Fair s Plan. OROT Certificate City Hall

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2 Fair s Plan Fair cabins Spots under the arcades Exhibition pavilion City Hall Marquee Exhibition pavilion Beer gardens OROT Certificate 2011 We are pleased to inform you that our company received the OROT certificate for The Best Tourist Product of Opole Silesia in the category of Event. The award was given for the organization of International Tourist Fairs Towards The Sun.

3 Organizer: Co-organizer: Partner: Cooperation: Honorary patronage: Ministerstwo Sportu i Turystyki Wojewoda Opolski Prezydent Miasta Opola Marszałek Województwa Opolskiego Web patronage: Media patronage:

4 ...and that t how it was in May 2011 Around 100 exhibitors from many regions of the world i.a. Dominican Republic, South Africa, Czech Republic, Germany, Lithuania and Romania, presented its tourist attractions. There were also interesting national offers i.a. Pomeranian region, Lower Silesia region, Silesia, West Pomeranian region. Large advertising campaign and a number of interesting attractions attracted to the fair tens of thousands of visitors. An exotic beach in the middle of the city and exclusive yacht created the unique atmosphere. The guests of the fair were Aleksandra Kostka and Jaroslaw Kret, who led The Bollywood Show. The great attraction was the aerial runways from the tower of The City Hall. On the fair stage was held competitions with prizes, karate demonstrations and dance and music performances.

5 We are inviting you to the fairs in to 2012 The organizers as well as co-organizers of this cyclic event will welcome you with hospitality the city is famous for. This time Opole, often visited by Polish and foreign guests, invites you to attend the next holiday of tourism. The organizer will make sure that the free time spent in our city on 18, 19 and 20 May will be one of those pleasant memories you will never forget. 3 fair days (Friday, Saturday, Sunday) the city centre the Opole Market Square over 100 exhibitors, including from abroad about 20 thousand visitors accompanying events, competitions with prizes free admission beautiful form of area organisation around the Opole City Hall appealing presentations of offers from the whole world professional advertising campaign rich artistic programme In the Market Square, which is the most attractive place in Opole, and around historic tenement houses, between cafés and restaurants, exhibitors from Poland and abroad present their offer in wooden cabins specially intended for fair presentations and under the roof of the fair hall. We have invited the following to the fairs: foreign regions, cities and countries Polish regions, communes and cities agrotourism farms, hotels, boarding houses travelling agencies tourist organisations spa and health resorts tourist associations. Join us at the fairs!

6 Underground City Osówka Sp. z o. o. Fair Recommendations From Exhibitors PROFIL Advertising Agency is a professional and reliable partner. We are satisfied with the cooperation during XI International Tourism Fairs Towards the Sun in Opole. The company is able to well organize the event and ensure a very large number of visitors. Large number of visitors affects later arrivals to tourism objects and advertised tourist regions. We are pleased that we renewed the cooperation with the PROFIL Advertising Agency. Zdzisław Łazanowski Chairman of the Board N.A.R.E.W Association Informacja Turystyczna - Giżycko Between May, 2011 we had an opportunity to present our tourist offer on the 11th International Tourism Fairs Towards the Sun held in Opole on the square. We are very pleased to participate in this event, in which we participated this year for the first time. thanks to a wide audience the leisure offer of Giżycko County - The center of Great Masurian Lakes could reach a huge audience. A series of events, which were assured by the organizer, guaranteed to us interesting and efficient stay. Fairs Towards the Sun are a great opportunity to hold business meetings with contractors and clients from across the country. Formula One event open, and this year in the scenery of exotic beach in the city center, ensured large group of visitors, which will translate into on clients in the following seasons, both summer and winter. Opole is a city hospitable, offering visitors many atractions and unforgettable experiences. Additionally, thanks to the organization such a unique trade fair the city of Opole gains on a large popularity in the circles of the tourism industry, and residents and visitors have the opportunity to meet other interesting facts of different Polish regions. I hope that the next edition of 2012 will gather more Exhibitors and customers once again permanently entering this event to the exhibition calendar in Poland. Dr Robert Kempa Director of the Center for Promotion and Tourist Information in Giżycko International Tourism Fair Towards the Sun in Opole is an event not to be missed. Efficient organization, very good location, free admission and plenty of additional sights provided by the organizers are the guarantee of a very large number of visitors. Participation in the fair was a great pleasure for us and brought measurable benefits to us - resulted in establishing a number of new, interesting contacts, and increased interest in activities of the Association. We thank PROFIL Advertising Agency for the successful cooperation and wish you success in the future! Kielce Katarzyna Jaworska N.A.R.E.W Association Towards the Sun are unusual and very joyful fairs. In the spring scenery of the old city of Opole, colorful stalls with materials that promote the most beautiful corners of our country attract the crowds, not only the inhabitants of Opole. Evidence of the effectiveness of promotional activities, and continuously increasing popularity of the fair is the fact that every year we come to them bringingmore and more materials and every year on the last day, these materials are not enough for us. More importantly, the fact that people of Opole are at our booth is reflected in increasing orders of events in travel offices in Kielce. Leszek Rejmer Chief Specialist Department of Education, Culture and Sport Office of the City of Kielce

7 Winners Of The 10 th International Tourist Fairs First Prizes: Twin City Słupsk & Ustka for the most interesting presentation Gdańsk for the best prepared promotion materials Osówka Mysterious Triangle for the original tourist product Distinction: County of Giżycko for the interesting offer ofthe active recreation Local Tourist Organization of Kluczbork & Olesno for the unique offer of the local products Panorama Morska from Jarosławiec for the effective promotion Czech - Tourism - for the various tourist offer of Czech Republic Kołobrzeg Health Resort JSC - for the active presentation N.A.R.E.W. Association - for the unique flavor and landscape offer of the Region

8 Local Fishermen Group Opolszczyzna Partner of 12. International Tourist Fairs Towards The Sun Local Fishermen Group Opolszczyzna was established in Brings together fishermen, 11 municipalities from the province of Opole and social organizations involved in fish farming, angling and recreation on inland waterways - Polish Anglers Association district based in Opole and the Polish Society of Fisheries in Opole. With Local Fishermen Group Opolszczyzna you can apply for EU funding under the Operational Programme FISHES This program is open to all residents of the area LFG Opolszczyzna or communes: Lasowice Wielkie, Lewin Brzeski, Murów, Niemodlin, Ozimek, Pokój, Popielów, Świerczów, Tułowice, Turawa, Zębowice. In particular, the implementation of priority axis 4 OP FISHES is to contribute to the activation of the community in the areas of fisheries, by integrating social and economic partners from the area to plan and implement local initiatives, that will allow for the development of these areas and improve the quality of life of local communities associated with fishing. The funds are intended in particular for tourism, environmental protection, development of local entrepreneurship, organization of the groups of interest for children and adolescents, as well as to promote the town. For the funding can apply both individuals, entrepreneurs, representatives of local government units and NGO. The growers and processors of fishes are a particular beneficiary, because thanks to EU funds they can make changes in their businesses and create additional jobs for example, outside the fishing industry. As a trained fisherman with a passion I would like to convince the people of the region to take a different look on the ponds - as a gift of nature, whose values can be used to promote eco-tourism, nature education and a healthy lifestyle. That is why we want to be actively involved in this edition of International Tourist Fairs Towards The Sun the event with a long tradition, which promotes the most beautiful places in the country and abroad, interesting places, people, and often unusual habits. Local Fishermen Group Opolszczyzna intends to effectively assist the beneficiaries in the EU money fishing for expansion, modernization and beautification of the ponds. We want to promote a carp as Opole s fish and the fishermens who have spent their lives on farming. In addition the representatives of 11 local groups from the southern Polish Fisheries will come to Opole. Our business objective also guided to the most popular Polish fish on your table hosted not only on holidays. So I invite you warmly to participate in the 12. International Tourist Fairs Towards The Sun and to get acquainted with our business. James Roszuk - ichthyologist, president of Local Fishermen Group Opolszczyzna Headquarters: LFG Opolszczyzna Biestrzynnik, ul. Poliwodzka 16, Dylaki Office: Plac Kopernika 5/3, Opole tel Publication co-financed by the European Union with the financial resources of the European Fisheries Fund investment in ensuring sustainable fisheries.

9 My name is Conrado Moreno-Szypowski I will be the Special Guest of XII International Tourist Fairs I am one of the stars of the Europe could be liked aired on the Polish Television s Program 2. I was always portrayed there as a Spaniard, and as such, I am associated by many people. My background is mixed - I was born in Madrid and grew up there, but my mother is Polish. I performed in such programs as Dancing with the Stars, Fort Boyard, Dancing on ice, Name that tune and I realized the feuilletons in Spain and Germany for Questions for breakfast broadcasted in the Polish Television. Summer of 2008, I co-led the TVP Info tourist program Window on Poland. I feel very well on stage - contact with people and the audience is what I enjoy doing most. Since five years I am the announcer and I lead various events I am a volunteer and I participate in meetings with children in hospitals, orphanages and schools. I co-operate with the Help School Foundation and Children s Health Center in Warsaw. I write poems and lyrics (in Polish and Spanish), I dream of running my own radio show. In August 2010, a book My Madrid, which I wrote, was published. This is a Madrid s guide and was issued by the Pascal publisher.

10 Accompanying Events The tradition of the International Tourism Fairs Towards the Sun is the rich programme, numerous exhibitions, competitions with prizes and accompanying events. The most memorable events include: Balloon Flight Contest, Opole Bungee Festival (bungee jumps in disguise), Opole Skateboarding Contest, demonstration of the World Champion in billiard tricks, and meetings with famous travelers, among others, Krzysztof Wielicki, Robert Makłowicz, Martyna Wojciechowska, Jarosław Kret or Aleksandra Kostka. The following also appealed to visitor s emotions: martial art demonstrations; Tyrolese conventions; knight s tournaments; bike acrobatic shows; parkour; horse rides; and Majorette shows. Fairs in Opole ensure interesting spending of family leisure time. We never forget about the youngest visitors and prepare a special programme for them, including games and competitions with prizes. The Fairs are also accompanied by photography exhibitions that shows the most beautiful places in Opole, the Opole Region, other regions of Poland and the world. During XI International Tourist Fairs Towards the Sun was held a lot of competitions with prizes for children and adults. Some of them was preparet by the exhibitors. The major atraction was the Bollywood Show hosted by Jarosław Kret and Aleksandra Kostka. His numerous tales was accompanied by Indian dance shows, body adornment demonstrations, Indian movie displays as well as snake dancing and fire dancing performances.

11 Banquets - Integration Of The Visitors For the exhibitors of XII International Tourist Fairs Towards The Sun we have prepared several competitions and attractions. We hope that participation in the fairs enables to establish many new and valuable (not only business) contacts and that the time spent in Opole is one to remember. We will spend at least one of the evenings with you at a formal banquet that is to integrate exhibitors and invited guests, including representatives of city and regional authorities and journalists. We hope that you will enjoy it!

12 Flourishing Opolskie Region Come and sense the unforgettable atmosphere of Opole Lands PROFIL Advertising Agency Jurapark Krasiejów Zamek Piastów Śląskich w Brzegu Pałac w Mosznej Katedra w Nysie Excellent climatic and natural values of the Opole Region make the tourism flourish. Owing to the lay of the land (the Silesian Upland, the Silesian Lowland and a part of the Sudeten Plateau, the Odra River valley), you can rest here in summer and in winter. Large parts of the area are occupied by forests; there are 4 nature landscape parks and numerous areas of protected landscape and natural reserves here. The largest forest areas include the Niemodlin Forests, Stobrawa, Lubliniec and Racibórz Forests. Fans of walking and biking will be interested in tourist trails near St. Anne s Mountain and near the Opawskie Mountains, located on the border with the Czech Republic. There are many modern resort centres with comprehensive physiotherapy facilities (among others, a pool, classical and water massages) in the towns of Moszczanka, Pokrzywna and Jarnołtówek. There is a modern health spa in Kamień Śląski that, was the first in Poland to use thetreatment methods of Dr Kneipp. Furthermore, there is going to be a regional airfield in the town. Fans of swimming and water sports can visit reservoirs in Turawa near Opole and the Nysa and Otmuchów Lakes located at the foot of the Opawskie Mountains. Opole Silesia is a region abundant in heritage buildings, starting from gothic stronghold castles to baroque palaces, to nineteenth-century small manor houses. Architectural buildings arouse great interest, including the castle in Moszna, the ruins of the nineteenths-century palace in Kopice, the Silesian Piast Castle in Brzeg, and late baroque palace in Kamień Śląski. When visiting the Opole Region, do not miss Krasiejów, a town in the Ozimek Commune, where one of the largest paleontological excavations in the world have been discovered. Discoveries included perfectly preserved remains of Triassic reptiles from 225 million years ago. There was a paleontological hall constructed at the site where excavations can be seen in the place where they have been discovered. In the future, there will be a museum and tourist complex which will become one of the most interesting attractions of the region.

13 Taking A Walk Around Opole Opole is one of the oldest cities in Poland. On the Pasieka Island in Opole, archaeologists have discovered Ostrówek, an early medieval stronghold of the Opolans (A Slavic tribe), partly displayed in the Opole Silesia Museum. The medieval chequered urban arrangement survived in the city centre. The network of perpendicularly intersecting streets runs to the centrally located Market Square with the City Hall in the middle. It is surrounded by mostly reconstructed beautiful baroque tenement houses. There is the Franciscan Church near the Zamkowa Street. The remains of Opole Piasts (royal dynasty) are buried in the crypt in the presbytery. Szpitalna Street, the oldest street of Opole, leads to St. Cross Cathedral where the miraculous picture of Our Lady of Opoleis located. Many valuable monuments situated there include the stone gothic baptismal font. There is also a chapel with the tomb of the last prince of Opole, John the Good. There is the church at the hill nearby commemorating the possible visit of St. Adalbert in Opole. It is connected to buildings of the former Dominican cloister, today Collegium Maius of the Opole University. It is surrounded by numerous sculptures, including the allegory of Hartmann s Four Seasons. There is also St. Christopher s monument by Carn Kern located at the bottom of the former castle moat. The characteristic Piast Tower and the image of the Opole amphitheatre are known throughout Poland owing to the National Polish Song Festival. You can marvel at the Avenue of Polish Music Stars in the Opole Market Square: there are several stars dedicated to Polish artists built into it. Opole is a green city. Boulevards around the Młynówka Canal surrounded by large old trees are the most popular places for walks. The Opole Venice is another delightful place: facades of tenement houses, perfectly lit at night, built on foundations of medieval city walls mirror in water. The zoo, a walk on the Bolko Island and the panorama of the Piast Tower also cannot be missed. You can learn about the life of the Opolans that used to live here in the Bierkowice heritage park. The Opole Village Museum transports visitors to the age of wooden cottages with threshing floor, a blacksmith s shop with bellows, apiaries, mills, the age of baking home bread and eating off clay pots. Feel invited to Opole which today is a beautiful city full of heritage objects and charming places. This is a city worth visiting and staying at least for a while.

14 Fair Cabins Areas For Exhibitors Attractive form of displaying promotional materials. The cabin can be opened on three sides, additionally the 4 folded shelves inside, facilitate the exposition of the promotion materials. Optionally we may install the lighting and electrical connection. Safety is guaranteed by the lock, strong dead bolt and solid wooden construction. For the first 6 years, the International Tourism Fairs Towards the Sun were organised in the Sports and Entertainment Arena Okrąglak. Four years ago, we changed their form and moved the event to the Opole Market Square and decided that admission would be free. Therefore, we made exhibitors offer more accessible to visitors. Exhibitors can select: Wooden fair cabin PLN 3290 PLN net Spots under the arcades of the City Hall- 4 m 2 PLN 820 PLN net opis na fryzie 60 cm 220 cm 240 cm 280 cm 360 cm 60 cm 60 cm External area: PLN 180 PLN net/m 2, min. 9m 2 punkty świetlne gniazda elektryczne Exhibition area with basic construction located in the exhibition pavilion: PLN 265 PLN net/m 2, min. 6m 2 Unconstructed exhibition area located in the exhibition pavilion: PLN 210 PLN net/m 2 Light spots Description on the frieze Exhibitors can use the area individually using their fair stand. The can also use additional equipment offered in the Application Form and additionally order electricity connection. Electrical socket

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