DISCOVER ASCOM S EXCITING BUSINESS FRITZ MUMENTHALER, CEO

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1 DISCOVER ASCOM S EXCITING BUSINESS FRITZ MUMENTHALER, CEO

2 ABOUT ASCOM OUR STRATEGY ATTRACTIVE GROWTH OPPORTUNITIES AN APPEALING INVESTMENT CASE

3 ASCOM THE ELEVATOR PITCH Two independent ICT businesses, each market leader in its selected niche Focusing on software and services Core competencies are R&D, customer relationship management and optimized supply chain Global market presence, large installed base and megatrends support the growth potential 3

4 OUR BUSINESS INDUSTRY VALUE PROPOSITION STRATEGIC DIRECTION CUSTOMERS Information and Communication Technology: Mobile Telecom, Radio Access Network (RAN) Wireless on-site communication, Nurse Call Products (software and hardware) Integrated systems Customized solutions Value adding services Business-to-Business Focus on software and service Globalize our business Ascom Network Testing: Mobile Network Operators, Network Equipment Vendors, Managed Service Providers, Regulators Ascom Wireless Solutions: Healthcare facilities (hospitals, care homes), Retail, Prisons, Powerplants, Manufacturing facilities, Enterprise Mobile Vendors 4

5 OUR CUSTOMERS HEALTHCARE SENIOR CARE SAFETY/SECURITY RETAIL & OTHERS MOBILE NETWORKS WE IMPROVE CUSTOMER S WORKFLOW EFFICIENCY AND THEREBY STRENGTHEN THEIR COMPETITIVENESS / VALUE PROPOSITION 5

6 OUR BUSINESS PORTFOLIO, OUR WORKFORCE Revenue per division Employees per region Wireless Solutions 66% Network Testing 29% Others 5% Switzerland 9% EMEA without Switzerland 73% France 3% Germany 6% Netherlands 19% Sweden 30% United Kingdom 4% Other EMEA 11% Americas 13% Asia Pacific 5% 6

7 OUR STRATEGIC FOCUS: SOFTWARE AND SERVICES WIRELESS SOLUTIONS Revenue breakdown: NETWORK TESTING Revenue breakdown: 20% Software 50% Hardware 30% Services 60% Software 20% Hardware 20% Services Over the coming years both divisions plan to increase the software and the service content in their business This will be facilitated by the large installed base we have in both markets 7

8 GLOBAL MARKET PRESENCE 2011 REVENUES CEE 14 2 North America WS NT WS NT Western Europe Middle East / Africa 1 WS 13 NT China 0 WS 5 NT WS NT Latin America 0 4 APAC 4 13 WS NT WS NT Note: revenue based on FY

9 OUR REVENUES PER REGION Revenue per region Wireless Solutions Revenue per region Network Testing Switzerland 7% EMEA without Switzerland 78% Belgium 3% France 10% Germany 11% Netherlands 24% Scandinavia 21% Other EMEA 9% Americas 14% Asia Pacific 1% Switzerland 8% EMEA without Switzerland 41% Germany 15% Scandinavia 2% United Kingdom 5% Other EMEA 19% Americas 35% Asia Pacific 16% 9

10 ABOUT ASCOM OUR STRATEGY ATTRACTIVE GROWTH OPPORTUNITIES AN APPEALING INVESTMENT CASE

11 ASCOM A SUCCESSFUL TRANSFORMATION Ascom where we are coming from Large and complex conglomerate, Telecommunications related with large manufacturing part, inflexible Very diversified (up to 11 divisions) Basic Telephony and Radio Equipment Strong focus on Defense & Civil Security Swiss centric with Swiss PTT and Armasuisse as main customers Ascom today Lean company, Information and Communication Technology, agile, innovative Focused on 2 independent, global businesses SW and HW products, solutions and services for Mission-Critical Communication Focus on Healthcare and Mobile Network Performance Global Low profitability (average 1-4% EBIT) Profitable; ambitious target 14-15% EBITDA Declining Growing 11

12 BUILDING SIZE AND SUSTAINABLE PROFITABILITY VISION To be the first choice provider of Mission-Critical Communication Solutions: Global market leader in healthcare communication Global independent auditor of network performance and customer experience MISSION To support customers increasing their competitiveness and optimize their business processes with innovative products, systems, solutions, and services STRATEGY Our corporate strategy focuses on Mission-Critical Communication: 1. Market leadership in selected market segments with global growth perspectives 2. Continuous investments in people, innovation and sales channels 12

13 SIX CORNERSTONES 1 2 Two globally oriented businesses, targeting selected market segments, both leaders in their markets Software and hardware products, systems, solutions and services 3 Dedicated to innovation, spending more than 10% p.a. on R&D 4 Underlying megatrends support the growth 5 Rigorous performance culture, cost conscious, customer oriented 6 Profitable businesses that need to grow, expand, develop and to improve their bottom line 13

14 ABOUT ASCOM OUR STRATEGY ATTRACTIVE GROWTH OPPORTUNITIES AN APPEALING INVESTMENT CASE

15 ASCOM WIRELESS SOLUTIONS 15

16 WIRELESS SOLUTIONS STRATEGIC POSITIONING Market Drivers Globally ageing population with increasing need for care and support Increasing pressure to improve efficieny in global healthcare systems Vision Become the global No.1 in Mission-Critical Communication in the healthcare space Strategy EXISTING markets Increase market share in established markets (US, Germany, UK) Increase service and solution capabilities in National Sales Units with a focus on Health Care Leverage leading market position in Nurse Call Strategy NEW markets Extend geographical footprint through value adding resellers Integrated solutions centred around mobility Diversify into Independent Living 16

17 WIRELESS SOLUTIONS: A GROWING MARKET ENTERPRISE MOBILITY MESSAGING / MIDDLEWARE ADDRESSABLE MARKET (3.5bn 5bn CHF) ADDRESSABLE WS MARKET NURSE CALL INDEPENDENT LIVING 17

18 WIRELESS SOLUTIONS GROWTH DRIVERS CHALLENGES FOR CUSTOMERS Demographics Aging population / increasing need for care More conditions treatable, but at increasing cost Cost pressure Need for process efficiency Regulatory requirements increasing FDA (USA) / Medical Device Directive (MDD) in European Union / ISO Demand for security increasing Reliability of alarms / messaging MARKET DRIVERS Increasing demand for healthcare communication Hospitals / Elderly Care Homes Independent Living Increasing focus on efficiency Workflow optimization CapEx / OpEx re-allocation Leverage position of Ascom as medical device company FDA and MDD clearance passed Need for purpose-built ruggedized mobility solutions 18

19 WIRELESS SOLUTIONS VALUE DRIVERS Unique value proposition in the mission (and often life-) critical communication environment Increasing demand for (customized) solutions drives the SW content of the value proposition (Unite middleware and applications) Growing Service part of the business FDA / MDD certifications position Ascom products as medical devices Optimized sourcing strategy and supply-chain structure Globally leading position in Nurse Call 19

20 ASCOM NETWORK TESTING 20

21 NETWORK TESTING STRATEGIC POSITIONING Market Drivers Exponentially growing demand for mobile broadband Customer experience major challenge for mobile operators competitive positioning Vision Become the global independent auditor of network performance and customer experience Testing & Measurement Further increase market share for LTE network rollout Grow TEMS Pocket sales, focusing on indoor and versatility of smart phones and tablets Benchmarking & Monitoring Achieve #1 benchmarking market share with new software platform 2013 New product offering to substitute labour intensive drive testing Addressing trend towards measuring customer experience Reporting & Analysis Penetrate existing customer base with tools for automated analysis and smarter decision-making Leverage technology platform acquired in

22 NETWORK TESTING: A PROMISING MARKET TEST & MEASUREMENT BENCHMARKING & MONITORING ADDRESSABLE MARKET ( NT MCHF, MARKET 2-3bn CHF respectively) REPORTING & ANALYSIS SYSTEMS & SOLUTIONS 22

23 NETWORK TESTING GROWTH DRIVERS OPERATOR CHALLENGES Increasing demand for capacity Essential mobile data growth Spectrum scarcity Increasing complexity Multi technologies (GSM, 3G, LTE) Multiple vendors (eg Ericsson, Huawei, NSN) Multiband networks Multiple types of devices Decreasing average revenue per user Over the top (OTT) players cannibalize SMS / voice revenue Substituting voice revenue with flat rate data MARKET DRIVERS Capacity Expansion New technology: LTE as business driver Coverage, existing capacity expansion Improve efficiency Solutions that allow our customers to manage complexity efficiently and lower their cost of operations Manage customer experience Competitive pressure increases need to truly understand the customer experience Support our customers in CapEx/OpEx management 23

24 NETWORK TESTING VALUE DRIVERS In-depth knowledge of the RAN for more than 20 years positions the division well in an increasingly complex and demanding environment Market leadership, truly global position and largest installed base Holistic offering in network testing enhancing customer relationships Growing part of the business in the field of optimization and benchmarking of networks making the business more resistant to technology shifts 24

25 ASCOM NETWORK TESTING STRATEGIC DIRECTION 2013 and beyond RETURN TO PROFITABILITY Target double-digit EBITDA margin in 2013 Leverage global organization, large installed base and next generation platforms Re-position offering towards recurring revenues 2012 INVEST AND RESTRUCTURE New Organization Invest in technology platforms 20 MCHF run-rate cost reduction Nov / Dec 2011 Mobile operators: CapEx delayed, OpEx reduced Test & Measurement geared to roll-outs Investment in Ascom offering is CapEx driven but OpEx related 25

26 ABOUT ASCOM OUR STRATEGY GOOD GROWTH OPPORTUNITIES & AN ATTRACTIVE VALUATION AN APPEALING INVESTMENT CASE

27 OUTLOOK Ambitious financial targets for FY 2013* EBITDA margin of 14-15% on Group level as target for 2013 confirmed: Wireless Solutions achieved a 15% EBITDA margin already in 2011 and has started the first two quarters stronger than last year Network Testing: with the current restructuring efforts the first CHF 15m annualized savings are achieved and the last CHF 5m are being executed so that the division will benefit from a reduced cost structure of CHF 20m as of the beginning of 2013 * Outlook assumes a steady economical environment and at least stable currency relations 27

28 KEY TAKE AWAYS ASCOM 1 Two market leading ICT businesses with growth opportunities supported by global megatrends and with a clear focus on innovative software and hardware products, systems, solutions and services 2 Well balanced portfolio Wireless Solutions, stable and profitable with focus on healthcare and with strong business development, even against the current economic market uncertainties Network Testing currently with market headwinds but the turn-around is well under way to bounce back EBITDA margin of 14-15% (assuming a steady economical environment and at least stable currency relations) for 2013 as target confirmed 28

29 MISSION-CRITICAL COMMUNICATION

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