie Region. Our participation in the fairs in Opole was the right decision to promote tourism of the Podkarpacie Province. If we have a chance, we will certainly come to Opole next year. Janusz Danak, Maciej Bednarz

7 Accompanying Events The tradition of the International Tourism Fairs Towards the Sun is the rich programme, numerous exhibitions, competitions with prizes and accompanying events. The most memorable events include: Balloon Flight Contest, Opole Bungee Festival (bungee jumps in disguise), Opole Skateboarding Contest, demonstration of the World Champion in billiard tricks, and meetings with famous travellers, among others, Krzysztof Wielicki. The honorary guest of the 9th International Tourist Fairs was Robert Makłowicz who presented his perfect cuisine skills; his excellent dishes were available for tasting for visitors. The following also appealed to visitors emotions: martial art demonstrations; Tyrolese conventions; knight s tournaments; bike acrobatic shows; parkour; rides; and Majorette shows. Fairs in Opole ensure interesting spending of family leisure time. We never forget about the youngest visitors and prepare a special programme for them, including games and competitions with prizes. The Fairs are also accompanied by photography exhibitions that shows the most beautiful places in Opole, the Opole Region, other regions of Poland and the world: Vintage Opole, Opole Today, Exhibition of Wojciech Cejrowski s photos. We can guarantee numerous attractions for visitors and exhibitors at the 9 th International Tourism Fairs Towards the Sun. Everything to make the fairs even more appealing, encouraging the maximum number of people to visit them, and to create an exceptional event enabling to spend time in an agreeable manner.

8 Special guest: Martyna Wojciechowska Journalist and traveller. Editor-in-chief of National Geographic Poland and National Geographic Traveller. Since 1998 worked for TVN ( Big Brother, Automaniak, Misja Martyna, Dzieciaki z klasą ) for which it has recently completed a cycle of TV documentaries Kobieta na krańcu świata. A woman of many passions. Completed the Paris-Dakar Rally (2002) as the first woman of Central and Eastern Europe. Came second in the general classification of Trans- Siberian Rally (2003). Climbed six of the Seven Summits, including Mount Everest (2006). Author of novels: Przesunąć horyzont, Etiopia. Ale czat! and Kobieta na krańcu świata. Martyna at our Fairs Martyna Wojciechowska will be a guest at our fairs on Saturday, 8 May. She will show a multimedia presentation, meet with visitors and sell her books. One of the greatest attractions for exhibitors and guests will be the Tyrolean traverse from the City Hall tower to the Market Square, inaugurated by Martyna and available for exhibitors and visitors.

9 Attractions and Competitions For Exhibitors We have prepared several competitions and attractions for exhibitors participating in the 10th International Tourism Fairs Towards the Sun. We hope that participation in the fairs enables to establish many new and valuable (not only business) contacts and that the time in Opole is one to remember. We will spend one of the evenings with you at a formal banquet that is to integrate exhibitors and invited guests, including representatives of city and regional authorities and journalists. We hope that you enjoy it! Throughout the 10th International Tourism Fairs Towards the Sun, the jury will award prizes in three categories: - the most interesting presentation - the best product - professional presentation of promotional materials. Nevertheless, there are more surprises waiting for you, prepared, among other things, by Travel Trade Gazette!

10 Winners of the 9 th International Tourist Fairs First Prizes: Olomouc Region - for the most interesting display and best preparation of promotional materials City of Toruń - for the best presentation at the fairs Podkarpacie Province - for the variety of tourist products Distinctions: Marshall s Office of the Opole Province and Opole Tourist Organisation - for presentation of the Opole Silesia Burgundy, France - for the regional food product Dzika Chata agrotourist farm - for an interesting offer of active leisure Arad, Romania - for the most popular stand among visitors Potsdam, Germany - for professional promotional materials

11 Fair cabins Attractive form of displaying promotional materials lighting connection available three-side opening: 3 counters and 3 roofs 4 folded shelves inside the cabin electrical connection available cabin protected by a Yale lock and latches 60 cm solid structure 220 cm 240 cm 280 cm 360 cm 60 cm 60 cm

12 Areas for Exhibitors For the first 6 years, the International Tourism Fairs Towards the Sun were organised in the Sports and Entertainment Arena Okrąglak. Two years ago, we changed their form and moved the event to the Opole Market Square and decided that admission would be free. Therefore, we made exhibitors offer more accessible to visitors. Light spots Exhibitors can select: Description on the frieze Wooden fair cabin PLN 2600 net Spots under the arcades of the City Hall- 4 m 2 PLN 650 net External area: PLN 150 net/m 2 Stand of 4 m 2 built-up area in the fair hall PLN 840 net Stand of 6 m 2 built-up area in the fair hall PLN 1260 net Electrical socket Stand of 9 m 2 built-up area in the fair hall PLN 1890 net An empty stand in the fair hall PLN 165 net/m 2 Exhibitors can use the area individually using their fair stand. The can also use additional equipment offered in the Application Form and additionally order electricity connection.

13 Map of Opole Region Attractions Namysłów Wołczyn Castle in Brzeg Kluczbork Brzeg Olesno Bierkowice Heritage Park Turawa Lakes Ruins in Kopice Dobrodzień Grodków Niemodlin Opole Ozimek Kolonowskie JuraPark Krasiejów Otmuchów Lake Castle in Moszna Strzelce Opolskie Castle in Izbicko Paczków Nysa 9 Nysa Lake Krapkowice Głogówek Gogolin Zdzieszowice Kędzierzyn-Koźle Castle 6 in Kamień Śląski Prudnik Głuchołazy Moszczanka Gas Engineering Museum in Paczków Pokrzywna Jarnołtówek St. Anne s Mountain Głubczyce Kietrz

14 Opole Region Deserves the "A" Grade JuraPark Krasiejów Nysa Lake Bierkowice Heritage Park Castle in Brzeg There is a land where everything pleases the eye, the ear and even the palate. This is the Opole Region, with its kind and foresighted people that manage to appreciate its nature, heritage of their ancestors, and its modernity that does not turn the old into ruin, but is a creative extension of the heritage. TTG Polska, 2009 Excellent climatic and natural values of the Opole Region make the tourism flourish. Owing to the lay of the land (the Silesian Upland, the Silesian Lowland and a part of the Sudeten Plateau, the Odra River valley), you can rest here in summer and in winter. Large parts of the area is occupied by forests; there are 4 natural landscape parks and numerous areas of protected landscape and natural reserves here. The largest forest areas include the Niemodlin Forests, Stobrawa, Lubliniec and Racibórz Forests. Fans of walking and biking will be interested in tourist trails near St. Anne s Mountain and near the Opawskie Mountains, located on the border with the Czech Republic. There are many moderns resort centres with comprehensive physiotherapy facilities (among others, a pool, classical and water massages) in the towns of Moszczanka, Pokrzywna and Jarnołtówek. There is a modern health spa in Kamień Śląski that, as the first in Poland, uses treatment methods of Dr Kneipp. Furthermore, there is going to be a regional airfield in the town. Fans of swimming and water sports can visit reservoirs in Turawa near Opole and the Nysa and Otmuchów Lakes located at the foot of the Opawskie Mountains. Opole Silesia is a region abundant in heritage buildings, starting from gothic stronghold castles to baroque palaces, to nineteenth-century small manor houses. Architectural buildings are arouse great interest, including the castle in Moszna, the ruins of the nineteenths-century palace in Kopice, the Silesian Piast Castle in Brzeg, and late baroque palace in Kamień Śląski. When visiting the Opole Region, do not miss Krasiejów, a town in the Ozimek Commune, where one of the largest paleontological excavations in the world have been discovered. Discoveries included perfectly preserved remains of Triassic reptiles from 225 million years ago lat. There was a paleontological hall constructed at the site where excavations can be seen in the place where they have been discovered. In the future, there will be a museum and tourist complex which will become one of the most interesting attractions of the region.

15 Oleska Nysy Łużyckiej Plan of Opole Attractions Oderka Opole Stadium 6 N Plac Konstytucji 3-go Maja (Rondo) Katowicka Oleska Oleska Nysy Łużyckiej Nysy Łużyckiej Sienkiewicza Książąt Opolskich Wrocławska to Bierkowice Heritage Park Grunwaldzka Plac Katedralny Kośnego Kośnego Katowicka Plac Kopernika Osmańczyka Plac Jana Pawła II Św. Wojciecha Market Square Koraszewskiego Szpitalna Ozimska Spychalskiego Krakowska Niemodlińska Piastowska Plac Wolności Dubois Dubois 2 St. Cross Cathedral Kościuszki Opole Amphitheatre (rebuilding pending) Opole Venice 6 Fabryczna Targowa Reymonta Franciscan church go Maja 1-go Maja 3 4 City Hall Hotels 1. Piast Hotel 2. Zaodrze Hotel 3. Mercure Hotel 4. Zacisze Hotel 5. Szara Willa Hotel 6. Festival Hotel Restaurants i Pubs Piastowska 1. Starka Restaurant 2. Maska Restaurant/Laboratorium Pub 3. U Papy Musioła (Musiołówka) Restaurant/Pub/Club 4. Radiowa Restaurant 5. Szara Willa Restaurant/Pub 6. Don Vito Restaurant/Pub Krapkowicka Cinemas, theatres, galleries, museums Armii Krajowej to the Park on the Bolko Island to the Zoo Railway Station Church of St. Adalbert 1. Helios Cinema/ Solaris Shopping Centre 2. Alojzy Smolka Theatre 3. Jan Kochanowskiego Theatre 4. Contemporary Art Gallery 5. Jan Cybisa Gallery 6. Gallery of ZPAP Na piętrze 7. Opole Silesia Museum 8. Studio Cinema

16 Attractions of Opole Opole is one of the oldest cities in Poland. On the Pasieka Island in Opole, archaeologists have discovered Ostrówek, an early medieval stronghold of the Opolans, partly displayed in the Opole Silesia Museum. The medieval chequered urban arrangement survived in the city centre. The network of perpendicularly intersecting streets runs to the centrally located Market Square with the City Hall in the middle. It is surrounded by mostly reconstructed beautiful baroque tenement houses. There is the Franciscan Church near the Zamkowa Street. The remains of Opole Piasts are buried in the crypt in the presbytery. Szpitalna Street, the oldest street of Opole, leads to St. Cross Cathedral where the miraculous picture of Opole Mother of God is located. Many valuable monuments situated there include the stone gothic baptismal font. There is also a chapel with the tomb of the last Opole prince, John the Good. There is the church at the hill nearby commemorating possible visit of St. Adalbert in Opole. It is connected to buildings of the former Dominican cloister, today Collegium Maius of the Opole University. It is surrounded by numerous sculptures, including the allegory of Hartmann s Four Seasons. There is also St. Christopher s monument by Carn Kern located at the bottom of the former castle moat. The characteristic Piast Tower and the image of the Opole amphitheatre are known throughout Poland owing to the National Polish Song Festival. You can marvel at the Avenue of Polish Music Stars in the Opole Market Square: there are several stars dedicated to Polish artists built into it. Opole is a green city. Boulevards around the Młynówka Canal surrounded by large old trees are the most popular places for walks. The Opole Venice is another delightful place: facades of tenement houses, perfectly lit at night, built on foundations of medieval city walls mirror in water. The zoo, a walk on the Bolko Island and the panorama of the Piast Tower also cannot be missed. You can learn about the life of the Opolans that used to live here in the Bierkowice heritage park. The Opole Village Museum transports visitors to the age of wooden cottages with threshing floor, a blacksmith's shop with bellows, apiaries, mills, the age of baking home bread and eating of clay pots. Feel invited to Opole which today is a beautiful city full of heritage objects and charming places. This is a city worth visiting and staying at least for a while.

17 Fairs in Press The International Tourism, Sport and Recreation Fairs Towards the Sun, first organised in March 2000, have proved to be a huge success in respect of interest of both exhibitors and visitors. TTG 2000 The Opole Fairs Towards the Sun have become more recognised by local authorities and the tourist industry. Their development is favourably affected by the combination of business functions with an open-air event in the scenery of the Opole Market Square, which has become a huge tourist feast with various attractions. Jan Wysokiński Rynek podróży 2009 The Michałowo Commune (Podlesie Province) brought many delicacies to Opole. As an ecological commune, we offer the best and healthiest products to our guests, says Luba Aksiucik. On Saturday, we will serve offal: black pudding, brawn, liver sausage; whereas on Sunday deli meats. Nowa Trybuna Opolska 2004 Agrotourist and travel associations displayed their offer side by side with travel agencies. The most attractive regions of Poland came to Opole: Kaszuby, Suwalszczyzna, Pieniny and Podhale. Foreign regions were represented by: Ukraine, Spain, Germany and Hungary. Nowa Trybuna Opolska 2004 Such friendly partnership cities as Potsdam (Germany), Alytus (Lithuania) and Grasse (France) participated in the fairs at the invitation of the City Council of Opole. The holiday offer was presented by: Ukraine, Spain, Germany, Hungary and the Czech Republic. These were guests of partnership regions cooperating with the Marshall s Office of the Opole Province. TTG Polska 2004