CURRICULUM VITAE. Personal Details. Telephone : : erik@brandsupport.nl : :

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1 Personal Details Full Name : Erik van Vonderen Residence : Heemstede (NL) Telephone : erik@brandsupport.nl Websites : Linkedin : Career Mission PMC s Key competences : Brand Support (since 1999) - Interim Management Support & Consultancy in Marketing, NPD, Sales, Communication and Project Management : Brand Support helps in defining a realistic, clear, meaningful brand strategy and in creating unique, relevant brand and product propositions. As a next step, Brand Support translates strategy into operational excellence by combining over 20 years professionalism with commitment, passion and a speed to market mentality : Food - dairy, juices, cheese, ice cream, frozen food, soft fruit, soup, snacks, hot tea, sweet biscuits, meat Non-Food - personal & oral care, Rx cardio, OTC, fashion, internet, telcom/isp, agricultural capital goods Areas Benelux, UK, Germany, West-Africa, South-Africa, KSA, UAE : Strategic thinking, get-it-done mentality, result-oriented, impactful & influentual, innovative & creative, commitment, passionated, energytic, international, flexible Interim assignments/projects ( ): Lely International Maassluis (NL) Job Title : Director Marketing & Communication a.i. Projects : Day-to-day management of 4 international marketing and communication teams (positioning, corporate & internal communication, promotion, market intelligence) Supporting of and delivering to 10 marketing and communications departments abroad Restructuring and implementing the new, central marketing and communication department Responsible for 4 global and local events & launches Period : July 2013 June 2014 Driscoll s Dubai (UAE) Job Title : Consultant Middle East a.i. Projects : Developing a feasibility study for setting up a new entity in Dubai Screening and selecting a logisitc provider for the Middle East Brands : Driscolls berries Period : November 2012 May 2013 VION Food Group London & Edinburgh (UK) Job Title : Marketing Consultant Innovation & Market Intelligence a.i. Projects : Recommend, support and monitor the cross-protein NPD and innovation plan (Red Meat, Poultry & Pork) Centralizing the market research departments Period : Juni 2011 July

2 United Biscuits (Royal Verkade) Zaandam (NL) Job Title : Brand Development Manager Healthy Brands Northern-Europe a.i. Projects : Developing and (co-)executing the strategic marketing plan Day-to-day management of the marketing team Brands : Sultana Period : May 2010 September 2010 NADA Dairy & Juices Al Khobar (KSA) Job Title : Marketing Director a.i. Projects : Developing the marketing plan of 5 product groups Day-to-day management of the marketing team Planning and supervising the execution of the brand activation calendar Brands : NADA Period : May 2009 December 2009 Vlisco Fashion Helmond (NL) & West-Africa (RCI, Ghana, Nigeria, Benin) Job Title : Marketing & Communication Manager Woodin International a.i. Projects : Developing a marketing- and communication repositionings plan Implementing a communication strategy with African Opco s Brands : Woodin Period : March 2008 March 2009 Berry Gardens (Driscoll s) Breda (NL) & UK Job Title : Consultant Soft Fruit Europe a.i. Projects : Developing the strategic business and marketing plan for Mainland Europe Brands : Berry Gardens, Driscoll s Period : November 2007 March 2008 Engels & Partners Broek in Waterland (NL) Job Title : Management Consultant a.i. Projects : Developing and roll-out of a labour market project: WisselWerk Period : June 2007 October 2007 Colgate Palmolive Weesp (NL) Job Title : Commercial Manager GABA Oral Care a.i. Projects : Day-to-day management of the marketing, sales and dental teams Developing and (co-)executing the commercial plan Brands : Elmex, Meridol Period : January 2007 May 2007 Sadafco Jeddah (KSA) Job Title : Marketing & Sales Consultant a.i. Projects : Developing and executing a new brand and communication strategy Developing, managing and (co-)implementing 3 NPD projects Brands : Saudia Tomato Paste, Crispy Snacks Period : March 2006 December 2006 GABA Benelux Weesp (NL) Job Title : Marketing & Sales Project Manager Oral Care a.i. Projects : Reinforcing toothpaste position at Dntal profession and in Food & Drug channel Developing new retail price- and margin structure Food & Drug channel Launching Elmex Intensive Cleaning Brands : Elmex Period : November 2005 March

3 Unilever Foodsolutions Rotterdam (NL) Job Title : Marketing Project Manager Foodservice a.i. Projects : Developing a launch feasibility study for the Foodservice channel Developing an introduction plan Brands : Lipton hot tea Period : September 2005 November 2005 Farm Frites Oudenhoorn (NL) Job Title : Business Development Manager a.i. Projects : Developing, multi-disciplinare coordinating and introducing 4 new innovative projects in Retail and Foodservice channel Brands : Farm Fries Period : March 2005 December 2005 XS4ALL (ISP) Diemen (NL) Job Title : Commercial Director a.i. Projects : Day-to-day management of marketing, communication, sales, distribution and helpdesk departments Brands : XS4ALL Period : November 2004 February 2005 Beemster Cheese Middenbeemster (NL) Job Title : Marketing Manager Benelux and Germany a.i. Projects : Day-to-day management of the marketing department Developing and (co-)executing the marketing plan Benelux and Germany Developing and executing Beemster brandswitch and introductie key accounts in Germany Developing and executing a market research plan Brands : Beemster Cheese, Flax Cheese Period : Februari 2004 November 2005 Heinz Foodservice Geldermalsen (NL) Job Title : Sales Director a.i. Projects : Reorganising and managing sales departments of Honig and Heinz: account management, field management and account desk Setting up commercial business teams with marketing and retail division Developing key account year contracts Brands : Heinz, Honig, Koninklijke de Ruijter Period : July 2003 January 2004 Vodafone Maastricht (NL) Job Title : Marketing-Communication Manager Consumer a.i. Projects : Day-to-day management and restructuring the consumer marcom department Optimizing and translating the marketing pré and postpaid propositions within the voice, sms, data and roaming segments Coordinating and supervising the AtL- and BtL brand campaigns incl. mediamanagement Brands : Vodafone, Vodafone Live!, IZI Period : January 2003 July 2003 Novartis Pharma Arnhem (NL) Job Title : Area Marketing Group Manager Cardio Vascular a.i. Projects : Day-to-day management of the marketing team Developing the strategic repositionings plan Initiating, coordinating and introducing tailor-made service projects for Cardiologists, Internists and GP s Brands : Diovan, Lescol 3

4 Period : June 2002 January 2003 Campina Dairy Foodservice Best (NL) Job Title : Project Marketing Manager out-of-home channel a.i. Projects : Developing and launcing 3 new dairy concepts in Catering- and Petrol channel Period : December 2001 July 2002 Stafford-Miller Haarlem (NL) Job Title : Project Marketing Manager Oral Care The Netherlands a.i. Projects : Integrating the marketing department into GSK Consumer Executing of the market research plan Brands : Sensodyne, Parodontax, Corega Period : March 2001 November 2001 GlaxoSmithKline Consumer Healthcare Rijswijk (NL) & Genval (B) Job Title : Marketing Manager Oral Care Benelux & Panadol Belgium a.i. Projects : Day-to-day management of the marketing department Project coordinator role Oral Care in Northern Europe Developing and (co-)executing of the marketing plan Launching Aquafresh out-of-home Whitening, Electric Powerclean, toothpaste Whitening Plus in drug channel and Panadol 1 gr. (Arthrosis) in pharmacy channel Belgium Brands : Aquafresh, Macleans, Panadol Period : March 2000 February 2001 Engels & Partners Broek in Waterland (NL) Agency for Interim Marketing and Communication professionals Job Title : Marketing Consultant a.i. Projects : Starting up of new Marketing unit for flexible interim marketing managers Searching and selection candidates Intermim marketing managers Acquisition of new business Period : July 1999 February 2000 Fixed Employment: Friesland Coberco Dairy Foods (Jamjoom Foremost) Jeddah (KSA) Job Title : Marketing Manager Brands : Jamjoom, Biladi Period : August 1997 June 1999 Warner-Wellcome Consumer Healthcare Utrecht (NL) & Brussel (B) Job Titles : Sales Director Benelux : Business Manager Nederland Brands : Zovirax, Zantac, Listerine, Hextril, Loxazol, Rami Period : July 1994 July 1997 SmithKline Beecham Consumer Brands Amstelveen (NL) Job Titles : National Account Manager Food/Drug : Product Manager Macleans & Williams Brands : Aquafresh, Macleans, Williams, Badedas, Daro, Corsodyl Accounts : Kruidvat, DA, Etos, Makro, de Boer, Codis Period : March 1990 June 1994 Education Courses Languages Sports : Higher General Secondary Education (HAVO) Groningen Bachelor of Arts & Economics, specialization Consumer & Retail Marketing (HEAO-CE) Groningen : SRM Advertising 1, 2, Account Management, Media, Sales workshops (Wage, PSS-3, Monieson) Ernst & Young Financial Management for non-financial Managers : Dutch (native), English (fluent), French (moderate), German (moderate) : Scuba diving, running and snowboarding 4

d : December 2001 July 2002 Stafford-Mil

5 Hobbies References : Travelling, Africa, music : On request 5

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